The Express - EvaluationOlivia Grayson-Kirk

In what ways does your media product use, develop or challenge forms and

conventions of real media products?

Masthead

Main article

Main image

Main heading

Feature stories and images

Incentives

Buzz words

Caption

Selling line

Price, date, website

Inside information

My front cover

Masthea

d

Price, date, website

Main heading

Incentives

Main article

Main image

Feature stories and images

Buzz words

Main image

Main article

Main heading & sub-heading

Caption

Advertisement

Feature story

Other article Feature

s

My inside page

Main heading

Main image

Page number

Feature stories

Page number

Main article

My billboard poster

As you can see, I was given inspiration from the billboard below which I had analysed before working towards my own. I chose a tagline 'top people take

the express' as it connotes that by reading this newspaper that you are a top person. The three images are of Salford from over the years which

shoes the progress and improvement on the city and we are implying that our newspaper has helped this. I have included the logo and newspaper title to give it recognition. The background allows the dark, bold typography to stand out to the audience. To develop

my design, I made the background colour to a similar tea stained look to give conventions of a

newspaper because centuries ago newspapers would be like this. The typography still easily stands out.

Below the logo and heading I added an extra tagline stating that the newspaper is a local tabloid for local

people therefore they know it will include local news. I found that the billboard poster below was

very effective and I felt that I would be attracted by it therefore I thought it would be a good idea to base

mine around this design. I have followed all of the typical conventions of a real billboard poster for a

newspaper by using large bold typography and using images which the audience can relate to.

My radio advert

http://oliviagraysonkirkmedia.blogspot.co.uk/search/label/E.%20Ancillary%20Project%28Radio%29

http://www.youtube.com/watch?v=jcYY6hjjJ5g&feature=player_embedded This was the radio advert which

I analysed in order to start creating my own. The

conversation consists of two people talking about how they

can’t find the perfect newspaper. This idea seemed

clever and easy to use in order to attract my audience

therefore I created mine based on the idea of the conversation between two people. I added a jingle which has a relaxed tone which sets the mood to be very chilled and calm therefore the audience can listen to this and feel relaxed knowing that this will be the perfect newspaper for them. By using two regular people to do the voice over for

my advert it allows the audience to realise that it is a wide range of audience and is attracted to a

lot of people.

How effective is the combination of your main product and your ancillary

texts?

http://oliviagraysonkirkmedia.blogspot.co.uk/search/label/E.%20Ancillary%20Project%28Radio%29

This slide shows my finished products. All of my completed products are very effective as they can all be recognised as belonging together. The heading and logo is placed on every product, and also mentioned in my radio advert. The audience can see the ancillary products and link them with my final product. I have used the same typography throughout my products too show consistency as it is a typical convention of media products. By just looking at my products, it is easy to realise that they all belong within the same media product from the colour schemes to the language within the texts. My ancillary products helped me towards my final products as I shown my target audience them and got feedback and opinions. This gave me further ideas and helped me created my final product around the ancillary.

What have you learnt from your audience feedback?

Firstly, I created a questionnaire which allowed me to ask the general public basic questions based on newspapers in general. Below is my questionnaire and the feedback which I received. After I received my feedback I analysed it based on the results. Then, I created another questionnaire based on the information I had which targeted a more specific audience. This audience would be my target audience.

This is my second questionnaire which targeted my specific audience. I asked questions which were related more to newspapers and the features rather than gender, age and preferred newspapers. After gathering my results I analysed them which helped me work towards constructing my newspaper.

The final questionnaire I did before staring the planning and construction stages was a focus group questionnaire. These were questions that I asked after figuring out who my target audience were, what they wanted to see and what would attract them. Instead of having multiple choice answers, they were answers which allowed the audience to elaborate their thoughts which helped me understand what they wanted out of my newspaper and it helped me create the perfect product for my audience.

Audience feedback on my final product

I created a focus group questionnaire to gather feedback of my final product from 5 people within my specific target audience. This shows the questions which I asked and an example of the feedback from one of the people.

How did you use media technologies in the construction, planning,

research and evaluation stages?

I used the internet for all of the stages for my product for researching, accessing all of the products and technologies I needed and uploading my work.

I used publisher for the majority of my research and planning work. This was because I was able to save them as jpeg files to upload onto my blog. It was easy to use and very similar to Microsoft word therefore I had no problems.

This software allows you to create voice recordings therefore when it come to constructing my radio advert I used this to edit it after recording it on the voice recorder. It allowed me to put a jingle over the speaking and edit it till it was perfect.

I used photoshop for the main part of my product. This is what I created all of my main product on. I have used photoshop before in my first year project therefore I knew what I was doing and it allowed me to create a professional looking product.

A camera was used for taking the pictures for my product. This helped towards the construction part of my project. The features on the camera allowed me to get the right pictures and I found it easy to use.

BlogSpot is the website which I have uploaded all of my work onto. All of the different stages in creating my product have been sectioned therefore they are easy to find. It is very easy to use and I found it helpful and a lot easier that I could have a personal blog to keep my work safe and updated.

I used a voice recorder to record my radio advert. It was very easy to use and come in very handy when it come to constructing my radio advert. By using the correct technology for this stage it gave the radio advert a professional touch and made it a good quality.

I have used PowerPoint to create my presentation. It has helped me set it out so that the audience can view it properly and access it easily. I am very familiar with this technology therefore it was very simple for me to use.

Slide share is the application which I uploaded my presentations onto so that I could put them onto my blog to view.