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What I thought aboutand challenged
When making the new game
2015/12/2 1
SELECT BUTTON inc.Nakahata Koya
Review Survive!MolaMola!
2015/12/2 6
User Acquisition ◎
IAP Revenue △
Ads Revenue ◯
Sustainability ×
What I thought about?
2015/12/2 13
I want to challenge new things.Long-‐‑‒seller game
before afterUser Acquisition ◎ → ◯IAP Revenue △ → ◎Ads Revenue ◯ → △Sustainability × → ◯
What I challenged?
2015/12/2 17
Casual(~∼1$)ADs
Middle (1~∼10$)IAP+ADs
Heavy(10$~∼)IAP
Challenge making a middle game
Today's theme
• What I thought about?-‐‑‒ ☓ “skyrocket”-‐‑‒ ◯ “Long-‐‑‒seller game”
・what I challenged?-‐‑‒ Challenged making middle game!
2015/12/2 18
Strategy
2015/12/2 20
User Acquisition Retention
CCONCEPT“Sharpness and Roundness” C
CONCEPT“Keep 37℃ Low-‐‑‒grade fever”
User Acquisition
2015/12/2 21
CONCEPT“Sharpness and Roundness”
Mass number of users are obligated to make a profit in casual games=>Theme with a “Sense of closeness”(Roundness) was a key point to gain fans
Most applications in the market were basically high quality=>”Sharp Idea” (Sharpness)was necessary for low budget App to stand out
User Acquisition
2015/12/2 22
CONCEPT“Sharpness and Roundness”
Mass number of users are obligated to make a profit in casual games=>Theme with a “Sense of closeness”(Roundness) was a key point to gain fans
Most applications in the market were basically high quality=>”Sharp Idea” (Sharpness)was necessary for low budget App to stand outRefer to the article "NDC2015"
Retention
2015/12/2 24
CONCEPT“Keep 37℃ Low-‐‑‒grade fever”
・No “Liven up”-‐‑‒No Gacha, No PvP
・High informativenessTrigger for communication with friend
No No
Result : Hunt Cook
2015/12/2 26
molamola plan Result
User Acquistion◎ → ◯ → ◯
IAP Revenue △ → ◎ → ◯
Ads Revenue ◯ → △ → △
Sustainability × → ◯ → △
Sumally: Moderate success. Having difficulties for updates.
Summary
2015/12/2 27
• What I thought about • × “skyrocket” • ◯ “Long-‐‑‒seller game”
• What I challenged • Making middle game!
• What is strategy for win to middle game domain • Acquisition
• Sharpness and Roundness• Retention
• Keep 37℃ Low-‐‑‒grade fever
• Result • Moderate success • High Retention rate • Having difficulties for updates