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INVESTINGWITHIN THECROWD-ECONOMY
ALESSANDRO M.LERRO
Bruxelles, October 2015EUROPE
WHERE DO I PUT MY MONEY ?2013 A.M. Lerro
CHANGE2014 A.M. Lerro
SHARING ECONOMYNO2014 A.M. Lerro
CROWD ECONOMY2014 Epi Ludvik
CROWD FUNDING2013 A.M. Lerro
CROWD - SOCIALINNOVATION2013 A.M. Lerro
TOTAL FUNDING VOLUME2015$ 34,4 B2014$ 16,2 B2013$ 6,1 B2012$ 2,7
B
Source: Massolution 2015 CF2014 A.M. Lerro
$ 3,40 B$ 9,46 B$ 3,62 B
$57,2M$12M$43,2M
Source:GLOBAL FUNDING VOLUME 20142014 A.M. Lerro
P2PLENDINGDONATIONREWARDEQUITY2014 A.M. Lerro
P2PLENDINGEQUITY2014 A.M. Lerro
CROWD-INVESTMENT2014 A.M. Lerro
$273M$1,11B$1,33B$1,94B$11,08B$487M
FUNDING VOLUME BY MODELSY 2014Source: Massolution 2015 CF2014
A.M. Lerro
EQUITY PLATFORMSSTRATEGYBENCHMARKSVOLUMESRESULTSPROBLEMS2013
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7AT LEASTTOPICSINVESTORSTARGET COMPANYINFORMATIONBUSINESS
MODELOFFERING LENGHTVERTICALITYCROSSBORDER2013 A.M. Lerro
1AT LEASTTOPICSINVESTORSTARGET COMPANYINFORMATIONBUSINESS
MODELOFFERING LENGHTVERTICALITYCROSSBORDER2013 A.M. Lerro
WHOINVESTORSAVERAGE INVESTMENTretail investorsangel
investors2013 A.M. Lerro
SAVE TIME AND MONEYSYNDICATE & LEVERAGEEXTEND NETWORKSREDUCE
RISKSHOW TO INVOLVE THEM?ARE THEY REALLY USEFUL?WHATS THE
RATIO?RETAILINVESTORSANGELINVESTORS2013 A.M. Lerro
2AT LEASTTOPICSINVESTORSTARGET COMPANYINFORMATIONBUSINESS
MODELOFFERING LENGHTVERTICALITYCROSSBORDER2013 A.M. Lerro
START-UPsvs.LARGE CORP.TARGET COMPANYBusiness model to be
validatedImmature technologyToo early stageNo proof of concept2013
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GOVERNMENTSLOVE START-UPSBUT INVESTORS LOVE PROFITS2013 A.M.
Lerro
Rate of new entrepreneurs Opportunity share Startup density2013
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20142015+ 37%+86%$6,9BLSource: Clipperton Finance - Digimind2014
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3AT LEASTTOPICSINVESTORSTARGET COMPANYINFORMATIONBUSINESS
MODELOFFERING LENGHTVERTICALITYCROSSBORDER2013 A.M. Lerro
INFORMATION
2013 A.M. Lerro
Articles of IncorporationShareholders AgreementsCap table
Capital increase resolutionLicenses and authorizationsIntellectual
PropertySTRATEGIC CONTRACTSDUE DILIGENCELeadership, Management
& AdvisorsAccounts & FinancialsBusinessplanMarket &
CompetitionCompany evaluationFoundersemploymentSTATUTES2013 A.M.
Lerro
ENGAGETHECROWD
2013 A.M. Lerro
DUE DILIGENCE2014 A.M. Lerro
4AT LEASTTOPICSINVESTORSTARGET COMPANYINFORMATIONBUSINESS
MODELOFFERING LENGHTVERTICALITYCROSSBORDER2013 A.M. Lerro
BUSINESS MODELCAPITAL GAINvs.DIVIDENDS2013 A.M. Lerro
RENEWABLE ENERGYPAID BY GOV.RETURN > 20%SAFE INVESTMENT2013
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No banks or better leverageIncrease profitabilityInvolve local
communitiesPROJECT FINANCING
5AT LEASTTOPICSINVESTORSTARGET COMPANYINFORMATIONBUSINESS
MODELOFFERING LENGHTVERTICALITYCROSSBORDER
OFFERING LENGHT2 MONTHS +HAVE NO SENSEPeak Investment
Times:first day and last three days
6AT LEASTTOPICSINVESTORSTARGET COMPANYINFORMATIONBUSINESS
MODELOFFERING LENGHTVERTICALITYCROSSBORDER2013 A.M. Lerro
VERTICALITYENERGYBIOTECHREAL EST.SOCIALCOMPUTER2013 A.M.
Lerro
PLATFORMS INVOLVED IN LIFESCIENCE18SOURCE: BIOCOM AG 20152013
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LIFESCIENCE CAMPAIGNS IN EU47 CAMPAIGNS 550.000 AVERAGE
DEALSOURCE: BIOCOM AG 2015
7AT LEASTTOPICSINVESTORSTARGET COMPANYINFORMATIONBUSINESS
MODELOFFERING LENGHTVERTICALITYCROSSBORDER2013 A.M. Lerro
CROSS-BORDERWEB = SCALABILITY2013 A.M. Lerro
50 U.S. residents sollicited20,000$ investments accepted (3 non
accredited investors)CEASE and DESISTorder for Reg. D
violation25,000$ fine
EUROPE: MIFID EXEMPTIONS DONT ADMIT EU PASSPORTUS: FOREIGN
INVESTORS ACCEPTED ONLY UNDER REG. S
2013 A.M. Lerro
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