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Meet and Greet with Matt Mallin Matt Mallin, Account Executive, Blackbaud Matt Malin gives an overview of the fundraising solutions Blackbaud has to offer.
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04/11/2023 1
Content Management
Email Marketing
Donation Management
Event Fundraising
eCommerce
AutomationSegmentation
Testing
Reporting & Analytics
04/11/2023 2
MULTI-PART WELCOME SERIES
04/11/2023 3
MULTI-PART FUNDRAISING CAMPAIGNS
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2
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04/11/2023 4
THE GO! ESSENTIALS PROGRAM
Luminate Online fundraising software
A proven action plan
A team of your peers and Blackbaud coaches to guide you
Tangible results todayKnowledge to build upon tomorrow
04/11/2023 5
HOW IT WORKS
GETTING STARTED
Converting site visitorsCultivating new subscribers
Welcome series launcheNewsletter production
HOUSEFILE BUILDINGCAMPAIGN
Outreach tactics Viral marketing
Build/send outreach seriesContinue eNewsletters
YEAR-END FUNDRAISING
CAMPAIGN
Maximizing year-end givingDonation form best practices
Build & send email appealsContinue eNewsletters
SUSTAINER FUNDRAISING
CAMPAIGN
Writing a compelling askCultivating new supporters
Build & send sustainer askOnline sustainer self-serviceContinue eNewsletters
04/11/2023 6
ONE STRATEGIC TECHNOLOGY PARTNER
Global Company• >30,000 nonprofit clients worldwide• >2,700 Employees
The Right Fit for Non-profit Organizations• 96% Customer Retention Rate• Strong end user focus with intuitive tools
Industry Leading Support Model• Call for anything, anytime• Flexible training options
One Vendor for Total Integrated Solutions• Completely Integrated • Fully Hosted
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NP TECH UNIVERSE
SOCIAL WEBSITE PUSH MKTG PULL MKTG CRM ACC
Youtube
Linked In
CMS
Design
Services
Forms
Transactions
Conversions
Emails
Surveys
Volunteer
Membership
Advocacy
P2P
Events
Back-office
constituent,
staff,
volunteer &
process
management
Finance
management &
reporting
ANALYTICS
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SHARPEN YOUR FUNDRAISING! SUMMER 2014 BLACKBAUD MAJOR INITIATIVES
5 Major 4 Powerful Tools to Boost Your Fundraising Performance!
1. Blackbaud Credit Card Updater – Never lose a gift again with accurate and updated credit card information!
2. Event Mobile App + MobilePay – Simplify your event experience and make fundraising easier to manage with on-the-spot payments and check-in!
3. Target Analytics – Benchmark your data and fundraising performance and gain insight into how to improve your results!
4. Everyday Hero – Expand your world and empower your supporters to raise money on your behalf through peer to peer crowd funding!
5. Continued Investment – We will invest over $50 Million in Research & Development across the entire Blackbaud portfolio in 2014
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ANALYTICS –TARGET THE RIGHT ASKDonor Type: MNext Ask: $1,001-$5,000Assets: N/A
Donor Type: MNext Ask: $1,001-$5,000Assets: $1M
Donor Type: ANext Ask: $1-$250Assets: N/A
Donor Type: ANext Ask: $251-$500Assets: $500-$1M
Donor Type: SNext Ask: N/AAssets: N/A
Donor Type: ANext Ask: $501-$1,000Assets: N/A
Donor Type: MNext Ask: $10,001+Assets: $10M-$25M
Donor Type: MNext Ask: $5,001-$10,000Assets: $1M-$5M
