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MoMo CH #40 Mobile Marketing
Zürich - April 27, 2015
About Mobile Monday
Who?
• 90 chapters organised around the world, started in Finland in 2000 • 200,000 mobile industry professionals, developers and influencers
What?
• Networking by organising events to share ideas, best practices and trends from global markets
How?
• Non-profit organisation (association) of volunteers
When?
• On the 1st Monday of the month (…and sometimes even during other weekdays :) )
Where?
• Worldwide (Rio, Singapore, Miami, Sofia, Toronto, Copenhagen,…) • Switzerland (Zurich, Lausanne, Bern, Fribourg)
Who we are? What do we do? Join us!
Interesting topics
Events
Evolve
New members and contributors wanted!
Our Sponsors
Evening Sponsor
Agenda
• 18:30 - Registration and welcome • 18:45 - Introductions to the evening • 19:00 - Evernote - Manuel Marquina, Evernote Business EMEA • 19:15 - Mindshare - Christian Vuithier, Director Digital • 19:30 - Mobile Marketing Netherlands - Richard Otto, Founder • 19:45 - Ericsson - Sanne Stijve - Senior Engagement Manager • 20:00 - Smartfactory - Roger Lüchinger, Founder • 20:15 - Tamedia - Rui de Freitas, Head of Realtime Advertising • 20:30 - Q & A • Apéro & networking
http://www.adweek.com/news/technology/mobile-ads-skyrocketed-76-2014-making-digital-advertising-50-billion-business-164222
Drivers & Enablers1. Monetising opportunities
2. Demographics and preferences
3. Mobile is everywhere
4. IoT and Context aware technology
5. Programmatic software
6. Smarter, more educated users
7. Ubiquitous Cloud Services
Upcoming events from Mobile Monday
• MoMo #41: Mobile Learning
• MoMo #42: Future of Media/TV
Thank you - and see you soon again at another exciting MoMo CH event!
http://www.mobilemonday.ch/