How to Get More Eyeballs on SlideShare

  • Published on
    11-Aug-2014

  • View
    3.336

  • Download
    3

Embed Size (px)

DESCRIPTION

Experian hosts a #MarketingChat every Thursday at 4 p.m. ET. In this tweetchat, we discussed ways to improve our slide decks on SlideShare. We discussed ways to optimize our decks with keywords, tags, and design. Tips provided by: @SlideShare @PowerfulPoint @Damonify @DavidWaring @ThinkSEM @NikkiPezzopane @jgombita @webber_karen. You can see the full tweetchat here: http://www.experian.com/blogs/news/about/slides

Transcript

<ul><li> Get More Eyeballs on SlideShare How to #MarketingChat Thursdays | 4 p.m. ET </li> <li> Join our #MarketingChat every Thursday at 4 p.m. ET. In this tweetchat, we discussed ways to improve our slides. Check out all the tweets here: bit.ly/better-slides </li> <li> Why should more businesses use SlideShare? #MarketingChat </li> <li> RETWEET Why SlideShare? Like it or not, business speaks in PowerPoint. SlideShare extends the conversation outside your office walls. Tweet by @PowerfulPoint </li> <li> Why SlideShare? On SlideShare people actually take the time to look through your content. which can be hard with all the noise elsewhere. Tweet by @Damonify RETWEET </li> <li> #MarketingChat Tweet by @SlideShare Why SlideShare? The power of visual content. It resonates with people and is at the core of SlideShare. </li> <li> Why SlideShare? The SlideShare audience is much more business oriented than other networks especially for B2B. Tweet by @DavidWaring RETWEET </li> <li> Why SlideShare? SlideShare allows live presenters to direct their audience to read the slides at their own speed! Tweet by @ThinkSEM RETWEET </li> <li> What mistakes do people make on SlideShare? #MarketingChat </li> <li> A common mistake on SlideShare is the front cover. Tweet by @Damonify How do you expect people to see your deck if your cover is less than stunning? RETWEET </li> <li> SlideShare Mistake Adding too much information and making it too wordy. Tweet by @NikkiPezzopane RETWEET </li> <li> SlideShare is a visual medium. Think of it as a flipbook, Tweet by @PowerfulPoint where someone can grok your message in a moment. RETWEET </li> <li> SlideShare Mistake Too much filler; conversely, not enough (digestible) pertinent information. Tweet by @jgombita RETWEET </li> <li> Not having a standout cover slide, title or description. These help make your SlideShares more discoverable - and clickable. Tweet by @SlideShare </li> <li> Dont forget that on SlideShare the content needs to speak for you, which is different from a traditional presentation. Tweet by @Damonify RETWEET </li> <li> Putting too much information on one slide is a no-no. Tweet by @ThinkSEM RETWEET It makes it too hard for your audience to read and digest. </li> <li> How important are keywords and tags in SlideShare? #MarketingChat </li> <li> Keywords are important, but great content and clarity are more so. Our users gravitate towards high quality content. Tweet by @SlideShare </li> <li> An easy, eye-catching and sexy title can be crucial for your success on SlideShare Tweet by @Damonify RETWEET </li> <li> #MarketingChat What are ways to build engagement? </li> <li> If you engage in other peoples content, they will promote yours (if it looks great that is). Tweet by @Damonify RETWEET </li> <li> Highly visual content tends to attract more views. Our top decks usually have an engaging visual story that supports the written one. Tweet by @SlideShare </li> <li> Tell a story that can stand alone and think visual. Beautiful content wins on SlideShare. Tweet by @webber_karen RETWEET </li> <li> Join our #MarketingChat Wednesday at 4 p.m. ET bit.ly/marketing-chat </li> </ul>