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Why Cats Matter

Why Cats Matter - A presentation on brand journalism

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Page 1: Why Cats Matter - A presentation on brand journalism

Why Cats Matter

Page 2: Why Cats Matter - A presentation on brand journalism
Page 3: Why Cats Matter - A presentation on brand journalism

What WeWant To Say

What PeopleWant ToConsume

Page 4: Why Cats Matter - A presentation on brand journalism

Sweet SpotContent

Page 5: Why Cats Matter - A presentation on brand journalism

Relevancy

Page 6: Why Cats Matter - A presentation on brand journalism

Entertainment

Page 7: Why Cats Matter - A presentation on brand journalism

Utility

Page 8: Why Cats Matter - A presentation on brand journalism

Marketing Objectives& Brand Identity

Page 9: Why Cats Matter - A presentation on brand journalism

How To Get There

Page 10: Why Cats Matter - A presentation on brand journalism
Page 11: Why Cats Matter - A presentation on brand journalism

Media Monitoring

Page 12: Why Cats Matter - A presentation on brand journalism

Social Listening

Page 13: Why Cats Matter - A presentation on brand journalism

Data, Data, Data.

Page 14: Why Cats Matter - A presentation on brand journalism

THE END