This week in Read of the Week a must-watch campaign from Save The Children that imagines what London would be like if plunged into a conflict similar to that in Syria Other topics include: • Getty Images making its pictures free to use • A study by social@Ogilvy revealing some unsettling facts

about Facebook’s organic reach • Twitter’s and Newsbrands’ symbiotic relationship • Apple’s launch into social media

UK’s digital market overview for the past month with

insights on multi-screen consumer behaviours Check out the #cool section, this week’s topics include: • #GoingComando campaign raising awareness to a male

cancer charity • Adidas new gaming platform • A website that allows you to GIF yourself

READY?! GO!

Read of the Week

• If London was Syria: Save The Children releases brilliant campaign that imagines what London would be like if plunged into a conflict similar to that in Syria

– A young girl’s life gets turned upside-down in a tragic second-a-day video

Insights, News and #FoodForThought

• The world’s largest photo service, Getty Images, just made its pictures free to use

• The days of organic reach from Facebook may be numbered, a study by social@Ogilvy reveals

In fact, they make a strong case on how the organic reach of the content brands publish on Facebook is destined to hit zero.

• 60% of Twitter users engage with newsbrands on the social network that they wouldn’t read in print, Newsworks study says – here’s the full presentation deck

• Apple’s launch into social media rumoured with Tumblr campaign

• Facebook redesigns News Feed with multiple feeds and mobile-inspired interface

• World Cup: Mourinho signs for Yahoo as Global Football Ambassador for 2014

• Apple to sell full-screen mobile video ads to boost its iAds exchange

• In the US, during January this year, time spent with mobile apps exceeded desktop web access

• Twitter’s annual report reveals its average ad rates have dropped 67% y/y, though with ad revenue increases of 121% 2013 vs 2012

Learning Materials • UK Digital market overview February 2014, highlights include:

• Multi-platform data revealing an interesting aspect of consumer behaviour in terms of shifting preferences or convenience

• Travel site categories growing strongly, which reflects the increasing use of portable devices in online activity

• Beyond Search: retargeting strategies you should know about

Cool • #GoingCommando never felt so liberating with charity campaign

• Adidas launches gaming platform powered by social media starring Lionel Messi

• Man Utd use Google+ Hangouts to stream fans’ faces at matches

• GIF yourself with this brilliant app/website

• Conduct a study on yourself and the things you care about with this new app: Reporter

• 9 glorious infographics through History

Thank you for reading! WGOID brought to you by Nuno Martins, Feel free to drop me a line at:

I look forward to hearing your thoughts and opinions!