1. Slide#1 Made in Ukraine/Delo.ua&Made in Ukraine:boosting local businesses through the communicationKate Shcheglova/Director of Business Development at Ekonomika Communication Hub

2. Slide#2Business-fest In search of Made in Ukraine Kyivguests producers4.000 7528-29 June 2014Made in UkraineDelo.ua 3. Julia Savostina, a blogger and a journalist, who decided to set up anexperiment on consuming goods/services made purely by Ukrainianproducers.Kateryna Venzhyk, an editor-in-chief of Delo.ua, who was interested in localbusiness development, supported the initiative by launching a special rubricMade in Ukraine at delo.uaSlide#3How did it all start? - This was an experiment by:How did it all start?Made in UkraineDelo.ua 4. To answer the question Is it possible to maintain high quality of life byconsuming purely Ukrainian goods/services?To boost interest towards everything, which is Made in Ukraine.To discover new Ukrainian producers.Slide#4The aims of the experiment were:The aims and duration of the experimentMade in UkraineDuration of the experiment:13 Feb 2013 13 Feb 2014Delo.ua 5. Sharing Julias personal impressions via business-portal delo.ua and otherEkonomikas media channelsSlide#5Basic communication concept:Basic communication conceptMade in UkraineDelo.uadelo.ua ekonomika.ua mmr.ua 6. Participants:guests producers130 20Media coverageSlide#6Ukrainian dinner#1 - on 9 Oct 2013delo.ua Made in Ukraine rubric delo.ua FB page Made in Ukraine FB pageover 3.500 over 3.500 over 1.000Publications about the event:Online/offline collaborationMade in UkraineDelo.ua15 7. Slide#7Ukrainian dinner#2 - on 29 Apr 2014Participants:guests producers230 40Media coveragedelo.ua Made in Ukraine rubric delo.ua FB page Made in Ukraine FB pageover 7.500 over 4.500 over 4.000Online/offline collaborationMade in UkraineDelo.uaPublications about the event:30 8. Slide#8Business-fest In search of Made in Ukraineon 28-29 June 2014Participants:guests producers4.000 75Media coveragedelo.ua Made in Ukraine rubric Made in Ukraine FB pageMade in Ukrainedelo.ua FB page TV programmeover 6000 on Ukraine TV channelDelo.uaover 18.000 5.694Publications about the event:over 70 in Ukrainian media and 3 in foreign media, 4 TV reports, and 2 radio programmes.Added value for the participants-SME:educational format master-classes, focused on business-development. Number ofattendees (expected) over 75 SME executives and 10 speakers.Online/offline collaboration 9. Slide#9Fest Made in Ukraineon 11-12 Oct 2014Participants (expected):guests producers10.000 300Upcoming!Made in UkraineDelo.uaMedia coveragedelo.ua Made in Ukraine rubric/FB pageFB Made in Ukraine pageTV programme on Ukraine TV channelTV/radio/online media-partnersAdded value for the participants-SME:educational format master-classes, focused on business-development. Number of attendees(expected) over 300 SME executives and 20 speakers. 10. Slide#10Growth of the audiences interest towards the projectAudience growthMade in UkraineDelo.ua 11. Slide#11Made in UkraineGrowth of the audience of delo.ua Made in Ukraine rubricAudience growth Delo.ua 12. Slide#12- Regional event Fest In search of Made in Ukraine- Ukrainian dinner#3Plans for 2014-2015Made in UkraineDelo.ua 13. Slide#13Findings and outcomes of the project:OverExclusive content for delo.ua rubric Made in Ukrainewas obtained and traffic grew by 120%.WOW-publicity for SME-participants was organised.CSR-reputation of delo.ua was strengthened.Findings and outcomesMade in UkraineDelo.ua6.000 10.000new SME companies names were foundUkrainians were involved in shopping smallAbout 14. Slide#14 Made in UkraineDelo.uaConsume made byUkrainians!