www.ezfmradio.com

A Custom Marketing Program for…

Universal AmericanTogether, we make good health happen

Advertising Objectives

The following presentation is designed to assist in accomplishing your primary marketing objectives:

• Reach seniors in the Richmond and surrounding area.

• Reach the African American senior population in the Tri-cities.

• Position Universal American and its partners as quality providers.

Industry and Consumer Research for Advertising Objectives•According to a study by BIG research and the Boomer Project, 76% of Boomers listen to Radio – more than any other demographic. Morning drive-time is when most (49%) are tuned in.

•According to a 2007, survey of more than 1,200 adults in their early-40s through mid-60s, conducted by JWT BOOM, 65% of the respondents indicated they will visit a Web site address after hearing it on the Radio.

•According to a 2009, online survey by Harris Interactive/Health Day, 48% of U.S. adults are "very to extremely worried about having to pay more for their health care or health insurance" (only 8% are not worried at all). The study showed that Americans ages 45-64 are the most concerened.

Radio survey says: • EZ 100.5 reaches thousands of loyal listeners

50 and older

• Our seniors listen longer with a great deal of trust

• The station is anchored by Randy Scott broadcasting live

6-9am from the Silver Diner Restaurant

Benefits of Advertising on •Your message will be heard from Short Pump to Western Chesterfield, Goochland to Powhatan, Northern Virginia to Charlottesville.

•Our station is flexible, letting you adjust to changes in the marketplace quickly and easily. When necessary, copy and schedule changes can be made within hours.

•EZ 100.5 and EZFMradio.com is rapidly growing in online listening at home, at work and around the world.

•Our programming, entertainment and music is focused on your

“Baby Boomers”.

EZ 100.5 Coverage Area

Marketing Package•4-60 second commercials per day Monday–Friday ($4800.00)

•4-60-second commercials on www.ezfmradio.com Monday-Friday ($1200.00)

•A banner ad with link on EZ100.5 website ($300.00)

•Medical Edge Report billboard sponsorship 3xper day ($2700.00)

•Weekly interview with Universal American Rep and/or Physician ($2400.00)

As An Added BonusYou may purchase additional commercials on our Christian station for only

$10.00 each

Total Value $11,400.00Your Investment: April - July $5400.00