VIDEO: BEST PRACTICES TO MAKE GREAT FOOD VIDEOS

VISUALS SESSION // 11:00AM - 12:15PM

MARYAL MILLER

SHEKNOWS MEDIA & LOVE AND SPECS

@LoveandSpecs

VIDYA RAO

TODAY FOOD

@vrao517

JOE YOON

CHEF JULIE YOON

@joeyoon

JULIE YOON

CHEF JULIE YOON

@Chefjulieyoon

VIDEO: BEST PRACTICES TO ORGANIZE, DISTRIBUTE, AND

PROMOTE YOUR VIDEOS

VISUALS SESSION // 2:45-4:00PM

VIDYA RAO

TODAY FOOD

@vrao517

WHY VIDEOS?

• To entertain• Teach people

something/give them a takeaway

• Promote yourself and show your unique personality

Twitter: @Vrao517

Insta: @vidyarao517

@TODAYFood

WHY VIDEOS?

TODAY FOOD - Spider Cookies:

https://www.dropbox.com/sh/3fjject0wtknbzz/AAAB6iokybQwkOm-SNMCJC5Sa?dl=0&preview=TODAY+FOOD+-+Spider+Cookies+-+rvFINAL.mov

Twitter: @Vrao517

Insta: @vidyarao517

@TODAYFood

WHY VIDEOS?

How to cut onions without crying:

http://www.today.com/video/today/56457819Twitter: @Vrao517

Insta: @vidyarao517

@TODAYFood

TIPS

• Find your voice – what unique perspective/style are you bringing to the table?

• Be more energetic than you think you need to• Do multiple takes of the same shot from different

angles (close up, etc) to keep the video interesting• Don’t just stand there!• Do a cut that works for social• Make videos easy to find on your site and use them

to pitch yourself!

Twitter: @Vrao517

Insta: @VidyaRao517

@TODAYFood

VIDEO: BEST PRACTICES TO MAKE GREAT FOOD VIDEOS

VISUALS SESSION // 11:00AM - 12:15PM

JOE YOON

CHEF JULIE YOON

@joeyoon

JULIE YOON

CHEF JULIE YOON

@Chefjulieyoon

@chefjulieyoon@joeyoon

#chefjulieyoon

/chefjulieyoonvide

os

EQUIPMENT: CAMERACanon 70D Digital

SLR CameraCanon EFS 17-85mm

f/4 IS LensCanon EF 50mm

f1.8 Lens

@chefjulieyoon@joeyoon

#chefjulieyoon

/chefjulieyoonvide

os

EQUIPMENT: SOUNDCondenser Microphone

Rode Videomic

Aspen Mics HQ-S Stereo Lavalier

Microphone

Zoom H1 Handy Portable Digital

Recorder

@chefjulieyoon@joeyoon

#chefjulieyoon

/chefjulieyoonvide

os

EQUIPMENT: LIGHTSImpact Fluorescent Cool Light Two Fixture Kit

@chefjulieyoon@joeyoon

#chefjulieyoon

/chefjulieyoonvide

os

FORMAT AND SETUPOF YOUR SHOW

• Film by yourself or have someone shooting for you

• Filming style: demonstration vs. voiceover

• Figure out the right video length for you

• Capture multiple angles

@chefjulieyoon@joeyoon

#chefjulieyoon

/chefjulieyoonvide

os

SCHEDULE & PLANNING

• Plan your shooting schedule well in advance. Mark your calendar.

• Think like a magazine: plan according to major holidays and current events

• Consider block filming@chefjulieyoon

@joeyoon#chefjulieyoo

n

/chefjulieyoonvide

os

FILMING• Write a script and come

up with a game plan

• Taste and be able to describe your food

• Have fun with your set and wardrobe

• Find your signature style

• Be genuine. Let your personality shine.

• Go with your gut

@chefjulieyoon@joeyoon

#chefjulieyoon

/chefjulieyoonvide

os

EDITING• This is the most important

part. Editing makes or breaks your video

• Editing software

Adobe Lightroom (organizing)

Adobe Premiere Pro Final Cut Pro iMovie

@chefjulieyoon@joeyoon

#chefjulieyoon

/chefjulieyoonvide

os

GROWING & MAINTAINING YOUR YOUTUBE CHANNEL

• Be committed and consistent

• Build up your library of videos

• Find partners and collaborators

• Know your audience and recognize your “super fans”

• Don’t be afraid to evolve and listen to suggestions

• Grow a thick skin

• Have a call to action

• Just keep going and have fun!

@chefjulieyoon@joeyoon

#chefjulieyoon

/chefjulieyoonvide

os