This week’s there’s not a Read of The Week a deep dive into the UK and US digital markets: content and consumer culture differences, as well as differences in trends, habits and resulting digital strategies Other topics include:

• 8 ways in which tech has rewired our brains

• Google’s Chromecast streaming stick coming to the UK market

• UK consumers dancing to the beat of music streaming services

• Insights into the continuously growing importance and effectiveness of online video when it comes to purchase decisions

Check out a couple of really interesting webinars from eMarketer on mobile location-based advertising and cross-channel attribution modelling

Check out the #cool section, this week’s topics include:

• The app Cloak, regarded as an antisocial network

• How Disney is using social media

• Some facts you probably didn’t know about YouTube

ENJOY!

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Read of the Week

• The UK and US digital markets: – Part I: a dive into transatlantic differences and approaches to content and consumer

cultures

– Part II: a deep look into the differences in trends, habits and resulting digital strategies across the two markets

Insights, News and #FoodForThought • Online video continues to increase in importance and effectiveness when it comes to purchase

decisions: 96% of consumers find video useful when buying online

• For better or worse, here are 8 ways tech has completely rewired our brains

• Google’s Chromecast streaming stick set to go on sale in the UK this week

• Privacy practices: the should and must of online transparency

• The mobile ad network Opera Mediaworks wants the mobile advertising world to know that they’re a major player in the space - CEO says loads of acquisitions are in sight

• Fuelled by mobile, digital is set to surpass TV in time spent with media in the UK – be wary, though, as ‘time spent with media’ can be seen as an incomplete measurement

• UK consumers dance to the beat of music streaming services and favor free, ad-supported platforms

• Price trumps experience for UK digital clothes shoppers. UK women are nevertheless beginning to be persuaded to port their clothes shopping behaviours to the catalog-esque tablet device

• 5 Social Media habits of highly annoying people

Learning Materials • A couple of really interesting webinars from eMarketer:

• Top trends in mobile location-based advertising

• The omnichannel challenge – cross platform attribution

• The iBeacon marketing opportunity – consumers are ready, but are retailers?

• How small businesses can make the most of Pinterest

Cool • Cloak: an app that helps you avoid the people you hate

• Check out this new app/game: Ridiculous Fishing, “such a complete package that it’s an effortless recommendation”

• How Disney uses social media: Vine, YouTube, Pinterest, Instagram & more

• Twitter is celebrating its 8th birthday today (21st March) and has launched #FirstTweet tool that enables users to look up anyone’s first

tweet

• 5 facts you didn’t know about YouTube

• Facebook and TED team up to bring exclusive content to ‘Paper’

Thank you for reading! WGOID brought to you by Nuno Martins, Feel free to drop me a line at:

I look forward to hearing your thoughts and opinions!