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5 Things You Can Do NOW to Build SEO
Presented By Regina L. Burns New Media Producer | Content Marketing Strategist
Harvest Reapers Communicationswww.harvestreapers.com
@Digiqueen0809 | #newmedia"Twitter Icon" by Flickr user Antonio. All Rights Reserved.
Do you know your customers’ needs?Can you help solve their needs?
Your answers are critical to your success!
1. Spend time LISTENING to your customers
2. Write down their needs immediately!
3. Develop keywords around their needs
1. Set up Google Alerts
Take the keywords from your customers’ needs and create alerts on Google
WHY? So you can LEARN more about how to help solve
their needs
1. Set up Google Alerts
HOW?
Google To The Rescue
1. Set up Google Alerts
2. Develop a Strategic Content Marketing Plan
WHY? So you can EDUCATE YOUR
CUSTOMERS AND DEMONSTRATE YOUR EXPERTISE TO HELP SOLVE THEIR NEEDS! (e.g., Blogs, Social media posts, etc.)
2. Develop a Strategic Content Marketing Plan
HOW?The Beginner’s Guide To Content Marketing
PRESENTATION NAME
Company Name
3. Create Strategic, High-Quality Content for Your Website (Using your CUSTOMERS’ keywords)
WHY?According to www.searchengineland.com, "'SEO stands for ‘search engine optimization.' It is the process of getting traffic from the 'free,' 'organic,' 'editorial' or 'natural' listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads."
3. Create Strategic, High-Quality Content for Your Website (Using your CUSTOMERS’ keywords)
EXAMPLES
Customer Blog | Press Release | My Blog
Ultimate Ebook – 100 Content Marketing Examples
Customer Blog
Press Release
Company Name
My Blog
Ultimate Ebook – 100 Content Marketing Examples
Company Name
4. Share your content with your customers
WHY? So they know you can help solve
their needs.
This builds trust, which helps themfeel comfortable BUYING from you!
4. Share your content with your customers
HOW? Use your customer research from earlier to
determine their preferred communication channels (e.g., Videos, texts, tweets, an online newspaper, a newsletter, etc.)
5. Get listed on key websites
WHY? So new customers can find you using
keywords that describe their needs (thatyou can help meet!)
5. Get listed on key websitesHOW?
Company Name
5. Get listed on key websitesHOW?
Company Name
5 Things You Can Do NOW to Build SEO
1. Set up Google Alerts
2. Develop a Strategic Content Marketing Plan
3. Create Strategic, High-Quality Content for Your Website (Using your CUSTOMERS’ keywords)
4. Share your content with your customers
5. Get listed on key websites
“The ability to learn faster than your competitor may be the only sustainable competitive advantage.”
Astrophysicist Naomi Moneypennyas told to a Microsoft YammerWorking Social Conference in Dallas, Texas May 21, 2014
QUESTIONS?
Congratulations!
Thank you!
