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INTRO TO WAVE
Creative Better.
Award Winning.
Strategic.
All about relationships.
We put creativity at the heart of everything.
That’s not restricted to producing clever
headlines and attractive adverts but around
everything we do, from the way in which we
buy media, to research, to execution. We push
the boundaries, it’s what drives us, excites
us, and gets us working on your account in the
early hours and through the night.
Creativity fuels our desire to be better.
Recruitment Marketing
Digital Solutions
SEO/PPC Social Media
Film/Animation/Experiential
Digital Design Creative
Media Buying
OUR OFFERING
We put creativity at the heart of everything.
That’s not restricted to producing clever
headlines and attractive adverts but around
everything we do, from the way in which we
buy media, to research, to execution. We push
the boundaries, it’s what drives us, excites
us, and gets us working on your account in the
early hours and through the night.
Creativity fuels our desire to be better.
Strategy
Creative
Technology
Communications
HOW WE WORK
On page SEO
Website looks visually striking and is memorable. It’s presented in a logical fashion and has all of the elements that a website should have. But from the perspective of attracting traffic the website requires work.
SEO Issues• The website is on a single URL. So only 1 set of Meta data,
one H1 etc. And that’s the reason why there has been a significant drop in traffic
• Also no internal page linking on the site to encourage readers to stay on the site
• The high bounce rate is having a negative effect on ranking;
• No conversion path for reader to the site
• Image heavy = so the page takes a long time to load = high bounce rate = drop in organic ranking
• Blog isn’t reader friendly
• Menu buttons say nothing about what the website is about;
• Optimise SM platforms to bring traffic back to the website / knowledge graph
• No Google knowledge graph
• No meta description for home page
• No Google knowledge graph
• No meta description for home page
On page SEO
No semantic structure adherence, site has 12 H1s.
On page SEO
Copy edit the content to incorporate high traffic key words.
Other on page elements missing:
Site load time on mobile is high
Site has email addresses in plain text, site may experience a lot of spam mail as a result
Found 5 HTML coding errors, that will inhibit search performance
Social Media
Claim G+ listing. Verify location & verify website on Google webmaster tools.
Management of social media – need to add links in all future posts on G+. Preferably trackable links.
Optimise YouTube channel.
Optimise other videos on YouTube – descriptions need to include KWs – be more enticing in the copy.
Get reviews on G+ from previous customers/ new customers.
Link building
Some of suppliers have given a link.
https://www.prnation.org/breffo-introduces-gumstick-worlds-beautifully-mini-mal-smartphone-stand/ as press contact
http://denon-online.ch/uk/contact/pages/contact-details.aspx as press contact
The website needs a concerted link building effort to gain traction in search engine rankings.
PPC
Budget for KWs that have the most traffic.
Potential to focus PPC campaigns to align with product launches that LRR are promoting – directing traffic to blog product reviews.
To draw traffic from national searches:
Where does LRR rank for these keywords?
Keyword: Tech PR Agency.Position: Not found in top 300.URL: Not found in top 300.
Keyword: Fashion Tech PR.Position: Not found in top 300.URL: Not found in top 300.
Keyword: Technology PR Company.Position: Not found in top 300.URL: Not found in top 300.
Keyword: Tech PR Company.Position: Not found in top 300.URL: Not found in top 300.
Keyword: Fashion Tech PR AgencyPosition: Not found in top 300.URL: Not found in top 300.
A PPC campaign covering these terms would draw UK wide traffic
Keyword: Tech PR Agency Berkshire.Position: 54.URL: http://www.littleredrooster.co.uk
Keyword: Fashion Tech PR Berkshire.Position: 5.URL: http://www.littleredrooster.co.uk
Keyword: Technology PR Company Berkshire.Position: 45.URL: http://www.littleredrooster.co.uk
Keyword: Tech PR Company Berkshire.Position: 47.URL: http://www.littleredrooster.co.uk
Keyword: Fashion Tech PR Agency Berkshire.Position: 1.URL: http://www.littleredrooster.co.uk
For local SEO ranking for the following long tail key words would draw traffic.
Reporting
Creation of Google Analytics, Webmaster Tools account.
Reporting on visitors to the website
PPC – Visitors and acquisition rate per KW phrase, or specific product
Organic rank tracking
Pricing
FULL SITE AUDIT
KEY WORD RESEARCH
ANALYTICS SET UP
SOCIAL MEDIA CALIBRATION
COMPETITOR RESEARCH
LINK BUILDING
COPY OPTIMISATION
REPORTING
£997 p/m
CASESTUDIES
CAIRN ENERGY
BloombergWebsite & App
BloombergInstallation
Any Questions?
