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"The greatest change in corporate culture, and the way business is being conducted, may be the accelera9ng growth of rela9onships based not on ownership, but on partnership"
Peter Drucker, 1996
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WHAT ARE THE INGREDIENTS OF MUTUAL BENEFICIAL PARTNERSHIPS BETWEEN CORPORATES AND INCUBATORS?
Orienta>on interviews:
• Pim de Bokx – DIA
• Ruben Nieuwenhuis – StartupDelta
• Ruud Hendriks – SBC/Innoleaps
Semi-‐structured interviews:
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IMPORTANT: SCOPE OF THIS RESEARCH
• Rela9onship corporates – startups is well known
• Rela9onship incubators – startups also
• Rela9onship corporates – incubators is underexposed yet
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THE EIGHT INGREDIENTS OF MUTUAL BENEFICIAL PARTNERSHIPS BETWEEN CORPORATES AND INCUBATORS
CORPORATES INCUBATORS
Willingness to cooperate with start-‐ups
Access to resources (money/knowledge/
network)
Prepare start-‐ups for coopera9on with
corporates
Focus on a theme
Understand each other’s world
Dedicated account management
Similarity of goals and mission
Complementarity of knowledge
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THREE STAGES OF PARTNERSHIPS BETWEEN CORPORATES AND INCUBATORS
COLLABORATIVE INNOVATION
SPONSORSHIP
CO-‐CREATION
INTE
NSITY
OF
COLLAB
ORA
TION
MATURITY OF PARTNERSHIP
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• Check out #corpinc magazine: corpinc.strategiemakers.nl for more background ar9cles and download my master thesis
• Are you a corporate? Strategiemakers can help you to make the right choices how to cooperate with startups and incubators
• Follow me on Twicer: @carlijntemp
• Tweets about this topic, use #corpinc
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