Voter ID & GOTV

VOTER ID

ROB@WILLINGTON

PARTNER

SWIFTCUR

RENT

KNOW THY VOTER

Saturday, July 23, 2011

TARGETING & VOTER ID

Push Vs. Pull


WHY VOTER ID?

Voter ID = Finding The Voter DNA


WHAT IS TARGETING?SPEAKING TO PEOPLE THAT MATTER.

(narrowcasting, not broadcasting)


TARGETING & VOTER ID(sign holding is broadcasting)

9 THUMBS UPS15 HONKS

2 MIDDLE FINGERSWHAT DOES THIS MEAN?

SIGN HOLDING MATTERS TO US BECAUSE WE ARE NOT NORMAL


TARGETING & VOTER IDSIGN HOLDING

not registered to vote.not old enough to vote.not citizens and can’t vote.in a different district.registered but never vote.registered but only vote in Presidential elections.actual voters, but hard Democrats.actual voters, but hard Republicans.persuadables, but did not read your signs.persuadables, but don’t recall your signpersuadables, read, and remember your sign.


Two hours of phone banking = $42.68

Two hours of standing out = $1.73 (if lucky)

VALUE


TARGETING & VOTER IDVOTER ID ON ISSUE

TOP ISSUE TAXESTOP ISSUE SPENDINGTOP ISSUE ENVIRONMENTTOP ISSUE EDUCATIONTOP ISSUE HEALTH CARE



Mary Sullivan5 Main StreetSmithville, NY

Top Issue High Taxes

Mail, Phone, & Doors.



FOOTBALL COMMERCIALS VS SOAP COMMERCIALS

TARGETING BASED ON INTERESTS



TARGETING & VOTER IDVOTER ID ON CANDIDATE

KNOW WHERE THEY ARE IN THE ELECTION

This Tells You Who To:PERSUADEMOBILIZE (GOTV)



TARGETING & VOTER IDVOTER ID ON HISTORY

4/43/42/41/40/4



PHONES:

How Do We Acquire Data?

Hi this is Rob calling from the Brown campaign. I’m callingwith three quick questions, do you have a moment?

In the upcoming election, what is the most important issue to you?


TARGETING & VOTER IDPHONE BANKS

CalendarOverbookFollow UpCompeteGuiltFeed (after)Thank


PHONE BANKS

RECRUITRETAINPERFORMDATA


PHONE BANKS

PHONE BANKING IS NOT FUNYOUR JOB IS TO MAKE IT FUN

recruit


PHONE BANKS

PREVIOUS CAMPAIGNSFRIENDLY ORGANIZATIONS (FICAL/SOCIAL CONS)THE PARTY(LOCAL, COUNTY, STATE)FRIENDS/FAMILY (CANDIDATE, STAFF, VOLUNTEERS)HIGH PROPENSITY 4/4 PARTY VOTERSHOME SCHOOLERSSCOUTS

recruit


PHONE BANKSrecruit

DRAFT SALES PITCHPRACTICE SALES PITCHASK, (no seriously, ASK!)


PHONE BANKSrecruit

CREATE SHIFT CHARTS PLANNING WEEKS/MONTHSCARBON SHEETS - 3 COPIESOVERBOOK


PHONE BANKSretain

TACO TUESDAYS, PIZZA NIGHTSCANDIDATE CONF CALLCANDIDATE DROP BYMOST CALLS COMPETITION - WIN GIFT CERTTEAM COMPETITIONS - WIN GIFT CERTNAME ON CHAIRSSAY THANK YOUTHANK YOU CARDSSHOW THEM THE FRUIT JERRY!


PHONE BANKSperform

NOT A DEBATE SOCIETYKEEP FOCUSEDCOMPETEBIG PICTURE (DRIVE HOME PRINCIPLES)


PHONE BANKSperform

SET GOALS


PHONE BANKSperform

PEAK HOURS 5:00 - 8:0030% CONTACT RATE


PHONE BANKS

N O I S EONE MORE CALL AND I’M NOT VOTING.


PHONE BANKS

N O I S E


PHONE BANKS

WHERE IS YOUR DATA RECORDED?WHERE DOES IT NEED TO GO?



DOORS:

Hi my name is Rob and I’m volunteering for the Brown Campaign.

In the upcoming election, which candidate are youleaning towards? Martha Coakley or Scott Brown?

(NOTE CLUES OF CAR, YARD, HOUSE)




CANVASSING


CalendarOverbookFollow UpCompeteTarget Homes That MatterPrint Walk List/MapsSpace for Voter IDAttireFeed (after)Thank



OFFLINE PETITIONS:


SIGN PETITION - TELL ALBANY TO STOP THE SPENDING

First NameLast NameEmail:



OFFLINE PETITIONS


TrainBecome SalespersonAggressiveINPUT Data



ONLINE PETITIONS:

SIGN PETITION - TELL ALBANY TO STOP THE X ISSUE





LITERATURE: (tear away)


YES, I SUPPORT YOU FOR CONGRESS!



TARGETING & VOTER IDFINAL TIPS

VOTER ID via PHONE - use VOIP PHONESVOTER ID via DOOR - be preparedREWARD VOLUNTEERSCREATE COMPETITIONS (individual or phone banks)TEAM CONFERENCE CALLS WITH CANDIDATEDO VOTER ID EARLY



BE A SALESMAN


Various programs to maximize the turnout of your supporters on election day.

GOTV


Comprehensive and effective volunteer interaction

Extensive list management and sophisticated data collection

Advanced technology application

Logistics and budgeting

Coalition Building

Absentee and early vote planning and execution

Intense and multi-level voter turnout operations

PARADES AND SIGNS?


Lincoln Quote

GOTV HISTORY


After the 2000 Presidential Election, the RNC developed and advanced GOTV methods. Rather than just depend on TV & Radio ads to turnout voters, we shifted the focus back to the grassroots

Voter to Voter contact programs were developed and tested and we have been refining them ever since.

Recent Elections have shown that GOTV operations increase turn out by as much as 5%

GOTV HISTORY


FL +0.01% - 20 Electoral VotesNH +1.27% - 4 Electoral VotesMO + 3.34%-11 Electoral Votes OH+3.35% - 21 Electoral VotesNV+ 3.35% - 4 Electoral VotesTN+ 3.87% - 11 Electoral VotesAR+ 5.44% - 6 Electoral Votes

77 Electoral Votes

NM -0.06% 5 Electoral VotesWI -0.22% 11 Electoral VotesOR -0.44% 7 Electoral VotesMN -2.40% 10 Electoral VotesPA -4.17% 23 Electoral VotesME -5.11% 4 Electoral VotesMI -5.13% 18 Electoral VotesWA -5.38% 11 Electoral Votes

96 Electoral Votes

BUSH VICTORIES GORE VICTORIES

2000 Election

WHY THE EFFORT?


WI -0.38% - 10 Electoral VotesNH-1.37% - 4 Electoral VotesPA -2.50%- 21 Electoral VotesMI -3.42% - 10 Electoral VotesMN -3.48% - 10 Electoral VotesOR -4.16% - 7 Electoral Votes

62 Electoral Votes

BUSH VICTORIES KERRY VICTORIES

WHY THE EFFORT?

IA+0.67% - 7 Electoral VotesNM +0.79% -5 Electoral VotesOH +2.11% -20 Electoral VotesNV +2.59% - 5 Electoral VotesCO +4.67% - 9 Electoral VotesFL +5.01% - 27 Electoral Votes

73 Electoral Votes

2004 Election


Voter Identification

Volunteer Recruitment

Absentee/ Early Voters

Voter Registration

GOTV

PHONES & DOORS


VOTER PROPENSITY

4 - Perfect Voter

3 - Mid-Propensity

2

1Low Propensity Voters



1.9 Million Phone Calls in 12 weeksWon 7 of the 10 Congressional Districts Won 100% of our target towns

"Voters can feel the passion toward a candidate from volunteers. That's why we put such an emphasis on volunteers," he said. "Your personal commitment does impact the outcome of an election." - Karl Rove


POLL CHECKING

LIST OF SUPPORTERS

ELIMINATE THOSE THAT VOTED

TARGET SUPPORTERS YET TO VOTE


SHIFTS

WHO, WHAT, WHERE, WHEN.


WHERE DO I VOTE?

CAMPUS STD TESTS.


@WILLINGTON

[email protected]

ROB


mailto:[email protected]

mailto:[email protected]

News & Politics

Voter ID & GOTV