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Copyright Rajesh Nair 2013
Copyright Rajesh Nair 2013
8 Seconds
Copyright Rajesh Nair 2013
Naming the Project
Microsoft, Genzyme, InfosysFord Motors, Apple Computers, ICICI Bank
The 40 Year Old VirginSnakes In The Plane
Copyright Rajesh Nair 2013
The 30 Second Pitch
Copyright Rajesh Nair 2013
Open with a Hook
A Question A Vision (Imagine if …)A Shocking Message
Non-Intuitive Information
Copyright Rajesh Nair 2013
Define the Constraint
What is the cause?Quantify if possible.
Copyright Rajesh Nair 2013
What is the Solution?
How do you address the solution?Identify Leverage Points.
Copyright Rajesh Nair 2013
What is the Impact?
Who Benefits?How does the Project Gain?
Copyright Rajesh Nair 2013
HookConstraintSolutionImpact
Copyright Rajesh Nair 2013
Open with Hook MessageAudience is Your Smart Grandma
Leave with Impact
