The Eliot’s brand - 3L BIB Wine

A Featured Beverage Trade Network Brand - See Full Offer on www.beveragetradenetwork.com

Featured Brand – By Beverage Trade NetworkUNIQUE HOT-SERVED

ALCOHOLIC BEVERAGES

A DRINK FOR EACH SEASON

http://www.beveragetradenetwork.com/


Background

The Eliot’s brand is owned & operated by Haywood Products Ltd, a small, privately owned manufacturing & distribution business based in Staffordshire

Eliot’s drinks are absolutely unique :

• Only supplied to the “On-Trade”• Are delivered in a bespoke 3 litre BiB format which fits

our custom produced heater/dispenser units which we supply on free loan to qualifying outlets.

• A year round range of hot-served alcoholic drinks which provide an alternative to tea and coffee

http://www.beveragetradenetwork.com/


The Eliot’s free-on-loan dispenser is a vital part of the Eliot’s drink offering. It is

supplied to qualifying outlets and technically supported by Eliot’s

nationwide.

There are approx. 12,000 Eliot’s dispensers installed in licensed outlets throughout the UK and this number is now growing by approx. 2,500 – 3,000

every year.

Our dispensers are sited in the public eye – on the bar – and by having multiple dispensers with a range of hot Eliot’s drinks, sales from this important bar

space can be maximised

Dispenser


Maximising Sales from your Dispenser


Check our the Video by the founder here?Click on BTN Logo below

http://beveragetradenetwork.com/en/featured-brands/eliots-unique-hot-served-alcoholic-beverages.htm


Mulled Wine

Served Hot during the festive season


Winter Warmer

Served Hot during the cold seasons


Spicy Cider

Served Hot when it’s cold outside &cold over ice when it’s not!


Sangria

Served Hot at night & when it’s cold outside - or simply pour it over ice

when we do get good summer weather.


NO PREPEliot’s drinks are pre-mixed and always ready to serve

NO WASTEA single, freshly made, hot-served drink can be made in seconds using the Eliot’s

Dispenser, and there is no “surplus” product to dispose of each evening

NO NURSING Hot drinks must be consumed with in a few minutes

INCREMENTAL SALE Eliot’s drinkers have one or two glasses of Eliot’s, then revert to their usual tipple

HAVE SIMPLE PROFIT ADD OPPORTUNITIES All Eliot’s drinks have natural add-on’s allowing packaging with low cost food items

to offer customers a high added value “drink & snack” deal

GOOD MARGINS

The Offer


Eliot’s drinks are only available in select licensed outlets and are not in supermarkets or any other retail outlets so it is not

practical or effective to promote the drinks nationwide.

Our promotion strategy is to provide publicans unlimited supplies of free POS in the form of posters and tent cards.

Our drinks are strongly branded and highly visible at the point of sale (has to be mounted on the bar)

Publicans are our best vehicle for promotion – Eliot’s drinks are the only drink that allow bar staff to pro-actively offer a

warming drink to arriving cold & wet customers.

Promotion


P.O.S

Launched 2001 – Annual Sales (2010) : 250,000 litresSold in approx. 10,000 outlets

5.5% ABV


P.O.S

Launched 2009 – Annual Sales (2010) : 42,000 litresSold in approx. 1,500 outlets

14.5% ABV


P.O.S

Launched Sept 2011 – Expected Sales 2011 : 14,000 ltrSold in approx. 500 outlets

5.0% ABV


P.O.S

Launched June 2011 – Expected Sales 2011 : 11,000 ltr Sold in approx. 450 outlets

7.5% ABV


Eliot’s consumer profiles Age Group Sex

Socio-Economic

Information is anecdotal from discussions & observations at pub & restaurants over 3 years

Our Consumers

20 – 30 years

30 – 40 years

40 – 50 years

50 – 60 years

60+ years

Female Male

A C2B C1 D E


1. Food led (“pub grub”)2. Food led (“gastro”)3. Children Welcome pubs4. Specialist Family pubs5. Golf/rugby/football clubs6. Social clubs/British Legion bars7. “Local” wet led pubs

Outlet Profiles In Sales Success Order


Eliot’s Drinks are a small player in the drinks industry, operating in a niche market which enable pubs to differentiate their offering.Ours is a different approach – we provide a complete hot & cold served alcoholic drink

solution …The Perfect Alternative to Tea or Coffee

Niche


Check out the full distribution offer here



News & Politics

The Eliot’s brand - 3L BIB Wine