Arun Purohit

26 Apr 2014

Great Idea to Great Products and craftsmanship

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In between a Great idea & a Great productThere is a tremendous amount of

Craftsmanship

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Lets Talk Idea first

Ideas are multiplicative

Idea = Sperm?

No Idea is badNot every idea should make it to product

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First idea sketch done is Feb 2010 Local

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Second idea sketch -national

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Third idea sketch -global

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Building product

400+ ENGG MM+

‘CRORE+’ INVESTMENT +

4 YRS OF TOIL PRODUCT IS BORN

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Implementation Idea 1

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Implementation idea 2

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What really happened ?

IDEAS CHANGED TRADE OFFS HAPPENEDMAPS DIDN’T BEHAVE THE WAY WE WANTED5000 THINGS IN BRAIN

CALLED FOR NEW FITMENTS

WILL DO ‘Z’

Chew itwell

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Get all answers you can

Who will pay for it ?

Can it be done fast?

Who will be the most passionate

user ?

What does it take to build it?

Can you give 7 yrs of your

life to it?

Is it Big?

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Start building your product??

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Hold your horses

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THE CRAFTSMANSHIP – 5 STEPS

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Step 1

Assumptions & Leap of faith

What is the biggest

RISK?

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Step 2: XYZ Measurable Hypothesis

IF(I DO ‘X’)

‘Y %’ OF PEOPLE

WILL DO ‘Z’

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Do no surveys

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Step 3: Design two Experiments

METRICS+

REAL WORLD

+REAL USER

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WHAT DID

EXPERIMENTS TEACH

US?CURRENCIES?

Step 4: Interpret Reality

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THIS OR THIS

CHOOSE ONE

HANG IT

DON’T LET IT FADE

Step 5: Impassionate decisions

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These are MVPs

Do not create them

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Create these

Minimum lovable products

Make people lazy

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It was an onerous job

But… totally worth

it

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Reach me out

twitter : @arunpurohit

blog http://www.wicfy.com/blog/author/arun-purohit/

Quora

http://www.quora.com/Arun-Purohit

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