Indian Women’s Wear Organized Market Perspective

1AIC - PENTAGON

Total Indian Apparel Market To HIT Rs. 5.5Lac Crore In 2023

CAGR 9%

CAGR 9.5%

Figures in INR Crore

Indian Women’s Wear MarketApparel Market

2AIC - PENTAGON

Which Grade Of Cities Can Sell IWW?

3AIC - PENTAGON

Which Price Segment Should be Targeted IWW?

4AIC - PENTAGON

Is IWW Worth The Time & Effort?

1. Preference Shift from non-branded to BRANDED apparel.

2. Cultural shift from Ethnic to WESTERN.

3. Increasing number of Women Workforce.

4. INR 7500 Cr. Market With a CAGR Growth of 10% Till 2023.

5AIC - PENTAGON

50+ Brands Operating In Indian Women’s Wear Market,But Clothing Line Is Different

GAPs In The Market and Brand Operating

Price Band – 1199 to 1800 for a Denim BottomLine Of Clothing Inclined Towards “VALUE” Proposition

Price Band – 1800 to 3000 for A Denim BottomLine Of Clothing Inclined Towards“PREMIUM”

Line of Clothing Evening Wear. Chiffon Tops, Frocks etc.(Non – Denim)

Line Of Clothing Based on COTTON and LINEN which is about COMFORT and Ease. (Non – Denim)

Super PremiumPrice Point 4500 to 12000

CK, Levis(Some Part) Mango Tommy Hilfiger

PremiumPrice Point 2000 to 4500

Levi’s, Lee, ONLY, Wrangler, Pepe , UCB,

Vero Moda, Forever 21,AND, NEXT,Wills, FCUK

US Polo

Mid PremiumPrice Point 1200 to 2000

Jealous 21, Spykar, Flying Machine, Xpose, Kraus, Recap LeeCooper, Deal jeans

Mineral, NOI, 109 F, Fusion Beats, Chemistry, Fame Forever, Latin Quarter

Scullers

EconomyPrice Point 700 to 1200

In-house Brands – Life, DJ&C, Champion USA etc + Some Local like Wert jeans, Crimsoune Club, Euro Jeans,

In House Brands – Ginger of lifetyle Etc.

Cotton World, Yishion

GAP In This SLOT With Volume

Intense Competition

GAP but Size Is too LOW

6AIC - PENTAGON

Intense Competition

What Categories Should Brands Cater?

Category/ Brand

Winter Wear

Tops/Shirts

Trouser/Skirts

Denim T-Shirts Formal Jackets

Total

Group A Yes Yes NO YES YES NO NA

Group B Yes Yes NO YES YES NO NA

Group C Yes Yes Yes NO YES NO NA

Group D Yes Yes Yes NO YES YES NA

Size Of Category

3060 1550 1060 890 590 390 INR 7540 CR PA

Growth CAGR 2013 - 23

8% 12% 10% 15% 15% 9% 10%

7AIC - PENTAGON

Target Audience and Segmentation MatrixTarget AudienceBrands

Group A Group B Group C Group D

Gender Female Female Female Female

Health & Grooming

Conscious Conscious Conscious Irregular Yet Conscious

Age 18 to 24 24 to 30 24 to 30 30 to 34

City Mini Metro, T1 & T2

Metros + Mini Metros

Metros + Mini Metros

Metros + Mini Metros

Price Segment Value Premium Premium Mid - Premium

Occasion Daily Daily Weekly Weekly Twice

Occupation Student Professional Professional Established

Status Single Married or Committed

Married or Committed

Married/Committed/Separated

8AIC - PENTAGON

All Are “Young Urban Educated Health-Conscious Female” But The Lifestyle Is completely DIFFERENT – Hence KKCL Needs All 4 Brands In

The Ladies Western Wear MarketTarget Audience Integriti Galz Killer For Her Pg3 Easies

Spending Power < = 7000 PM 7 to 15 K PM 15 to 30 K PM 30 to 50 K PM

Phone Nokia Samsung iPhone Lenovo/iPhone Which Suits Her Work

Transportation Public Auto/Taxi/Scooty Private Car or Scooter Private

Personality Sincere Ambitious Achiever Esteem Seeker

Activity Area Campus, Coffee & Cinema

Malls, Adventure Trips, Weekend Bash

Malls & Pubs too frequent

Malls, Pubs Basic Social Gatherings

Smoking And Drinking Strictly NO Occasional or Social Regular – exceptions possible

NO

Interests FB Queen Who Cares! Think about CAREER and Marriage.

Gossip Queen – Who Does What?

Responsible

Cosmetics Lakme Maybelline Chambor Lancôme

Boys Call Her Cute Cool Chic Classy 9AIC - PENTAGON

Business Anchor

10AIC - PENTAGON