Writing Digital Marketing Proposals

Digital Marketing:

Digital agencies find proposals as a tedious job. Agency members are not fond ofwriting these but they have no choice as the client wants to make sure everythingis perfect before they hire.

Digital marketing proposals can be a great tool that will help your agency landmore projects. This will give potential clients reasons to choose your team overothers.

Here Larby Amirouche will provide some guidelines in writing digital proposals.This will help whether you are part of a team or a freelancer.

Larby Amirouche is a digital marketer himself therefore he is just the right personto outline everything you need to know about digital marketing proposals.

Major Elements Digital Marketing Proposal Similar to other proposals, there are distinctive elements a digital marketing

proposal has. Here are two important parts you need to consider:

1. Logistical Information:

Here, it is important that you include the type of services you can offer to potential clients likemarketing, social media management, SEO, website designing, etc. Also included in yourlogistical information are the costing, duration of a project and other essentials of it.

2. Convincing Information:

In this part, you need to include all the detailsthat can convince potential clients to hire you.Provide how your services will be beneficial fortheir business and what will be the specific goalswhich your agency will target.

Convincing information is essential to your salesprocess because it can influence the decisionmaking of your potential client.

Complete Digital Marketing Proposal:

If you are a digital marketer like Larby Amirouche, you know that the demand on digital marketingis increasing.

Businesses want to market themselves in the digital platform in the best way possible. They aremaximizing the number of users present online.

These demands require digital marketers to create an attractive and unique proposal in order toattract the clients because of the competitive market.

Here Elements you want to include in your Digital Marketing Proposal:

1. Organic Search Marketing Details:

You have to let your potential client know about the benefits of organic search inmarketing. Moreover, you need to lay out the ways you can do to achieve thisorganic traffic.

Mention in your proposal that one measurement of success is if their brand ispresent on different search engines.

In addition, convince them that their web presence should be optimized tocontribute to organic search marketing.

Here some of the things you need to highlight in your proposal when you aretalking about organic search marketing:

Identifying the user intent is very important

In order to develop the best content for digital marketing, keyword research isvery important.

2. Analytics and Optimization: Whenever you are running any campaign, you need to

continuously track its progress and analyze if everything is workingwell or not. Therefore, you need to let your potential client knowhow you will measure these metrics.

You can also include suggested goals for your future campaign sothey can have an idea on what you can offer.

You should also let them know if you want to optimize theperformance of your future digital marketing campaign. If so,there will be a high chance that you will run certain tests atregular intervals.

This is essential to your proposal so you can convince yourpotential clients that you are focused on improving yourcampaigns and won’t just leave it on auto-pilot mode.

3. Creative Design and Development Strategy:

You also need to include in your proposal thedifferent collaterals you will develop for themfocusing on their overall digital marketingcampaign. This will show the clients that you canrun digital marketing activities at full pace.

For better chances of landing a client you canprovide samples of ad copies, landing pages,banners, even graphics.

4. Subscription Program Details:

Providing a constant update to your user aboutyour products and services is extremelyimportant. It keeps them engaged and feelsvalued. Therefore, it is a need that you includeyour plans on subscription programs to yourdigital marketing proposal template.

5. Display Campaign Suggestions:

In every digital marketing campaign you need totarget every factor related to your brand tomaximize your audience reach.

You have to show your clients that you canmaximize different media properties to effectivelymarket their brand/business.

This element is essential to your proposal as thiswill help the users to build trust in your agency.

Final Thoughts As a digital marketing team member or a freelancer, you have to create a proposal that shows

that you can provide a solution to each and every problem of your client.

If you highlight your strengths you can get your client’s interest. You need to prepare yourselfbecause no projects are identical. So you have to be a versatile service provider, therefore, yourclients will be impressed and might want to work with you again.

These are just a few reasons why you need to focus on the structure and content of your digitalmarketing proposal.

Larby Amirouche suggests that if you are new in this field and has a little to none experience oncreating a digital marketing proposal, you should stick to a traditional structure.

For Larby Amirouche this structure will allow you to better convey your messages so that theymatch to the interest of the client.