Effective communication that drives success

© 2014 Korn Ferry. ALL RIGHTS RESERVED.

Effective communication that drives success November 20, 2014

© 2014 Korn Ferry. ALL RIGHTS RESERVED. 2

Over the next 60 minutes you will learn…

1. The research behind effective communication.

2. Executive presence: why it matters and how to enhance it. - Including a sample message planner for

preparing messages quickly and effectively.

3. Meeting business needs: tools and tips for more effective communication. - Including a leadership communication model to

move others to act.

4. Components for a systemic, ongoing effective communication program in your organization.


Introductions

Anne Gunderson Principal Consultant, Communication Solutions Lead

Presenters

Doug Maxfield Senior Partner

Moderator

David Grant Global Vice President, Consulting Solutions and Innovation

© 2014 Korn Ferry. ALL RIGHTS RESERVED. 4 © 2014 Korn Ferry. ALL RIGHTS RESERVED.

Chat question

What is effective communicating?

Please write your thoughts in the chat box.

Why effective communication matters: The research.


How much is effective communicating worth?

Lower turnover

Higher engagement

29% Greater market value

Higher total returns to shareholders 47%

Organizations with highly effective communicators show:


In a nutshell, effective communication affects nearly every facet of an organization

How can professionals increase their personal impact and presence? “How you interact, write and speak are all very important. A brilliant person who can’t communicate cannot move an organization.” - Indra Nooyi


What percentage of an individual’s promotion can be attributed to their executive presence? A. 6% B. 10% C. 13% D. 19% E. 26% Please enter your response.

Poll question


Who are you?

• What’s your purpose? • Have you developed a high sense of

power and authority? • What’s your personal brand? • Can you articulate the above in a

concise POV? • Are you versatile and self aware? • Are you comfortable with yourself?


Natural self is key


Verbal/vocal presentation

• Are you clear and concise? • Do you maintain strong vocal tone

and a moderate pace of speech? • Do you practice removing filler words

(e.g., “um, you know, right”)?


Korn Ferry tip!

Pause – and breathe – to increase your

impact and presence.


Visual presentation

• Strong posture, no distractions • Sustained, direct eye contact • An engaging, empowering style • Appropriate attire

How do leaders need to approach communicating? “If you can't explain it simply, you don't understand it well enough.” - Albert Einstein


A message planner helps prepare motivating messages quickly and effectively

1. Cornerstones

subject

POINT OF VIEW (POV)

State your point of view What is your feeling/opinion/attitude about the subject?

BENEFITS

List three benefits

What benefits will your listeners receive from taking your Action Steps?

LISTENERS

Listener DNA: (Demographics, Needs, Attitude)

1. Who are they? 2. What are their needs and

interests? 3. What do they know about the

subject? 4. How do they feel about the

subject?

ACTION STEPS

List two action steps (use 2 Post-It™ notes)

1. What is the General Action you want listeners to take?

2. What is the Specific Action you want listeners to take? (Make sure this action step is realistic, measureable, and includes a timeframe)


2. Create

• Brainstorm for ideas.

• Do not censor during this step!


3. Cluster

• Arrange your ideas into three natural groupings by finding common themes.

• Title each cluster.


Point of view (POV) Specific action step (next steps)

Benefits Memory hook (SHARP)

Attention getter (SHARP) Point of view (POV) General action step Benefits

4. Compose

O P E N I N G

C L O S I N G

KEY POINT PREVIEW

KEY POINT REVIEW

KEY POINT 1 KEY POINT 2 KEY POINT 3

SUB-POINT 1 SUB-POINT 1 SUB-POINT 1



BO

DY


What percentage of a typical day do you spend communicating?

Please enter your response in the chat box.

Chat question


A day in the life of an executive leader…

…is a string of communication performances


Too often, we see the leadership communication “jump”


Korn Ferry tip!

Communication

is a process, not an event.

Action

Awareness

Understanding

Acceptance

Time


Key communications require planning

Date(s) Channel(s)

and champions

Audience Message Topic /

Initiative Feedback

loop Desired outcome


Invite dialogue by giving: • Unconditional positive

regard • Facts and big picture • Encouragement • Emotional context • Summaries along the

way

Leaders listen first and talk last

How can professionals communicate more effectively with leadership? “Be sincere; be brief; be seated.” - Franklin D. Roosevelt


Korn Ferry tip!


Frame the discussion and prepare for tangents – “flares”

Point: ___________________ Support:

Point: ___________________ Support:

Point: ___________________ Support:

Point: ___________________ Support:

Point: ___________________ Support:

Point: ___________________ Support:

Point: ___________________ Support:

Point: ___________________ Support:

Point: ___________________ Support:

Point: ___________________ Support:

Point: ___________________ Support:

Point: ___________________ Support:

Point: ___________________ Support:

Point: ___________________ Support:

Possible directions discussion may proceed


How can technical experts translate their knowledge into a business story for decision-makers? “Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.” - Indian Proverb


The need for logical structuring is all around us


Korn Ferry tip!

Six steps build compelling

presentations that tell a business

story.

1. Setting the scene

2. SIM for context, leading to the Point

3. Draft outline 4. Triangle of logic

5. Storyboard

6. Review


Planners make logical structuring easy Participants follow six steps to logically structure and storyboard a presentation.

How can meetings and teams function more effectively and productively? “Great communication begins with connection.” - Oprah Winfrey


• Understand your role as facilitator and the importance of suspending personal bias.

• Drive participant engagement in virtual or face-to-face meetings through use of planning and interaction skills.

- Plan and introduce a meeting agenda and facilitation approach to meet client needs and reach consensus.

- Use intervention techniques in virtual or face-to-face meetings to say “no” without losing trust.

- Manage pace and tone of interaction.

Facilitating 1:1, small or large group interactions share the same objectives


Korn Ferry tip!

Suggesting and leading a process

Stating an observation

Questioning

Reflecting feelings

Paraphrasing

Checking in

Silence

Start low on the intervention

scale.


Combine skills to handle a challenge

1. If necessary, press for specifics. 2. Paraphrase or reflect the

challenger’s feeling. 3. Turn question or comment back to

the group. 4. Paraphrase the group’s response. 5. Check in with the challenger.


Effective Communicating

Korn Ferry’s Effective Communicating solutions

Communication Skills for Leaders

Facilitating Effectively

Communicating Upward:

Logical Structuring

Get to the Point: Speaking to Senior

Management

Visit http://www.kornferry.com/effective-communicating for more details.

http://www.kornferry.com/effective-communicating


Questions?


Presentations & Public Speaking

Effective communication that drives success