Submitted by:

Akank Raghuvanshi

NDIM

• Coca-Cola India was established as the Indian subsidiary of

the US-based Coca-Cola Company (Coca-Cola) in 1993.

• Keeping in mind the fact that it was one of the largest beverage

companies in India, Coca-Cola India said it had made CSR an

integral part of its corporate agenda.

COCA-COLA

• The company used large amounts of water and energy in its

beverage production and tons of packaging material for its

products, it had taken up several initiatives to act as a

responsible company and reduce its environmental impact.

• In addition to water, energy, and sustainable packaging, Coca-

Cola India also focused on several community initiatives in

India as part of its social responsibility initiatives.

COCA-COLA

Contd..

COCA-COLA CSR MODEL

PEOPLE

PORTFOLIO

PARTNERS

PROFIT

PLANET

5 P’s of CSR Model

CSR INITIATIVES

WATER:

• Conserve Water.

• Watershed protection, rainwater harvesting projects

• 110 recharge shafts that collected rainwater. Reverse

filter system.

ENERGY:

• Reducing energy consumption and emission of GHGs

by such as refrigeration.

• GHG emission reduced by three-fourths.

• Increase the energy efficiency of its equipment by 40 to

50%.

CONTINUED…

HEALTH:

• Provided health checkups, medicine, and education to

rural communities on health-related topics

• Also funded polio eradication camps

• In a few districts, coca cola conducted camps for

Hepatitis B vaccinations, eye checkups, and malaria

eradication

PACKAGING AND RECYCLING:

• Packaging framework that aimed at recycling

• Collected the company’s packaging material consisting of

glass bottles, cans, etc. after they were disposed

CONTINUED…

COMMUNITIES:

• A commitment to the community was part of Coca-Cola

India’s CSR.

• The initiative aimed to curb waterborne diseases

• It set up around 2,000 schools for children.

ECONOMIC RESPONSIBILITIES:

• Played an active role in providing employment and giving

the community opportunities to expand and grow.

• In 2007, launched an initiative called Parivartan(Change) for training small retailers in India.

CSR ACTIVITY

AIM: To know what coca cola is doing in their CSR activity.

My Role: Collection of data from villages near by cocacola Brindavan bottler,Lucknow.

OBSERVATIONS

• Large amount of data is being collected for thisCSR.

• I interacted to large number of people in villageswhere coca cola is doing CSR.

• Old people living in the villages are willing toprovide the information asked .

OBSERVATIONS CONTD..

• Women are quite supportive in comparison tomen.

• There are 10 common toilets made by Coca colaBrindavan in near by village for womens.

• Medical checkup for the womens and smallchildren are also conducted by coca cola.

SHORTCOMINGS

• They have not correctly responded to the oldpeople.

• Old people had a complaint that no medical aidwas provided to them ..

Coca-Cola India Bags the Prestigious Golden Peacock Award

for CSR.

LEARNINGS

• What really CSR is?

• Views of various private organisations

• CSR- A strategic process

• Impact of CSR on society

WHAT REALLY CSR IS?

• CSR is not merely spending money on the society.

• It strengthens the base of the society.

• Provides an extra hand to the government.

• Returning to society

VIEWS OF VARIOUS ORGANISATIONS

• Earlier thought: A burden.

• New thinking: CSR is necessary.

• CSR brings a lot of goodwill and advertisement.

• The overall CSR spending is increasing as it isgoing to pay in the long run.

CSR- A STRATEGIC PROCESS

• Separate CSR Department

• Huge money involved.

• Decision on whom to help and how to help.

• Survey, data collection, strategy formulation

IMPACT OF CSR ON SOCIETY

• Increased environment quality of surroundings.

• Increased education level.

• Increased standard of living of surroundingpopulation.

• Overall development of the society.

CONCLUSION

Finally, I found out from my activity at the Coca Cola

Brindavan Bottlers, Lucknow was a little contribution from

ourselves in helping the nation help those who have

done their job of developing nation and now require our

help to pass their remaining life with respect and love.

THANK YOU