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BIG Day of Giving 2014
How Does it All Work?
1. Donors will go to GiveLocalNow.org to give on
May 6
2. If you want to send people directly to your
donation page, you can use your unique URL
Example: http://givelocalnow.org/916Ink
3. Giving portal on GivingEdge has been deactived
as of today. It will be turned back on starting May 7
(after BIG DoG)
Access to Your Donor Data
• Look for an email from Foundation Staff on Monday, April 28 titled:
“Important: Access to Your BIG Day of Giving Donor Data”
• This email will have a link. When clicked, it will download an excel spreadsheet of your donor information in real time.
• Click this like any time during May 6 to get an updated list.
Access to Your Donor Data
• Use the data to thank your donors!!! • Real Time Shout outs on Social Media are very
effective.
• Keep this email safe and don’t lose your link! Staff support will be limited on May 6.
Prize Challenges!
45 challenges!• 17 for all participants $30,000• 9 for Placer Orgs $16,000• 7 for Yolo Orgs $3,000• 12 for Sacramento Co. Arts Orgs $12,500
Total: $61,500 up for grabs!
Time Challenges
Award Amount Name of Challenge Description
Eligible Participating Organizations
$2,500Aeroject Rocketdyne Blast Off Challenge!
to the organization that receives the first donation at 12:00 AM ALL
$500.00 First Gift of the Day
to the organization that receives the first donation at 12:00 AM
Placer County Organizations
$1,500.00 First Gift of the Day
to the organization that receives the first donation at 12:00 AM
Arts Organizations Only
Time Challenges
Award Amount Name of Challenge Description
Eligible Participating Organizations
$1,000.00
Hour of Giving: Midnight to 1:00 AM
to the organization that raises the most money during this time frame
Arts Organizations Only
$1,500.00
Hour of Giving: Midnight to 6:00 AM
to the organization that raises the most money during this time frame ALL
$2,500.00
Hour of Giving: Midnight to 6:00 AM
to the organization that raises the most money during this time frame
Placer County Organizations
$500.00
Hour of Giving: Midnight to 6:00 AM
to the organization that raises the most money during this time frame
Yolo County Organizations
Time Challenges
Award Amount Name of Challenge Description
Eligible Participating Organizations
$2,500.00 Hour of Giving: 9:00 AM to 10:00 AM
to the organization that raises the most money during this time frame ALL
$1,000.00 Hour of Giving: 9:00 AM to 10:00 AM
to the organization that raises the most money during this time frame
Arts Organizations Only
$1,500.00 Hour of Giving: Noon - 1:00 PM
to the organization that raises the most money during this time frame ALL
$1,000.00 Hour of Giving: Noon - 1:00 PM
to the organization that raises the most money during this time frame
Placer County Organizations
Time Challenges
Award Amount Name of Challenge Description
Eligible Participating Organizations
$250.00 Hour of Giving: Noon - 1:00 PM
to the organization that raises the most money during this time frame
Yolo County Organizations
$1,000.00 Hour of Giving: Noon - 1:00 PM
to the organization that raises the most money during this time frame
Arts Organizations Only
$1,000.00
Hour of Giving: 1:00 PM - 5:00 PM
to the organization that raises the most money during this time frame
Placer County Organizations
$500.00
Hour of Giving: 1:00 PM - 5:00 PM
to the organization that raises the most money during this time frame
Yolo County Organizations
Time Challenges
Award Amount Name of Challenge Description
Eligible Participating Organizations
$2,000.00 First 5 Placer: Evening Donor Prize (5:00 PM - 8:00 PM)
to an organization serving children and familes that raises the most money during this time frame
Placer County Organizations
$1,500.00 Hour of Giving: 6:00 PM - 7:00 PM
to the organization that raises the most money during this time frame ALL
$1,000.00 Hour of Giving: 9:00 PM - 10:00 PM
to the organization that raises the most money during this time frame
Arts Organizations Only
$1,500.00 Landing Prize
to the organization that received the last donation of the event (11:59 PM) ALL
Time Challenges
Award Amount Name of Challenge Description
Eligible Participating Organizations
$2,500.00 Landing Prize
to the organization that receives the last donation of the event (11:59 PM)
Placer County Organizations
$250.00 Landing Prize
to the organization that receives the last donation of the event (11:59 PM)
Yolo County Organizations
$1,000.00 Hour of Giving: 10:59 PM - 11:59 PM
to the organization that raises the most money during this time frame
Arts Organizations Only
$2,500.00 Landing Prize
to the organization that receives the last donation of the event (11:59 PM)
Placer County Organizations
Social Media Challenges
Award Amount Name of Challenge Description
Eligible Participating Organizations
$1,500.00 BIG DoG Vine Challenge
to the organization that shares a Vine video on Twitter using the hashtag #givebigdogvine that demonstrates their mission (all entries judged at 4:00 pm, winning organization will be awarded at 5:00 pm)
ALL
Social Media Challenges
Award Amount Name of Challenge Description
Eligible Participating Organizations
$500 BIG DoG Vine Challenge
to the organization that shares a Vine video on Twitter using the hashtag #givebigdogvine that demonstrates their mission (all entries judged at 4:00 pm, winning organization will be awarded at 5:00 pm)
Sac County Arts Organizations
Social Media Challenges
Award Amount Name of Challenge Description
Eligible Participating Organizations
$1,000.00 Unselfie Challenge
to two organizations selected for most creative entry. Each awarded $500 ALL
$1,000.00 Meme Challenge
to two organizations for the most creative entry. Each awarded $500 ALL
$500.00 Prolific Tweeter Prize
to the organization that thanks the most donors on Twitter using the hashtag #DonateArts. Tweets will be counted as a percentage of total donors
Sac Co. Arts Organizations Only
Social Media Challenges
Award Amount Name of Challenge Description
Eligible Participating Organizations
$ 1,000.00 Share the Love Prize
to the organization that submits the post on Facebook or Twitter with the most shares on May 6th (post must include hashtag #givebigdog) ALL
$ 500.00 Share the Love Prize
to the organization that submits the post on Facebook or Twitter with the most shares on May 6th (post must include hashtag #givebigdog)
Arts Organizations Only
Social Media Challenges
Best in Show!
Award Amount Name of Challenge Description
Eligible Participating Organizations
$5,000.00 Top Dog Grand Prize
to the organization that raised the most money overall ALL
$5,000.00 Top Dog Grand Prize
to the organization that raised the most money overall
Placer County Organizations
$500.00 Top Dog Grand Prize
to the organization that raised the most money overall
Yolo County Organizations
$2,500.00 Supervisor Susan Peters Arts Challenge
to the organization that raised the most money overall
Arts Organizations Only
Best in Show!
Award Amount Name of Challenge DescriptionEligible Participating Organizations
$3,000.00 Donor Challenge
to the organization that has the most number of *unique donors. A unique donors is one gift from one donor. ALL
$1,500.00 Donor Challenge
to the organization that has the most number of *unique donors. A unique donors is one gift from one donor.
Arts Organizations Only
$2,000.00 Mystery Challengemystery challenge will be announced on May 7th! ALL
$1,500.00 GivingEdge Prize
to the organization that receives the most *unique visits to their GivingEdge profile on May 6 ALL
Best in Show!
Award Amount Name of Challenge DescriptionEligible Participating Organizations
$ 1,500.00 Fetch! Board Member Prize
Send your board members to the noontime event at Fremont Park and be entered into a drawing for this prize! (Board members must check in at the GLN booth) ALL
$ 500.00 Double Dog Dare
to the organization that receives the first donation of $500 ALL
$ 500.00 Double Dog Dare
to the organization that receives the first donation of $500
Placer County Organizations
Best in Show!
Award Amount Name of Challenge DescriptionEligible Participating Organizations
$500.00 Double Dog Dare
to the organization that receives the first donation of $500
Yolo County Organizations
$500.00 Double Dog Dare
to the organization that receives the 2nd donation of $500
Yolo County Organizations
$500.00 Double Dog Dare
to the organization that receives the first donation of $500
Arts Organizations Only
$1,000.00 Double Dog Dare
to the organization that received the first donation of $1,000 ALL
$1,000.00 Double Dog Dare
to the organization that received the first donation of $1,000
Placer County Organizations
Reminders
• TwitterChat tonight! 6:00 PM – 7:00 PM
• Today’s Bark enews…Videos!
• Marketing: don’t forget to use the URL!
STRATEGIES
Definition: Bringing together individuals (a crowd) to finance (support) a cause or initiative – largely online, typically smaller dollar donations
Model used for giving days, cause related or emergency fundraising
Online, community focused giving days started in 2008
Over $200 million raised by communities to date
Driven by social media, networks, and strategic incentives
Crowdfunding and Giving Days
Limited time (urgency)
Viral in nature (social, mobile)
Small asks (typically)
And its FUN!
Why it works?
1. Share goals
2. Focus on mission & how you help others
3. Spread the word
4. Recognize supporters
Strategies for Success:
v
Share Goals
Types of goals:
- Number of donors- Dollars raised- Dollars or donors
during a certain time-period
- New donors
Focus on Mission
• Show impact• Connect with emotions• Have beneficiaries be
face of campaign
Consider the value of communicating using results, real people and reminders as you frame your plan
v
Spread the WordBe creative
Recognize SupportersShare your thanks
• Follow up immediately
• Consider thanking publicly
• Tie thanks to mission/cause
WEBSITE PREVIEW
Website PreviewDonors will quickly be able to find their favorite organization(s), and quickly give to one or more all in one simple giving page.
All pages will be optimized for giving from standard browsers, mobile devices and tablets.
Leaderboards
Giving in Context
The leaderboard will be the hub of all donation activity on May 6th.
Those who start strong on the leaderboard, tend to get more exposure and are more likely to receive gifts from lapsed or first-time donors.
Donation Page
Your org logo, info and profile information will appear here.
• Available via Unique Hyperlink• Real-time updates
Example: https://reports.kimbia.com/datafeed/rest/v01/report.xls?u=DHJFJDHF6HF7FKFKKFYEB&rd=UNRGLSSS
Donor Data
Find the Embed CodeAt the bottom of each donation form, there will be an “EMBED THIS FORM” button, and one-click links to share this page with social networks.
Copy the Embed Code
<Embed> on your sites
At the bottom of each donation form, there will be an “EMBED THIS FORM” butWhen clicked, the “EMBED THIS FORM” button shows a one-line snippet of code.
This can be copied and pasted just like a YouTube Clip, and one-click links to share this page with social networks.
On Your Page
Organizations can grab the code for their donation widget and place it directly onto their own sites.
All donations made on these forms will count towards the challenge goals.
Q&A SESSION
What would you like to know?