IN A POST-TRUTHERA, WHAT ARE THE CHALLENGES FOR

MEDIA?

Christophe Ginisty22 May 2017

Social Media Intelligence consultancy, we study and analyse online conversations and bring insights to our clients to help them protect their reputation and take the right decisions to engage.

We are also the organizers of the ReputationTime cycle of conferences.

www.agorep.com

ABOUT AGOREP

@cginisty

What are the responsibilities in the post-truth era?

@cginisty

Typology of influence

-1-IDEA

STARTER

-2-AMPLIFIERS

-3-CURATORS

-4-COMMENTATORS

-5-VIEWERS

@cginisty

IDEA STARTER

AMPLIFIERS

CURATORSCOMMENTATORS

VIEWERS

@cginisty

Viral model

MAINSTREAM

Source: Reputatio-Lab

Idea starters are not the most influent

@cginisty

@cginisty

FAST AND EMOTIONAL SHARED ILLUSIONS

SOCIAL NETWORKS

TRADITIONAL MEDIA

@cginisty

Social networks have infected traditional media

What seems to be real, What supports our beliefs, What members of your community state, What was supposed to stay confidential,What is already too viral to be wrong,…

POST-TRUTH ZONE

IDEA STARTER

FOLLOWERS

FIRST AMPLIFIERS

CURATORS

COMMENTATORS

AMPLIFIERS

IDEA STARTERS

MINUTES…@cginisty

Sharing and curation obsessions are the problem. « Fake news » is NOT.

@cginisty

SOCIAL MEDIA

TRADITIONAL MEDIA

SHARE FIRST, VERIFY SECOND?

@cginisty

SOCIAL NETWORKS

Fake news is not new(The power of the medium is)

@cginisty

@cginisty

IN A POST-TRUTH ERA, WHAT ARE THE CHALLENGES FOR MEDIA?

AMPLIFY CURATE EDUCATE

@cginisty

Thank you.

@cginisty