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CROWDEDHow to create, launch, and grow a business.
A Startups.co presentation spoken by @ryanarutan
NEW WORLDRULES
NEW Opportunities NEW Challenges
CONSUMERSPEOPLE are empowered.
POWERWhat once was theirs – is now yours.
GIMME![gim-ee] (n) Pronunciation Spelling. Give me.
Wait…
Fred
You probably know him.(?)
FAILURE
Massive
Environment?
Resources?
Objectives?
Success?
0+0+0+0=0(Duh).
This is Fred.
PLEASE…
Understand the environment
Plan according to your resources
Define objectives
Understand success
Starting a business is
HARD
50,000,000
6,000,000
Rea
llyHARD.
BUTreasonably
so…
1,500 Days$120,000 Dollars
Yummmm…( ?)
1,500 Days$120,000 Dollars
$A $45,000 a year job.
so…
Starting a business is
HARD(Again).
四 ד أربع4 肆
WHO ARE WE?
24,000,000
Annual Visitors
12,000,000Backers/Followers
600,000STARTUPS
15,000Startup
Registrations/Month
$ $150,000,000Raised in Startup Funding
ROADBLOCK
Simple NOTSingular
The very next step.
WatchYour
Step
5 STAGES
1 2 3 4 5
IDEATION.
VALIDATION.
TRACTION.
$FUNDING.
SOURCING.(Growth)
IDEATION.
VALIDATION.
TRACTION.
FUNDING.
SOURCING.
Secret:The POWER
is in the PURPOSE
IDEATION.
VALIDATION.
TRACTION.
FUNDING.
SOURCING.
HowYOUsee it.
How theWORLDmost likely
sees it.
Do NOT let perspective get in the way of vision.
#SOMERELEVANTHASHTAG
A few ways to validate.
FORUMS
LANDING PAGES
CROWDFUNDING(Hint: It’s not about the money)
Validation with Purpose: The Story of the Staples Contest
63K People helped select
FOUR Startups for Staples to fund
IDEATION.
VALIDATION.
TRACTION.
FUNDING.
SOURCING.
B.Y.O.C
A few ways to:
GAIN TRACTION
LANDING PAGES
MEDIA
RENTED LAND
CROWDFUNDINGas a signal.
The
PROBLEM
FUNDING.
SHAPES
&SiZeS
Let the punishment fit the
CRIME.
Their little steps.
Your vision.BIG
Funding with PURPOSE:
The story of BodBot
things to consider…(Key)
Do not let perspective get in the way of vision. Your own perception can become a leash.
GIVE Purpose. Get Power.(Replace consumers with contributors.)
The Crowd is not inherently good. It’s power can make you – but it can also break you.
The Crowd is not the
ONLY WAY.
Leverage the power of the crowd to enter traditional consumer channels.
We’re all in this TOGETHER.
