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Heritiana Ranaivoson (imec),SeniorResearcher
i3 - 1stMultiStakeholderForum15th ofFebruary2017
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Call
Start January 201630 Months
Budget 3.8M€
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Exploring VRisexploding
• VRcontent– NextVR
• LiveNation,Fox&NBCSports,CNN• “virtualseat”concept
– BBCTaster:360° Rio2016Olympics
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Main VRchallenges• good storytelling• interaction• new(pre)production tools
– VRstoryboard,instantpreview,addinginteractivity,…
– simplify the production flow– how doesVRfitinabroadcastworkflow?
• distribution and reaching the audience
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ConsortiumResearch institutions
Production SME
Tooling SMEsBroadcaster
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ImmersiaTV:challenges
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ImmersiaTV:challenges
Broadcast quality rigsStiching Edition tool
Multiplatform Edition ToolMultiplatform live production tool
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ImmersiaTV:challenges
Codification. Extening JPEG XS scope to Omnidirectional video
Adaptive streaming. Reducing latencies, ensuring highest video quality, enabling video interaction.
Multiplatform synchronization and interoperability
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ImmersiaTV:challenges
Audience and content experienceProfessional users & Content creation
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ImmersiaTV:challengesBusiness choice?
Separate components or integrated suite?
Innovation in terms of format/content?
Customer ownership?
Interoperability?
Enabling live streaming?
Revenue model: direct or indirect?
Positioning?
User involvement?
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Currentchallenges
–Imagequality–Sync–Optimization ofdecoding andrendering–HWbottlenecks (receive,decode andrender multiplevideostreams)
–HMDisolationandfeaturesforsocialinteraction–Storytelling–Audiencefeedback
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Pilot1– VRdocumentary
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WORKFLOW
newapproaches
360º IMAGE
360º RIG
2D CAMERA 2D CAMERA
2D PORTAL
2D PORTAL
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Creativeinputparadigm shift
• Everytakehasto befullysynchronizedbetween2Dand360;
• Microphones,lightsandothertoolsmustbehidinginplainsight;
• Simultaneousstorytellingallowsfornewpointsofviewintermsofnarrative;
• Theuserchooseswhattoseeanddiscoverwithintheworldthey are presented;
• Theportalsareaneworganicwaytopresentmulti-platformcontent;
• Transitioningbetween360ºviewshasthepotentialtoinnovateevenfurther;
• ByusingTV,HMDandTabletfordifferenttypesofnarrativemedia,theuserwillchoosethetypeofdevicethey feelmorecomfortablewith;
Opportunities & restrictions Novel way of storytelling
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Lessons learned
• Creatingthenarrative,onemustthinkofmultipleplatformswhichbynaturewillhavedifferenttypesofstorytelling:whatworkswellfortabletmightnotbesuitedforaTV;
• Producingcontentthatmixes2Dimageswith360ºrequiresadifferentapproachtoproduction butmostofallto post-production - editingbecomesawholedifferenttask;
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FUTUREWORK
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Pilot2– interactive liveVR
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Pilot3– Interactivedocu
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Policyissues
• Policyis notcore
• Involvement ofPublicServiceBroadcaster– R&Daspartofthepublicremit?– Commercialexploitation?
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Contactinfo
Twitter: @immersiatvE-Mail: [email protected]: www.immersiatv.eu
