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welcome
Photo: The Nyaka AIDS Orphans Project
GlobalGiving Workshop
AgendaIntroductions 20 min
GlobalGiving Updates 20 min
GG Rewards +activity 60 min
Project Pages 10 min
Break 15 min
Expanding Fundraising Strategy 20 min
Engaging Donors +activity 30 min
Wrap-Up & Feedback 15 min
GlobalGiving: The Story
From WorldBank to GlobalGiving
BRAZIL4,321
Founded by two former World Bank executives who have created a new, higher-impact way for individuals & organizations to
direct their philanthropy to their choice of high-quality, trackable projects in the U.S.
and around the world.
Together we are building a global movement for social progress. One donor, one project, one community at a time.
I N T R O D U C T I O N S
I N T R O D U C T I O N S
A C T I V I T Y
1. Name2. Organization
3. Motivation for your work4. Hopes for 2016
Introductions
O B J E C T I V E
2016Understanding what is new about GlobalGiving for 2016
O B J E C T I V E
GG RewardsWhat are GG Rewards, how do you earn them, why might they
be impactful for your organization
O B J E C T I V E
Utilizing GlobalGivingDistinguishing ways to use GlobalGiving to best increase
donors, impact, and involvement
2 0 1 5 I N R E V I E W
145,000donations
$35 milliondonated
2,584Organizations received funding
275 site visitsin 37 countries
65%of our nonprofit partners said that GlobalGiving helps them become more effective not only in fundraising, but overall
as an organization
COMING UP IN 2016
S K I L L E D G LO B A L G I V I N G S U P P O RT
A p p l y b y J u n e 3 o r S e p t e m b e r 2
S O C I A L I M PAC T AC A D E M Y
A p p l y b y A u g u s t 8B e g i n s S e p t e m b e r 6
P H O T O C O N T E S T
D e a d l i n e J u n e 2 9Vo t i n g J u l y 1 8 – 2 2
BO N U S DAY S
M a rc h , J u n e , S e p t e m b e rD o n a t i o n s w i l l b e
m a t c h e d o n c e r t a i n d a y s
Y E A R E N D C A M PA I G N
O p t - I n D e a d l i n eN o v e m b e r 1 8
Ru n sD e c e m b e r 1 – 3 1
NEW ONBOARDING PROCESS
Complete the online
application
1GlobalGiving will review
the application within 30
days
2After
approval, create a
project page
3Fundraise for
your program!
4
”Our presence on GlobalGiving’s website has allowed us to tap into a truly global experience… With the help of GlobalGiving and the now hundreds of donors who have supported our organization through the website over the
past several years, we have been able to screen thousands of children and provide life-saving surgeries for
children and provide life saving surgerious for children with congenital heart disease. In short, our
partnerships have saved lives and transformed families.
-sean love, china california heart watch
15% Fee PageGlobalGiving doesn’t charge any application or vetting fees for nonprofits, but we do retain 15% of every donation. Why? Because we will amplify your impact.
You Receive: tools, training, one-on-one support, and access to a new crowd of supporters.
In 2015, 50% of donors choose to cover the
GlobalGiving fee at checkout
CORPORATE PARTNERSH IPS
C O R P O R AT E PA RT N E R S
Cause Marketing
Gift Cards
Employee Giving
Grantmaking
O B J E C T I V E
2016Understanding what is new about GlobalGiving for 2016
GLOBALG IV ING DASHBOARD
GG Rewards are designed to raise money and
increase effectiveness
GG Rewards are FlexibleGG Rewards are Engaging
Partner0-17 Points
Leader17–35 Points
Superstar36+ Points
You can find your status in your DASHBOARD
Effectivnesswith community
through fundraising
Engagementthrough learning
EFFECT IVENESS
L E A R N I N G C Y C L E S
Listen Act Learn
DIY Toolkit GG Webinars Charting Impact
GlobalGivingSite Visit
Feedback Toolkit
Create Your Own Cycle
Listen LearnAct
A C T I V I T Y
1. Listen … now!2. How will you Act
3. What might you learn from your action
Create Your Own Learning Cycle
O B J E C T I V E
Learning CyclesDo you think learning is important to your organization?
Talking Point
ENGAGEMENT
Fundraising Reporting Participation
Site Visits Email Earn More Points
F U N D R A I S I N G
1Donations
2Number of donors
3Number of
reoccurring donors
R E P O RT I N G
Project Reports
Thank YouNotes
2016
PA RT I C I PAT I O N
Bonus Days
Campaigns
M O R E
Host a GlobalGiving site visit
Site Visits
1/3 of Nonprofit revenue in 2015 was generated by
Learning and Effectiveness Tool
Other GlobalGiving Webinars
Earn more Points
Do you really want to be a Leader or a Superstar?
(yes.)
Project of the Month
Corporate Partners
Boost in Search Ranking
O B J E C T I V E
GG RewardsWhat are GG Rewards, how do you earn them, and why are they
important for your organization
BREAK 15 mintues.
Break
FUNDRA IS ING
SETT ING GOALS
SMART GoalsSet goals and timelines for your fundraising efforts that
are SMART
S pecific
MART ime-Bound
ealistic
ction-Oriented
easureable
TOOLS
C A M PA I G N S
Year End Campaign
Bonus Days
Photo Contests #GivingTuesday
18%
Of all online fundraising happens in December
March 16Pro-Rated Bonus Day
June 15GG Rewards Bonus Day
September 21Time Release
Bonus Day
Photo
contests
Say Cheese! Wednesday, June 20
GG will be the lowest cost option for online fundraising on #givingtuesday. That means no creditcard transaction fees will apply o the first $500,000 raised on GG. And we’re giving away our largest bonus prize ever
#GivingTuesday
F U N D R A I S E R PA G E
$2,474Raised for Maternal
Health in Tanzania
LABOR FOR LOVE
Alison asked supporters to donate $1 for every hour a women in their life
was in labor
$13,477Nepal Earthquake Relief
M I C R O P R O J E C T S
Fundraise for an individual or activity for three months. Donors often respond to urgent needs
ATTRACT AND ENGAGE A FUNDRA IS ING ARMY
A D V O C AT E S
Create Fundraising Advocates.
For your supporters that are passionate about your cause, make them part of your
fundraising team! Create tools to help them reach out to their networks, thus growing your
network.
1Do they care about your organization
and cause?
2Can they serve as
brand ambassadors?
3Are they able to
communicate your story well?
4Do they have a large network?
5Are you
comfortable reaching out to
them?
Identifying your Advocates
Once you have identified your
fundraising advocates, help
them with tools, content,
templates, calendars and
support.
A C T I V I T Y
Talk about ways you might support a fundraising advocate
1. Tools2. Templates3. Calendars
4. Etc.
Talking Point
DONORS
ATTRACT ING DONORS
1 Project Pages
Create a compelling and attractive Project Page
2Project Reports allow you to share your impact with the supporters on
GlobalGiving.
P R O J E C T PA G E S
CleanAnd Consise
TangibleDonation Options
EngagingTitle
P R O J E C T R E P O RT S
Write a Project Report at least once every three months and include photos, stories and impact
ConstituentStory
EngagingPhotos
ClearLanguage
Progress + Impact
Donors want to know the impact they’ve helped to create with their gifts.
H A V I N G A C L E A R , E N G A G I N G A N D I N S P R I A T I O N A L S T O R Y W I L L H E L P Y O U G A I N N E W S U P P O R T E R S A N D E N G A G E Y O U R
C U R R E N T S U P P P O R T E R S
Use Storytelling to engage donors in your Project Pages and Project
Reports
S U M M A RY
T H E M O T I VAT I O N
T H E C H A L L E N G E
T H E P L A C E
T H E P E O P L E
A C T I V I T Y
1. What could be improved about this Project Report?2. What is good about this Project Report?
Project Report Critique
https://www.globalgiving.org/projects/provide-health-care-to-45-vulnerable-children/reports/
T H E TA K E A W AY S
Have a great story.Have a clear, simple, and inspiring story that highlights your constituents as heroes, and lets your supporters
know why your organization is important!
Use your story to fundraise.Use that great story in your fundraising efforts. In your
emails highlight stories to engage your supporters.
Connect with your donors.Donors want to know how their gift has impacted your work and the individuals your organization is helping. Update them on this impact, and inspire them to give
again!
RETA IN ING DONORS
Always Thank Your Donors.
Show your appreciate for all the things your supporters are doing to help your organization by sending them personal, prompt, and sincere thank
you notes. Engage them!
50% of donors prefer personalization
Versus speed when they are being thanked by the organizations they give to. Pay attention to what
they gave to, if they’ve given before, and ask them why they give!
A C T I V I T Y
What would you want to include in a Thank You note to a donor
Talking Point: Thank You Note
O B J E C T I V E
FUNDRAISINGDistinguishing ways to use GlobalGiving to best increase
Fundraising and Awareness
DISASTER RELIEF
2015 Earthquake in Nepal2015 Ebola Crisis2015 Typhoon in the Philippines NOW Syrian Refugee Crisis
After a disaster, we reach out to our
partners and activate our networks to help
those in need.
After a disaster, we reach out to our
partners and activate our
networks to help those in need.
A C T I V I T Y
1. What’s new for 2016?2. GG Rewards
3. Utilizing GlobalGiving
Review of Objectives
We’re here to help!
+1-877-605-2314
Questions?
thank you