User Experience

Aral BalkanThinking Digital 2013

We are living in the era of experience. User experience isyour business plan.

Why UX?

Digital transformation affected user´s behaviour andexpectations.

Critical Pointsin the current scenario of developing digital strategies

Scope not properly defined Observation of market opportunities Understanding the purpose of the business Rework in the development phase Dead or uncertain delivery times Planning improvements and upgrades

DEVELOPMENT Delivery

DEVELOPMENT

Deliveries Roadmap

prospection

Immersion Ideation

Technical Analysis

DEVELOPMENT

Prototyping + Validating

Prospection phase

UX

User Needs

Surveys (Benchmark, Trends, Metrics)

Personas, Current Journeys

Analysis

Proposition Journeys

Information Architecture

UX Recommendations

Ideation

UX

Immersion

TechnicalAnalysis

Prototype/Wireframe

User testing

Prototyping+ Validating

Technical Solution Proposal

Feasibility Analysis

Architectural Vision

KPI/Reports

ProspectionIt is a phase of research, generation and validation of ideas, which serve as the basis for the offer of Digital transformation.

Before investing time and money in a project it is recommended to mature the ideas, to enable the product strategy design.

Similar Methodologies: DESIGN THINKING, GOOGLE DESIGN SPRINT, LEAN STARTUP.

Strategy definition enables a product with quality and constant enhancements.

MVP

estratégia de produto

MVP

Fail fast, fail cheap.The error in the prospecting phase is considered a hit. It's another step towards the goal. Prospecting allows quick and practical validations, avoiding problems in the development phases, where the error can be costly.

+115 prospection in 2 years

+35 lab researches in 2,5 years

8 accelerated rooms in 6 months

6 PoCs in 1 year

32 Apps developed in 2 years

70 App versions

5 Digital Solutions

2014 2016

18 Apps

9 in App Stores

9 in In-store

35 deploys

+700 dev support tickets in 1 year

+ 300 production support tickets in 1 year50 million downloads

4 simultaneous dev tracks with 6-8 resources

1 support track with 4 resources

Reaching 60 people across all fronts of the project

+160.000 of project hours

+100 million transactions a month

+4000 functional points

Capgemini BR @ Mobile & UX