THAT’S

THE GOOD

NEWS

THE BAD

NEWS ISStorytelling is not the easiest

thing for every presenter to do

THAT’S

THE GOOD

NEWS

HOW DO YOU

CHOOSE THEright storyAND HOW DO YOU

DELIVERIT IN THE

1FIND YOURpassion

THIS MEANS YOU’VE GOT TO BEengaged &excitedAS WELL

LOOK FOR

STORIES YOU’RE

PASSIONATE

ABOUT

2LOOK CLOSE to home

Focus onYOURSELF

PEOPLE DON’T

WITH THINGS

CONNECT

THEY CONNECT WITH PEOPLE, SO THINK ABOUT YOUR OWN

LIFE AND WHAT YOU CAN SHARE

identify a TRANSFORMATIVE

EXPERIENCE FORM YOUR OWN LIFE

THAT’S RELEVANT TO

YOUR OVERALL MESSAGE

FIRST THINGS ONE OF THE

complication OF YOUR OWN

STORY IS

THE

WHAT CAUSED YOU TO ARRIVE AT

YOUR CHOICE OR

RESPONSE

THE COMPLICATIONONCE YOU’VE IDENTIFIED

END WITH YOUR transformation5

TO MAKE YOUR STORY SATISFYING,

YOU’VE GOT TO BUILD TOWARD

THE LESSON YOU LEARNED

IF YOUR COMPLICATION

journeyWAS THE EVENT THAT SENT YOUON A PARTICULAR

MAYBE ABOUT YOURSELF,

The end of thatJOURNEY WAS A LESSON

YOU LEARNED

ABOUT YOUR BRAND

or ABOUT LIFE

TO THE AUDIENCE AND INSPIRE CHANGE IN THEIR LIVES

THIS IS THELESSON YOU

WANT TO

IMPART

BY ENDING WITH A PERSONAL LESSON

YOUR AUDIENCE

INSTEAD OF JUST FACTS

WILL HAVE A MORE

memorablemeaningful

takeaway

CAN BE GOOD

Presentations

master of storytelling