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INTRODUCTION
•Established on April 4, 1975 .•In 1975, Gates and Allen form a partnership called Microsoft. •American public multinational corporation .•Headquartered in Redmond, Washington, USA .
HISTORY4 April 1975: The beginning
1995–2005: Internet and the 32-bit era
1984–1994: Windows and Office
2006 on: Vista and Cloud computing
SWOTA SWOT analysis is a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture.
SWOT Analysis at Microsoft
Corporation
Strengths:Flexible workforce
Software products have high name recognition
Revenues and profits rising at 30% a year
Windows 95, 98, 2000 series, Windows NT, Window XP, Windows vista, Windows 7 & Windows 8.
Weaknesses:
Microsoft leadership failed to correctly anticipate the growth or popularity of the Internet
Falling sales in the operating systems and server software sectors
Dependency on hardware manufacturers to pre-install Microsoft's PC operating system
Opportunities:
Cheaper global telecommunication costs open new markets as people connect to the Internet.
The demand for personal computers in American and global markets remains strong despite the growth and increasing popularity of personal handheld devices.
Rapid development of mobile devices
Technology life cycle is shorter and shorter
Software piracy
Threats:Apple and Linux threaten Microsoft's 88% market share of the desktop operating market
Currency exchange rates affect demand for application/operation software and hardware
Hardware manufacturers are issuing their own pre-bundled programs on their own hardware
HR PRCTICES
Recruitment and Selection.
Training and Development.
Compensation and Benefits..
Women's Empowerment.
Recruitment and Selection.Microsoft recruits both fresh graduates from academic campuses and experienced professionals in the IT industry. For campus recruitments, the selection process included written tests and several rounds of personal interviews...
Training and Development• Software skill training (presentation, communication, • Language training• Product training• Leadership development program
Compensation and Benefits• Microsoft provides offered compensation packages on or higher than the industry standards based on the technical skills and experience of the candidates.• Employee benefits areStandardized across employees.
Microsoft India conducted special recruitment drives exclusively for women in line with the overall IT industry's aim of raising the female-male ratio in the workforce.
Women's Empowerment
PRODUCTS
BingWindowsDirectXXbox - Game ConsoleMicrosoft OfficeInternet ExplorerMSNMicrosoft Windows ServerSkypeNokia
Windows and Windows Phone
Windows 3.1Windows 95Windows 98Windows 2000Windows Me Windows XPWindows Server 2003Windows VistaWindows 7Windows 8 Windows Server 2008..