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Get Back In The GameDominate Your Market
Content Marketing
Twitter @oreo
Average ageOf an agent 57
• Traditional Marketing & Digital Marketing
• Creating Content with the Tools We Access Each Day.
How Can Agents Dominate Their Markets
The Hardest Thing for Agents to do is Take Something That’s in Their Brain and Make it Consumable.
Where Do I Begin? • Your MLS• Any Tool That Provides
Market Data• REALTOR® Property
Resource• Your Tax Records• The Cities We Buy & Sell In• And What You Already Know
How Can I Put Content into Consumable formats?
When You Search Your MLS, Look For Specific Information that Can be Added to Social Media, Email Marketing, Blogs & Direct Mail.
Then Put That Information into Content That Makes Sense!
Bank Owned Homes are Down by 25% from 2015 to 2016 in Northern Illinois
Unemployment in Chicago is under 7.5%
Source RPR: April 2nd, 2016
Content Marketing
Direct Mail- Use the content from your marketing- Add landing page links with great information
Content Marketing – Social Media
bit.ly/sociallysmarttips
Lead Pages
Content Marketing - Blogging
Content Marketing – Live Streaming
Why Do We Need Content Marketing?How we consume data and information has changed. When we want the information – we GOOGLE ITIf we can’t find you – then you won’t generate a lead
We Have The Information To Dominate Our MarketsIf you want to continue to build a business In Real Estate & remain relevant we have to integrate traditional with new school marketing. If not, there is a replacement agent coming for you.
Carrie J. Bey-Little, BS, MS, [email protected]#CoffeeWithCarrie