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Dots 2016 - Andy Whitlock, Head of brand at Lost My Name

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Page 1: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name
Page 2: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name

©Hurrah For Gin

Page 3: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name
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<emotive video montage of time passing>

Page 14: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name

25% 60% 100%names names names

Page 15: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name

1.73m sold 180 countries8 languagesTeam of ~70

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“a once in a life-time accident”- Asi Sharabi

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“We have to send this book to space”

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Stowage location LAB1P2_M1 in Ziplock Bag

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Poster GameBook Book

Page 28: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name

J F M A M J J A S O N D

Purchase moments

Page 29: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name

J F M A M J J A S O N D

Opportunities

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Time

Money

Things!

Page 31: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name

Time

Money

Things!

Page 32: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name

Time

Money

(free)

Things!

Page 33: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name

Editorial Content

‘Give grownups creative superpowers to make magical, meaningful connections with a child’

Page 34: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name
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Things you said you’d never do Things you do

Page 40: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name
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do less spend less

Page 42: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name

hack > hone > operationalise > optimise

Page 43: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name
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“we love it”

Page 45: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name

love

Page 46: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name
Page 47: Dots 2016 - Andy Whitlock, Head of brand at Lost My Name

@andywhitlock


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