CENTRAL EMBASSY Shopping Mall

the new standard in urban retail throughout South-East Asia

powered by

Background

Since its inception in 1927 the Central Group has been an innovator in the development of Thai retail. Central Embassy aims to build upon this heritage with a modern, global outlook that continues to set

the new standard in urban retail throughout South-East Asia.

powered by

Background

CENTRAL EMBASSY VISIONBoth influential and original, Central Embassy is the project that introduces Thailand to a global audience of tastemakers and opinion formers while the stunning architecture is changing the skyline

of Bangkok. With strong links to art and urban culture inherent throughout the development, Central Embassy will be the new retail and style face of Thailand, anchored by a forward thinking ethos that

aims to educate, stimulate and delight.

Central Embassy represents an iconic canvas for inspired architecture.

Paying homage to traditional Thai temples the 200m of stunning facade is constructed from

shimmering shingles that punctuate the continuous, rippled frontage.

A combination of cutting-edge design technologies and flowing contours define a 37-floor building.comprised of an 8-story retail podium, verdant sky terraces and a 6-star hotel tower that come

together in a blend of originality and integrity.

Experience interior spaces that engage the senses wrapped in a never ending dance of curves, angles and textures.

CONCEPT AND DESIGN

For more info: www.centralembassy.com

Feature Overview

LOGIN/REGISTER

WELCOME (MAIN MENU)

WHAT’S ON

BRANDS

FASHION

LEVEL

EATHAI

CINEMA

PROMOTION

SPECIAL

SERVICE

PRIVILEGE

INFORMATION

SHARE, TWEET, EMAIL

1

2

3

4

5

6

7

8

9

10

11

12

13

14

powered by

powered by

Feature – LOGIN/REGISTER

LOGIN/REGISTER

Users can register and Login to get

and redeem the privileges directly with

the application from Central Embassy.

Or users can just “Skip” the Login and

enter to the application to see

contents inside.

1

powered by

Feature – WELCOME (MAIN MENU)

With “WELCOME” feature, users can see all

menu of Central Embassy application and

then easily to access each feature to see the

detail inside.

o WHAT’S ONo BRANDSo LEVEL

o EATHAIo SCREEN

o SPECIALo PRIVILEGEo SERVICE

o PROMOTION

2 WELCOME

powered by

Feature – WHAT’S ON

With “WHAT’S ON” feature, users can

update the latest News and Events of

Central Embassy and access to see the

detail of each News and Events, and

then can easily share to their friends in

the Social Networks.

3 WHAT’S ON

powered by

Feature – BRANDS

BRANDS

With “BRANDS” feature, users can see

all brands arranging from A to Z in

Central Embassy and select any brand

to see the detail inside, and then can

easily share to their friends in the

Social Networks.

4

powered by

Feature – FASHION

FASHION

With “FASHION” feature, users can

update the latest fashion from the

popular brands in Central Embassy and

see the detail inside, and then can

easily share to their friends in the

Social Networks.

5

powered by

Feature – LEVEL

LEVEL

With “LEVEL” feature, users can see all level’s directories (all 8 levels) of Central Embassy. The feature provides the information of each level with directory image and its overviewing content so that users can see and find their destination to go easier in Central Embassy.

6

powered by

Feature – EATHAI

EATHAI7“The best and most

comprehensive offering of Thai

food in the world.”

Users can easily find Thai foods

and see the details including;o MENUS

o TALAD EATHAIo EATHAI MAP

o STREET FOODo ISSAYA COOKING STUDIOo CONTACT

Highlight

powered by

Feature – CINEMA

CINEMA8With “CINEMA” feature, users can

see the detail of the world’s

highest-end of luxury cinema

“EMBASSY DIPLOMAT SCREEN”.

powered by

Feature – PROMOTION

PROMOTION9With “Promotions” feature, users

can update the latest promotions

from their favorite Brands in

Central Embassy to see the detail

of each promotion, and then easily

to share to their friends in the

Social Networks.

powered by

Feature – SPECIAL

SPECIAL10With “SPECIAL” feature, users can

update and download the latest

BRANDS BOOK of the popular brands

in Central Embassy and see the

impressive images and details inside.

powered by

Feature – SERVICE

SERVICE

With “SERVICE” feature, users can see

the contact list of services in Central

Embassy and then users can call directly

to the contact person to ask for

information, or book the service at

Central Embassy including; Valet

Parking, Grab Taxi, and more.

11 Highlight

Enable tap to call

Open Grab Taxi Application

powered by

PRIVILEGE

With “PRIVILEGE” feature, users can update the latest privileges from their favorite Brands in Central Embassy and then they can redeem to get any privilege of the Brand by scanning QR code at the Brand’s store in Central Embassy.

12

Feature – PRIVILEGE

Ask Brand’s staff for Redemption Material to scan QR Code to get the Privilege.

Scan and Get the promotion at the Brand’s store.

Open the Privilege detail in the Application.

powered by

Feature – INFORMATION

INFORMATION

With “INFORMATION” feature, users can

see the important contact information of

Central Embassy including;o Website

o Facebook Pageo Instagramo Address

o Opening Hourso Office Hours

o Email

13

powered by

Feature – Share, Tweet, and Email

Share, Tweet, and Email

Users can share each WHAT’S ON, PROMOTION,

SPECIAL, and PRIVILEGE in Central Embassy

Application to their’s Facebook Timeline, their

Twitter Timeline, or email it to their friends.

14