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Advocacy What, why, how? Kevin Mayne, Development Director MOVE Congress 2015 ECF gratefully acknowledges financial support from the European Commission.

MOVE Congress 2015: Kevin Mayne (European Cyclists Federation) Advocate For Cycling - Understanding WHAT, WHY & HOW

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Page 1: MOVE Congress 2015: Kevin Mayne (European Cyclists Federation) Advocate For Cycling - Understanding WHAT, WHY & HOW

AdvocacyWhat, why, how?

Kevin Mayne, Development DirectorMOVE Congress 2015

ECF gratefully acknowledges financial support from the European Commission.

Page 2: MOVE Congress 2015: Kevin Mayne (European Cyclists Federation) Advocate For Cycling - Understanding WHAT, WHY & HOW

About ECF2020 Aims• Cycling at least

doubled to in Europe• The rate of ‘cyclists

killed or seriously injured’ decreased by 50%

• To achieve this– Cycling in all policies– Investment in cycling

>10% of transport budgets

– Investment in recreational cycling and tourism

Advocacy and promotion for cycling

• International advocacy, promotion

• Supporting national advocacy through member groups, partners, networks

• Demonstration projects, research, development of new approaches, promotion

• Organizing, attending and promoting events e.g. Velo-city, MOVE Week, Bike2work

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Page 3: MOVE Congress 2015: Kevin Mayne (European Cyclists Federation) Advocate For Cycling - Understanding WHAT, WHY & HOW

AdvocacyAdvocacy is a political process by an individual or a large group which normally aims to influence public-policy and resource allocation decisions within political, economic, and social systems and institutions

(http://en.wikipedia.org/wiki/Advocacy)

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Page 4: MOVE Congress 2015: Kevin Mayne (European Cyclists Federation) Advocate For Cycling - Understanding WHAT, WHY & HOW

PrivateSector

Academic Medical

Research

Why?

Public sector

investment and policy

Page 5: MOVE Congress 2015: Kevin Mayne (European Cyclists Federation) Advocate For Cycling - Understanding WHAT, WHY & HOW
Page 6: MOVE Congress 2015: Kevin Mayne (European Cyclists Federation) Advocate For Cycling - Understanding WHAT, WHY & HOW
Page 7: MOVE Congress 2015: Kevin Mayne (European Cyclists Federation) Advocate For Cycling - Understanding WHAT, WHY & HOW

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Page 9: MOVE Congress 2015: Kevin Mayne (European Cyclists Federation) Advocate For Cycling - Understanding WHAT, WHY & HOW

Thanks for being advocates!For more information

[email protected]@maynekevin @eucyclistsfed

www.ecf.com

ECF gratefully acknowledges financial support from the European Commission.