This week in Read of the Week an insightful and brilliant infographic that offers visualization into 15 years of acquisitions by the tech giants Google, Yahoo, Apple, Amazon and Facebook Other topics include: • A BBC study revealing mobile advertising to be 4 times

more effective than desktop • Twitter rolling out promoted accounts in search • Facebook’s news feed update that brands will appreciate • A closer look at clickbait • Growing trends of mobile media and ad engagement

A slideshow with highlights on the key trends and

forecasts for the entire Internet-connected ecosystem, courtesy of BI

Check out the #cool section, this week’s topics include: • Van Damme doing the split in space • Google and CSR • Three #SingitKitty latest viral campaign

READY?! GO!

Read of the Week

• Visualising 15 years of acquisitions by Apple, Google, Yahoo, Amazon and Facebook

– After watching the last generation of tech giants wither or stagnate, today’s juggernauts are relying on acquisitions to keep them young and relevant

Insights, News and #FoodForThought

• BBC World News global study into use of mobile by affluent consumers reveals mobile advertising 4 times more effective than desktop

• Twitter: 1) they’ve rolled out promoted accounts in search results and 2) mobile now driving 80% of traffic in the UK, 62% follow brands and 1 in 4 use it whilst shopping

• Facebook News feed update gives brands more reach

• The dirty secrets of clickbait (This post will blow your mind!)

• Google moves in on publishing after launching global Exchange with Time Inc. (Time's and IPC Media's online publications) to merge ad sales in the U.S. and UK

• The growing trends of mobile media and ad engagement – an infographic

• Watch out Spotify, Pandora, Grooveshark et al.: rumour has it that Amazon is in talks to begin streaming music

• LinkedIn closing in on the 300m users and approaching its ‘mobile moment’, aka the point when the proportion of users visiting the service via mobile devices tips into a majority

Learning Materials • Future trends volume 7: The future of Social – the latest insights and predictions from the

IAB

• The latest YouTube findings on consumers’ engagement by Think Insights

• How to lose a social media follower in 10 days – even if there isn’t a set of rules or one size fits all in social media, this is a very concise and thoughtful list

The Internet of Everything: a slideshow highlighting the key trends and forecasts for the entire Internet-connected ecosystem, courtesy of Business Insider

Cool • Van Damme does the zero gravity split

• Clever hack pauses Netflix if you fall asleep

• Google redesigns G+ hangouts for iOS, now look more like Messenger or WhatsApp

• Three launches #SingitKitty viral campaign with personal touch

• Londoners help primary teacher’s tweet reach 42 million, says SocialBro

• Google again leading the way in CSR*: donates $6.8million so kids can take the bus for free in San Francisco

• New (free) app gives unprecedented access to satellite data on Earth

Thank you for reading! WGOID brought to you by Nuno Martins, Feel free to drop me a line at:

I look forward to hearing your thoughts and opinions!