Emerging Trends and Tech

Jill Quick Lead Instructor, General Assembly

EMERGING TRENDS & TECH

WELCOME AND INTRODUCTIONS

‣ Jill Quick

‣ Digital Marketing Consultant, Quick Marketing

‣ Lead Instructor @GA

‣ Author for @SmartInsights

‣ Loves finding that “a-ha” movement that drives growth or solves a problem.

@jillquick

[email protected]

https://uk.linkedin.com/in/jillquick01


GAZING UP?


NOMOPHOBIANomophobia is a proposed name for the phobia (intense, irrational fear) of being out of mobile phone contact. It is, however, arguable that the word "phobia" is misused and that in the majority of cases it is another form of anxiety disorder.


LIVE STREAMING


ONLINE VIDEO GOES SOCIALFacebook now sees 8 billion average daily video views from 500 million users

Snapchat users watch 6 billion videos every day

US adults spend an average of 1 hour, 16 minutes each day watching video on digital devices

78% of people watch online videos every week, 55% watch every day

https://www.brandwatch.com/blog/96-amazing-social-media-statistics-and-facts-for-2016/


USE CAPTIONS!


VERTICAL VIDEO = BETTER UX Look at your users They are doing it that way


YEAR OF THE MESSAGING APPWhatsApp reaching a massive 1 billion people and Facebook Messenger and WeChat not far behind.


•275 million users

•40% of American Teens


CHATBOTS


CHATBOTS TAKING OUR JOBS?

80% of businesses want chatbots by 2020


DONOPAY

64% success rate

https://www.theguardian.com/technology/2016/jun/28/chatbot-ai-lawyer-donotpay-parking-tickets-london-new-york

An artificial-intelligence lawyer chatbot “the world’s first robot lawyer”

DoNotPay has taken on 250,000 cases and won 160,000, giving it a success rate of 64% appealing over $4m of parking tickets.


BIM- BUILDING INFORMATION MODELLING

http://resellerhostinglondon.co.uk/2017/01/10/bims-google-docs-for-buildings-is-transforming-architecture-ndash-but-could-it-kill-creativity/


ON DEMAND SERVICES


APPS TO FIX A HEALTH SYSTEM?


DAWN OF PROFESSIONAL SERVICES?

https://deepmind.com/


VIRTUAL REALITY


VIRTUAL REALITY


VIRTUAL REALITY

EMERGING TRENDS & TECHCOMMUNITY


3D PRINTING


OMNI CHANNELFLIIKE REAL-TIME FACEBOOK LIKE COUNTER


C&A FASHION LIKE

This resulted in 1,000 new fans per hour, part of the collection sold out in 1 day, and more than 1,700 posts on blogs and websites were created

from this campaign.


PRINT MAGAZINES FEATURES WORKING FACEBOOK ‘LIKE’ BUTTONS


CLOUD TAGS


SUBSCRIPTIONS


AMAZON DASH BUTTONSAMAZON DASH BUTTONS


RETAIL INTERACTIVE MIRROR

eBay and Rebecca Minkoff have teamed up to opened a

digitally ‘connected store’ located in New York.


LOYALTY

http://physicalcookie.com/


PROJECT JACQUARDPROJECT JACQUARD

GOOGLE PROJECT SOLIEMERGING TRENDS & TECH


DRONESEMERGING TRENDS & TECH


YES REALLYEMERGING TRENDS & TECH

EMERGING TRENDS & TECHEMERGING TRENDS & TECH

Wynn Las Vegas adds Amazon Echo to all 4,748 rooms

http://www.geekwire.com/2016/wynn-las-vegas-equip-4748-hotel-rooms-amazon-echo-steve-wynn-touts-ability-talk-room-making-guest-experience-seemlessly-delicious/


PAYMENTS


MASTERCARDSELFIE PAY


HOME


WEARABLES


WEARABLES WEARSAFE- WEARBLE TAG


WEARABLES NEXT GENERATION DIGITAL MINDFULNESS


BLOCKCHAIN TECHNOLOGYYou go to a trusted provider for: Banking Hospitals Water, Gas, Electric TripAdvisor Airbnb Uber


BLOCKCHAIN TECHNOLOGY‣Republic of Georgia - Land registry ‣Estonia- tax and business registries ‣Dubai- state documents ‣UK- scientific research grants in bitcoin ‣R3CEV- 40 banks aim to use it to reimagine financial services ‣Called ID2020 United Nations exploring use for refugees to prove identity


BLOCKCHAIN

Users (acceptance)

Applications (use cases)

Developers (people to work this

swizzle out!)


BLOCKCHAINBlockchain has revolutionary applications in marketing, and will be good news for both publishers and advertisers.

Beating online ad Fraud

Changing revenue models for publishers

Disrupting display ad networks

WITHOUT BLOCKCHAIN

WITH BLOCKCHAIN

WHAT DOES THIS MEAN FOR US?EMERGING TRENDS & TECH


ADAPT, INNOVATE OR DIE


THE ‘NEW’ BUSINESS MODEL AND MARKETING?


“The mind is like a brick of wax, on which we stamp what we perceive or conceive’ we remember and know , whatever is obliterated or cannot be impressed, we forget and do not know’

This is where the phrase ‘make an impression’ hails from.


START WITH THE WHY


START WITH THE WHY

http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action

http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action

PURPOSE

WHY SHOULD WE CARE ABOUT YOU?

PURPOSE

DEFINE YOUR ENEMY

PRODUCT

RULE 1 MAKE A GREAT PRODUCT RULE 2 DON’T FORGET RULE 1*

* Do not rely on good marketing principles to sell a bad product


BUSINESS MODEL CANVASThe Business Model Canvas is a strategic management and lean startup template for developing new or documenting existing business models.

Created by Alexander Osterwalder


REALLY UNDERSTAND YOUR CONSUMERS REALLY UNDERSTAND YOUR CONSUMERS…..

THEY DRIVE THIS CHANGE!

AND THE CUSTOMER CONTEXT ALWAYS CHANGES

INSERT CLASS TITLE

INSERT CHAPTER TITLEI HAVE A GREAT IDEA………..


GET YOUR HOUSE IN ORDER


SO MUCH DATA…….“The thing with wearable's, if every piece of clothing and jewellery you own is connected someone is going to have to decipher that data and give it back to you in an organises way, for you as an individual to help you in your life”


CREATE LESS FRICTION

LEARN MORE

Other resources


GOT THE SKILLS ?

Product Management

Web Development

UX

Data Science

Digital Marketing

OUR DIGITAL MARKETING COURSESLength

Start Dates

Hours

Outcome

Price

10 weeks, 2 evenings per week (6-8pm) OR 1-Week Accelerated (Mon - Sat, 9am - 5pm)

16th Jan | 10-week 6th Feb | 1-Week Accelerated 28th Mar | 10-week

~60 hours

Learn to plan & execute a campaign, acquire & engage users, and quantify a strategy’s success.

£2,800

Presentations & Public Speaking

Emerging Trends and Tech