THE WORLD ON DISPLAY

Logos, billboards, newsstands, slogans, trademarks,pamphlets,

gingles, images, seduction.In the consumer society the cityoffers in

the form of window and being a citizen is to inhabit this world with

detachmentwho goes shopping. This detachment, reveal more than a

simplesensation, is telltale of how consumer culture as an expression

ofpost-industrialcapitalism, has carried out its educational intention.

Such educationno longer restricted tofamily and school - although it

also occurs withinthese - but extends to all spheres of daily life, from

the speechesinterpersonal up to more complex technological forms of

human communication,including, specifically, we highlight the images

and audiovisual techniquesin general.

There is an intensificationof the cult of the body in contemporary societies, where individuals experience a growing concern about the

image and aesthetics. Understood as cultural consumption, the practice of the cult of the

body puts up today as general concern that cuts across all social classes and age groups, supported in a speech which sometimes

makes use of the aesthetic issue, sometimes the concern about health.In modern societies there is a growing concern with the body

with diet and excessive consumption of cosmetics, driven primarily by the process of “massification” of the media from the 1980s, where

the body gets more space, especially coming from the media. Television shows, magazines and newspapers have dedicated space

in their schedules increasingly larger sectors to present news in

cosmetics, food and clothing. The advertisements in these media are constantly trying to sell what

is not available on the shelves: success and happiness.