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sameer-mathur
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Ideas are like a product life cycle
We develop an idea ,growth and reach its maturity stage and it finally declines. But we need to keep reinventing and constantly working to sustain the idea.
Keep Reinventing
WHY IS STORY TELLING IMPORTANT?
•Stories have been used for years to pass on traditions, or to teach morals
•Stories form part of culture
•Storytelling brings out emotions in people, sadness, happiness, justice etc and influences them subconsciously
•Stories are a form of entertainment
•As humans: everyone interprets stories differently and whether subconscious or conscious, these affect our choices in life and make us better people
Culture shape your thinking
Western culture –Linear thinkingHope for future
Eastern culture-Spiral thinkingLearn from past mistakes
Used repetition as a tool
Repeatedly said “DESCAMISADOS”-meaning“shirtless” to show affection for the poor and hate for the elite.
Recap•Spreading ideas through storytelling•Know your audience•‘What is’ and ‘What could be’ pattern •Remove yourself from current realities•Act upon your idea and spread it well