FERTILIZER MARKET REPORT

PLOT SIZE IN SERBIA

6%

30%30%

23%

6%2%3%

<0.5 ha

0.5-2 ha

2-5 ha

5-10 ha

10-15 ha

15-20 ha

> 20 ha

Plot size

Number of

plots<0.5 ha 19.887

0.5-2 ha

104.493

2.01-5 ha

103.977

5.01-10 ha 80.456

10.01-15 ha 21.678

15.01-20 ha 6.752

> 20 ha 7.637

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Fertilizer Market in Serbiaapp 600.000 MT

Domestic production

63%

Import37%

KAN39%

Urea5%

NPP56%

Urea50%

Ammonium nitrate25%

Fertilizers with nitro-gen, phos-

phorus and potassium

18% Fertilizers with nitrogen and phosphorus

7%

Domestic production

Import mineral fertilizers

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Liquid fertilizers market

30%

13%30%

15%

2%

6% 2% 2%

Agrosava

Galenika fitofarmacija

Fitofert

Ostale kompanije

Agritecno

Timac agro

Compo

Nutrileader

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Crystal watersolubile fertilizers

Yara16% Novalon

13%

Haifa16%

Fertico16%

Rosier5%

Pucconi3%

Novalon5%

Basf-Compo

1%

Kali2%

Scotts-Everest

5%

Roullier4%

Linze special

3%

Zico5%

K+N Efthymiadis4%

Angibaud4%

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SWAT analysis

STRENGTHS - Knowledge of market in Serbia and Region- Specific product- Company´s capital

WEAKNESSES- Competition- Price ???- Professionally opinion

OPPORTUNITIES - Huge market and fertilizers use trend- New technology- Expansion of organic production in Europe

THREATS- Competitor price policy- Competition with existing products - Consumer habits

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Wuxal Brand Market Share

55%

13%7%

1%1%1%0%1%

19%

1%

Chart TitleWUXAL S

WUXAL Ca

WUXAL B

WUXAL Fe

WUXAL Asco.

WUXAL top P

WUXAL Zn

WUXAL Mg

WUXAL aminokal

WUXAL Microplant

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Distribution

Direct distribution With mediator

Savacoop – Agroferticrop Yara, K+S Kali,Agroarm - Timac agroZeleni hit - AgrotecnoAgromarket - FerticoSemenarna - Rosier (Lat)Agrimatco - Doktor Tarsa Novalon, YaraT- pam DOO – Everris (Scots)Virdžinija – Everris (Solinure)Chemical Agrosava – Wuxal and AsfertGalenika Fitofarmacija – Adfert, Epin extra, Cirkon

G-F - Angibaud, Adfert, K+N EfthymiadisKonus gloria - Pucconi, Leili, Bioiberica, Sacom

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Distribution

Direct distribution With mediator

- Betteer impact on the final consumer

- Payment risk- Easy traffic less requested

products - Higher transport costs- Quick response to market

change- Direct marketing

- Weak influence on the distribution

- No risk payment- Distributor offering low

quantity of products- Lower transport cost- No direct markteting

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