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How can companies improve engagement and happiness using digital collaboration tools ?
HR TECH WORLD SPRING- Isabelle DAVIAUD
|02/05/2023 2ACCORHOTELS | HR Congress London
AccorHotels is living a big transformation
|02/05/2023 3
NEW DIGITAL ATTACKERS EXAMPLES
AGREGATORS
DISRUPTORS
INNOVATORS
Share of value chain
LOW MEDIUM HIGH
Level of change
LOW
MED
IUM
HIGH
New digital attackers are changing the rules and disrupting traditional value chains
|02/05/2023ACCORHOTELS | Presentation Title 4
AccorHotels’ Digital Plan
|02/05/2023 5
Becoming the Leading Digital Hotelier
5
Expand our Hospitality Excellence throughout the
Customer Journey
Stay
Dream Select Book Prepare
ShareReturn
|02/05/2023ACCORHOTELS | Presentation Title 6
SATISFY OUR 3 TARGETS: CLIENTS, EMPLOYEES, PARTNERSREINFORCE OUR 2 PILLARS: SYSTEM, DATA
SYSTEM DATAPARTNERSEMPLOYEESCLIENTS
MOBILE FIRST
1CUSTOMER
CENTRIC
2SEAMLESS JOURNEY
3EMPLOYEEFRIENDLY
5OWNERS & PARTNERS
6INFRASTRUCTUR
E TRANSFORMATI
ON
7BI &
ANALYTICS
8MICE & B TO B
4
6
DIGITAL PLAN 8 programs
|02/05/2023ACCORHOTELS | Presentation Title 7
Connecting employees for a connected
experience service
Accompany Accor Employees in the digital
transformation and evaluate and anticipate
the impacts of the digital plan’s evolution towards the teams &
organizations
EMPLOYEEFRIENDLY
5EMPLOYEEFRIENDLY
| 8
• Facilitate the life of our employees in they daily worklife
• Be in line with the new corporate culture more collaborative, more digital, more transverse and participatory
• Link the employee experience to a better guest experience
• Bring out the talents
• Innovation : give the opportunity to employees to see their ideas deployed and create a source of motivation and commitment
• Develop a digital culture for all in the Group
The goals
|02/05/2023ACCORHOTELS | Presentation Title 9
Employee friendlyprogram
| 10
The official AccorHotels internal social network
Bring your team together
Work smarter and faster in
teams
Scale your impact across teams
|02/05/2023 11
DIGIT’ALL
Set up a Digital culture within our employees
Give keys to the employees to develop
individual convictions on the topic and
become a true actor of the change, rather
than transform them into a digital expert
Raise the awareness of all to the new
digital paradigms.
Develop customer understanding
| 12
Employee App Store for YouAn App Store offering digital tools to facilitate the life of
the employee
|02/05/2023 13ACCORHOTELS | HR congress London
Worldwide engagement survey
68%engagemen
t
|02/05/2023ACCORHOTELS | Presentation Title 14
Other initiatives
| 15
Challenges take the form of a question linked to one of the Group’s stakes
Open to all : All employees working under the AccorHotels brands, hotels and head
offices are invited to submit their idea
Each challenge is posted on the platform ‘Share your ideas’
The winning ideas are selected to be tested. The best reward for employees is
to see their ideas deployed
This is relayed on Yammer
| 16
The collaborative platform for AccorHotels’ employees
A new travel experience to: Save travel costs
Immerse yourself in a local culture
Meet co-workers all around the world
|02/05/2023ACCORHOTELS | Presentation Title 17
Happy and engaged employees