This week in Read of The Week a really good read on how programmatic is and has been evolving overtime, with the potential of becoming bigger than paid search Other topics include:

• Ways in which people can use iBeacons at home

• Twitter new set of tests letting you add 4 photos to tweets and shows how many people saw your last tweet

• Apple considering launching a rival to Spotify

• Facebook buying Oculus, the virtual reality startup

A few infographics to guide you through marketing plans for 2014 Check out the #cool section, this week’s topics include:

• Facebook’s privacy dinosaur wants to make sure you’re not sharing too much

• Pepsi Max new digital outdoor campaign

• Starbucks developing digital delivery service

ENJOY!

READY?! GO!

Read of the Week • State of Advertising: from programmatic scale to programmatic sophistication

– Programmatic has been growing at a fantastic rate, but 3 critical dimensions (formats, screens and business models) may potentially make it become bigger than paid search

Insights, News and #FoodForThought • iBeacons aren’t just for retail: Placed lets you use them as iPhone quick launchers at home – a

powerful example of how we might eventually use beacons in-home to automate a lot of tasks based on proximity

• The future of TV is coming into focus, and looks pretty great

• Twitter lets you add 4 photos to tweets, tag anyone in them – a natural follow up to their announcement a couple of weeks ago as to photo URLs being the highest source of engagement

• Report: Android dominates global mobile web browsing, but iOS owns key Western countries

• Buy online, pick up in store: the new way to shop as retailers cut cost with omnichannel efforts

• Apple considers launching Spotify rival, Android app as downloads decline

• Facebook buys Oculus Vr, a startup that makes virtual reality headsets, in a $2 billion deal

• Facebook expands lookalike audiences to let advertisers target people who use their sites, app or Pages

• Paypal’s fascination with restaurant smartphone payments travels to the UK

• How many people saw your last tweet? A new Twitter experiment is answering that question for some users

Learning Materials • 10 interesting infographics to guide your marketing plan for 2014: from marketing stats, to an

email cheatsheet, passing by blogging statistics and social media design blueprints, this is a really useful list

• A look at some of UK’s top online brands and what they’re doing about shopping cart abandonment – you might be surprised to find the results

• And here are some tips from the same author on how to successfully engage customers when remarketing: abstract or full white paper

• The chaps at eConsultancy have compiled a useful list of 4 things to avoid when creating a tablet experience for customers

Cool • Facebook’s privacy dinosaur wants to make sure you’re not oversharing

• Londoners left stunned as aliens and giant robots descend on city in Pepsi Max campaign

• SMS Starbucks: coffee chain developing digital delivery service

• Shazam boots its dance music credentials, inking deal to access Juno’s arsenal of electronic music, including vinyl

• Here are 3 strategies to help you find the lowest airfare

• 26 creative ways brands use Facebook status updates

Thank you for reading! WGOID brought to you by Nuno Martins, Feel free to drop me a line at:

I look forward to hearing your thoughts and opinions!