Upload
nicolau
View
389
Download
4
Embed Size (px)
DESCRIPTION
Citation preview
“Think of passengers on your ship who got a boat of
their own.”
Jay Rosen
The People Formerly Known as the Audience
“As pessoas anteriormente conhecidas
como a audiência”
Jay Rosen
Press Think, 27 Junho 2006
Apresentação realizada por: Nicolau Ferreira
Questões Contemporâneas do Jornalismo
Quem é Jay Rosen?
The People Formerly Known as the Audience
“Jay Rosen (born May 5, 1956, Buffalo) is a press critic, a writer, and a professor of journalism at New York University. He is a strong supporter of citizen journalism, encouraging the press to take a more active interest in citizenship, improving public debate, and enhancing life.”
In wikipedia http://en.wikipedia.org/wiki/Jay_Rosen
O Manifesto!
The People Formerly Known as the Audience
“The people formerly known as the audience wish to inform media people of our existence, and of a shift in power that goes with the platform shift you’ve all heard about.”
Escritores que lêem!
Espectadores que têm câmaras nas mãos!
Ouvintes que comunicam em rede!
Pessoas que têm alguma coisa para dizer ao mundo!!!
O Manifesto!
The People Formerly Known as the Audience
Quem são?
“The people formerly known as the audience are those who were on the receiving end of a media system that ran one way, in a broadcasting pattern, with high entry fees and a few firms competing to speak very loudly while the rest of the population listened in isolation from one another— and who today are not in a situation like that at all.”
Blogs
Podcasts
Tubes
Digg
Network
O Manifesto!
The People Formerly Known as the Audience
“We graduate from wanting media when we want it, to wanting it without the filler, to wanting media to
be way better than it is, to publishing and broadcasting ourselves when it meets a need or sounds like fun.”
“We feel there is nothing wrong with old style, one-
way, top-down media consumption. Big Media pleasures will not be denied us. You provide them, we’ll consume them and you can have
yourselves a nice little business.”
CONSUMIR!
PRODUZIR!
O Manifesto!
The People Formerly Known as the Audience
“Fithian, Kirschner and company should know that such fantastic
delusions (“we own the eyeballs…”) were the historical products of a media system that gave its operators an
exaggerated sense of their own power and mastery over others.”
Os Media já não controlam o olhar!
“The people formerly known as the audience are simply the public made realer, less fictional, more able, less predictable.”
Conclusão
The People Formerly Known as the Audience
MORRA O DANTAS, MORRA! MORRA O DANTAS, MORRA! PIM! MORRA O DANTAS, MORRA! PIM! MORRA O DANTAS, MORRA! PIM! MORRA O DANTAS, MORRA! PIM! MORRA O DANTAS, MORRA! PIM! MORRA O DANTAS, MORRA! PIM! MORRA O DANTAS, MORRA! PIM! MORRA O DANTAS, MORRA! PIM! MORRA O DANTAS, MORRA! PIM! MORRA O DANTAS, MORRA! PIM! MORRA O DANTAS, MORRA! PIM! MORRA O DANTAS, MORRA! PIM! MORRA O DANTAS, MORRA! PIM! MORRA O DANTAS, MORRA! PIM! MORRA O DANTAS, MORRA! PIM!
José de Almada Negreiros,
Poeta D’Orpheu
Futurista e Tudo
“MORRA O DANTAS, MORRA! PIM!”
“Once the users take control, they never give it back.”
Dave Winer
Fim