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Webinar by Tatiana Repkova
Founder
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
Content
bull Business model ndash definition
How to make money
bull Old model (mass media era)
- Circulation readership viewership
listenership spiral
- The erosion of every part of the revenue sources
bull New business models (social media era)
How to make money ndash real-life examples and
experience
copy Tatiana Repkova 2001-2014
Business model = the manner by which a company tries to capture value from its business
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
Business model = the manner by which a company tries to capture value from its business
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
Business models specifies how the company will convert inputs (capital raw materials and labor) into outputs (total value of the goods) profits and delivers it to its investors
Business model = the manner by which a company tries to capture value from its business
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
Business models specifies how the company will convert inputs (capital raw materials and labor) into outputs (total value of the goods) profits and delivers it to its investors
In other words
Business model = the manner by which a company tries to capture value from its business
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
How do you plan to make money
Business models specifies how the company will convert inputs (capital raw materials and labor) into outputs (total value of the goods) profits and delivers it to its investors
In other words
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
How do you plan to make money
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
How do you plan to make money
Calculation
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
1 Revenue Costs rarr (-) Loss
How do you plan to make money
Calculation
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
1 Revenue Costs rarr (-) Loss
2 Revenue = Costs rarr 0
How do you plan to make money
Calculation
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
1 Revenue Costs rarr (-) Loss
2 Revenue = Costs rarr 0
3 Revenue Costs rarr (+) Profit
How do you plan to make money
Calculation
copy Tatiana Repkova 2001-2014
Old model (mass media era - print)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
Old model (mass media era ndash all media)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
Readers Viewers Listeners
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Readers Viewers Listeners
Print Broadcast
copy Tatiana Repkova 2001-2014
New models (social media era)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
+ Other revenues
Print Digital Online Broadcast
Readers Viewers Listeners Users
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Readers Viewers Listeners Users
copy Tatiana Repkova 2001-2014
Revenue sources
Revenue sources
1 Advertising (printdigitalbroadcast)
2 Circulation (print) + users (digital)
3 Editorial content (printdigitalbroadcast)
4 Other productsservices + brand
5 Other sources
1 Advertising
2 Circulation
3 Editorial content
New business models ndash new sources of revenue
ad pages ad time sold
copies sold or distributed
copyright ndash licensingsyndication
Oldtraditional media business model (circulation readership viewership listenership spiral)
New business models (emerging within the digital economy framework)
How do you plan to make money
copy Tatiana Repkova 2001-2014
New business models Revenue sources
Real-life examples
and experience
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Creating a new readers market
New business models ndash new sources of revenue
Trome a popular tabloid newspaper in Peru
wwwinmaorg
Trome has connected an emerging lower middle class with a brand that speaks its language The content is tame local family-oriented and conservative ndash maybe even safe as many local community newspapers can be
The newly created reader market is of enough scale to break the unwritten rule that advertisers donrsquot want C and D demographic audiences
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Collaboration of regional and local media
New business models ndash new sources of revenue
800 UK local newspaper websites combine to launch 1XL national ads platform
wwwpressgazettecouk
bull A collaboration between three of the top four local newspaper publishers
bull A combined reach of 175 million monthly unique website users bull Online display advertising now
worth over pound2 billion per annum a market hitherto dominated by the likes of Google and Facebook
copy Tatiana Repkova 2001-2014
1 Advertising
Native advertising - brandedsponsored content
New business models ndash new sources of revenue
httpwwwinmaorgblogsintegrated-advertising-salespostcfmvideo-profiles-offer-new-revenue-
stream-potential-at-register-guard
Video profiles of local businesses and sponsored content
New revenue stream at Register-Guard (US) in partnership with students
wwwinmaorg
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
httpwwwdigidaycompublisherspublishers-see-revenue-in-photos
In-image advertising bull The Washington Times started
placing ads over images in November 2012
bull It runs about 100000 images per month with ads which is a small portion of its total images
bull Only on entertainment photos like this photo of the Super Bowl
wwwdigidaycom
Native advertising - brandedsponsored content
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
wwwniemanlaborg
Ghafla the most popular entertainment news site in Kenya
Native advertising - brandedsponsored content
gt 12 million monthly unique visitors 4 years since it launched Revenues from sponsored content and daily deals
The founder Sam Majani says hersquos making 13 times what he spends on operations for a profit of over 90
copy Tatiana Repkova 2001-2014
Online video
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknewsmagazine-publisher-dennis-publishing-clocks-up-150m-
youtube-video-viewss2a552441
wwwjournalismcouk
gt50 titles (The Week Mens Fitness Auto Express)
UK magazine publisher Dennis bull 150m YouTube viewsyear bull pound2 million a year from
- YouTube - ads displayed around videos placed on any of the 20
Dennis sites - providing creative video solutions for brands (car reviews
health amp fitness hellip)
copy Tatiana Repkova 2001-2014
Marketing services
1 Advertising
New business models ndash new sources of revenue
httpwwwabmassociationcomNews3098NewBays-Joe-Braue3A-At-least-1025-of-publishing-revenue-
should-come-from-marketing-servicesUd22I21zJNM
httpwwwpoynterorglatest-newsmediawire227086nontraditional-sources-of-revenue-rise-at-mcclatchy
wwwabmassociationcom wwwpoynterorg
bull NewBays Joe Braue At least 10 of publishing revenue should come
from marketing services
bull Nontraditional sources of revenue rise at McClatchy (US) Digital advertising
and direct marketing account for 40
copy Tatiana Repkova 2001-2014
Creative agencies established by
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
wwwjournalismcouk
Marketing services
copy Tatiana Repkova 2001-2014
Washington Post Media launches independent polling group ldquoCapital Insightrdquo
to work for outside clients
1 Advertising
New business models ndash new sources of revenue
httpjimromeneskocom20130108washington-post-to-start-doing-polling-work-for-outside-clients
httpjimromeneskocom
Marketing services
copy Tatiana Repkova 2001-2014
The Guardian to act as platform for renowned arts organisations and their content
1 Advertising
New business models ndash new sources of revenue
httponlinejournalismblogcom20120322guardian-to-act-as-platform-for-arts-organisations
httponlinejournalismblogcom
Partnerships with some of the most prestigious UK arts institutions
bull Glyndebourne bull The Royal Opera
House bull The Young Vic bull Art Angel bull The Roundhouse To give audiences access to the best cultural performances shows and events
Marketing services
copy Tatiana Repkova 2001-2014
Hyperlocal newspapers Low-cost model
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwweditorsweblogorg
Four community-based weekly newspapers in Egypt that allow their readers to be part of the editorial process
bull El Nagaawiya ndash in an industrial town in Upper Egypt bull Dishna El Youm ndash in a rural town in the south bull El Asema 2 - in Alexandria bull Welab El Balad ndash in a university town
Published by Welab El Balad a for-profit company which currently also makes money through specialized training for journalists bull five days of training per month bull mentoring on a weekly basis
copy Tatiana Repkova 2001-2014
Attracting more readers by repelling rain
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwinmaorg
Diario Extra in Guayaquil Ecuador found that street sales declined during rainy season
Printing a special edition with a plastic waterproof coating on the front and back pages during rainy season
The Umbrella Newspaper
copy Tatiana Repkova 2001-2014
PMevening newspapers - switching to morning editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Newcastle daily the Evening Chronicle has now become simply lsquoThe Chroniclersquo after switch to morning printing
bull The Dublin Evening Herald to change title and be sold in the mornings
bull The Belfast Telegraph is to scrap its evening edition and become a morning-only title
bull Bristol Evening Post drops Evening from its name and Saturday edition
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwholdthefrontpagecouk wwwguardiancouk wwwpressgazettecouk
copy Tatiana Repkova 2001-2014
iPad replaces evening paper
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
PMevening newspapers - switching to morning editions
httpwwwredactorinuainternet3918html httpwwwniemanlaborg201205revenge-of-the-afternoon-newspaper-brazils-o-globo-sees-engagement-skyrocket-with-a-magazine-like-ipad-apputm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Nieman+Journalism+Lab29 httpgippruopennewsphpid=37935amptype=0
wwwredactorinua wwwniemanlaborg
Revenge of the afternoon newspaper O Globo (Brazil) sees engagement skyrocket with a magazine-like iPad app
copy Tatiana Repkova 2001-2014
Daily to weekly weekly to daily periodicity switches - cutting editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Most UK regional dailies will go weekly within the next ten years - Steve Dyson a former regional editor
bull Printed newspapers in the United States and Canada cease publishing daily (2012)
httpwwwholdthefrontpagecouk2013newsfew-regional-dailies-left-by-2023-says-dyson httpwwwkommersantrudoc1951149
wwwholdthefrontpagecouk
copy Tatiana Repkova 2001-2014
laquoFuture newspaper is a weekend newspaper a newspaper of the day offraquo Mario Garciacutea
laquoChanging frequency of newspaper publication is not a sign of the apocalypseraquo
Robert G Picard
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwplanetasmirublogicomments22437html httpwwwmediamanagementorgauthorsrobert-g-picard1372-changing-frequency-of-newspaper-publication-is-not-a-sign-of-the-apocalypsehtml
wwwmediamanagementorg
copy Tatiana Repkova 2001-2014
The Bristol Post which scrapped its Saturday edition is claiming a 25 sales rise for its extended Friday edition (2012)
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwholdthefrontpagecouk2012newsdaily-which-axed-saturday-edition-sees-friday-sales-rise httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49484ampc=1
wwwholdthefrontpagecouk wwwpressgazettecouk
Johnston Press 5 dailies converted to weeklies have seen a 77 sales increase compared with their average daily sales
copy Tatiana Repkova 2001-2014
Print to online switches Onlinevirtualpaperless-only editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Reducing print circulation
Print and online - websites raisingreducing print circulation ndash
media cannibalization
copy Tatiana Repkova 2001-2014
Local news site in South Wales launches print edition
Free newspaper bi-weekly full-color tabloid 16 pages circulation 10000 copies
wwwcaerphillyobservercouk Average 50000 page views and 20000 unique visitors per month
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Radio station Echo of Petersburgldquo Saint Petersburg Russia launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoLiveJournalrsquo in Russia wants to publish blogs in book format
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Female French resource Doctossimofr (9 million views) has launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
Content
bull Business model ndash definition
How to make money
bull Old model (mass media era)
- Circulation readership viewership
listenership spiral
- The erosion of every part of the revenue sources
bull New business models (social media era)
How to make money ndash real-life examples and
experience
copy Tatiana Repkova 2001-2014
Business model = the manner by which a company tries to capture value from its business
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
Business model = the manner by which a company tries to capture value from its business
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
Business models specifies how the company will convert inputs (capital raw materials and labor) into outputs (total value of the goods) profits and delivers it to its investors
Business model = the manner by which a company tries to capture value from its business
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
Business models specifies how the company will convert inputs (capital raw materials and labor) into outputs (total value of the goods) profits and delivers it to its investors
In other words
Business model = the manner by which a company tries to capture value from its business
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
How do you plan to make money
Business models specifies how the company will convert inputs (capital raw materials and labor) into outputs (total value of the goods) profits and delivers it to its investors
In other words
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
How do you plan to make money
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
How do you plan to make money
Calculation
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
1 Revenue Costs rarr (-) Loss
How do you plan to make money
Calculation
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
1 Revenue Costs rarr (-) Loss
2 Revenue = Costs rarr 0
How do you plan to make money
Calculation
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
1 Revenue Costs rarr (-) Loss
2 Revenue = Costs rarr 0
3 Revenue Costs rarr (+) Profit
How do you plan to make money
Calculation
copy Tatiana Repkova 2001-2014
Old model (mass media era - print)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
Old model (mass media era ndash all media)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
Readers Viewers Listeners
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Readers Viewers Listeners
Print Broadcast
copy Tatiana Repkova 2001-2014
New models (social media era)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
+ Other revenues
Print Digital Online Broadcast
Readers Viewers Listeners Users
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Readers Viewers Listeners Users
copy Tatiana Repkova 2001-2014
Revenue sources
Revenue sources
1 Advertising (printdigitalbroadcast)
2 Circulation (print) + users (digital)
3 Editorial content (printdigitalbroadcast)
4 Other productsservices + brand
5 Other sources
1 Advertising
2 Circulation
3 Editorial content
New business models ndash new sources of revenue
ad pages ad time sold
copies sold or distributed
copyright ndash licensingsyndication
Oldtraditional media business model (circulation readership viewership listenership spiral)
New business models (emerging within the digital economy framework)
How do you plan to make money
copy Tatiana Repkova 2001-2014
New business models Revenue sources
Real-life examples
and experience
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Creating a new readers market
New business models ndash new sources of revenue
Trome a popular tabloid newspaper in Peru
wwwinmaorg
Trome has connected an emerging lower middle class with a brand that speaks its language The content is tame local family-oriented and conservative ndash maybe even safe as many local community newspapers can be
The newly created reader market is of enough scale to break the unwritten rule that advertisers donrsquot want C and D demographic audiences
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Collaboration of regional and local media
New business models ndash new sources of revenue
800 UK local newspaper websites combine to launch 1XL national ads platform
wwwpressgazettecouk
bull A collaboration between three of the top four local newspaper publishers
bull A combined reach of 175 million monthly unique website users bull Online display advertising now
worth over pound2 billion per annum a market hitherto dominated by the likes of Google and Facebook
copy Tatiana Repkova 2001-2014
1 Advertising
Native advertising - brandedsponsored content
New business models ndash new sources of revenue
httpwwwinmaorgblogsintegrated-advertising-salespostcfmvideo-profiles-offer-new-revenue-
stream-potential-at-register-guard
Video profiles of local businesses and sponsored content
New revenue stream at Register-Guard (US) in partnership with students
wwwinmaorg
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
httpwwwdigidaycompublisherspublishers-see-revenue-in-photos
In-image advertising bull The Washington Times started
placing ads over images in November 2012
bull It runs about 100000 images per month with ads which is a small portion of its total images
bull Only on entertainment photos like this photo of the Super Bowl
wwwdigidaycom
Native advertising - brandedsponsored content
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
wwwniemanlaborg
Ghafla the most popular entertainment news site in Kenya
Native advertising - brandedsponsored content
gt 12 million monthly unique visitors 4 years since it launched Revenues from sponsored content and daily deals
The founder Sam Majani says hersquos making 13 times what he spends on operations for a profit of over 90
copy Tatiana Repkova 2001-2014
Online video
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknewsmagazine-publisher-dennis-publishing-clocks-up-150m-
youtube-video-viewss2a552441
wwwjournalismcouk
gt50 titles (The Week Mens Fitness Auto Express)
UK magazine publisher Dennis bull 150m YouTube viewsyear bull pound2 million a year from
- YouTube - ads displayed around videos placed on any of the 20
Dennis sites - providing creative video solutions for brands (car reviews
health amp fitness hellip)
copy Tatiana Repkova 2001-2014
Marketing services
1 Advertising
New business models ndash new sources of revenue
httpwwwabmassociationcomNews3098NewBays-Joe-Braue3A-At-least-1025-of-publishing-revenue-
should-come-from-marketing-servicesUd22I21zJNM
httpwwwpoynterorglatest-newsmediawire227086nontraditional-sources-of-revenue-rise-at-mcclatchy
wwwabmassociationcom wwwpoynterorg
bull NewBays Joe Braue At least 10 of publishing revenue should come
from marketing services
bull Nontraditional sources of revenue rise at McClatchy (US) Digital advertising
and direct marketing account for 40
copy Tatiana Repkova 2001-2014
Creative agencies established by
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
wwwjournalismcouk
Marketing services
copy Tatiana Repkova 2001-2014
Washington Post Media launches independent polling group ldquoCapital Insightrdquo
to work for outside clients
1 Advertising
New business models ndash new sources of revenue
httpjimromeneskocom20130108washington-post-to-start-doing-polling-work-for-outside-clients
httpjimromeneskocom
Marketing services
copy Tatiana Repkova 2001-2014
The Guardian to act as platform for renowned arts organisations and their content
1 Advertising
New business models ndash new sources of revenue
httponlinejournalismblogcom20120322guardian-to-act-as-platform-for-arts-organisations
httponlinejournalismblogcom
Partnerships with some of the most prestigious UK arts institutions
bull Glyndebourne bull The Royal Opera
House bull The Young Vic bull Art Angel bull The Roundhouse To give audiences access to the best cultural performances shows and events
Marketing services
copy Tatiana Repkova 2001-2014
Hyperlocal newspapers Low-cost model
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwweditorsweblogorg
Four community-based weekly newspapers in Egypt that allow their readers to be part of the editorial process
bull El Nagaawiya ndash in an industrial town in Upper Egypt bull Dishna El Youm ndash in a rural town in the south bull El Asema 2 - in Alexandria bull Welab El Balad ndash in a university town
Published by Welab El Balad a for-profit company which currently also makes money through specialized training for journalists bull five days of training per month bull mentoring on a weekly basis
copy Tatiana Repkova 2001-2014
Attracting more readers by repelling rain
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwinmaorg
Diario Extra in Guayaquil Ecuador found that street sales declined during rainy season
Printing a special edition with a plastic waterproof coating on the front and back pages during rainy season
The Umbrella Newspaper
copy Tatiana Repkova 2001-2014
PMevening newspapers - switching to morning editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Newcastle daily the Evening Chronicle has now become simply lsquoThe Chroniclersquo after switch to morning printing
bull The Dublin Evening Herald to change title and be sold in the mornings
bull The Belfast Telegraph is to scrap its evening edition and become a morning-only title
bull Bristol Evening Post drops Evening from its name and Saturday edition
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwholdthefrontpagecouk wwwguardiancouk wwwpressgazettecouk
copy Tatiana Repkova 2001-2014
iPad replaces evening paper
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
PMevening newspapers - switching to morning editions
httpwwwredactorinuainternet3918html httpwwwniemanlaborg201205revenge-of-the-afternoon-newspaper-brazils-o-globo-sees-engagement-skyrocket-with-a-magazine-like-ipad-apputm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Nieman+Journalism+Lab29 httpgippruopennewsphpid=37935amptype=0
wwwredactorinua wwwniemanlaborg
Revenge of the afternoon newspaper O Globo (Brazil) sees engagement skyrocket with a magazine-like iPad app
copy Tatiana Repkova 2001-2014
Daily to weekly weekly to daily periodicity switches - cutting editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Most UK regional dailies will go weekly within the next ten years - Steve Dyson a former regional editor
bull Printed newspapers in the United States and Canada cease publishing daily (2012)
httpwwwholdthefrontpagecouk2013newsfew-regional-dailies-left-by-2023-says-dyson httpwwwkommersantrudoc1951149
wwwholdthefrontpagecouk
copy Tatiana Repkova 2001-2014
laquoFuture newspaper is a weekend newspaper a newspaper of the day offraquo Mario Garciacutea
laquoChanging frequency of newspaper publication is not a sign of the apocalypseraquo
Robert G Picard
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwplanetasmirublogicomments22437html httpwwwmediamanagementorgauthorsrobert-g-picard1372-changing-frequency-of-newspaper-publication-is-not-a-sign-of-the-apocalypsehtml
wwwmediamanagementorg
copy Tatiana Repkova 2001-2014
The Bristol Post which scrapped its Saturday edition is claiming a 25 sales rise for its extended Friday edition (2012)
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwholdthefrontpagecouk2012newsdaily-which-axed-saturday-edition-sees-friday-sales-rise httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49484ampc=1
wwwholdthefrontpagecouk wwwpressgazettecouk
Johnston Press 5 dailies converted to weeklies have seen a 77 sales increase compared with their average daily sales
copy Tatiana Repkova 2001-2014
Print to online switches Onlinevirtualpaperless-only editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Reducing print circulation
Print and online - websites raisingreducing print circulation ndash
media cannibalization
copy Tatiana Repkova 2001-2014
Local news site in South Wales launches print edition
Free newspaper bi-weekly full-color tabloid 16 pages circulation 10000 copies
wwwcaerphillyobservercouk Average 50000 page views and 20000 unique visitors per month
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Radio station Echo of Petersburgldquo Saint Petersburg Russia launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoLiveJournalrsquo in Russia wants to publish blogs in book format
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Female French resource Doctossimofr (9 million views) has launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
Business model = the manner by which a company tries to capture value from its business
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
Business model = the manner by which a company tries to capture value from its business
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
Business models specifies how the company will convert inputs (capital raw materials and labor) into outputs (total value of the goods) profits and delivers it to its investors
Business model = the manner by which a company tries to capture value from its business
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
Business models specifies how the company will convert inputs (capital raw materials and labor) into outputs (total value of the goods) profits and delivers it to its investors
In other words
Business model = the manner by which a company tries to capture value from its business
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
How do you plan to make money
Business models specifies how the company will convert inputs (capital raw materials and labor) into outputs (total value of the goods) profits and delivers it to its investors
In other words
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
How do you plan to make money
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
How do you plan to make money
Calculation
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
1 Revenue Costs rarr (-) Loss
How do you plan to make money
Calculation
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
1 Revenue Costs rarr (-) Loss
2 Revenue = Costs rarr 0
How do you plan to make money
Calculation
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
1 Revenue Costs rarr (-) Loss
2 Revenue = Costs rarr 0
3 Revenue Costs rarr (+) Profit
How do you plan to make money
Calculation
copy Tatiana Repkova 2001-2014
Old model (mass media era - print)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
Old model (mass media era ndash all media)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
Readers Viewers Listeners
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Readers Viewers Listeners
Print Broadcast
copy Tatiana Repkova 2001-2014
New models (social media era)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
+ Other revenues
Print Digital Online Broadcast
Readers Viewers Listeners Users
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Readers Viewers Listeners Users
copy Tatiana Repkova 2001-2014
Revenue sources
Revenue sources
1 Advertising (printdigitalbroadcast)
2 Circulation (print) + users (digital)
3 Editorial content (printdigitalbroadcast)
4 Other productsservices + brand
5 Other sources
1 Advertising
2 Circulation
3 Editorial content
New business models ndash new sources of revenue
ad pages ad time sold
copies sold or distributed
copyright ndash licensingsyndication
Oldtraditional media business model (circulation readership viewership listenership spiral)
New business models (emerging within the digital economy framework)
How do you plan to make money
copy Tatiana Repkova 2001-2014
New business models Revenue sources
Real-life examples
and experience
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Creating a new readers market
New business models ndash new sources of revenue
Trome a popular tabloid newspaper in Peru
wwwinmaorg
Trome has connected an emerging lower middle class with a brand that speaks its language The content is tame local family-oriented and conservative ndash maybe even safe as many local community newspapers can be
The newly created reader market is of enough scale to break the unwritten rule that advertisers donrsquot want C and D demographic audiences
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Collaboration of regional and local media
New business models ndash new sources of revenue
800 UK local newspaper websites combine to launch 1XL national ads platform
wwwpressgazettecouk
bull A collaboration between three of the top four local newspaper publishers
bull A combined reach of 175 million monthly unique website users bull Online display advertising now
worth over pound2 billion per annum a market hitherto dominated by the likes of Google and Facebook
copy Tatiana Repkova 2001-2014
1 Advertising
Native advertising - brandedsponsored content
New business models ndash new sources of revenue
httpwwwinmaorgblogsintegrated-advertising-salespostcfmvideo-profiles-offer-new-revenue-
stream-potential-at-register-guard
Video profiles of local businesses and sponsored content
New revenue stream at Register-Guard (US) in partnership with students
wwwinmaorg
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
httpwwwdigidaycompublisherspublishers-see-revenue-in-photos
In-image advertising bull The Washington Times started
placing ads over images in November 2012
bull It runs about 100000 images per month with ads which is a small portion of its total images
bull Only on entertainment photos like this photo of the Super Bowl
wwwdigidaycom
Native advertising - brandedsponsored content
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
wwwniemanlaborg
Ghafla the most popular entertainment news site in Kenya
Native advertising - brandedsponsored content
gt 12 million monthly unique visitors 4 years since it launched Revenues from sponsored content and daily deals
The founder Sam Majani says hersquos making 13 times what he spends on operations for a profit of over 90
copy Tatiana Repkova 2001-2014
Online video
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknewsmagazine-publisher-dennis-publishing-clocks-up-150m-
youtube-video-viewss2a552441
wwwjournalismcouk
gt50 titles (The Week Mens Fitness Auto Express)
UK magazine publisher Dennis bull 150m YouTube viewsyear bull pound2 million a year from
- YouTube - ads displayed around videos placed on any of the 20
Dennis sites - providing creative video solutions for brands (car reviews
health amp fitness hellip)
copy Tatiana Repkova 2001-2014
Marketing services
1 Advertising
New business models ndash new sources of revenue
httpwwwabmassociationcomNews3098NewBays-Joe-Braue3A-At-least-1025-of-publishing-revenue-
should-come-from-marketing-servicesUd22I21zJNM
httpwwwpoynterorglatest-newsmediawire227086nontraditional-sources-of-revenue-rise-at-mcclatchy
wwwabmassociationcom wwwpoynterorg
bull NewBays Joe Braue At least 10 of publishing revenue should come
from marketing services
bull Nontraditional sources of revenue rise at McClatchy (US) Digital advertising
and direct marketing account for 40
copy Tatiana Repkova 2001-2014
Creative agencies established by
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
wwwjournalismcouk
Marketing services
copy Tatiana Repkova 2001-2014
Washington Post Media launches independent polling group ldquoCapital Insightrdquo
to work for outside clients
1 Advertising
New business models ndash new sources of revenue
httpjimromeneskocom20130108washington-post-to-start-doing-polling-work-for-outside-clients
httpjimromeneskocom
Marketing services
copy Tatiana Repkova 2001-2014
The Guardian to act as platform for renowned arts organisations and their content
1 Advertising
New business models ndash new sources of revenue
httponlinejournalismblogcom20120322guardian-to-act-as-platform-for-arts-organisations
httponlinejournalismblogcom
Partnerships with some of the most prestigious UK arts institutions
bull Glyndebourne bull The Royal Opera
House bull The Young Vic bull Art Angel bull The Roundhouse To give audiences access to the best cultural performances shows and events
Marketing services
copy Tatiana Repkova 2001-2014
Hyperlocal newspapers Low-cost model
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwweditorsweblogorg
Four community-based weekly newspapers in Egypt that allow their readers to be part of the editorial process
bull El Nagaawiya ndash in an industrial town in Upper Egypt bull Dishna El Youm ndash in a rural town in the south bull El Asema 2 - in Alexandria bull Welab El Balad ndash in a university town
Published by Welab El Balad a for-profit company which currently also makes money through specialized training for journalists bull five days of training per month bull mentoring on a weekly basis
copy Tatiana Repkova 2001-2014
Attracting more readers by repelling rain
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwinmaorg
Diario Extra in Guayaquil Ecuador found that street sales declined during rainy season
Printing a special edition with a plastic waterproof coating on the front and back pages during rainy season
The Umbrella Newspaper
copy Tatiana Repkova 2001-2014
PMevening newspapers - switching to morning editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Newcastle daily the Evening Chronicle has now become simply lsquoThe Chroniclersquo after switch to morning printing
bull The Dublin Evening Herald to change title and be sold in the mornings
bull The Belfast Telegraph is to scrap its evening edition and become a morning-only title
bull Bristol Evening Post drops Evening from its name and Saturday edition
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwholdthefrontpagecouk wwwguardiancouk wwwpressgazettecouk
copy Tatiana Repkova 2001-2014
iPad replaces evening paper
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
PMevening newspapers - switching to morning editions
httpwwwredactorinuainternet3918html httpwwwniemanlaborg201205revenge-of-the-afternoon-newspaper-brazils-o-globo-sees-engagement-skyrocket-with-a-magazine-like-ipad-apputm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Nieman+Journalism+Lab29 httpgippruopennewsphpid=37935amptype=0
wwwredactorinua wwwniemanlaborg
Revenge of the afternoon newspaper O Globo (Brazil) sees engagement skyrocket with a magazine-like iPad app
copy Tatiana Repkova 2001-2014
Daily to weekly weekly to daily periodicity switches - cutting editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Most UK regional dailies will go weekly within the next ten years - Steve Dyson a former regional editor
bull Printed newspapers in the United States and Canada cease publishing daily (2012)
httpwwwholdthefrontpagecouk2013newsfew-regional-dailies-left-by-2023-says-dyson httpwwwkommersantrudoc1951149
wwwholdthefrontpagecouk
copy Tatiana Repkova 2001-2014
laquoFuture newspaper is a weekend newspaper a newspaper of the day offraquo Mario Garciacutea
laquoChanging frequency of newspaper publication is not a sign of the apocalypseraquo
Robert G Picard
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwplanetasmirublogicomments22437html httpwwwmediamanagementorgauthorsrobert-g-picard1372-changing-frequency-of-newspaper-publication-is-not-a-sign-of-the-apocalypsehtml
wwwmediamanagementorg
copy Tatiana Repkova 2001-2014
The Bristol Post which scrapped its Saturday edition is claiming a 25 sales rise for its extended Friday edition (2012)
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwholdthefrontpagecouk2012newsdaily-which-axed-saturday-edition-sees-friday-sales-rise httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49484ampc=1
wwwholdthefrontpagecouk wwwpressgazettecouk
Johnston Press 5 dailies converted to weeklies have seen a 77 sales increase compared with their average daily sales
copy Tatiana Repkova 2001-2014
Print to online switches Onlinevirtualpaperless-only editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Reducing print circulation
Print and online - websites raisingreducing print circulation ndash
media cannibalization
copy Tatiana Repkova 2001-2014
Local news site in South Wales launches print edition
Free newspaper bi-weekly full-color tabloid 16 pages circulation 10000 copies
wwwcaerphillyobservercouk Average 50000 page views and 20000 unique visitors per month
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Radio station Echo of Petersburgldquo Saint Petersburg Russia launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoLiveJournalrsquo in Russia wants to publish blogs in book format
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Female French resource Doctossimofr (9 million views) has launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
Business model = the manner by which a company tries to capture value from its business
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
Business models specifies how the company will convert inputs (capital raw materials and labor) into outputs (total value of the goods) profits and delivers it to its investors
Business model = the manner by which a company tries to capture value from its business
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
Business models specifies how the company will convert inputs (capital raw materials and labor) into outputs (total value of the goods) profits and delivers it to its investors
In other words
Business model = the manner by which a company tries to capture value from its business
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
How do you plan to make money
Business models specifies how the company will convert inputs (capital raw materials and labor) into outputs (total value of the goods) profits and delivers it to its investors
In other words
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
How do you plan to make money
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
How do you plan to make money
Calculation
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
1 Revenue Costs rarr (-) Loss
How do you plan to make money
Calculation
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
1 Revenue Costs rarr (-) Loss
2 Revenue = Costs rarr 0
How do you plan to make money
Calculation
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
1 Revenue Costs rarr (-) Loss
2 Revenue = Costs rarr 0
3 Revenue Costs rarr (+) Profit
How do you plan to make money
Calculation
copy Tatiana Repkova 2001-2014
Old model (mass media era - print)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
Old model (mass media era ndash all media)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
Readers Viewers Listeners
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Readers Viewers Listeners
Print Broadcast
copy Tatiana Repkova 2001-2014
New models (social media era)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
+ Other revenues
Print Digital Online Broadcast
Readers Viewers Listeners Users
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Readers Viewers Listeners Users
copy Tatiana Repkova 2001-2014
Revenue sources
Revenue sources
1 Advertising (printdigitalbroadcast)
2 Circulation (print) + users (digital)
3 Editorial content (printdigitalbroadcast)
4 Other productsservices + brand
5 Other sources
1 Advertising
2 Circulation
3 Editorial content
New business models ndash new sources of revenue
ad pages ad time sold
copies sold or distributed
copyright ndash licensingsyndication
Oldtraditional media business model (circulation readership viewership listenership spiral)
New business models (emerging within the digital economy framework)
How do you plan to make money
copy Tatiana Repkova 2001-2014
New business models Revenue sources
Real-life examples
and experience
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Creating a new readers market
New business models ndash new sources of revenue
Trome a popular tabloid newspaper in Peru
wwwinmaorg
Trome has connected an emerging lower middle class with a brand that speaks its language The content is tame local family-oriented and conservative ndash maybe even safe as many local community newspapers can be
The newly created reader market is of enough scale to break the unwritten rule that advertisers donrsquot want C and D demographic audiences
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Collaboration of regional and local media
New business models ndash new sources of revenue
800 UK local newspaper websites combine to launch 1XL national ads platform
wwwpressgazettecouk
bull A collaboration between three of the top four local newspaper publishers
bull A combined reach of 175 million monthly unique website users bull Online display advertising now
worth over pound2 billion per annum a market hitherto dominated by the likes of Google and Facebook
copy Tatiana Repkova 2001-2014
1 Advertising
Native advertising - brandedsponsored content
New business models ndash new sources of revenue
httpwwwinmaorgblogsintegrated-advertising-salespostcfmvideo-profiles-offer-new-revenue-
stream-potential-at-register-guard
Video profiles of local businesses and sponsored content
New revenue stream at Register-Guard (US) in partnership with students
wwwinmaorg
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
httpwwwdigidaycompublisherspublishers-see-revenue-in-photos
In-image advertising bull The Washington Times started
placing ads over images in November 2012
bull It runs about 100000 images per month with ads which is a small portion of its total images
bull Only on entertainment photos like this photo of the Super Bowl
wwwdigidaycom
Native advertising - brandedsponsored content
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
wwwniemanlaborg
Ghafla the most popular entertainment news site in Kenya
Native advertising - brandedsponsored content
gt 12 million monthly unique visitors 4 years since it launched Revenues from sponsored content and daily deals
The founder Sam Majani says hersquos making 13 times what he spends on operations for a profit of over 90
copy Tatiana Repkova 2001-2014
Online video
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknewsmagazine-publisher-dennis-publishing-clocks-up-150m-
youtube-video-viewss2a552441
wwwjournalismcouk
gt50 titles (The Week Mens Fitness Auto Express)
UK magazine publisher Dennis bull 150m YouTube viewsyear bull pound2 million a year from
- YouTube - ads displayed around videos placed on any of the 20
Dennis sites - providing creative video solutions for brands (car reviews
health amp fitness hellip)
copy Tatiana Repkova 2001-2014
Marketing services
1 Advertising
New business models ndash new sources of revenue
httpwwwabmassociationcomNews3098NewBays-Joe-Braue3A-At-least-1025-of-publishing-revenue-
should-come-from-marketing-servicesUd22I21zJNM
httpwwwpoynterorglatest-newsmediawire227086nontraditional-sources-of-revenue-rise-at-mcclatchy
wwwabmassociationcom wwwpoynterorg
bull NewBays Joe Braue At least 10 of publishing revenue should come
from marketing services
bull Nontraditional sources of revenue rise at McClatchy (US) Digital advertising
and direct marketing account for 40
copy Tatiana Repkova 2001-2014
Creative agencies established by
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
wwwjournalismcouk
Marketing services
copy Tatiana Repkova 2001-2014
Washington Post Media launches independent polling group ldquoCapital Insightrdquo
to work for outside clients
1 Advertising
New business models ndash new sources of revenue
httpjimromeneskocom20130108washington-post-to-start-doing-polling-work-for-outside-clients
httpjimromeneskocom
Marketing services
copy Tatiana Repkova 2001-2014
The Guardian to act as platform for renowned arts organisations and their content
1 Advertising
New business models ndash new sources of revenue
httponlinejournalismblogcom20120322guardian-to-act-as-platform-for-arts-organisations
httponlinejournalismblogcom
Partnerships with some of the most prestigious UK arts institutions
bull Glyndebourne bull The Royal Opera
House bull The Young Vic bull Art Angel bull The Roundhouse To give audiences access to the best cultural performances shows and events
Marketing services
copy Tatiana Repkova 2001-2014
Hyperlocal newspapers Low-cost model
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwweditorsweblogorg
Four community-based weekly newspapers in Egypt that allow their readers to be part of the editorial process
bull El Nagaawiya ndash in an industrial town in Upper Egypt bull Dishna El Youm ndash in a rural town in the south bull El Asema 2 - in Alexandria bull Welab El Balad ndash in a university town
Published by Welab El Balad a for-profit company which currently also makes money through specialized training for journalists bull five days of training per month bull mentoring on a weekly basis
copy Tatiana Repkova 2001-2014
Attracting more readers by repelling rain
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwinmaorg
Diario Extra in Guayaquil Ecuador found that street sales declined during rainy season
Printing a special edition with a plastic waterproof coating on the front and back pages during rainy season
The Umbrella Newspaper
copy Tatiana Repkova 2001-2014
PMevening newspapers - switching to morning editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Newcastle daily the Evening Chronicle has now become simply lsquoThe Chroniclersquo after switch to morning printing
bull The Dublin Evening Herald to change title and be sold in the mornings
bull The Belfast Telegraph is to scrap its evening edition and become a morning-only title
bull Bristol Evening Post drops Evening from its name and Saturday edition
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwholdthefrontpagecouk wwwguardiancouk wwwpressgazettecouk
copy Tatiana Repkova 2001-2014
iPad replaces evening paper
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
PMevening newspapers - switching to morning editions
httpwwwredactorinuainternet3918html httpwwwniemanlaborg201205revenge-of-the-afternoon-newspaper-brazils-o-globo-sees-engagement-skyrocket-with-a-magazine-like-ipad-apputm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Nieman+Journalism+Lab29 httpgippruopennewsphpid=37935amptype=0
wwwredactorinua wwwniemanlaborg
Revenge of the afternoon newspaper O Globo (Brazil) sees engagement skyrocket with a magazine-like iPad app
copy Tatiana Repkova 2001-2014
Daily to weekly weekly to daily periodicity switches - cutting editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Most UK regional dailies will go weekly within the next ten years - Steve Dyson a former regional editor
bull Printed newspapers in the United States and Canada cease publishing daily (2012)
httpwwwholdthefrontpagecouk2013newsfew-regional-dailies-left-by-2023-says-dyson httpwwwkommersantrudoc1951149
wwwholdthefrontpagecouk
copy Tatiana Repkova 2001-2014
laquoFuture newspaper is a weekend newspaper a newspaper of the day offraquo Mario Garciacutea
laquoChanging frequency of newspaper publication is not a sign of the apocalypseraquo
Robert G Picard
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwplanetasmirublogicomments22437html httpwwwmediamanagementorgauthorsrobert-g-picard1372-changing-frequency-of-newspaper-publication-is-not-a-sign-of-the-apocalypsehtml
wwwmediamanagementorg
copy Tatiana Repkova 2001-2014
The Bristol Post which scrapped its Saturday edition is claiming a 25 sales rise for its extended Friday edition (2012)
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwholdthefrontpagecouk2012newsdaily-which-axed-saturday-edition-sees-friday-sales-rise httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49484ampc=1
wwwholdthefrontpagecouk wwwpressgazettecouk
Johnston Press 5 dailies converted to weeklies have seen a 77 sales increase compared with their average daily sales
copy Tatiana Repkova 2001-2014
Print to online switches Onlinevirtualpaperless-only editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Reducing print circulation
Print and online - websites raisingreducing print circulation ndash
media cannibalization
copy Tatiana Repkova 2001-2014
Local news site in South Wales launches print edition
Free newspaper bi-weekly full-color tabloid 16 pages circulation 10000 copies
wwwcaerphillyobservercouk Average 50000 page views and 20000 unique visitors per month
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Radio station Echo of Petersburgldquo Saint Petersburg Russia launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoLiveJournalrsquo in Russia wants to publish blogs in book format
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Female French resource Doctossimofr (9 million views) has launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
Business model = the manner by which a company tries to capture value from its business
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
Business models specifies how the company will convert inputs (capital raw materials and labor) into outputs (total value of the goods) profits and delivers it to its investors
In other words
Business model = the manner by which a company tries to capture value from its business
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
How do you plan to make money
Business models specifies how the company will convert inputs (capital raw materials and labor) into outputs (total value of the goods) profits and delivers it to its investors
In other words
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
How do you plan to make money
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
How do you plan to make money
Calculation
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
1 Revenue Costs rarr (-) Loss
How do you plan to make money
Calculation
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
1 Revenue Costs rarr (-) Loss
2 Revenue = Costs rarr 0
How do you plan to make money
Calculation
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
1 Revenue Costs rarr (-) Loss
2 Revenue = Costs rarr 0
3 Revenue Costs rarr (+) Profit
How do you plan to make money
Calculation
copy Tatiana Repkova 2001-2014
Old model (mass media era - print)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
Old model (mass media era ndash all media)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
Readers Viewers Listeners
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Readers Viewers Listeners
Print Broadcast
copy Tatiana Repkova 2001-2014
New models (social media era)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
+ Other revenues
Print Digital Online Broadcast
Readers Viewers Listeners Users
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Readers Viewers Listeners Users
copy Tatiana Repkova 2001-2014
Revenue sources
Revenue sources
1 Advertising (printdigitalbroadcast)
2 Circulation (print) + users (digital)
3 Editorial content (printdigitalbroadcast)
4 Other productsservices + brand
5 Other sources
1 Advertising
2 Circulation
3 Editorial content
New business models ndash new sources of revenue
ad pages ad time sold
copies sold or distributed
copyright ndash licensingsyndication
Oldtraditional media business model (circulation readership viewership listenership spiral)
New business models (emerging within the digital economy framework)
How do you plan to make money
copy Tatiana Repkova 2001-2014
New business models Revenue sources
Real-life examples
and experience
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Creating a new readers market
New business models ndash new sources of revenue
Trome a popular tabloid newspaper in Peru
wwwinmaorg
Trome has connected an emerging lower middle class with a brand that speaks its language The content is tame local family-oriented and conservative ndash maybe even safe as many local community newspapers can be
The newly created reader market is of enough scale to break the unwritten rule that advertisers donrsquot want C and D demographic audiences
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Collaboration of regional and local media
New business models ndash new sources of revenue
800 UK local newspaper websites combine to launch 1XL national ads platform
wwwpressgazettecouk
bull A collaboration between three of the top four local newspaper publishers
bull A combined reach of 175 million monthly unique website users bull Online display advertising now
worth over pound2 billion per annum a market hitherto dominated by the likes of Google and Facebook
copy Tatiana Repkova 2001-2014
1 Advertising
Native advertising - brandedsponsored content
New business models ndash new sources of revenue
httpwwwinmaorgblogsintegrated-advertising-salespostcfmvideo-profiles-offer-new-revenue-
stream-potential-at-register-guard
Video profiles of local businesses and sponsored content
New revenue stream at Register-Guard (US) in partnership with students
wwwinmaorg
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
httpwwwdigidaycompublisherspublishers-see-revenue-in-photos
In-image advertising bull The Washington Times started
placing ads over images in November 2012
bull It runs about 100000 images per month with ads which is a small portion of its total images
bull Only on entertainment photos like this photo of the Super Bowl
wwwdigidaycom
Native advertising - brandedsponsored content
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
wwwniemanlaborg
Ghafla the most popular entertainment news site in Kenya
Native advertising - brandedsponsored content
gt 12 million monthly unique visitors 4 years since it launched Revenues from sponsored content and daily deals
The founder Sam Majani says hersquos making 13 times what he spends on operations for a profit of over 90
copy Tatiana Repkova 2001-2014
Online video
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknewsmagazine-publisher-dennis-publishing-clocks-up-150m-
youtube-video-viewss2a552441
wwwjournalismcouk
gt50 titles (The Week Mens Fitness Auto Express)
UK magazine publisher Dennis bull 150m YouTube viewsyear bull pound2 million a year from
- YouTube - ads displayed around videos placed on any of the 20
Dennis sites - providing creative video solutions for brands (car reviews
health amp fitness hellip)
copy Tatiana Repkova 2001-2014
Marketing services
1 Advertising
New business models ndash new sources of revenue
httpwwwabmassociationcomNews3098NewBays-Joe-Braue3A-At-least-1025-of-publishing-revenue-
should-come-from-marketing-servicesUd22I21zJNM
httpwwwpoynterorglatest-newsmediawire227086nontraditional-sources-of-revenue-rise-at-mcclatchy
wwwabmassociationcom wwwpoynterorg
bull NewBays Joe Braue At least 10 of publishing revenue should come
from marketing services
bull Nontraditional sources of revenue rise at McClatchy (US) Digital advertising
and direct marketing account for 40
copy Tatiana Repkova 2001-2014
Creative agencies established by
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
wwwjournalismcouk
Marketing services
copy Tatiana Repkova 2001-2014
Washington Post Media launches independent polling group ldquoCapital Insightrdquo
to work for outside clients
1 Advertising
New business models ndash new sources of revenue
httpjimromeneskocom20130108washington-post-to-start-doing-polling-work-for-outside-clients
httpjimromeneskocom
Marketing services
copy Tatiana Repkova 2001-2014
The Guardian to act as platform for renowned arts organisations and their content
1 Advertising
New business models ndash new sources of revenue
httponlinejournalismblogcom20120322guardian-to-act-as-platform-for-arts-organisations
httponlinejournalismblogcom
Partnerships with some of the most prestigious UK arts institutions
bull Glyndebourne bull The Royal Opera
House bull The Young Vic bull Art Angel bull The Roundhouse To give audiences access to the best cultural performances shows and events
Marketing services
copy Tatiana Repkova 2001-2014
Hyperlocal newspapers Low-cost model
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwweditorsweblogorg
Four community-based weekly newspapers in Egypt that allow their readers to be part of the editorial process
bull El Nagaawiya ndash in an industrial town in Upper Egypt bull Dishna El Youm ndash in a rural town in the south bull El Asema 2 - in Alexandria bull Welab El Balad ndash in a university town
Published by Welab El Balad a for-profit company which currently also makes money through specialized training for journalists bull five days of training per month bull mentoring on a weekly basis
copy Tatiana Repkova 2001-2014
Attracting more readers by repelling rain
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwinmaorg
Diario Extra in Guayaquil Ecuador found that street sales declined during rainy season
Printing a special edition with a plastic waterproof coating on the front and back pages during rainy season
The Umbrella Newspaper
copy Tatiana Repkova 2001-2014
PMevening newspapers - switching to morning editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Newcastle daily the Evening Chronicle has now become simply lsquoThe Chroniclersquo after switch to morning printing
bull The Dublin Evening Herald to change title and be sold in the mornings
bull The Belfast Telegraph is to scrap its evening edition and become a morning-only title
bull Bristol Evening Post drops Evening from its name and Saturday edition
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwholdthefrontpagecouk wwwguardiancouk wwwpressgazettecouk
copy Tatiana Repkova 2001-2014
iPad replaces evening paper
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
PMevening newspapers - switching to morning editions
httpwwwredactorinuainternet3918html httpwwwniemanlaborg201205revenge-of-the-afternoon-newspaper-brazils-o-globo-sees-engagement-skyrocket-with-a-magazine-like-ipad-apputm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Nieman+Journalism+Lab29 httpgippruopennewsphpid=37935amptype=0
wwwredactorinua wwwniemanlaborg
Revenge of the afternoon newspaper O Globo (Brazil) sees engagement skyrocket with a magazine-like iPad app
copy Tatiana Repkova 2001-2014
Daily to weekly weekly to daily periodicity switches - cutting editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Most UK regional dailies will go weekly within the next ten years - Steve Dyson a former regional editor
bull Printed newspapers in the United States and Canada cease publishing daily (2012)
httpwwwholdthefrontpagecouk2013newsfew-regional-dailies-left-by-2023-says-dyson httpwwwkommersantrudoc1951149
wwwholdthefrontpagecouk
copy Tatiana Repkova 2001-2014
laquoFuture newspaper is a weekend newspaper a newspaper of the day offraquo Mario Garciacutea
laquoChanging frequency of newspaper publication is not a sign of the apocalypseraquo
Robert G Picard
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwplanetasmirublogicomments22437html httpwwwmediamanagementorgauthorsrobert-g-picard1372-changing-frequency-of-newspaper-publication-is-not-a-sign-of-the-apocalypsehtml
wwwmediamanagementorg
copy Tatiana Repkova 2001-2014
The Bristol Post which scrapped its Saturday edition is claiming a 25 sales rise for its extended Friday edition (2012)
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwholdthefrontpagecouk2012newsdaily-which-axed-saturday-edition-sees-friday-sales-rise httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49484ampc=1
wwwholdthefrontpagecouk wwwpressgazettecouk
Johnston Press 5 dailies converted to weeklies have seen a 77 sales increase compared with their average daily sales
copy Tatiana Repkova 2001-2014
Print to online switches Onlinevirtualpaperless-only editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Reducing print circulation
Print and online - websites raisingreducing print circulation ndash
media cannibalization
copy Tatiana Repkova 2001-2014
Local news site in South Wales launches print edition
Free newspaper bi-weekly full-color tabloid 16 pages circulation 10000 copies
wwwcaerphillyobservercouk Average 50000 page views and 20000 unique visitors per month
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Radio station Echo of Petersburgldquo Saint Petersburg Russia launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoLiveJournalrsquo in Russia wants to publish blogs in book format
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Female French resource Doctossimofr (9 million views) has launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
Business model = the manner by which a company tries to capture value from its business
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
How do you plan to make money
Business models specifies how the company will convert inputs (capital raw materials and labor) into outputs (total value of the goods) profits and delivers it to its investors
In other words
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
How do you plan to make money
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
How do you plan to make money
Calculation
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
1 Revenue Costs rarr (-) Loss
How do you plan to make money
Calculation
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
1 Revenue Costs rarr (-) Loss
2 Revenue = Costs rarr 0
How do you plan to make money
Calculation
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
1 Revenue Costs rarr (-) Loss
2 Revenue = Costs rarr 0
3 Revenue Costs rarr (+) Profit
How do you plan to make money
Calculation
copy Tatiana Repkova 2001-2014
Old model (mass media era - print)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
Old model (mass media era ndash all media)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
Readers Viewers Listeners
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Readers Viewers Listeners
Print Broadcast
copy Tatiana Repkova 2001-2014
New models (social media era)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
+ Other revenues
Print Digital Online Broadcast
Readers Viewers Listeners Users
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Readers Viewers Listeners Users
copy Tatiana Repkova 2001-2014
Revenue sources
Revenue sources
1 Advertising (printdigitalbroadcast)
2 Circulation (print) + users (digital)
3 Editorial content (printdigitalbroadcast)
4 Other productsservices + brand
5 Other sources
1 Advertising
2 Circulation
3 Editorial content
New business models ndash new sources of revenue
ad pages ad time sold
copies sold or distributed
copyright ndash licensingsyndication
Oldtraditional media business model (circulation readership viewership listenership spiral)
New business models (emerging within the digital economy framework)
How do you plan to make money
copy Tatiana Repkova 2001-2014
New business models Revenue sources
Real-life examples
and experience
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Creating a new readers market
New business models ndash new sources of revenue
Trome a popular tabloid newspaper in Peru
wwwinmaorg
Trome has connected an emerging lower middle class with a brand that speaks its language The content is tame local family-oriented and conservative ndash maybe even safe as many local community newspapers can be
The newly created reader market is of enough scale to break the unwritten rule that advertisers donrsquot want C and D demographic audiences
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Collaboration of regional and local media
New business models ndash new sources of revenue
800 UK local newspaper websites combine to launch 1XL national ads platform
wwwpressgazettecouk
bull A collaboration between three of the top four local newspaper publishers
bull A combined reach of 175 million monthly unique website users bull Online display advertising now
worth over pound2 billion per annum a market hitherto dominated by the likes of Google and Facebook
copy Tatiana Repkova 2001-2014
1 Advertising
Native advertising - brandedsponsored content
New business models ndash new sources of revenue
httpwwwinmaorgblogsintegrated-advertising-salespostcfmvideo-profiles-offer-new-revenue-
stream-potential-at-register-guard
Video profiles of local businesses and sponsored content
New revenue stream at Register-Guard (US) in partnership with students
wwwinmaorg
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
httpwwwdigidaycompublisherspublishers-see-revenue-in-photos
In-image advertising bull The Washington Times started
placing ads over images in November 2012
bull It runs about 100000 images per month with ads which is a small portion of its total images
bull Only on entertainment photos like this photo of the Super Bowl
wwwdigidaycom
Native advertising - brandedsponsored content
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
wwwniemanlaborg
Ghafla the most popular entertainment news site in Kenya
Native advertising - brandedsponsored content
gt 12 million monthly unique visitors 4 years since it launched Revenues from sponsored content and daily deals
The founder Sam Majani says hersquos making 13 times what he spends on operations for a profit of over 90
copy Tatiana Repkova 2001-2014
Online video
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknewsmagazine-publisher-dennis-publishing-clocks-up-150m-
youtube-video-viewss2a552441
wwwjournalismcouk
gt50 titles (The Week Mens Fitness Auto Express)
UK magazine publisher Dennis bull 150m YouTube viewsyear bull pound2 million a year from
- YouTube - ads displayed around videos placed on any of the 20
Dennis sites - providing creative video solutions for brands (car reviews
health amp fitness hellip)
copy Tatiana Repkova 2001-2014
Marketing services
1 Advertising
New business models ndash new sources of revenue
httpwwwabmassociationcomNews3098NewBays-Joe-Braue3A-At-least-1025-of-publishing-revenue-
should-come-from-marketing-servicesUd22I21zJNM
httpwwwpoynterorglatest-newsmediawire227086nontraditional-sources-of-revenue-rise-at-mcclatchy
wwwabmassociationcom wwwpoynterorg
bull NewBays Joe Braue At least 10 of publishing revenue should come
from marketing services
bull Nontraditional sources of revenue rise at McClatchy (US) Digital advertising
and direct marketing account for 40
copy Tatiana Repkova 2001-2014
Creative agencies established by
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
wwwjournalismcouk
Marketing services
copy Tatiana Repkova 2001-2014
Washington Post Media launches independent polling group ldquoCapital Insightrdquo
to work for outside clients
1 Advertising
New business models ndash new sources of revenue
httpjimromeneskocom20130108washington-post-to-start-doing-polling-work-for-outside-clients
httpjimromeneskocom
Marketing services
copy Tatiana Repkova 2001-2014
The Guardian to act as platform for renowned arts organisations and their content
1 Advertising
New business models ndash new sources of revenue
httponlinejournalismblogcom20120322guardian-to-act-as-platform-for-arts-organisations
httponlinejournalismblogcom
Partnerships with some of the most prestigious UK arts institutions
bull Glyndebourne bull The Royal Opera
House bull The Young Vic bull Art Angel bull The Roundhouse To give audiences access to the best cultural performances shows and events
Marketing services
copy Tatiana Repkova 2001-2014
Hyperlocal newspapers Low-cost model
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwweditorsweblogorg
Four community-based weekly newspapers in Egypt that allow their readers to be part of the editorial process
bull El Nagaawiya ndash in an industrial town in Upper Egypt bull Dishna El Youm ndash in a rural town in the south bull El Asema 2 - in Alexandria bull Welab El Balad ndash in a university town
Published by Welab El Balad a for-profit company which currently also makes money through specialized training for journalists bull five days of training per month bull mentoring on a weekly basis
copy Tatiana Repkova 2001-2014
Attracting more readers by repelling rain
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwinmaorg
Diario Extra in Guayaquil Ecuador found that street sales declined during rainy season
Printing a special edition with a plastic waterproof coating on the front and back pages during rainy season
The Umbrella Newspaper
copy Tatiana Repkova 2001-2014
PMevening newspapers - switching to morning editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Newcastle daily the Evening Chronicle has now become simply lsquoThe Chroniclersquo after switch to morning printing
bull The Dublin Evening Herald to change title and be sold in the mornings
bull The Belfast Telegraph is to scrap its evening edition and become a morning-only title
bull Bristol Evening Post drops Evening from its name and Saturday edition
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwholdthefrontpagecouk wwwguardiancouk wwwpressgazettecouk
copy Tatiana Repkova 2001-2014
iPad replaces evening paper
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
PMevening newspapers - switching to morning editions
httpwwwredactorinuainternet3918html httpwwwniemanlaborg201205revenge-of-the-afternoon-newspaper-brazils-o-globo-sees-engagement-skyrocket-with-a-magazine-like-ipad-apputm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Nieman+Journalism+Lab29 httpgippruopennewsphpid=37935amptype=0
wwwredactorinua wwwniemanlaborg
Revenge of the afternoon newspaper O Globo (Brazil) sees engagement skyrocket with a magazine-like iPad app
copy Tatiana Repkova 2001-2014
Daily to weekly weekly to daily periodicity switches - cutting editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Most UK regional dailies will go weekly within the next ten years - Steve Dyson a former regional editor
bull Printed newspapers in the United States and Canada cease publishing daily (2012)
httpwwwholdthefrontpagecouk2013newsfew-regional-dailies-left-by-2023-says-dyson httpwwwkommersantrudoc1951149
wwwholdthefrontpagecouk
copy Tatiana Repkova 2001-2014
laquoFuture newspaper is a weekend newspaper a newspaper of the day offraquo Mario Garciacutea
laquoChanging frequency of newspaper publication is not a sign of the apocalypseraquo
Robert G Picard
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwplanetasmirublogicomments22437html httpwwwmediamanagementorgauthorsrobert-g-picard1372-changing-frequency-of-newspaper-publication-is-not-a-sign-of-the-apocalypsehtml
wwwmediamanagementorg
copy Tatiana Repkova 2001-2014
The Bristol Post which scrapped its Saturday edition is claiming a 25 sales rise for its extended Friday edition (2012)
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwholdthefrontpagecouk2012newsdaily-which-axed-saturday-edition-sees-friday-sales-rise httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49484ampc=1
wwwholdthefrontpagecouk wwwpressgazettecouk
Johnston Press 5 dailies converted to weeklies have seen a 77 sales increase compared with their average daily sales
copy Tatiana Repkova 2001-2014
Print to online switches Onlinevirtualpaperless-only editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Reducing print circulation
Print and online - websites raisingreducing print circulation ndash
media cannibalization
copy Tatiana Repkova 2001-2014
Local news site in South Wales launches print edition
Free newspaper bi-weekly full-color tabloid 16 pages circulation 10000 copies
wwwcaerphillyobservercouk Average 50000 page views and 20000 unique visitors per month
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Radio station Echo of Petersburgldquo Saint Petersburg Russia launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoLiveJournalrsquo in Russia wants to publish blogs in book format
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Female French resource Doctossimofr (9 million views) has launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
How do you plan to make money
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
How do you plan to make money
Calculation
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
1 Revenue Costs rarr (-) Loss
How do you plan to make money
Calculation
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
1 Revenue Costs rarr (-) Loss
2 Revenue = Costs rarr 0
How do you plan to make money
Calculation
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
1 Revenue Costs rarr (-) Loss
2 Revenue = Costs rarr 0
3 Revenue Costs rarr (+) Profit
How do you plan to make money
Calculation
copy Tatiana Repkova 2001-2014
Old model (mass media era - print)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
Old model (mass media era ndash all media)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
Readers Viewers Listeners
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Readers Viewers Listeners
Print Broadcast
copy Tatiana Repkova 2001-2014
New models (social media era)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
+ Other revenues
Print Digital Online Broadcast
Readers Viewers Listeners Users
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Readers Viewers Listeners Users
copy Tatiana Repkova 2001-2014
Revenue sources
Revenue sources
1 Advertising (printdigitalbroadcast)
2 Circulation (print) + users (digital)
3 Editorial content (printdigitalbroadcast)
4 Other productsservices + brand
5 Other sources
1 Advertising
2 Circulation
3 Editorial content
New business models ndash new sources of revenue
ad pages ad time sold
copies sold or distributed
copyright ndash licensingsyndication
Oldtraditional media business model (circulation readership viewership listenership spiral)
New business models (emerging within the digital economy framework)
How do you plan to make money
copy Tatiana Repkova 2001-2014
New business models Revenue sources
Real-life examples
and experience
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Creating a new readers market
New business models ndash new sources of revenue
Trome a popular tabloid newspaper in Peru
wwwinmaorg
Trome has connected an emerging lower middle class with a brand that speaks its language The content is tame local family-oriented and conservative ndash maybe even safe as many local community newspapers can be
The newly created reader market is of enough scale to break the unwritten rule that advertisers donrsquot want C and D demographic audiences
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Collaboration of regional and local media
New business models ndash new sources of revenue
800 UK local newspaper websites combine to launch 1XL national ads platform
wwwpressgazettecouk
bull A collaboration between three of the top four local newspaper publishers
bull A combined reach of 175 million monthly unique website users bull Online display advertising now
worth over pound2 billion per annum a market hitherto dominated by the likes of Google and Facebook
copy Tatiana Repkova 2001-2014
1 Advertising
Native advertising - brandedsponsored content
New business models ndash new sources of revenue
httpwwwinmaorgblogsintegrated-advertising-salespostcfmvideo-profiles-offer-new-revenue-
stream-potential-at-register-guard
Video profiles of local businesses and sponsored content
New revenue stream at Register-Guard (US) in partnership with students
wwwinmaorg
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
httpwwwdigidaycompublisherspublishers-see-revenue-in-photos
In-image advertising bull The Washington Times started
placing ads over images in November 2012
bull It runs about 100000 images per month with ads which is a small portion of its total images
bull Only on entertainment photos like this photo of the Super Bowl
wwwdigidaycom
Native advertising - brandedsponsored content
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
wwwniemanlaborg
Ghafla the most popular entertainment news site in Kenya
Native advertising - brandedsponsored content
gt 12 million monthly unique visitors 4 years since it launched Revenues from sponsored content and daily deals
The founder Sam Majani says hersquos making 13 times what he spends on operations for a profit of over 90
copy Tatiana Repkova 2001-2014
Online video
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknewsmagazine-publisher-dennis-publishing-clocks-up-150m-
youtube-video-viewss2a552441
wwwjournalismcouk
gt50 titles (The Week Mens Fitness Auto Express)
UK magazine publisher Dennis bull 150m YouTube viewsyear bull pound2 million a year from
- YouTube - ads displayed around videos placed on any of the 20
Dennis sites - providing creative video solutions for brands (car reviews
health amp fitness hellip)
copy Tatiana Repkova 2001-2014
Marketing services
1 Advertising
New business models ndash new sources of revenue
httpwwwabmassociationcomNews3098NewBays-Joe-Braue3A-At-least-1025-of-publishing-revenue-
should-come-from-marketing-servicesUd22I21zJNM
httpwwwpoynterorglatest-newsmediawire227086nontraditional-sources-of-revenue-rise-at-mcclatchy
wwwabmassociationcom wwwpoynterorg
bull NewBays Joe Braue At least 10 of publishing revenue should come
from marketing services
bull Nontraditional sources of revenue rise at McClatchy (US) Digital advertising
and direct marketing account for 40
copy Tatiana Repkova 2001-2014
Creative agencies established by
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
wwwjournalismcouk
Marketing services
copy Tatiana Repkova 2001-2014
Washington Post Media launches independent polling group ldquoCapital Insightrdquo
to work for outside clients
1 Advertising
New business models ndash new sources of revenue
httpjimromeneskocom20130108washington-post-to-start-doing-polling-work-for-outside-clients
httpjimromeneskocom
Marketing services
copy Tatiana Repkova 2001-2014
The Guardian to act as platform for renowned arts organisations and their content
1 Advertising
New business models ndash new sources of revenue
httponlinejournalismblogcom20120322guardian-to-act-as-platform-for-arts-organisations
httponlinejournalismblogcom
Partnerships with some of the most prestigious UK arts institutions
bull Glyndebourne bull The Royal Opera
House bull The Young Vic bull Art Angel bull The Roundhouse To give audiences access to the best cultural performances shows and events
Marketing services
copy Tatiana Repkova 2001-2014
Hyperlocal newspapers Low-cost model
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwweditorsweblogorg
Four community-based weekly newspapers in Egypt that allow their readers to be part of the editorial process
bull El Nagaawiya ndash in an industrial town in Upper Egypt bull Dishna El Youm ndash in a rural town in the south bull El Asema 2 - in Alexandria bull Welab El Balad ndash in a university town
Published by Welab El Balad a for-profit company which currently also makes money through specialized training for journalists bull five days of training per month bull mentoring on a weekly basis
copy Tatiana Repkova 2001-2014
Attracting more readers by repelling rain
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwinmaorg
Diario Extra in Guayaquil Ecuador found that street sales declined during rainy season
Printing a special edition with a plastic waterproof coating on the front and back pages during rainy season
The Umbrella Newspaper
copy Tatiana Repkova 2001-2014
PMevening newspapers - switching to morning editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Newcastle daily the Evening Chronicle has now become simply lsquoThe Chroniclersquo after switch to morning printing
bull The Dublin Evening Herald to change title and be sold in the mornings
bull The Belfast Telegraph is to scrap its evening edition and become a morning-only title
bull Bristol Evening Post drops Evening from its name and Saturday edition
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwholdthefrontpagecouk wwwguardiancouk wwwpressgazettecouk
copy Tatiana Repkova 2001-2014
iPad replaces evening paper
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
PMevening newspapers - switching to morning editions
httpwwwredactorinuainternet3918html httpwwwniemanlaborg201205revenge-of-the-afternoon-newspaper-brazils-o-globo-sees-engagement-skyrocket-with-a-magazine-like-ipad-apputm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Nieman+Journalism+Lab29 httpgippruopennewsphpid=37935amptype=0
wwwredactorinua wwwniemanlaborg
Revenge of the afternoon newspaper O Globo (Brazil) sees engagement skyrocket with a magazine-like iPad app
copy Tatiana Repkova 2001-2014
Daily to weekly weekly to daily periodicity switches - cutting editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Most UK regional dailies will go weekly within the next ten years - Steve Dyson a former regional editor
bull Printed newspapers in the United States and Canada cease publishing daily (2012)
httpwwwholdthefrontpagecouk2013newsfew-regional-dailies-left-by-2023-says-dyson httpwwwkommersantrudoc1951149
wwwholdthefrontpagecouk
copy Tatiana Repkova 2001-2014
laquoFuture newspaper is a weekend newspaper a newspaper of the day offraquo Mario Garciacutea
laquoChanging frequency of newspaper publication is not a sign of the apocalypseraquo
Robert G Picard
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwplanetasmirublogicomments22437html httpwwwmediamanagementorgauthorsrobert-g-picard1372-changing-frequency-of-newspaper-publication-is-not-a-sign-of-the-apocalypsehtml
wwwmediamanagementorg
copy Tatiana Repkova 2001-2014
The Bristol Post which scrapped its Saturday edition is claiming a 25 sales rise for its extended Friday edition (2012)
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwholdthefrontpagecouk2012newsdaily-which-axed-saturday-edition-sees-friday-sales-rise httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49484ampc=1
wwwholdthefrontpagecouk wwwpressgazettecouk
Johnston Press 5 dailies converted to weeklies have seen a 77 sales increase compared with their average daily sales
copy Tatiana Repkova 2001-2014
Print to online switches Onlinevirtualpaperless-only editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Reducing print circulation
Print and online - websites raisingreducing print circulation ndash
media cannibalization
copy Tatiana Repkova 2001-2014
Local news site in South Wales launches print edition
Free newspaper bi-weekly full-color tabloid 16 pages circulation 10000 copies
wwwcaerphillyobservercouk Average 50000 page views and 20000 unique visitors per month
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Radio station Echo of Petersburgldquo Saint Petersburg Russia launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoLiveJournalrsquo in Russia wants to publish blogs in book format
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Female French resource Doctossimofr (9 million views) has launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
How do you plan to make money
Calculation
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
1 Revenue Costs rarr (-) Loss
How do you plan to make money
Calculation
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
1 Revenue Costs rarr (-) Loss
2 Revenue = Costs rarr 0
How do you plan to make money
Calculation
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
1 Revenue Costs rarr (-) Loss
2 Revenue = Costs rarr 0
3 Revenue Costs rarr (+) Profit
How do you plan to make money
Calculation
copy Tatiana Repkova 2001-2014
Old model (mass media era - print)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
Old model (mass media era ndash all media)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
Readers Viewers Listeners
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Readers Viewers Listeners
Print Broadcast
copy Tatiana Repkova 2001-2014
New models (social media era)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
+ Other revenues
Print Digital Online Broadcast
Readers Viewers Listeners Users
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Readers Viewers Listeners Users
copy Tatiana Repkova 2001-2014
Revenue sources
Revenue sources
1 Advertising (printdigitalbroadcast)
2 Circulation (print) + users (digital)
3 Editorial content (printdigitalbroadcast)
4 Other productsservices + brand
5 Other sources
1 Advertising
2 Circulation
3 Editorial content
New business models ndash new sources of revenue
ad pages ad time sold
copies sold or distributed
copyright ndash licensingsyndication
Oldtraditional media business model (circulation readership viewership listenership spiral)
New business models (emerging within the digital economy framework)
How do you plan to make money
copy Tatiana Repkova 2001-2014
New business models Revenue sources
Real-life examples
and experience
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Creating a new readers market
New business models ndash new sources of revenue
Trome a popular tabloid newspaper in Peru
wwwinmaorg
Trome has connected an emerging lower middle class with a brand that speaks its language The content is tame local family-oriented and conservative ndash maybe even safe as many local community newspapers can be
The newly created reader market is of enough scale to break the unwritten rule that advertisers donrsquot want C and D demographic audiences
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Collaboration of regional and local media
New business models ndash new sources of revenue
800 UK local newspaper websites combine to launch 1XL national ads platform
wwwpressgazettecouk
bull A collaboration between three of the top four local newspaper publishers
bull A combined reach of 175 million monthly unique website users bull Online display advertising now
worth over pound2 billion per annum a market hitherto dominated by the likes of Google and Facebook
copy Tatiana Repkova 2001-2014
1 Advertising
Native advertising - brandedsponsored content
New business models ndash new sources of revenue
httpwwwinmaorgblogsintegrated-advertising-salespostcfmvideo-profiles-offer-new-revenue-
stream-potential-at-register-guard
Video profiles of local businesses and sponsored content
New revenue stream at Register-Guard (US) in partnership with students
wwwinmaorg
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
httpwwwdigidaycompublisherspublishers-see-revenue-in-photos
In-image advertising bull The Washington Times started
placing ads over images in November 2012
bull It runs about 100000 images per month with ads which is a small portion of its total images
bull Only on entertainment photos like this photo of the Super Bowl
wwwdigidaycom
Native advertising - brandedsponsored content
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
wwwniemanlaborg
Ghafla the most popular entertainment news site in Kenya
Native advertising - brandedsponsored content
gt 12 million monthly unique visitors 4 years since it launched Revenues from sponsored content and daily deals
The founder Sam Majani says hersquos making 13 times what he spends on operations for a profit of over 90
copy Tatiana Repkova 2001-2014
Online video
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknewsmagazine-publisher-dennis-publishing-clocks-up-150m-
youtube-video-viewss2a552441
wwwjournalismcouk
gt50 titles (The Week Mens Fitness Auto Express)
UK magazine publisher Dennis bull 150m YouTube viewsyear bull pound2 million a year from
- YouTube - ads displayed around videos placed on any of the 20
Dennis sites - providing creative video solutions for brands (car reviews
health amp fitness hellip)
copy Tatiana Repkova 2001-2014
Marketing services
1 Advertising
New business models ndash new sources of revenue
httpwwwabmassociationcomNews3098NewBays-Joe-Braue3A-At-least-1025-of-publishing-revenue-
should-come-from-marketing-servicesUd22I21zJNM
httpwwwpoynterorglatest-newsmediawire227086nontraditional-sources-of-revenue-rise-at-mcclatchy
wwwabmassociationcom wwwpoynterorg
bull NewBays Joe Braue At least 10 of publishing revenue should come
from marketing services
bull Nontraditional sources of revenue rise at McClatchy (US) Digital advertising
and direct marketing account for 40
copy Tatiana Repkova 2001-2014
Creative agencies established by
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
wwwjournalismcouk
Marketing services
copy Tatiana Repkova 2001-2014
Washington Post Media launches independent polling group ldquoCapital Insightrdquo
to work for outside clients
1 Advertising
New business models ndash new sources of revenue
httpjimromeneskocom20130108washington-post-to-start-doing-polling-work-for-outside-clients
httpjimromeneskocom
Marketing services
copy Tatiana Repkova 2001-2014
The Guardian to act as platform for renowned arts organisations and their content
1 Advertising
New business models ndash new sources of revenue
httponlinejournalismblogcom20120322guardian-to-act-as-platform-for-arts-organisations
httponlinejournalismblogcom
Partnerships with some of the most prestigious UK arts institutions
bull Glyndebourne bull The Royal Opera
House bull The Young Vic bull Art Angel bull The Roundhouse To give audiences access to the best cultural performances shows and events
Marketing services
copy Tatiana Repkova 2001-2014
Hyperlocal newspapers Low-cost model
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwweditorsweblogorg
Four community-based weekly newspapers in Egypt that allow their readers to be part of the editorial process
bull El Nagaawiya ndash in an industrial town in Upper Egypt bull Dishna El Youm ndash in a rural town in the south bull El Asema 2 - in Alexandria bull Welab El Balad ndash in a university town
Published by Welab El Balad a for-profit company which currently also makes money through specialized training for journalists bull five days of training per month bull mentoring on a weekly basis
copy Tatiana Repkova 2001-2014
Attracting more readers by repelling rain
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwinmaorg
Diario Extra in Guayaquil Ecuador found that street sales declined during rainy season
Printing a special edition with a plastic waterproof coating on the front and back pages during rainy season
The Umbrella Newspaper
copy Tatiana Repkova 2001-2014
PMevening newspapers - switching to morning editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Newcastle daily the Evening Chronicle has now become simply lsquoThe Chroniclersquo after switch to morning printing
bull The Dublin Evening Herald to change title and be sold in the mornings
bull The Belfast Telegraph is to scrap its evening edition and become a morning-only title
bull Bristol Evening Post drops Evening from its name and Saturday edition
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwholdthefrontpagecouk wwwguardiancouk wwwpressgazettecouk
copy Tatiana Repkova 2001-2014
iPad replaces evening paper
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
PMevening newspapers - switching to morning editions
httpwwwredactorinuainternet3918html httpwwwniemanlaborg201205revenge-of-the-afternoon-newspaper-brazils-o-globo-sees-engagement-skyrocket-with-a-magazine-like-ipad-apputm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Nieman+Journalism+Lab29 httpgippruopennewsphpid=37935amptype=0
wwwredactorinua wwwniemanlaborg
Revenge of the afternoon newspaper O Globo (Brazil) sees engagement skyrocket with a magazine-like iPad app
copy Tatiana Repkova 2001-2014
Daily to weekly weekly to daily periodicity switches - cutting editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Most UK regional dailies will go weekly within the next ten years - Steve Dyson a former regional editor
bull Printed newspapers in the United States and Canada cease publishing daily (2012)
httpwwwholdthefrontpagecouk2013newsfew-regional-dailies-left-by-2023-says-dyson httpwwwkommersantrudoc1951149
wwwholdthefrontpagecouk
copy Tatiana Repkova 2001-2014
laquoFuture newspaper is a weekend newspaper a newspaper of the day offraquo Mario Garciacutea
laquoChanging frequency of newspaper publication is not a sign of the apocalypseraquo
Robert G Picard
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwplanetasmirublogicomments22437html httpwwwmediamanagementorgauthorsrobert-g-picard1372-changing-frequency-of-newspaper-publication-is-not-a-sign-of-the-apocalypsehtml
wwwmediamanagementorg
copy Tatiana Repkova 2001-2014
The Bristol Post which scrapped its Saturday edition is claiming a 25 sales rise for its extended Friday edition (2012)
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwholdthefrontpagecouk2012newsdaily-which-axed-saturday-edition-sees-friday-sales-rise httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49484ampc=1
wwwholdthefrontpagecouk wwwpressgazettecouk
Johnston Press 5 dailies converted to weeklies have seen a 77 sales increase compared with their average daily sales
copy Tatiana Repkova 2001-2014
Print to online switches Onlinevirtualpaperless-only editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Reducing print circulation
Print and online - websites raisingreducing print circulation ndash
media cannibalization
copy Tatiana Repkova 2001-2014
Local news site in South Wales launches print edition
Free newspaper bi-weekly full-color tabloid 16 pages circulation 10000 copies
wwwcaerphillyobservercouk Average 50000 page views and 20000 unique visitors per month
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Radio station Echo of Petersburgldquo Saint Petersburg Russia launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoLiveJournalrsquo in Russia wants to publish blogs in book format
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Female French resource Doctossimofr (9 million views) has launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
1 Revenue Costs rarr (-) Loss
How do you plan to make money
Calculation
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
1 Revenue Costs rarr (-) Loss
2 Revenue = Costs rarr 0
How do you plan to make money
Calculation
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
1 Revenue Costs rarr (-) Loss
2 Revenue = Costs rarr 0
3 Revenue Costs rarr (+) Profit
How do you plan to make money
Calculation
copy Tatiana Repkova 2001-2014
Old model (mass media era - print)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
Old model (mass media era ndash all media)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
Readers Viewers Listeners
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Readers Viewers Listeners
Print Broadcast
copy Tatiana Repkova 2001-2014
New models (social media era)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
+ Other revenues
Print Digital Online Broadcast
Readers Viewers Listeners Users
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Readers Viewers Listeners Users
copy Tatiana Repkova 2001-2014
Revenue sources
Revenue sources
1 Advertising (printdigitalbroadcast)
2 Circulation (print) + users (digital)
3 Editorial content (printdigitalbroadcast)
4 Other productsservices + brand
5 Other sources
1 Advertising
2 Circulation
3 Editorial content
New business models ndash new sources of revenue
ad pages ad time sold
copies sold or distributed
copyright ndash licensingsyndication
Oldtraditional media business model (circulation readership viewership listenership spiral)
New business models (emerging within the digital economy framework)
How do you plan to make money
copy Tatiana Repkova 2001-2014
New business models Revenue sources
Real-life examples
and experience
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Creating a new readers market
New business models ndash new sources of revenue
Trome a popular tabloid newspaper in Peru
wwwinmaorg
Trome has connected an emerging lower middle class with a brand that speaks its language The content is tame local family-oriented and conservative ndash maybe even safe as many local community newspapers can be
The newly created reader market is of enough scale to break the unwritten rule that advertisers donrsquot want C and D demographic audiences
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Collaboration of regional and local media
New business models ndash new sources of revenue
800 UK local newspaper websites combine to launch 1XL national ads platform
wwwpressgazettecouk
bull A collaboration between three of the top four local newspaper publishers
bull A combined reach of 175 million monthly unique website users bull Online display advertising now
worth over pound2 billion per annum a market hitherto dominated by the likes of Google and Facebook
copy Tatiana Repkova 2001-2014
1 Advertising
Native advertising - brandedsponsored content
New business models ndash new sources of revenue
httpwwwinmaorgblogsintegrated-advertising-salespostcfmvideo-profiles-offer-new-revenue-
stream-potential-at-register-guard
Video profiles of local businesses and sponsored content
New revenue stream at Register-Guard (US) in partnership with students
wwwinmaorg
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
httpwwwdigidaycompublisherspublishers-see-revenue-in-photos
In-image advertising bull The Washington Times started
placing ads over images in November 2012
bull It runs about 100000 images per month with ads which is a small portion of its total images
bull Only on entertainment photos like this photo of the Super Bowl
wwwdigidaycom
Native advertising - brandedsponsored content
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
wwwniemanlaborg
Ghafla the most popular entertainment news site in Kenya
Native advertising - brandedsponsored content
gt 12 million monthly unique visitors 4 years since it launched Revenues from sponsored content and daily deals
The founder Sam Majani says hersquos making 13 times what he spends on operations for a profit of over 90
copy Tatiana Repkova 2001-2014
Online video
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknewsmagazine-publisher-dennis-publishing-clocks-up-150m-
youtube-video-viewss2a552441
wwwjournalismcouk
gt50 titles (The Week Mens Fitness Auto Express)
UK magazine publisher Dennis bull 150m YouTube viewsyear bull pound2 million a year from
- YouTube - ads displayed around videos placed on any of the 20
Dennis sites - providing creative video solutions for brands (car reviews
health amp fitness hellip)
copy Tatiana Repkova 2001-2014
Marketing services
1 Advertising
New business models ndash new sources of revenue
httpwwwabmassociationcomNews3098NewBays-Joe-Braue3A-At-least-1025-of-publishing-revenue-
should-come-from-marketing-servicesUd22I21zJNM
httpwwwpoynterorglatest-newsmediawire227086nontraditional-sources-of-revenue-rise-at-mcclatchy
wwwabmassociationcom wwwpoynterorg
bull NewBays Joe Braue At least 10 of publishing revenue should come
from marketing services
bull Nontraditional sources of revenue rise at McClatchy (US) Digital advertising
and direct marketing account for 40
copy Tatiana Repkova 2001-2014
Creative agencies established by
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
wwwjournalismcouk
Marketing services
copy Tatiana Repkova 2001-2014
Washington Post Media launches independent polling group ldquoCapital Insightrdquo
to work for outside clients
1 Advertising
New business models ndash new sources of revenue
httpjimromeneskocom20130108washington-post-to-start-doing-polling-work-for-outside-clients
httpjimromeneskocom
Marketing services
copy Tatiana Repkova 2001-2014
The Guardian to act as platform for renowned arts organisations and their content
1 Advertising
New business models ndash new sources of revenue
httponlinejournalismblogcom20120322guardian-to-act-as-platform-for-arts-organisations
httponlinejournalismblogcom
Partnerships with some of the most prestigious UK arts institutions
bull Glyndebourne bull The Royal Opera
House bull The Young Vic bull Art Angel bull The Roundhouse To give audiences access to the best cultural performances shows and events
Marketing services
copy Tatiana Repkova 2001-2014
Hyperlocal newspapers Low-cost model
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwweditorsweblogorg
Four community-based weekly newspapers in Egypt that allow their readers to be part of the editorial process
bull El Nagaawiya ndash in an industrial town in Upper Egypt bull Dishna El Youm ndash in a rural town in the south bull El Asema 2 - in Alexandria bull Welab El Balad ndash in a university town
Published by Welab El Balad a for-profit company which currently also makes money through specialized training for journalists bull five days of training per month bull mentoring on a weekly basis
copy Tatiana Repkova 2001-2014
Attracting more readers by repelling rain
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwinmaorg
Diario Extra in Guayaquil Ecuador found that street sales declined during rainy season
Printing a special edition with a plastic waterproof coating on the front and back pages during rainy season
The Umbrella Newspaper
copy Tatiana Repkova 2001-2014
PMevening newspapers - switching to morning editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Newcastle daily the Evening Chronicle has now become simply lsquoThe Chroniclersquo after switch to morning printing
bull The Dublin Evening Herald to change title and be sold in the mornings
bull The Belfast Telegraph is to scrap its evening edition and become a morning-only title
bull Bristol Evening Post drops Evening from its name and Saturday edition
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwholdthefrontpagecouk wwwguardiancouk wwwpressgazettecouk
copy Tatiana Repkova 2001-2014
iPad replaces evening paper
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
PMevening newspapers - switching to morning editions
httpwwwredactorinuainternet3918html httpwwwniemanlaborg201205revenge-of-the-afternoon-newspaper-brazils-o-globo-sees-engagement-skyrocket-with-a-magazine-like-ipad-apputm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Nieman+Journalism+Lab29 httpgippruopennewsphpid=37935amptype=0
wwwredactorinua wwwniemanlaborg
Revenge of the afternoon newspaper O Globo (Brazil) sees engagement skyrocket with a magazine-like iPad app
copy Tatiana Repkova 2001-2014
Daily to weekly weekly to daily periodicity switches - cutting editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Most UK regional dailies will go weekly within the next ten years - Steve Dyson a former regional editor
bull Printed newspapers in the United States and Canada cease publishing daily (2012)
httpwwwholdthefrontpagecouk2013newsfew-regional-dailies-left-by-2023-says-dyson httpwwwkommersantrudoc1951149
wwwholdthefrontpagecouk
copy Tatiana Repkova 2001-2014
laquoFuture newspaper is a weekend newspaper a newspaper of the day offraquo Mario Garciacutea
laquoChanging frequency of newspaper publication is not a sign of the apocalypseraquo
Robert G Picard
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwplanetasmirublogicomments22437html httpwwwmediamanagementorgauthorsrobert-g-picard1372-changing-frequency-of-newspaper-publication-is-not-a-sign-of-the-apocalypsehtml
wwwmediamanagementorg
copy Tatiana Repkova 2001-2014
The Bristol Post which scrapped its Saturday edition is claiming a 25 sales rise for its extended Friday edition (2012)
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwholdthefrontpagecouk2012newsdaily-which-axed-saturday-edition-sees-friday-sales-rise httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49484ampc=1
wwwholdthefrontpagecouk wwwpressgazettecouk
Johnston Press 5 dailies converted to weeklies have seen a 77 sales increase compared with their average daily sales
copy Tatiana Repkova 2001-2014
Print to online switches Onlinevirtualpaperless-only editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Reducing print circulation
Print and online - websites raisingreducing print circulation ndash
media cannibalization
copy Tatiana Repkova 2001-2014
Local news site in South Wales launches print edition
Free newspaper bi-weekly full-color tabloid 16 pages circulation 10000 copies
wwwcaerphillyobservercouk Average 50000 page views and 20000 unique visitors per month
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Radio station Echo of Petersburgldquo Saint Petersburg Russia launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoLiveJournalrsquo in Russia wants to publish blogs in book format
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Female French resource Doctossimofr (9 million views) has launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
1 Revenue Costs rarr (-) Loss
2 Revenue = Costs rarr 0
How do you plan to make money
Calculation
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
1 Revenue Costs rarr (-) Loss
2 Revenue = Costs rarr 0
3 Revenue Costs rarr (+) Profit
How do you plan to make money
Calculation
copy Tatiana Repkova 2001-2014
Old model (mass media era - print)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
Old model (mass media era ndash all media)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
Readers Viewers Listeners
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Readers Viewers Listeners
Print Broadcast
copy Tatiana Repkova 2001-2014
New models (social media era)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
+ Other revenues
Print Digital Online Broadcast
Readers Viewers Listeners Users
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Readers Viewers Listeners Users
copy Tatiana Repkova 2001-2014
Revenue sources
Revenue sources
1 Advertising (printdigitalbroadcast)
2 Circulation (print) + users (digital)
3 Editorial content (printdigitalbroadcast)
4 Other productsservices + brand
5 Other sources
1 Advertising
2 Circulation
3 Editorial content
New business models ndash new sources of revenue
ad pages ad time sold
copies sold or distributed
copyright ndash licensingsyndication
Oldtraditional media business model (circulation readership viewership listenership spiral)
New business models (emerging within the digital economy framework)
How do you plan to make money
copy Tatiana Repkova 2001-2014
New business models Revenue sources
Real-life examples
and experience
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Creating a new readers market
New business models ndash new sources of revenue
Trome a popular tabloid newspaper in Peru
wwwinmaorg
Trome has connected an emerging lower middle class with a brand that speaks its language The content is tame local family-oriented and conservative ndash maybe even safe as many local community newspapers can be
The newly created reader market is of enough scale to break the unwritten rule that advertisers donrsquot want C and D demographic audiences
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Collaboration of regional and local media
New business models ndash new sources of revenue
800 UK local newspaper websites combine to launch 1XL national ads platform
wwwpressgazettecouk
bull A collaboration between three of the top four local newspaper publishers
bull A combined reach of 175 million monthly unique website users bull Online display advertising now
worth over pound2 billion per annum a market hitherto dominated by the likes of Google and Facebook
copy Tatiana Repkova 2001-2014
1 Advertising
Native advertising - brandedsponsored content
New business models ndash new sources of revenue
httpwwwinmaorgblogsintegrated-advertising-salespostcfmvideo-profiles-offer-new-revenue-
stream-potential-at-register-guard
Video profiles of local businesses and sponsored content
New revenue stream at Register-Guard (US) in partnership with students
wwwinmaorg
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
httpwwwdigidaycompublisherspublishers-see-revenue-in-photos
In-image advertising bull The Washington Times started
placing ads over images in November 2012
bull It runs about 100000 images per month with ads which is a small portion of its total images
bull Only on entertainment photos like this photo of the Super Bowl
wwwdigidaycom
Native advertising - brandedsponsored content
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
wwwniemanlaborg
Ghafla the most popular entertainment news site in Kenya
Native advertising - brandedsponsored content
gt 12 million monthly unique visitors 4 years since it launched Revenues from sponsored content and daily deals
The founder Sam Majani says hersquos making 13 times what he spends on operations for a profit of over 90
copy Tatiana Repkova 2001-2014
Online video
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknewsmagazine-publisher-dennis-publishing-clocks-up-150m-
youtube-video-viewss2a552441
wwwjournalismcouk
gt50 titles (The Week Mens Fitness Auto Express)
UK magazine publisher Dennis bull 150m YouTube viewsyear bull pound2 million a year from
- YouTube - ads displayed around videos placed on any of the 20
Dennis sites - providing creative video solutions for brands (car reviews
health amp fitness hellip)
copy Tatiana Repkova 2001-2014
Marketing services
1 Advertising
New business models ndash new sources of revenue
httpwwwabmassociationcomNews3098NewBays-Joe-Braue3A-At-least-1025-of-publishing-revenue-
should-come-from-marketing-servicesUd22I21zJNM
httpwwwpoynterorglatest-newsmediawire227086nontraditional-sources-of-revenue-rise-at-mcclatchy
wwwabmassociationcom wwwpoynterorg
bull NewBays Joe Braue At least 10 of publishing revenue should come
from marketing services
bull Nontraditional sources of revenue rise at McClatchy (US) Digital advertising
and direct marketing account for 40
copy Tatiana Repkova 2001-2014
Creative agencies established by
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
wwwjournalismcouk
Marketing services
copy Tatiana Repkova 2001-2014
Washington Post Media launches independent polling group ldquoCapital Insightrdquo
to work for outside clients
1 Advertising
New business models ndash new sources of revenue
httpjimromeneskocom20130108washington-post-to-start-doing-polling-work-for-outside-clients
httpjimromeneskocom
Marketing services
copy Tatiana Repkova 2001-2014
The Guardian to act as platform for renowned arts organisations and their content
1 Advertising
New business models ndash new sources of revenue
httponlinejournalismblogcom20120322guardian-to-act-as-platform-for-arts-organisations
httponlinejournalismblogcom
Partnerships with some of the most prestigious UK arts institutions
bull Glyndebourne bull The Royal Opera
House bull The Young Vic bull Art Angel bull The Roundhouse To give audiences access to the best cultural performances shows and events
Marketing services
copy Tatiana Repkova 2001-2014
Hyperlocal newspapers Low-cost model
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwweditorsweblogorg
Four community-based weekly newspapers in Egypt that allow their readers to be part of the editorial process
bull El Nagaawiya ndash in an industrial town in Upper Egypt bull Dishna El Youm ndash in a rural town in the south bull El Asema 2 - in Alexandria bull Welab El Balad ndash in a university town
Published by Welab El Balad a for-profit company which currently also makes money through specialized training for journalists bull five days of training per month bull mentoring on a weekly basis
copy Tatiana Repkova 2001-2014
Attracting more readers by repelling rain
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwinmaorg
Diario Extra in Guayaquil Ecuador found that street sales declined during rainy season
Printing a special edition with a plastic waterproof coating on the front and back pages during rainy season
The Umbrella Newspaper
copy Tatiana Repkova 2001-2014
PMevening newspapers - switching to morning editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Newcastle daily the Evening Chronicle has now become simply lsquoThe Chroniclersquo after switch to morning printing
bull The Dublin Evening Herald to change title and be sold in the mornings
bull The Belfast Telegraph is to scrap its evening edition and become a morning-only title
bull Bristol Evening Post drops Evening from its name and Saturday edition
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwholdthefrontpagecouk wwwguardiancouk wwwpressgazettecouk
copy Tatiana Repkova 2001-2014
iPad replaces evening paper
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
PMevening newspapers - switching to morning editions
httpwwwredactorinuainternet3918html httpwwwniemanlaborg201205revenge-of-the-afternoon-newspaper-brazils-o-globo-sees-engagement-skyrocket-with-a-magazine-like-ipad-apputm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Nieman+Journalism+Lab29 httpgippruopennewsphpid=37935amptype=0
wwwredactorinua wwwniemanlaborg
Revenge of the afternoon newspaper O Globo (Brazil) sees engagement skyrocket with a magazine-like iPad app
copy Tatiana Repkova 2001-2014
Daily to weekly weekly to daily periodicity switches - cutting editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Most UK regional dailies will go weekly within the next ten years - Steve Dyson a former regional editor
bull Printed newspapers in the United States and Canada cease publishing daily (2012)
httpwwwholdthefrontpagecouk2013newsfew-regional-dailies-left-by-2023-says-dyson httpwwwkommersantrudoc1951149
wwwholdthefrontpagecouk
copy Tatiana Repkova 2001-2014
laquoFuture newspaper is a weekend newspaper a newspaper of the day offraquo Mario Garciacutea
laquoChanging frequency of newspaper publication is not a sign of the apocalypseraquo
Robert G Picard
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwplanetasmirublogicomments22437html httpwwwmediamanagementorgauthorsrobert-g-picard1372-changing-frequency-of-newspaper-publication-is-not-a-sign-of-the-apocalypsehtml
wwwmediamanagementorg
copy Tatiana Repkova 2001-2014
The Bristol Post which scrapped its Saturday edition is claiming a 25 sales rise for its extended Friday edition (2012)
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwholdthefrontpagecouk2012newsdaily-which-axed-saturday-edition-sees-friday-sales-rise httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49484ampc=1
wwwholdthefrontpagecouk wwwpressgazettecouk
Johnston Press 5 dailies converted to weeklies have seen a 77 sales increase compared with their average daily sales
copy Tatiana Repkova 2001-2014
Print to online switches Onlinevirtualpaperless-only editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Reducing print circulation
Print and online - websites raisingreducing print circulation ndash
media cannibalization
copy Tatiana Repkova 2001-2014
Local news site in South Wales launches print edition
Free newspaper bi-weekly full-color tabloid 16 pages circulation 10000 copies
wwwcaerphillyobservercouk Average 50000 page views and 20000 unique visitors per month
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Radio station Echo of Petersburgldquo Saint Petersburg Russia launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoLiveJournalrsquo in Russia wants to publish blogs in book format
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Female French resource Doctossimofr (9 million views) has launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
1 Revenue Costs rarr (-) Loss
2 Revenue = Costs rarr 0
3 Revenue Costs rarr (+) Profit
How do you plan to make money
Calculation
copy Tatiana Repkova 2001-2014
Old model (mass media era - print)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
Old model (mass media era ndash all media)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
Readers Viewers Listeners
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Readers Viewers Listeners
Print Broadcast
copy Tatiana Repkova 2001-2014
New models (social media era)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
+ Other revenues
Print Digital Online Broadcast
Readers Viewers Listeners Users
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Readers Viewers Listeners Users
copy Tatiana Repkova 2001-2014
Revenue sources
Revenue sources
1 Advertising (printdigitalbroadcast)
2 Circulation (print) + users (digital)
3 Editorial content (printdigitalbroadcast)
4 Other productsservices + brand
5 Other sources
1 Advertising
2 Circulation
3 Editorial content
New business models ndash new sources of revenue
ad pages ad time sold
copies sold or distributed
copyright ndash licensingsyndication
Oldtraditional media business model (circulation readership viewership listenership spiral)
New business models (emerging within the digital economy framework)
How do you plan to make money
copy Tatiana Repkova 2001-2014
New business models Revenue sources
Real-life examples
and experience
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Creating a new readers market
New business models ndash new sources of revenue
Trome a popular tabloid newspaper in Peru
wwwinmaorg
Trome has connected an emerging lower middle class with a brand that speaks its language The content is tame local family-oriented and conservative ndash maybe even safe as many local community newspapers can be
The newly created reader market is of enough scale to break the unwritten rule that advertisers donrsquot want C and D demographic audiences
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Collaboration of regional and local media
New business models ndash new sources of revenue
800 UK local newspaper websites combine to launch 1XL national ads platform
wwwpressgazettecouk
bull A collaboration between three of the top four local newspaper publishers
bull A combined reach of 175 million monthly unique website users bull Online display advertising now
worth over pound2 billion per annum a market hitherto dominated by the likes of Google and Facebook
copy Tatiana Repkova 2001-2014
1 Advertising
Native advertising - brandedsponsored content
New business models ndash new sources of revenue
httpwwwinmaorgblogsintegrated-advertising-salespostcfmvideo-profiles-offer-new-revenue-
stream-potential-at-register-guard
Video profiles of local businesses and sponsored content
New revenue stream at Register-Guard (US) in partnership with students
wwwinmaorg
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
httpwwwdigidaycompublisherspublishers-see-revenue-in-photos
In-image advertising bull The Washington Times started
placing ads over images in November 2012
bull It runs about 100000 images per month with ads which is a small portion of its total images
bull Only on entertainment photos like this photo of the Super Bowl
wwwdigidaycom
Native advertising - brandedsponsored content
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
wwwniemanlaborg
Ghafla the most popular entertainment news site in Kenya
Native advertising - brandedsponsored content
gt 12 million monthly unique visitors 4 years since it launched Revenues from sponsored content and daily deals
The founder Sam Majani says hersquos making 13 times what he spends on operations for a profit of over 90
copy Tatiana Repkova 2001-2014
Online video
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknewsmagazine-publisher-dennis-publishing-clocks-up-150m-
youtube-video-viewss2a552441
wwwjournalismcouk
gt50 titles (The Week Mens Fitness Auto Express)
UK magazine publisher Dennis bull 150m YouTube viewsyear bull pound2 million a year from
- YouTube - ads displayed around videos placed on any of the 20
Dennis sites - providing creative video solutions for brands (car reviews
health amp fitness hellip)
copy Tatiana Repkova 2001-2014
Marketing services
1 Advertising
New business models ndash new sources of revenue
httpwwwabmassociationcomNews3098NewBays-Joe-Braue3A-At-least-1025-of-publishing-revenue-
should-come-from-marketing-servicesUd22I21zJNM
httpwwwpoynterorglatest-newsmediawire227086nontraditional-sources-of-revenue-rise-at-mcclatchy
wwwabmassociationcom wwwpoynterorg
bull NewBays Joe Braue At least 10 of publishing revenue should come
from marketing services
bull Nontraditional sources of revenue rise at McClatchy (US) Digital advertising
and direct marketing account for 40
copy Tatiana Repkova 2001-2014
Creative agencies established by
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
wwwjournalismcouk
Marketing services
copy Tatiana Repkova 2001-2014
Washington Post Media launches independent polling group ldquoCapital Insightrdquo
to work for outside clients
1 Advertising
New business models ndash new sources of revenue
httpjimromeneskocom20130108washington-post-to-start-doing-polling-work-for-outside-clients
httpjimromeneskocom
Marketing services
copy Tatiana Repkova 2001-2014
The Guardian to act as platform for renowned arts organisations and their content
1 Advertising
New business models ndash new sources of revenue
httponlinejournalismblogcom20120322guardian-to-act-as-platform-for-arts-organisations
httponlinejournalismblogcom
Partnerships with some of the most prestigious UK arts institutions
bull Glyndebourne bull The Royal Opera
House bull The Young Vic bull Art Angel bull The Roundhouse To give audiences access to the best cultural performances shows and events
Marketing services
copy Tatiana Repkova 2001-2014
Hyperlocal newspapers Low-cost model
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwweditorsweblogorg
Four community-based weekly newspapers in Egypt that allow their readers to be part of the editorial process
bull El Nagaawiya ndash in an industrial town in Upper Egypt bull Dishna El Youm ndash in a rural town in the south bull El Asema 2 - in Alexandria bull Welab El Balad ndash in a university town
Published by Welab El Balad a for-profit company which currently also makes money through specialized training for journalists bull five days of training per month bull mentoring on a weekly basis
copy Tatiana Repkova 2001-2014
Attracting more readers by repelling rain
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwinmaorg
Diario Extra in Guayaquil Ecuador found that street sales declined during rainy season
Printing a special edition with a plastic waterproof coating on the front and back pages during rainy season
The Umbrella Newspaper
copy Tatiana Repkova 2001-2014
PMevening newspapers - switching to morning editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Newcastle daily the Evening Chronicle has now become simply lsquoThe Chroniclersquo after switch to morning printing
bull The Dublin Evening Herald to change title and be sold in the mornings
bull The Belfast Telegraph is to scrap its evening edition and become a morning-only title
bull Bristol Evening Post drops Evening from its name and Saturday edition
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwholdthefrontpagecouk wwwguardiancouk wwwpressgazettecouk
copy Tatiana Repkova 2001-2014
iPad replaces evening paper
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
PMevening newspapers - switching to morning editions
httpwwwredactorinuainternet3918html httpwwwniemanlaborg201205revenge-of-the-afternoon-newspaper-brazils-o-globo-sees-engagement-skyrocket-with-a-magazine-like-ipad-apputm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Nieman+Journalism+Lab29 httpgippruopennewsphpid=37935amptype=0
wwwredactorinua wwwniemanlaborg
Revenge of the afternoon newspaper O Globo (Brazil) sees engagement skyrocket with a magazine-like iPad app
copy Tatiana Repkova 2001-2014
Daily to weekly weekly to daily periodicity switches - cutting editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Most UK regional dailies will go weekly within the next ten years - Steve Dyson a former regional editor
bull Printed newspapers in the United States and Canada cease publishing daily (2012)
httpwwwholdthefrontpagecouk2013newsfew-regional-dailies-left-by-2023-says-dyson httpwwwkommersantrudoc1951149
wwwholdthefrontpagecouk
copy Tatiana Repkova 2001-2014
laquoFuture newspaper is a weekend newspaper a newspaper of the day offraquo Mario Garciacutea
laquoChanging frequency of newspaper publication is not a sign of the apocalypseraquo
Robert G Picard
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwplanetasmirublogicomments22437html httpwwwmediamanagementorgauthorsrobert-g-picard1372-changing-frequency-of-newspaper-publication-is-not-a-sign-of-the-apocalypsehtml
wwwmediamanagementorg
copy Tatiana Repkova 2001-2014
The Bristol Post which scrapped its Saturday edition is claiming a 25 sales rise for its extended Friday edition (2012)
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwholdthefrontpagecouk2012newsdaily-which-axed-saturday-edition-sees-friday-sales-rise httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49484ampc=1
wwwholdthefrontpagecouk wwwpressgazettecouk
Johnston Press 5 dailies converted to weeklies have seen a 77 sales increase compared with their average daily sales
copy Tatiana Repkova 2001-2014
Print to online switches Onlinevirtualpaperless-only editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Reducing print circulation
Print and online - websites raisingreducing print circulation ndash
media cannibalization
copy Tatiana Repkova 2001-2014
Local news site in South Wales launches print edition
Free newspaper bi-weekly full-color tabloid 16 pages circulation 10000 copies
wwwcaerphillyobservercouk Average 50000 page views and 20000 unique visitors per month
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Radio station Echo of Petersburgldquo Saint Petersburg Russia launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoLiveJournalrsquo in Russia wants to publish blogs in book format
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Female French resource Doctossimofr (9 million views) has launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Old model (mass media era - print)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
Old model (mass media era ndash all media)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
Readers Viewers Listeners
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Readers Viewers Listeners
Print Broadcast
copy Tatiana Repkova 2001-2014
New models (social media era)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
+ Other revenues
Print Digital Online Broadcast
Readers Viewers Listeners Users
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Readers Viewers Listeners Users
copy Tatiana Repkova 2001-2014
Revenue sources
Revenue sources
1 Advertising (printdigitalbroadcast)
2 Circulation (print) + users (digital)
3 Editorial content (printdigitalbroadcast)
4 Other productsservices + brand
5 Other sources
1 Advertising
2 Circulation
3 Editorial content
New business models ndash new sources of revenue
ad pages ad time sold
copies sold or distributed
copyright ndash licensingsyndication
Oldtraditional media business model (circulation readership viewership listenership spiral)
New business models (emerging within the digital economy framework)
How do you plan to make money
copy Tatiana Repkova 2001-2014
New business models Revenue sources
Real-life examples
and experience
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Creating a new readers market
New business models ndash new sources of revenue
Trome a popular tabloid newspaper in Peru
wwwinmaorg
Trome has connected an emerging lower middle class with a brand that speaks its language The content is tame local family-oriented and conservative ndash maybe even safe as many local community newspapers can be
The newly created reader market is of enough scale to break the unwritten rule that advertisers donrsquot want C and D demographic audiences
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Collaboration of regional and local media
New business models ndash new sources of revenue
800 UK local newspaper websites combine to launch 1XL national ads platform
wwwpressgazettecouk
bull A collaboration between three of the top four local newspaper publishers
bull A combined reach of 175 million monthly unique website users bull Online display advertising now
worth over pound2 billion per annum a market hitherto dominated by the likes of Google and Facebook
copy Tatiana Repkova 2001-2014
1 Advertising
Native advertising - brandedsponsored content
New business models ndash new sources of revenue
httpwwwinmaorgblogsintegrated-advertising-salespostcfmvideo-profiles-offer-new-revenue-
stream-potential-at-register-guard
Video profiles of local businesses and sponsored content
New revenue stream at Register-Guard (US) in partnership with students
wwwinmaorg
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
httpwwwdigidaycompublisherspublishers-see-revenue-in-photos
In-image advertising bull The Washington Times started
placing ads over images in November 2012
bull It runs about 100000 images per month with ads which is a small portion of its total images
bull Only on entertainment photos like this photo of the Super Bowl
wwwdigidaycom
Native advertising - brandedsponsored content
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
wwwniemanlaborg
Ghafla the most popular entertainment news site in Kenya
Native advertising - brandedsponsored content
gt 12 million monthly unique visitors 4 years since it launched Revenues from sponsored content and daily deals
The founder Sam Majani says hersquos making 13 times what he spends on operations for a profit of over 90
copy Tatiana Repkova 2001-2014
Online video
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknewsmagazine-publisher-dennis-publishing-clocks-up-150m-
youtube-video-viewss2a552441
wwwjournalismcouk
gt50 titles (The Week Mens Fitness Auto Express)
UK magazine publisher Dennis bull 150m YouTube viewsyear bull pound2 million a year from
- YouTube - ads displayed around videos placed on any of the 20
Dennis sites - providing creative video solutions for brands (car reviews
health amp fitness hellip)
copy Tatiana Repkova 2001-2014
Marketing services
1 Advertising
New business models ndash new sources of revenue
httpwwwabmassociationcomNews3098NewBays-Joe-Braue3A-At-least-1025-of-publishing-revenue-
should-come-from-marketing-servicesUd22I21zJNM
httpwwwpoynterorglatest-newsmediawire227086nontraditional-sources-of-revenue-rise-at-mcclatchy
wwwabmassociationcom wwwpoynterorg
bull NewBays Joe Braue At least 10 of publishing revenue should come
from marketing services
bull Nontraditional sources of revenue rise at McClatchy (US) Digital advertising
and direct marketing account for 40
copy Tatiana Repkova 2001-2014
Creative agencies established by
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
wwwjournalismcouk
Marketing services
copy Tatiana Repkova 2001-2014
Washington Post Media launches independent polling group ldquoCapital Insightrdquo
to work for outside clients
1 Advertising
New business models ndash new sources of revenue
httpjimromeneskocom20130108washington-post-to-start-doing-polling-work-for-outside-clients
httpjimromeneskocom
Marketing services
copy Tatiana Repkova 2001-2014
The Guardian to act as platform for renowned arts organisations and their content
1 Advertising
New business models ndash new sources of revenue
httponlinejournalismblogcom20120322guardian-to-act-as-platform-for-arts-organisations
httponlinejournalismblogcom
Partnerships with some of the most prestigious UK arts institutions
bull Glyndebourne bull The Royal Opera
House bull The Young Vic bull Art Angel bull The Roundhouse To give audiences access to the best cultural performances shows and events
Marketing services
copy Tatiana Repkova 2001-2014
Hyperlocal newspapers Low-cost model
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwweditorsweblogorg
Four community-based weekly newspapers in Egypt that allow their readers to be part of the editorial process
bull El Nagaawiya ndash in an industrial town in Upper Egypt bull Dishna El Youm ndash in a rural town in the south bull El Asema 2 - in Alexandria bull Welab El Balad ndash in a university town
Published by Welab El Balad a for-profit company which currently also makes money through specialized training for journalists bull five days of training per month bull mentoring on a weekly basis
copy Tatiana Repkova 2001-2014
Attracting more readers by repelling rain
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwinmaorg
Diario Extra in Guayaquil Ecuador found that street sales declined during rainy season
Printing a special edition with a plastic waterproof coating on the front and back pages during rainy season
The Umbrella Newspaper
copy Tatiana Repkova 2001-2014
PMevening newspapers - switching to morning editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Newcastle daily the Evening Chronicle has now become simply lsquoThe Chroniclersquo after switch to morning printing
bull The Dublin Evening Herald to change title and be sold in the mornings
bull The Belfast Telegraph is to scrap its evening edition and become a morning-only title
bull Bristol Evening Post drops Evening from its name and Saturday edition
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwholdthefrontpagecouk wwwguardiancouk wwwpressgazettecouk
copy Tatiana Repkova 2001-2014
iPad replaces evening paper
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
PMevening newspapers - switching to morning editions
httpwwwredactorinuainternet3918html httpwwwniemanlaborg201205revenge-of-the-afternoon-newspaper-brazils-o-globo-sees-engagement-skyrocket-with-a-magazine-like-ipad-apputm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Nieman+Journalism+Lab29 httpgippruopennewsphpid=37935amptype=0
wwwredactorinua wwwniemanlaborg
Revenge of the afternoon newspaper O Globo (Brazil) sees engagement skyrocket with a magazine-like iPad app
copy Tatiana Repkova 2001-2014
Daily to weekly weekly to daily periodicity switches - cutting editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Most UK regional dailies will go weekly within the next ten years - Steve Dyson a former regional editor
bull Printed newspapers in the United States and Canada cease publishing daily (2012)
httpwwwholdthefrontpagecouk2013newsfew-regional-dailies-left-by-2023-says-dyson httpwwwkommersantrudoc1951149
wwwholdthefrontpagecouk
copy Tatiana Repkova 2001-2014
laquoFuture newspaper is a weekend newspaper a newspaper of the day offraquo Mario Garciacutea
laquoChanging frequency of newspaper publication is not a sign of the apocalypseraquo
Robert G Picard
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwplanetasmirublogicomments22437html httpwwwmediamanagementorgauthorsrobert-g-picard1372-changing-frequency-of-newspaper-publication-is-not-a-sign-of-the-apocalypsehtml
wwwmediamanagementorg
copy Tatiana Repkova 2001-2014
The Bristol Post which scrapped its Saturday edition is claiming a 25 sales rise for its extended Friday edition (2012)
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwholdthefrontpagecouk2012newsdaily-which-axed-saturday-edition-sees-friday-sales-rise httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49484ampc=1
wwwholdthefrontpagecouk wwwpressgazettecouk
Johnston Press 5 dailies converted to weeklies have seen a 77 sales increase compared with their average daily sales
copy Tatiana Repkova 2001-2014
Print to online switches Onlinevirtualpaperless-only editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Reducing print circulation
Print and online - websites raisingreducing print circulation ndash
media cannibalization
copy Tatiana Repkova 2001-2014
Local news site in South Wales launches print edition
Free newspaper bi-weekly full-color tabloid 16 pages circulation 10000 copies
wwwcaerphillyobservercouk Average 50000 page views and 20000 unique visitors per month
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Radio station Echo of Petersburgldquo Saint Petersburg Russia launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoLiveJournalrsquo in Russia wants to publish blogs in book format
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Female French resource Doctossimofr (9 million views) has launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
Old model (mass media era ndash all media)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
Readers Viewers Listeners
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Readers Viewers Listeners
Print Broadcast
copy Tatiana Repkova 2001-2014
New models (social media era)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
+ Other revenues
Print Digital Online Broadcast
Readers Viewers Listeners Users
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Readers Viewers Listeners Users
copy Tatiana Repkova 2001-2014
Revenue sources
Revenue sources
1 Advertising (printdigitalbroadcast)
2 Circulation (print) + users (digital)
3 Editorial content (printdigitalbroadcast)
4 Other productsservices + brand
5 Other sources
1 Advertising
2 Circulation
3 Editorial content
New business models ndash new sources of revenue
ad pages ad time sold
copies sold or distributed
copyright ndash licensingsyndication
Oldtraditional media business model (circulation readership viewership listenership spiral)
New business models (emerging within the digital economy framework)
How do you plan to make money
copy Tatiana Repkova 2001-2014
New business models Revenue sources
Real-life examples
and experience
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Creating a new readers market
New business models ndash new sources of revenue
Trome a popular tabloid newspaper in Peru
wwwinmaorg
Trome has connected an emerging lower middle class with a brand that speaks its language The content is tame local family-oriented and conservative ndash maybe even safe as many local community newspapers can be
The newly created reader market is of enough scale to break the unwritten rule that advertisers donrsquot want C and D demographic audiences
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Collaboration of regional and local media
New business models ndash new sources of revenue
800 UK local newspaper websites combine to launch 1XL national ads platform
wwwpressgazettecouk
bull A collaboration between three of the top four local newspaper publishers
bull A combined reach of 175 million monthly unique website users bull Online display advertising now
worth over pound2 billion per annum a market hitherto dominated by the likes of Google and Facebook
copy Tatiana Repkova 2001-2014
1 Advertising
Native advertising - brandedsponsored content
New business models ndash new sources of revenue
httpwwwinmaorgblogsintegrated-advertising-salespostcfmvideo-profiles-offer-new-revenue-
stream-potential-at-register-guard
Video profiles of local businesses and sponsored content
New revenue stream at Register-Guard (US) in partnership with students
wwwinmaorg
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
httpwwwdigidaycompublisherspublishers-see-revenue-in-photos
In-image advertising bull The Washington Times started
placing ads over images in November 2012
bull It runs about 100000 images per month with ads which is a small portion of its total images
bull Only on entertainment photos like this photo of the Super Bowl
wwwdigidaycom
Native advertising - brandedsponsored content
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
wwwniemanlaborg
Ghafla the most popular entertainment news site in Kenya
Native advertising - brandedsponsored content
gt 12 million monthly unique visitors 4 years since it launched Revenues from sponsored content and daily deals
The founder Sam Majani says hersquos making 13 times what he spends on operations for a profit of over 90
copy Tatiana Repkova 2001-2014
Online video
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknewsmagazine-publisher-dennis-publishing-clocks-up-150m-
youtube-video-viewss2a552441
wwwjournalismcouk
gt50 titles (The Week Mens Fitness Auto Express)
UK magazine publisher Dennis bull 150m YouTube viewsyear bull pound2 million a year from
- YouTube - ads displayed around videos placed on any of the 20
Dennis sites - providing creative video solutions for brands (car reviews
health amp fitness hellip)
copy Tatiana Repkova 2001-2014
Marketing services
1 Advertising
New business models ndash new sources of revenue
httpwwwabmassociationcomNews3098NewBays-Joe-Braue3A-At-least-1025-of-publishing-revenue-
should-come-from-marketing-servicesUd22I21zJNM
httpwwwpoynterorglatest-newsmediawire227086nontraditional-sources-of-revenue-rise-at-mcclatchy
wwwabmassociationcom wwwpoynterorg
bull NewBays Joe Braue At least 10 of publishing revenue should come
from marketing services
bull Nontraditional sources of revenue rise at McClatchy (US) Digital advertising
and direct marketing account for 40
copy Tatiana Repkova 2001-2014
Creative agencies established by
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
wwwjournalismcouk
Marketing services
copy Tatiana Repkova 2001-2014
Washington Post Media launches independent polling group ldquoCapital Insightrdquo
to work for outside clients
1 Advertising
New business models ndash new sources of revenue
httpjimromeneskocom20130108washington-post-to-start-doing-polling-work-for-outside-clients
httpjimromeneskocom
Marketing services
copy Tatiana Repkova 2001-2014
The Guardian to act as platform for renowned arts organisations and their content
1 Advertising
New business models ndash new sources of revenue
httponlinejournalismblogcom20120322guardian-to-act-as-platform-for-arts-organisations
httponlinejournalismblogcom
Partnerships with some of the most prestigious UK arts institutions
bull Glyndebourne bull The Royal Opera
House bull The Young Vic bull Art Angel bull The Roundhouse To give audiences access to the best cultural performances shows and events
Marketing services
copy Tatiana Repkova 2001-2014
Hyperlocal newspapers Low-cost model
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwweditorsweblogorg
Four community-based weekly newspapers in Egypt that allow their readers to be part of the editorial process
bull El Nagaawiya ndash in an industrial town in Upper Egypt bull Dishna El Youm ndash in a rural town in the south bull El Asema 2 - in Alexandria bull Welab El Balad ndash in a university town
Published by Welab El Balad a for-profit company which currently also makes money through specialized training for journalists bull five days of training per month bull mentoring on a weekly basis
copy Tatiana Repkova 2001-2014
Attracting more readers by repelling rain
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwinmaorg
Diario Extra in Guayaquil Ecuador found that street sales declined during rainy season
Printing a special edition with a plastic waterproof coating on the front and back pages during rainy season
The Umbrella Newspaper
copy Tatiana Repkova 2001-2014
PMevening newspapers - switching to morning editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Newcastle daily the Evening Chronicle has now become simply lsquoThe Chroniclersquo after switch to morning printing
bull The Dublin Evening Herald to change title and be sold in the mornings
bull The Belfast Telegraph is to scrap its evening edition and become a morning-only title
bull Bristol Evening Post drops Evening from its name and Saturday edition
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwholdthefrontpagecouk wwwguardiancouk wwwpressgazettecouk
copy Tatiana Repkova 2001-2014
iPad replaces evening paper
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
PMevening newspapers - switching to morning editions
httpwwwredactorinuainternet3918html httpwwwniemanlaborg201205revenge-of-the-afternoon-newspaper-brazils-o-globo-sees-engagement-skyrocket-with-a-magazine-like-ipad-apputm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Nieman+Journalism+Lab29 httpgippruopennewsphpid=37935amptype=0
wwwredactorinua wwwniemanlaborg
Revenge of the afternoon newspaper O Globo (Brazil) sees engagement skyrocket with a magazine-like iPad app
copy Tatiana Repkova 2001-2014
Daily to weekly weekly to daily periodicity switches - cutting editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Most UK regional dailies will go weekly within the next ten years - Steve Dyson a former regional editor
bull Printed newspapers in the United States and Canada cease publishing daily (2012)
httpwwwholdthefrontpagecouk2013newsfew-regional-dailies-left-by-2023-says-dyson httpwwwkommersantrudoc1951149
wwwholdthefrontpagecouk
copy Tatiana Repkova 2001-2014
laquoFuture newspaper is a weekend newspaper a newspaper of the day offraquo Mario Garciacutea
laquoChanging frequency of newspaper publication is not a sign of the apocalypseraquo
Robert G Picard
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwplanetasmirublogicomments22437html httpwwwmediamanagementorgauthorsrobert-g-picard1372-changing-frequency-of-newspaper-publication-is-not-a-sign-of-the-apocalypsehtml
wwwmediamanagementorg
copy Tatiana Repkova 2001-2014
The Bristol Post which scrapped its Saturday edition is claiming a 25 sales rise for its extended Friday edition (2012)
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwholdthefrontpagecouk2012newsdaily-which-axed-saturday-edition-sees-friday-sales-rise httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49484ampc=1
wwwholdthefrontpagecouk wwwpressgazettecouk
Johnston Press 5 dailies converted to weeklies have seen a 77 sales increase compared with their average daily sales
copy Tatiana Repkova 2001-2014
Print to online switches Onlinevirtualpaperless-only editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Reducing print circulation
Print and online - websites raisingreducing print circulation ndash
media cannibalization
copy Tatiana Repkova 2001-2014
Local news site in South Wales launches print edition
Free newspaper bi-weekly full-color tabloid 16 pages circulation 10000 copies
wwwcaerphillyobservercouk Average 50000 page views and 20000 unique visitors per month
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Radio station Echo of Petersburgldquo Saint Petersburg Russia launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoLiveJournalrsquo in Russia wants to publish blogs in book format
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Female French resource Doctossimofr (9 million views) has launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
Old model (mass media era ndash all media)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
Readers Viewers Listeners
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Readers Viewers Listeners
Print Broadcast
copy Tatiana Repkova 2001-2014
New models (social media era)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
+ Other revenues
Print Digital Online Broadcast
Readers Viewers Listeners Users
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Readers Viewers Listeners Users
copy Tatiana Repkova 2001-2014
Revenue sources
Revenue sources
1 Advertising (printdigitalbroadcast)
2 Circulation (print) + users (digital)
3 Editorial content (printdigitalbroadcast)
4 Other productsservices + brand
5 Other sources
1 Advertising
2 Circulation
3 Editorial content
New business models ndash new sources of revenue
ad pages ad time sold
copies sold or distributed
copyright ndash licensingsyndication
Oldtraditional media business model (circulation readership viewership listenership spiral)
New business models (emerging within the digital economy framework)
How do you plan to make money
copy Tatiana Repkova 2001-2014
New business models Revenue sources
Real-life examples
and experience
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Creating a new readers market
New business models ndash new sources of revenue
Trome a popular tabloid newspaper in Peru
wwwinmaorg
Trome has connected an emerging lower middle class with a brand that speaks its language The content is tame local family-oriented and conservative ndash maybe even safe as many local community newspapers can be
The newly created reader market is of enough scale to break the unwritten rule that advertisers donrsquot want C and D demographic audiences
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Collaboration of regional and local media
New business models ndash new sources of revenue
800 UK local newspaper websites combine to launch 1XL national ads platform
wwwpressgazettecouk
bull A collaboration between three of the top four local newspaper publishers
bull A combined reach of 175 million monthly unique website users bull Online display advertising now
worth over pound2 billion per annum a market hitherto dominated by the likes of Google and Facebook
copy Tatiana Repkova 2001-2014
1 Advertising
Native advertising - brandedsponsored content
New business models ndash new sources of revenue
httpwwwinmaorgblogsintegrated-advertising-salespostcfmvideo-profiles-offer-new-revenue-
stream-potential-at-register-guard
Video profiles of local businesses and sponsored content
New revenue stream at Register-Guard (US) in partnership with students
wwwinmaorg
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
httpwwwdigidaycompublisherspublishers-see-revenue-in-photos
In-image advertising bull The Washington Times started
placing ads over images in November 2012
bull It runs about 100000 images per month with ads which is a small portion of its total images
bull Only on entertainment photos like this photo of the Super Bowl
wwwdigidaycom
Native advertising - brandedsponsored content
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
wwwniemanlaborg
Ghafla the most popular entertainment news site in Kenya
Native advertising - brandedsponsored content
gt 12 million monthly unique visitors 4 years since it launched Revenues from sponsored content and daily deals
The founder Sam Majani says hersquos making 13 times what he spends on operations for a profit of over 90
copy Tatiana Repkova 2001-2014
Online video
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknewsmagazine-publisher-dennis-publishing-clocks-up-150m-
youtube-video-viewss2a552441
wwwjournalismcouk
gt50 titles (The Week Mens Fitness Auto Express)
UK magazine publisher Dennis bull 150m YouTube viewsyear bull pound2 million a year from
- YouTube - ads displayed around videos placed on any of the 20
Dennis sites - providing creative video solutions for brands (car reviews
health amp fitness hellip)
copy Tatiana Repkova 2001-2014
Marketing services
1 Advertising
New business models ndash new sources of revenue
httpwwwabmassociationcomNews3098NewBays-Joe-Braue3A-At-least-1025-of-publishing-revenue-
should-come-from-marketing-servicesUd22I21zJNM
httpwwwpoynterorglatest-newsmediawire227086nontraditional-sources-of-revenue-rise-at-mcclatchy
wwwabmassociationcom wwwpoynterorg
bull NewBays Joe Braue At least 10 of publishing revenue should come
from marketing services
bull Nontraditional sources of revenue rise at McClatchy (US) Digital advertising
and direct marketing account for 40
copy Tatiana Repkova 2001-2014
Creative agencies established by
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
wwwjournalismcouk
Marketing services
copy Tatiana Repkova 2001-2014
Washington Post Media launches independent polling group ldquoCapital Insightrdquo
to work for outside clients
1 Advertising
New business models ndash new sources of revenue
httpjimromeneskocom20130108washington-post-to-start-doing-polling-work-for-outside-clients
httpjimromeneskocom
Marketing services
copy Tatiana Repkova 2001-2014
The Guardian to act as platform for renowned arts organisations and their content
1 Advertising
New business models ndash new sources of revenue
httponlinejournalismblogcom20120322guardian-to-act-as-platform-for-arts-organisations
httponlinejournalismblogcom
Partnerships with some of the most prestigious UK arts institutions
bull Glyndebourne bull The Royal Opera
House bull The Young Vic bull Art Angel bull The Roundhouse To give audiences access to the best cultural performances shows and events
Marketing services
copy Tatiana Repkova 2001-2014
Hyperlocal newspapers Low-cost model
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwweditorsweblogorg
Four community-based weekly newspapers in Egypt that allow their readers to be part of the editorial process
bull El Nagaawiya ndash in an industrial town in Upper Egypt bull Dishna El Youm ndash in a rural town in the south bull El Asema 2 - in Alexandria bull Welab El Balad ndash in a university town
Published by Welab El Balad a for-profit company which currently also makes money through specialized training for journalists bull five days of training per month bull mentoring on a weekly basis
copy Tatiana Repkova 2001-2014
Attracting more readers by repelling rain
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwinmaorg
Diario Extra in Guayaquil Ecuador found that street sales declined during rainy season
Printing a special edition with a plastic waterproof coating on the front and back pages during rainy season
The Umbrella Newspaper
copy Tatiana Repkova 2001-2014
PMevening newspapers - switching to morning editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Newcastle daily the Evening Chronicle has now become simply lsquoThe Chroniclersquo after switch to morning printing
bull The Dublin Evening Herald to change title and be sold in the mornings
bull The Belfast Telegraph is to scrap its evening edition and become a morning-only title
bull Bristol Evening Post drops Evening from its name and Saturday edition
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwholdthefrontpagecouk wwwguardiancouk wwwpressgazettecouk
copy Tatiana Repkova 2001-2014
iPad replaces evening paper
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
PMevening newspapers - switching to morning editions
httpwwwredactorinuainternet3918html httpwwwniemanlaborg201205revenge-of-the-afternoon-newspaper-brazils-o-globo-sees-engagement-skyrocket-with-a-magazine-like-ipad-apputm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Nieman+Journalism+Lab29 httpgippruopennewsphpid=37935amptype=0
wwwredactorinua wwwniemanlaborg
Revenge of the afternoon newspaper O Globo (Brazil) sees engagement skyrocket with a magazine-like iPad app
copy Tatiana Repkova 2001-2014
Daily to weekly weekly to daily periodicity switches - cutting editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Most UK regional dailies will go weekly within the next ten years - Steve Dyson a former regional editor
bull Printed newspapers in the United States and Canada cease publishing daily (2012)
httpwwwholdthefrontpagecouk2013newsfew-regional-dailies-left-by-2023-says-dyson httpwwwkommersantrudoc1951149
wwwholdthefrontpagecouk
copy Tatiana Repkova 2001-2014
laquoFuture newspaper is a weekend newspaper a newspaper of the day offraquo Mario Garciacutea
laquoChanging frequency of newspaper publication is not a sign of the apocalypseraquo
Robert G Picard
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwplanetasmirublogicomments22437html httpwwwmediamanagementorgauthorsrobert-g-picard1372-changing-frequency-of-newspaper-publication-is-not-a-sign-of-the-apocalypsehtml
wwwmediamanagementorg
copy Tatiana Repkova 2001-2014
The Bristol Post which scrapped its Saturday edition is claiming a 25 sales rise for its extended Friday edition (2012)
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwholdthefrontpagecouk2012newsdaily-which-axed-saturday-edition-sees-friday-sales-rise httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49484ampc=1
wwwholdthefrontpagecouk wwwpressgazettecouk
Johnston Press 5 dailies converted to weeklies have seen a 77 sales increase compared with their average daily sales
copy Tatiana Repkova 2001-2014
Print to online switches Onlinevirtualpaperless-only editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Reducing print circulation
Print and online - websites raisingreducing print circulation ndash
media cannibalization
copy Tatiana Repkova 2001-2014
Local news site in South Wales launches print edition
Free newspaper bi-weekly full-color tabloid 16 pages circulation 10000 copies
wwwcaerphillyobservercouk Average 50000 page views and 20000 unique visitors per month
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Radio station Echo of Petersburgldquo Saint Petersburg Russia launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoLiveJournalrsquo in Russia wants to publish blogs in book format
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Female French resource Doctossimofr (9 million views) has launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
Old model (mass media era ndash all media)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
Readers Viewers Listeners
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Readers Viewers Listeners
Print Broadcast
copy Tatiana Repkova 2001-2014
New models (social media era)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
+ Other revenues
Print Digital Online Broadcast
Readers Viewers Listeners Users
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Readers Viewers Listeners Users
copy Tatiana Repkova 2001-2014
Revenue sources
Revenue sources
1 Advertising (printdigitalbroadcast)
2 Circulation (print) + users (digital)
3 Editorial content (printdigitalbroadcast)
4 Other productsservices + brand
5 Other sources
1 Advertising
2 Circulation
3 Editorial content
New business models ndash new sources of revenue
ad pages ad time sold
copies sold or distributed
copyright ndash licensingsyndication
Oldtraditional media business model (circulation readership viewership listenership spiral)
New business models (emerging within the digital economy framework)
How do you plan to make money
copy Tatiana Repkova 2001-2014
New business models Revenue sources
Real-life examples
and experience
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Creating a new readers market
New business models ndash new sources of revenue
Trome a popular tabloid newspaper in Peru
wwwinmaorg
Trome has connected an emerging lower middle class with a brand that speaks its language The content is tame local family-oriented and conservative ndash maybe even safe as many local community newspapers can be
The newly created reader market is of enough scale to break the unwritten rule that advertisers donrsquot want C and D demographic audiences
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Collaboration of regional and local media
New business models ndash new sources of revenue
800 UK local newspaper websites combine to launch 1XL national ads platform
wwwpressgazettecouk
bull A collaboration between three of the top four local newspaper publishers
bull A combined reach of 175 million monthly unique website users bull Online display advertising now
worth over pound2 billion per annum a market hitherto dominated by the likes of Google and Facebook
copy Tatiana Repkova 2001-2014
1 Advertising
Native advertising - brandedsponsored content
New business models ndash new sources of revenue
httpwwwinmaorgblogsintegrated-advertising-salespostcfmvideo-profiles-offer-new-revenue-
stream-potential-at-register-guard
Video profiles of local businesses and sponsored content
New revenue stream at Register-Guard (US) in partnership with students
wwwinmaorg
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
httpwwwdigidaycompublisherspublishers-see-revenue-in-photos
In-image advertising bull The Washington Times started
placing ads over images in November 2012
bull It runs about 100000 images per month with ads which is a small portion of its total images
bull Only on entertainment photos like this photo of the Super Bowl
wwwdigidaycom
Native advertising - brandedsponsored content
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
wwwniemanlaborg
Ghafla the most popular entertainment news site in Kenya
Native advertising - brandedsponsored content
gt 12 million monthly unique visitors 4 years since it launched Revenues from sponsored content and daily deals
The founder Sam Majani says hersquos making 13 times what he spends on operations for a profit of over 90
copy Tatiana Repkova 2001-2014
Online video
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknewsmagazine-publisher-dennis-publishing-clocks-up-150m-
youtube-video-viewss2a552441
wwwjournalismcouk
gt50 titles (The Week Mens Fitness Auto Express)
UK magazine publisher Dennis bull 150m YouTube viewsyear bull pound2 million a year from
- YouTube - ads displayed around videos placed on any of the 20
Dennis sites - providing creative video solutions for brands (car reviews
health amp fitness hellip)
copy Tatiana Repkova 2001-2014
Marketing services
1 Advertising
New business models ndash new sources of revenue
httpwwwabmassociationcomNews3098NewBays-Joe-Braue3A-At-least-1025-of-publishing-revenue-
should-come-from-marketing-servicesUd22I21zJNM
httpwwwpoynterorglatest-newsmediawire227086nontraditional-sources-of-revenue-rise-at-mcclatchy
wwwabmassociationcom wwwpoynterorg
bull NewBays Joe Braue At least 10 of publishing revenue should come
from marketing services
bull Nontraditional sources of revenue rise at McClatchy (US) Digital advertising
and direct marketing account for 40
copy Tatiana Repkova 2001-2014
Creative agencies established by
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
wwwjournalismcouk
Marketing services
copy Tatiana Repkova 2001-2014
Washington Post Media launches independent polling group ldquoCapital Insightrdquo
to work for outside clients
1 Advertising
New business models ndash new sources of revenue
httpjimromeneskocom20130108washington-post-to-start-doing-polling-work-for-outside-clients
httpjimromeneskocom
Marketing services
copy Tatiana Repkova 2001-2014
The Guardian to act as platform for renowned arts organisations and their content
1 Advertising
New business models ndash new sources of revenue
httponlinejournalismblogcom20120322guardian-to-act-as-platform-for-arts-organisations
httponlinejournalismblogcom
Partnerships with some of the most prestigious UK arts institutions
bull Glyndebourne bull The Royal Opera
House bull The Young Vic bull Art Angel bull The Roundhouse To give audiences access to the best cultural performances shows and events
Marketing services
copy Tatiana Repkova 2001-2014
Hyperlocal newspapers Low-cost model
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwweditorsweblogorg
Four community-based weekly newspapers in Egypt that allow their readers to be part of the editorial process
bull El Nagaawiya ndash in an industrial town in Upper Egypt bull Dishna El Youm ndash in a rural town in the south bull El Asema 2 - in Alexandria bull Welab El Balad ndash in a university town
Published by Welab El Balad a for-profit company which currently also makes money through specialized training for journalists bull five days of training per month bull mentoring on a weekly basis
copy Tatiana Repkova 2001-2014
Attracting more readers by repelling rain
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwinmaorg
Diario Extra in Guayaquil Ecuador found that street sales declined during rainy season
Printing a special edition with a plastic waterproof coating on the front and back pages during rainy season
The Umbrella Newspaper
copy Tatiana Repkova 2001-2014
PMevening newspapers - switching to morning editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Newcastle daily the Evening Chronicle has now become simply lsquoThe Chroniclersquo after switch to morning printing
bull The Dublin Evening Herald to change title and be sold in the mornings
bull The Belfast Telegraph is to scrap its evening edition and become a morning-only title
bull Bristol Evening Post drops Evening from its name and Saturday edition
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwholdthefrontpagecouk wwwguardiancouk wwwpressgazettecouk
copy Tatiana Repkova 2001-2014
iPad replaces evening paper
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
PMevening newspapers - switching to morning editions
httpwwwredactorinuainternet3918html httpwwwniemanlaborg201205revenge-of-the-afternoon-newspaper-brazils-o-globo-sees-engagement-skyrocket-with-a-magazine-like-ipad-apputm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Nieman+Journalism+Lab29 httpgippruopennewsphpid=37935amptype=0
wwwredactorinua wwwniemanlaborg
Revenge of the afternoon newspaper O Globo (Brazil) sees engagement skyrocket with a magazine-like iPad app
copy Tatiana Repkova 2001-2014
Daily to weekly weekly to daily periodicity switches - cutting editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Most UK regional dailies will go weekly within the next ten years - Steve Dyson a former regional editor
bull Printed newspapers in the United States and Canada cease publishing daily (2012)
httpwwwholdthefrontpagecouk2013newsfew-regional-dailies-left-by-2023-says-dyson httpwwwkommersantrudoc1951149
wwwholdthefrontpagecouk
copy Tatiana Repkova 2001-2014
laquoFuture newspaper is a weekend newspaper a newspaper of the day offraquo Mario Garciacutea
laquoChanging frequency of newspaper publication is not a sign of the apocalypseraquo
Robert G Picard
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwplanetasmirublogicomments22437html httpwwwmediamanagementorgauthorsrobert-g-picard1372-changing-frequency-of-newspaper-publication-is-not-a-sign-of-the-apocalypsehtml
wwwmediamanagementorg
copy Tatiana Repkova 2001-2014
The Bristol Post which scrapped its Saturday edition is claiming a 25 sales rise for its extended Friday edition (2012)
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwholdthefrontpagecouk2012newsdaily-which-axed-saturday-edition-sees-friday-sales-rise httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49484ampc=1
wwwholdthefrontpagecouk wwwpressgazettecouk
Johnston Press 5 dailies converted to weeklies have seen a 77 sales increase compared with their average daily sales
copy Tatiana Repkova 2001-2014
Print to online switches Onlinevirtualpaperless-only editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Reducing print circulation
Print and online - websites raisingreducing print circulation ndash
media cannibalization
copy Tatiana Repkova 2001-2014
Local news site in South Wales launches print edition
Free newspaper bi-weekly full-color tabloid 16 pages circulation 10000 copies
wwwcaerphillyobservercouk Average 50000 page views and 20000 unique visitors per month
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Radio station Echo of Petersburgldquo Saint Petersburg Russia launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoLiveJournalrsquo in Russia wants to publish blogs in book format
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Female French resource Doctossimofr (9 million views) has launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Old model (mass media era - print)
copy Tatiana Repkova 2001-2014
Old model (mass media era ndash all media)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
Readers Viewers Listeners
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Readers Viewers Listeners
Print Broadcast
copy Tatiana Repkova 2001-2014
New models (social media era)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
+ Other revenues
Print Digital Online Broadcast
Readers Viewers Listeners Users
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Readers Viewers Listeners Users
copy Tatiana Repkova 2001-2014
Revenue sources
Revenue sources
1 Advertising (printdigitalbroadcast)
2 Circulation (print) + users (digital)
3 Editorial content (printdigitalbroadcast)
4 Other productsservices + brand
5 Other sources
1 Advertising
2 Circulation
3 Editorial content
New business models ndash new sources of revenue
ad pages ad time sold
copies sold or distributed
copyright ndash licensingsyndication
Oldtraditional media business model (circulation readership viewership listenership spiral)
New business models (emerging within the digital economy framework)
How do you plan to make money
copy Tatiana Repkova 2001-2014
New business models Revenue sources
Real-life examples
and experience
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Creating a new readers market
New business models ndash new sources of revenue
Trome a popular tabloid newspaper in Peru
wwwinmaorg
Trome has connected an emerging lower middle class with a brand that speaks its language The content is tame local family-oriented and conservative ndash maybe even safe as many local community newspapers can be
The newly created reader market is of enough scale to break the unwritten rule that advertisers donrsquot want C and D demographic audiences
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Collaboration of regional and local media
New business models ndash new sources of revenue
800 UK local newspaper websites combine to launch 1XL national ads platform
wwwpressgazettecouk
bull A collaboration between three of the top four local newspaper publishers
bull A combined reach of 175 million monthly unique website users bull Online display advertising now
worth over pound2 billion per annum a market hitherto dominated by the likes of Google and Facebook
copy Tatiana Repkova 2001-2014
1 Advertising
Native advertising - brandedsponsored content
New business models ndash new sources of revenue
httpwwwinmaorgblogsintegrated-advertising-salespostcfmvideo-profiles-offer-new-revenue-
stream-potential-at-register-guard
Video profiles of local businesses and sponsored content
New revenue stream at Register-Guard (US) in partnership with students
wwwinmaorg
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
httpwwwdigidaycompublisherspublishers-see-revenue-in-photos
In-image advertising bull The Washington Times started
placing ads over images in November 2012
bull It runs about 100000 images per month with ads which is a small portion of its total images
bull Only on entertainment photos like this photo of the Super Bowl
wwwdigidaycom
Native advertising - brandedsponsored content
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
wwwniemanlaborg
Ghafla the most popular entertainment news site in Kenya
Native advertising - brandedsponsored content
gt 12 million monthly unique visitors 4 years since it launched Revenues from sponsored content and daily deals
The founder Sam Majani says hersquos making 13 times what he spends on operations for a profit of over 90
copy Tatiana Repkova 2001-2014
Online video
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknewsmagazine-publisher-dennis-publishing-clocks-up-150m-
youtube-video-viewss2a552441
wwwjournalismcouk
gt50 titles (The Week Mens Fitness Auto Express)
UK magazine publisher Dennis bull 150m YouTube viewsyear bull pound2 million a year from
- YouTube - ads displayed around videos placed on any of the 20
Dennis sites - providing creative video solutions for brands (car reviews
health amp fitness hellip)
copy Tatiana Repkova 2001-2014
Marketing services
1 Advertising
New business models ndash new sources of revenue
httpwwwabmassociationcomNews3098NewBays-Joe-Braue3A-At-least-1025-of-publishing-revenue-
should-come-from-marketing-servicesUd22I21zJNM
httpwwwpoynterorglatest-newsmediawire227086nontraditional-sources-of-revenue-rise-at-mcclatchy
wwwabmassociationcom wwwpoynterorg
bull NewBays Joe Braue At least 10 of publishing revenue should come
from marketing services
bull Nontraditional sources of revenue rise at McClatchy (US) Digital advertising
and direct marketing account for 40
copy Tatiana Repkova 2001-2014
Creative agencies established by
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
wwwjournalismcouk
Marketing services
copy Tatiana Repkova 2001-2014
Washington Post Media launches independent polling group ldquoCapital Insightrdquo
to work for outside clients
1 Advertising
New business models ndash new sources of revenue
httpjimromeneskocom20130108washington-post-to-start-doing-polling-work-for-outside-clients
httpjimromeneskocom
Marketing services
copy Tatiana Repkova 2001-2014
The Guardian to act as platform for renowned arts organisations and their content
1 Advertising
New business models ndash new sources of revenue
httponlinejournalismblogcom20120322guardian-to-act-as-platform-for-arts-organisations
httponlinejournalismblogcom
Partnerships with some of the most prestigious UK arts institutions
bull Glyndebourne bull The Royal Opera
House bull The Young Vic bull Art Angel bull The Roundhouse To give audiences access to the best cultural performances shows and events
Marketing services
copy Tatiana Repkova 2001-2014
Hyperlocal newspapers Low-cost model
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwweditorsweblogorg
Four community-based weekly newspapers in Egypt that allow their readers to be part of the editorial process
bull El Nagaawiya ndash in an industrial town in Upper Egypt bull Dishna El Youm ndash in a rural town in the south bull El Asema 2 - in Alexandria bull Welab El Balad ndash in a university town
Published by Welab El Balad a for-profit company which currently also makes money through specialized training for journalists bull five days of training per month bull mentoring on a weekly basis
copy Tatiana Repkova 2001-2014
Attracting more readers by repelling rain
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwinmaorg
Diario Extra in Guayaquil Ecuador found that street sales declined during rainy season
Printing a special edition with a plastic waterproof coating on the front and back pages during rainy season
The Umbrella Newspaper
copy Tatiana Repkova 2001-2014
PMevening newspapers - switching to morning editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Newcastle daily the Evening Chronicle has now become simply lsquoThe Chroniclersquo after switch to morning printing
bull The Dublin Evening Herald to change title and be sold in the mornings
bull The Belfast Telegraph is to scrap its evening edition and become a morning-only title
bull Bristol Evening Post drops Evening from its name and Saturday edition
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwholdthefrontpagecouk wwwguardiancouk wwwpressgazettecouk
copy Tatiana Repkova 2001-2014
iPad replaces evening paper
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
PMevening newspapers - switching to morning editions
httpwwwredactorinuainternet3918html httpwwwniemanlaborg201205revenge-of-the-afternoon-newspaper-brazils-o-globo-sees-engagement-skyrocket-with-a-magazine-like-ipad-apputm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Nieman+Journalism+Lab29 httpgippruopennewsphpid=37935amptype=0
wwwredactorinua wwwniemanlaborg
Revenge of the afternoon newspaper O Globo (Brazil) sees engagement skyrocket with a magazine-like iPad app
copy Tatiana Repkova 2001-2014
Daily to weekly weekly to daily periodicity switches - cutting editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Most UK regional dailies will go weekly within the next ten years - Steve Dyson a former regional editor
bull Printed newspapers in the United States and Canada cease publishing daily (2012)
httpwwwholdthefrontpagecouk2013newsfew-regional-dailies-left-by-2023-says-dyson httpwwwkommersantrudoc1951149
wwwholdthefrontpagecouk
copy Tatiana Repkova 2001-2014
laquoFuture newspaper is a weekend newspaper a newspaper of the day offraquo Mario Garciacutea
laquoChanging frequency of newspaper publication is not a sign of the apocalypseraquo
Robert G Picard
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwplanetasmirublogicomments22437html httpwwwmediamanagementorgauthorsrobert-g-picard1372-changing-frequency-of-newspaper-publication-is-not-a-sign-of-the-apocalypsehtml
wwwmediamanagementorg
copy Tatiana Repkova 2001-2014
The Bristol Post which scrapped its Saturday edition is claiming a 25 sales rise for its extended Friday edition (2012)
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwholdthefrontpagecouk2012newsdaily-which-axed-saturday-edition-sees-friday-sales-rise httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49484ampc=1
wwwholdthefrontpagecouk wwwpressgazettecouk
Johnston Press 5 dailies converted to weeklies have seen a 77 sales increase compared with their average daily sales
copy Tatiana Repkova 2001-2014
Print to online switches Onlinevirtualpaperless-only editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Reducing print circulation
Print and online - websites raisingreducing print circulation ndash
media cannibalization
copy Tatiana Repkova 2001-2014
Local news site in South Wales launches print edition
Free newspaper bi-weekly full-color tabloid 16 pages circulation 10000 copies
wwwcaerphillyobservercouk Average 50000 page views and 20000 unique visitors per month
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Radio station Echo of Petersburgldquo Saint Petersburg Russia launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoLiveJournalrsquo in Russia wants to publish blogs in book format
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Female French resource Doctossimofr (9 million views) has launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Old model (mass media era ndash all media)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
Readers Viewers Listeners
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Readers Viewers Listeners
Print Broadcast
copy Tatiana Repkova 2001-2014
New models (social media era)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
+ Other revenues
Print Digital Online Broadcast
Readers Viewers Listeners Users
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Readers Viewers Listeners Users
copy Tatiana Repkova 2001-2014
Revenue sources
Revenue sources
1 Advertising (printdigitalbroadcast)
2 Circulation (print) + users (digital)
3 Editorial content (printdigitalbroadcast)
4 Other productsservices + brand
5 Other sources
1 Advertising
2 Circulation
3 Editorial content
New business models ndash new sources of revenue
ad pages ad time sold
copies sold or distributed
copyright ndash licensingsyndication
Oldtraditional media business model (circulation readership viewership listenership spiral)
New business models (emerging within the digital economy framework)
How do you plan to make money
copy Tatiana Repkova 2001-2014
New business models Revenue sources
Real-life examples
and experience
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Creating a new readers market
New business models ndash new sources of revenue
Trome a popular tabloid newspaper in Peru
wwwinmaorg
Trome has connected an emerging lower middle class with a brand that speaks its language The content is tame local family-oriented and conservative ndash maybe even safe as many local community newspapers can be
The newly created reader market is of enough scale to break the unwritten rule that advertisers donrsquot want C and D demographic audiences
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Collaboration of regional and local media
New business models ndash new sources of revenue
800 UK local newspaper websites combine to launch 1XL national ads platform
wwwpressgazettecouk
bull A collaboration between three of the top four local newspaper publishers
bull A combined reach of 175 million monthly unique website users bull Online display advertising now
worth over pound2 billion per annum a market hitherto dominated by the likes of Google and Facebook
copy Tatiana Repkova 2001-2014
1 Advertising
Native advertising - brandedsponsored content
New business models ndash new sources of revenue
httpwwwinmaorgblogsintegrated-advertising-salespostcfmvideo-profiles-offer-new-revenue-
stream-potential-at-register-guard
Video profiles of local businesses and sponsored content
New revenue stream at Register-Guard (US) in partnership with students
wwwinmaorg
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
httpwwwdigidaycompublisherspublishers-see-revenue-in-photos
In-image advertising bull The Washington Times started
placing ads over images in November 2012
bull It runs about 100000 images per month with ads which is a small portion of its total images
bull Only on entertainment photos like this photo of the Super Bowl
wwwdigidaycom
Native advertising - brandedsponsored content
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
wwwniemanlaborg
Ghafla the most popular entertainment news site in Kenya
Native advertising - brandedsponsored content
gt 12 million monthly unique visitors 4 years since it launched Revenues from sponsored content and daily deals
The founder Sam Majani says hersquos making 13 times what he spends on operations for a profit of over 90
copy Tatiana Repkova 2001-2014
Online video
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknewsmagazine-publisher-dennis-publishing-clocks-up-150m-
youtube-video-viewss2a552441
wwwjournalismcouk
gt50 titles (The Week Mens Fitness Auto Express)
UK magazine publisher Dennis bull 150m YouTube viewsyear bull pound2 million a year from
- YouTube - ads displayed around videos placed on any of the 20
Dennis sites - providing creative video solutions for brands (car reviews
health amp fitness hellip)
copy Tatiana Repkova 2001-2014
Marketing services
1 Advertising
New business models ndash new sources of revenue
httpwwwabmassociationcomNews3098NewBays-Joe-Braue3A-At-least-1025-of-publishing-revenue-
should-come-from-marketing-servicesUd22I21zJNM
httpwwwpoynterorglatest-newsmediawire227086nontraditional-sources-of-revenue-rise-at-mcclatchy
wwwabmassociationcom wwwpoynterorg
bull NewBays Joe Braue At least 10 of publishing revenue should come
from marketing services
bull Nontraditional sources of revenue rise at McClatchy (US) Digital advertising
and direct marketing account for 40
copy Tatiana Repkova 2001-2014
Creative agencies established by
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
wwwjournalismcouk
Marketing services
copy Tatiana Repkova 2001-2014
Washington Post Media launches independent polling group ldquoCapital Insightrdquo
to work for outside clients
1 Advertising
New business models ndash new sources of revenue
httpjimromeneskocom20130108washington-post-to-start-doing-polling-work-for-outside-clients
httpjimromeneskocom
Marketing services
copy Tatiana Repkova 2001-2014
The Guardian to act as platform for renowned arts organisations and their content
1 Advertising
New business models ndash new sources of revenue
httponlinejournalismblogcom20120322guardian-to-act-as-platform-for-arts-organisations
httponlinejournalismblogcom
Partnerships with some of the most prestigious UK arts institutions
bull Glyndebourne bull The Royal Opera
House bull The Young Vic bull Art Angel bull The Roundhouse To give audiences access to the best cultural performances shows and events
Marketing services
copy Tatiana Repkova 2001-2014
Hyperlocal newspapers Low-cost model
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwweditorsweblogorg
Four community-based weekly newspapers in Egypt that allow their readers to be part of the editorial process
bull El Nagaawiya ndash in an industrial town in Upper Egypt bull Dishna El Youm ndash in a rural town in the south bull El Asema 2 - in Alexandria bull Welab El Balad ndash in a university town
Published by Welab El Balad a for-profit company which currently also makes money through specialized training for journalists bull five days of training per month bull mentoring on a weekly basis
copy Tatiana Repkova 2001-2014
Attracting more readers by repelling rain
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwinmaorg
Diario Extra in Guayaquil Ecuador found that street sales declined during rainy season
Printing a special edition with a plastic waterproof coating on the front and back pages during rainy season
The Umbrella Newspaper
copy Tatiana Repkova 2001-2014
PMevening newspapers - switching to morning editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Newcastle daily the Evening Chronicle has now become simply lsquoThe Chroniclersquo after switch to morning printing
bull The Dublin Evening Herald to change title and be sold in the mornings
bull The Belfast Telegraph is to scrap its evening edition and become a morning-only title
bull Bristol Evening Post drops Evening from its name and Saturday edition
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwholdthefrontpagecouk wwwguardiancouk wwwpressgazettecouk
copy Tatiana Repkova 2001-2014
iPad replaces evening paper
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
PMevening newspapers - switching to morning editions
httpwwwredactorinuainternet3918html httpwwwniemanlaborg201205revenge-of-the-afternoon-newspaper-brazils-o-globo-sees-engagement-skyrocket-with-a-magazine-like-ipad-apputm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Nieman+Journalism+Lab29 httpgippruopennewsphpid=37935amptype=0
wwwredactorinua wwwniemanlaborg
Revenge of the afternoon newspaper O Globo (Brazil) sees engagement skyrocket with a magazine-like iPad app
copy Tatiana Repkova 2001-2014
Daily to weekly weekly to daily periodicity switches - cutting editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Most UK regional dailies will go weekly within the next ten years - Steve Dyson a former regional editor
bull Printed newspapers in the United States and Canada cease publishing daily (2012)
httpwwwholdthefrontpagecouk2013newsfew-regional-dailies-left-by-2023-says-dyson httpwwwkommersantrudoc1951149
wwwholdthefrontpagecouk
copy Tatiana Repkova 2001-2014
laquoFuture newspaper is a weekend newspaper a newspaper of the day offraquo Mario Garciacutea
laquoChanging frequency of newspaper publication is not a sign of the apocalypseraquo
Robert G Picard
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwplanetasmirublogicomments22437html httpwwwmediamanagementorgauthorsrobert-g-picard1372-changing-frequency-of-newspaper-publication-is-not-a-sign-of-the-apocalypsehtml
wwwmediamanagementorg
copy Tatiana Repkova 2001-2014
The Bristol Post which scrapped its Saturday edition is claiming a 25 sales rise for its extended Friday edition (2012)
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwholdthefrontpagecouk2012newsdaily-which-axed-saturday-edition-sees-friday-sales-rise httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49484ampc=1
wwwholdthefrontpagecouk wwwpressgazettecouk
Johnston Press 5 dailies converted to weeklies have seen a 77 sales increase compared with their average daily sales
copy Tatiana Repkova 2001-2014
Print to online switches Onlinevirtualpaperless-only editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Reducing print circulation
Print and online - websites raisingreducing print circulation ndash
media cannibalization
copy Tatiana Repkova 2001-2014
Local news site in South Wales launches print edition
Free newspaper bi-weekly full-color tabloid 16 pages circulation 10000 copies
wwwcaerphillyobservercouk Average 50000 page views and 20000 unique visitors per month
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Radio station Echo of Petersburgldquo Saint Petersburg Russia launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoLiveJournalrsquo in Russia wants to publish blogs in book format
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Female French resource Doctossimofr (9 million views) has launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
New models (social media era)
New business models ndash new sources of revenue
httpwwwthemediabriefingcomarticlenewspapers-circulation-bundled-cmi
+ Other revenues
Print Digital Online Broadcast
Readers Viewers Listeners Users
NEW TIMES Making a Professional Newspaper in an Emerging Democracy page 46
Readers Viewers Listeners Users
copy Tatiana Repkova 2001-2014
Revenue sources
Revenue sources
1 Advertising (printdigitalbroadcast)
2 Circulation (print) + users (digital)
3 Editorial content (printdigitalbroadcast)
4 Other productsservices + brand
5 Other sources
1 Advertising
2 Circulation
3 Editorial content
New business models ndash new sources of revenue
ad pages ad time sold
copies sold or distributed
copyright ndash licensingsyndication
Oldtraditional media business model (circulation readership viewership listenership spiral)
New business models (emerging within the digital economy framework)
How do you plan to make money
copy Tatiana Repkova 2001-2014
New business models Revenue sources
Real-life examples
and experience
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Creating a new readers market
New business models ndash new sources of revenue
Trome a popular tabloid newspaper in Peru
wwwinmaorg
Trome has connected an emerging lower middle class with a brand that speaks its language The content is tame local family-oriented and conservative ndash maybe even safe as many local community newspapers can be
The newly created reader market is of enough scale to break the unwritten rule that advertisers donrsquot want C and D demographic audiences
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Collaboration of regional and local media
New business models ndash new sources of revenue
800 UK local newspaper websites combine to launch 1XL national ads platform
wwwpressgazettecouk
bull A collaboration between three of the top four local newspaper publishers
bull A combined reach of 175 million monthly unique website users bull Online display advertising now
worth over pound2 billion per annum a market hitherto dominated by the likes of Google and Facebook
copy Tatiana Repkova 2001-2014
1 Advertising
Native advertising - brandedsponsored content
New business models ndash new sources of revenue
httpwwwinmaorgblogsintegrated-advertising-salespostcfmvideo-profiles-offer-new-revenue-
stream-potential-at-register-guard
Video profiles of local businesses and sponsored content
New revenue stream at Register-Guard (US) in partnership with students
wwwinmaorg
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
httpwwwdigidaycompublisherspublishers-see-revenue-in-photos
In-image advertising bull The Washington Times started
placing ads over images in November 2012
bull It runs about 100000 images per month with ads which is a small portion of its total images
bull Only on entertainment photos like this photo of the Super Bowl
wwwdigidaycom
Native advertising - brandedsponsored content
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
wwwniemanlaborg
Ghafla the most popular entertainment news site in Kenya
Native advertising - brandedsponsored content
gt 12 million monthly unique visitors 4 years since it launched Revenues from sponsored content and daily deals
The founder Sam Majani says hersquos making 13 times what he spends on operations for a profit of over 90
copy Tatiana Repkova 2001-2014
Online video
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknewsmagazine-publisher-dennis-publishing-clocks-up-150m-
youtube-video-viewss2a552441
wwwjournalismcouk
gt50 titles (The Week Mens Fitness Auto Express)
UK magazine publisher Dennis bull 150m YouTube viewsyear bull pound2 million a year from
- YouTube - ads displayed around videos placed on any of the 20
Dennis sites - providing creative video solutions for brands (car reviews
health amp fitness hellip)
copy Tatiana Repkova 2001-2014
Marketing services
1 Advertising
New business models ndash new sources of revenue
httpwwwabmassociationcomNews3098NewBays-Joe-Braue3A-At-least-1025-of-publishing-revenue-
should-come-from-marketing-servicesUd22I21zJNM
httpwwwpoynterorglatest-newsmediawire227086nontraditional-sources-of-revenue-rise-at-mcclatchy
wwwabmassociationcom wwwpoynterorg
bull NewBays Joe Braue At least 10 of publishing revenue should come
from marketing services
bull Nontraditional sources of revenue rise at McClatchy (US) Digital advertising
and direct marketing account for 40
copy Tatiana Repkova 2001-2014
Creative agencies established by
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
wwwjournalismcouk
Marketing services
copy Tatiana Repkova 2001-2014
Washington Post Media launches independent polling group ldquoCapital Insightrdquo
to work for outside clients
1 Advertising
New business models ndash new sources of revenue
httpjimromeneskocom20130108washington-post-to-start-doing-polling-work-for-outside-clients
httpjimromeneskocom
Marketing services
copy Tatiana Repkova 2001-2014
The Guardian to act as platform for renowned arts organisations and their content
1 Advertising
New business models ndash new sources of revenue
httponlinejournalismblogcom20120322guardian-to-act-as-platform-for-arts-organisations
httponlinejournalismblogcom
Partnerships with some of the most prestigious UK arts institutions
bull Glyndebourne bull The Royal Opera
House bull The Young Vic bull Art Angel bull The Roundhouse To give audiences access to the best cultural performances shows and events
Marketing services
copy Tatiana Repkova 2001-2014
Hyperlocal newspapers Low-cost model
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwweditorsweblogorg
Four community-based weekly newspapers in Egypt that allow their readers to be part of the editorial process
bull El Nagaawiya ndash in an industrial town in Upper Egypt bull Dishna El Youm ndash in a rural town in the south bull El Asema 2 - in Alexandria bull Welab El Balad ndash in a university town
Published by Welab El Balad a for-profit company which currently also makes money through specialized training for journalists bull five days of training per month bull mentoring on a weekly basis
copy Tatiana Repkova 2001-2014
Attracting more readers by repelling rain
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwinmaorg
Diario Extra in Guayaquil Ecuador found that street sales declined during rainy season
Printing a special edition with a plastic waterproof coating on the front and back pages during rainy season
The Umbrella Newspaper
copy Tatiana Repkova 2001-2014
PMevening newspapers - switching to morning editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Newcastle daily the Evening Chronicle has now become simply lsquoThe Chroniclersquo after switch to morning printing
bull The Dublin Evening Herald to change title and be sold in the mornings
bull The Belfast Telegraph is to scrap its evening edition and become a morning-only title
bull Bristol Evening Post drops Evening from its name and Saturday edition
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwholdthefrontpagecouk wwwguardiancouk wwwpressgazettecouk
copy Tatiana Repkova 2001-2014
iPad replaces evening paper
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
PMevening newspapers - switching to morning editions
httpwwwredactorinuainternet3918html httpwwwniemanlaborg201205revenge-of-the-afternoon-newspaper-brazils-o-globo-sees-engagement-skyrocket-with-a-magazine-like-ipad-apputm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Nieman+Journalism+Lab29 httpgippruopennewsphpid=37935amptype=0
wwwredactorinua wwwniemanlaborg
Revenge of the afternoon newspaper O Globo (Brazil) sees engagement skyrocket with a magazine-like iPad app
copy Tatiana Repkova 2001-2014
Daily to weekly weekly to daily periodicity switches - cutting editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Most UK regional dailies will go weekly within the next ten years - Steve Dyson a former regional editor
bull Printed newspapers in the United States and Canada cease publishing daily (2012)
httpwwwholdthefrontpagecouk2013newsfew-regional-dailies-left-by-2023-says-dyson httpwwwkommersantrudoc1951149
wwwholdthefrontpagecouk
copy Tatiana Repkova 2001-2014
laquoFuture newspaper is a weekend newspaper a newspaper of the day offraquo Mario Garciacutea
laquoChanging frequency of newspaper publication is not a sign of the apocalypseraquo
Robert G Picard
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwplanetasmirublogicomments22437html httpwwwmediamanagementorgauthorsrobert-g-picard1372-changing-frequency-of-newspaper-publication-is-not-a-sign-of-the-apocalypsehtml
wwwmediamanagementorg
copy Tatiana Repkova 2001-2014
The Bristol Post which scrapped its Saturday edition is claiming a 25 sales rise for its extended Friday edition (2012)
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwholdthefrontpagecouk2012newsdaily-which-axed-saturday-edition-sees-friday-sales-rise httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49484ampc=1
wwwholdthefrontpagecouk wwwpressgazettecouk
Johnston Press 5 dailies converted to weeklies have seen a 77 sales increase compared with their average daily sales
copy Tatiana Repkova 2001-2014
Print to online switches Onlinevirtualpaperless-only editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Reducing print circulation
Print and online - websites raisingreducing print circulation ndash
media cannibalization
copy Tatiana Repkova 2001-2014
Local news site in South Wales launches print edition
Free newspaper bi-weekly full-color tabloid 16 pages circulation 10000 copies
wwwcaerphillyobservercouk Average 50000 page views and 20000 unique visitors per month
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Radio station Echo of Petersburgldquo Saint Petersburg Russia launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoLiveJournalrsquo in Russia wants to publish blogs in book format
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Female French resource Doctossimofr (9 million views) has launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Revenue sources
Revenue sources
1 Advertising (printdigitalbroadcast)
2 Circulation (print) + users (digital)
3 Editorial content (printdigitalbroadcast)
4 Other productsservices + brand
5 Other sources
1 Advertising
2 Circulation
3 Editorial content
New business models ndash new sources of revenue
ad pages ad time sold
copies sold or distributed
copyright ndash licensingsyndication
Oldtraditional media business model (circulation readership viewership listenership spiral)
New business models (emerging within the digital economy framework)
How do you plan to make money
copy Tatiana Repkova 2001-2014
New business models Revenue sources
Real-life examples
and experience
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Creating a new readers market
New business models ndash new sources of revenue
Trome a popular tabloid newspaper in Peru
wwwinmaorg
Trome has connected an emerging lower middle class with a brand that speaks its language The content is tame local family-oriented and conservative ndash maybe even safe as many local community newspapers can be
The newly created reader market is of enough scale to break the unwritten rule that advertisers donrsquot want C and D demographic audiences
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Collaboration of regional and local media
New business models ndash new sources of revenue
800 UK local newspaper websites combine to launch 1XL national ads platform
wwwpressgazettecouk
bull A collaboration between three of the top four local newspaper publishers
bull A combined reach of 175 million monthly unique website users bull Online display advertising now
worth over pound2 billion per annum a market hitherto dominated by the likes of Google and Facebook
copy Tatiana Repkova 2001-2014
1 Advertising
Native advertising - brandedsponsored content
New business models ndash new sources of revenue
httpwwwinmaorgblogsintegrated-advertising-salespostcfmvideo-profiles-offer-new-revenue-
stream-potential-at-register-guard
Video profiles of local businesses and sponsored content
New revenue stream at Register-Guard (US) in partnership with students
wwwinmaorg
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
httpwwwdigidaycompublisherspublishers-see-revenue-in-photos
In-image advertising bull The Washington Times started
placing ads over images in November 2012
bull It runs about 100000 images per month with ads which is a small portion of its total images
bull Only on entertainment photos like this photo of the Super Bowl
wwwdigidaycom
Native advertising - brandedsponsored content
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
wwwniemanlaborg
Ghafla the most popular entertainment news site in Kenya
Native advertising - brandedsponsored content
gt 12 million monthly unique visitors 4 years since it launched Revenues from sponsored content and daily deals
The founder Sam Majani says hersquos making 13 times what he spends on operations for a profit of over 90
copy Tatiana Repkova 2001-2014
Online video
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknewsmagazine-publisher-dennis-publishing-clocks-up-150m-
youtube-video-viewss2a552441
wwwjournalismcouk
gt50 titles (The Week Mens Fitness Auto Express)
UK magazine publisher Dennis bull 150m YouTube viewsyear bull pound2 million a year from
- YouTube - ads displayed around videos placed on any of the 20
Dennis sites - providing creative video solutions for brands (car reviews
health amp fitness hellip)
copy Tatiana Repkova 2001-2014
Marketing services
1 Advertising
New business models ndash new sources of revenue
httpwwwabmassociationcomNews3098NewBays-Joe-Braue3A-At-least-1025-of-publishing-revenue-
should-come-from-marketing-servicesUd22I21zJNM
httpwwwpoynterorglatest-newsmediawire227086nontraditional-sources-of-revenue-rise-at-mcclatchy
wwwabmassociationcom wwwpoynterorg
bull NewBays Joe Braue At least 10 of publishing revenue should come
from marketing services
bull Nontraditional sources of revenue rise at McClatchy (US) Digital advertising
and direct marketing account for 40
copy Tatiana Repkova 2001-2014
Creative agencies established by
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
wwwjournalismcouk
Marketing services
copy Tatiana Repkova 2001-2014
Washington Post Media launches independent polling group ldquoCapital Insightrdquo
to work for outside clients
1 Advertising
New business models ndash new sources of revenue
httpjimromeneskocom20130108washington-post-to-start-doing-polling-work-for-outside-clients
httpjimromeneskocom
Marketing services
copy Tatiana Repkova 2001-2014
The Guardian to act as platform for renowned arts organisations and their content
1 Advertising
New business models ndash new sources of revenue
httponlinejournalismblogcom20120322guardian-to-act-as-platform-for-arts-organisations
httponlinejournalismblogcom
Partnerships with some of the most prestigious UK arts institutions
bull Glyndebourne bull The Royal Opera
House bull The Young Vic bull Art Angel bull The Roundhouse To give audiences access to the best cultural performances shows and events
Marketing services
copy Tatiana Repkova 2001-2014
Hyperlocal newspapers Low-cost model
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwweditorsweblogorg
Four community-based weekly newspapers in Egypt that allow their readers to be part of the editorial process
bull El Nagaawiya ndash in an industrial town in Upper Egypt bull Dishna El Youm ndash in a rural town in the south bull El Asema 2 - in Alexandria bull Welab El Balad ndash in a university town
Published by Welab El Balad a for-profit company which currently also makes money through specialized training for journalists bull five days of training per month bull mentoring on a weekly basis
copy Tatiana Repkova 2001-2014
Attracting more readers by repelling rain
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwinmaorg
Diario Extra in Guayaquil Ecuador found that street sales declined during rainy season
Printing a special edition with a plastic waterproof coating on the front and back pages during rainy season
The Umbrella Newspaper
copy Tatiana Repkova 2001-2014
PMevening newspapers - switching to morning editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Newcastle daily the Evening Chronicle has now become simply lsquoThe Chroniclersquo after switch to morning printing
bull The Dublin Evening Herald to change title and be sold in the mornings
bull The Belfast Telegraph is to scrap its evening edition and become a morning-only title
bull Bristol Evening Post drops Evening from its name and Saturday edition
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwholdthefrontpagecouk wwwguardiancouk wwwpressgazettecouk
copy Tatiana Repkova 2001-2014
iPad replaces evening paper
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
PMevening newspapers - switching to morning editions
httpwwwredactorinuainternet3918html httpwwwniemanlaborg201205revenge-of-the-afternoon-newspaper-brazils-o-globo-sees-engagement-skyrocket-with-a-magazine-like-ipad-apputm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Nieman+Journalism+Lab29 httpgippruopennewsphpid=37935amptype=0
wwwredactorinua wwwniemanlaborg
Revenge of the afternoon newspaper O Globo (Brazil) sees engagement skyrocket with a magazine-like iPad app
copy Tatiana Repkova 2001-2014
Daily to weekly weekly to daily periodicity switches - cutting editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Most UK regional dailies will go weekly within the next ten years - Steve Dyson a former regional editor
bull Printed newspapers in the United States and Canada cease publishing daily (2012)
httpwwwholdthefrontpagecouk2013newsfew-regional-dailies-left-by-2023-says-dyson httpwwwkommersantrudoc1951149
wwwholdthefrontpagecouk
copy Tatiana Repkova 2001-2014
laquoFuture newspaper is a weekend newspaper a newspaper of the day offraquo Mario Garciacutea
laquoChanging frequency of newspaper publication is not a sign of the apocalypseraquo
Robert G Picard
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwplanetasmirublogicomments22437html httpwwwmediamanagementorgauthorsrobert-g-picard1372-changing-frequency-of-newspaper-publication-is-not-a-sign-of-the-apocalypsehtml
wwwmediamanagementorg
copy Tatiana Repkova 2001-2014
The Bristol Post which scrapped its Saturday edition is claiming a 25 sales rise for its extended Friday edition (2012)
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwholdthefrontpagecouk2012newsdaily-which-axed-saturday-edition-sees-friday-sales-rise httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49484ampc=1
wwwholdthefrontpagecouk wwwpressgazettecouk
Johnston Press 5 dailies converted to weeklies have seen a 77 sales increase compared with their average daily sales
copy Tatiana Repkova 2001-2014
Print to online switches Onlinevirtualpaperless-only editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Reducing print circulation
Print and online - websites raisingreducing print circulation ndash
media cannibalization
copy Tatiana Repkova 2001-2014
Local news site in South Wales launches print edition
Free newspaper bi-weekly full-color tabloid 16 pages circulation 10000 copies
wwwcaerphillyobservercouk Average 50000 page views and 20000 unique visitors per month
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Radio station Echo of Petersburgldquo Saint Petersburg Russia launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoLiveJournalrsquo in Russia wants to publish blogs in book format
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Female French resource Doctossimofr (9 million views) has launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
New business models Revenue sources
Real-life examples
and experience
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Creating a new readers market
New business models ndash new sources of revenue
Trome a popular tabloid newspaper in Peru
wwwinmaorg
Trome has connected an emerging lower middle class with a brand that speaks its language The content is tame local family-oriented and conservative ndash maybe even safe as many local community newspapers can be
The newly created reader market is of enough scale to break the unwritten rule that advertisers donrsquot want C and D demographic audiences
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Collaboration of regional and local media
New business models ndash new sources of revenue
800 UK local newspaper websites combine to launch 1XL national ads platform
wwwpressgazettecouk
bull A collaboration between three of the top four local newspaper publishers
bull A combined reach of 175 million monthly unique website users bull Online display advertising now
worth over pound2 billion per annum a market hitherto dominated by the likes of Google and Facebook
copy Tatiana Repkova 2001-2014
1 Advertising
Native advertising - brandedsponsored content
New business models ndash new sources of revenue
httpwwwinmaorgblogsintegrated-advertising-salespostcfmvideo-profiles-offer-new-revenue-
stream-potential-at-register-guard
Video profiles of local businesses and sponsored content
New revenue stream at Register-Guard (US) in partnership with students
wwwinmaorg
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
httpwwwdigidaycompublisherspublishers-see-revenue-in-photos
In-image advertising bull The Washington Times started
placing ads over images in November 2012
bull It runs about 100000 images per month with ads which is a small portion of its total images
bull Only on entertainment photos like this photo of the Super Bowl
wwwdigidaycom
Native advertising - brandedsponsored content
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
wwwniemanlaborg
Ghafla the most popular entertainment news site in Kenya
Native advertising - brandedsponsored content
gt 12 million monthly unique visitors 4 years since it launched Revenues from sponsored content and daily deals
The founder Sam Majani says hersquos making 13 times what he spends on operations for a profit of over 90
copy Tatiana Repkova 2001-2014
Online video
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknewsmagazine-publisher-dennis-publishing-clocks-up-150m-
youtube-video-viewss2a552441
wwwjournalismcouk
gt50 titles (The Week Mens Fitness Auto Express)
UK magazine publisher Dennis bull 150m YouTube viewsyear bull pound2 million a year from
- YouTube - ads displayed around videos placed on any of the 20
Dennis sites - providing creative video solutions for brands (car reviews
health amp fitness hellip)
copy Tatiana Repkova 2001-2014
Marketing services
1 Advertising
New business models ndash new sources of revenue
httpwwwabmassociationcomNews3098NewBays-Joe-Braue3A-At-least-1025-of-publishing-revenue-
should-come-from-marketing-servicesUd22I21zJNM
httpwwwpoynterorglatest-newsmediawire227086nontraditional-sources-of-revenue-rise-at-mcclatchy
wwwabmassociationcom wwwpoynterorg
bull NewBays Joe Braue At least 10 of publishing revenue should come
from marketing services
bull Nontraditional sources of revenue rise at McClatchy (US) Digital advertising
and direct marketing account for 40
copy Tatiana Repkova 2001-2014
Creative agencies established by
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
wwwjournalismcouk
Marketing services
copy Tatiana Repkova 2001-2014
Washington Post Media launches independent polling group ldquoCapital Insightrdquo
to work for outside clients
1 Advertising
New business models ndash new sources of revenue
httpjimromeneskocom20130108washington-post-to-start-doing-polling-work-for-outside-clients
httpjimromeneskocom
Marketing services
copy Tatiana Repkova 2001-2014
The Guardian to act as platform for renowned arts organisations and their content
1 Advertising
New business models ndash new sources of revenue
httponlinejournalismblogcom20120322guardian-to-act-as-platform-for-arts-organisations
httponlinejournalismblogcom
Partnerships with some of the most prestigious UK arts institutions
bull Glyndebourne bull The Royal Opera
House bull The Young Vic bull Art Angel bull The Roundhouse To give audiences access to the best cultural performances shows and events
Marketing services
copy Tatiana Repkova 2001-2014
Hyperlocal newspapers Low-cost model
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwweditorsweblogorg
Four community-based weekly newspapers in Egypt that allow their readers to be part of the editorial process
bull El Nagaawiya ndash in an industrial town in Upper Egypt bull Dishna El Youm ndash in a rural town in the south bull El Asema 2 - in Alexandria bull Welab El Balad ndash in a university town
Published by Welab El Balad a for-profit company which currently also makes money through specialized training for journalists bull five days of training per month bull mentoring on a weekly basis
copy Tatiana Repkova 2001-2014
Attracting more readers by repelling rain
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwinmaorg
Diario Extra in Guayaquil Ecuador found that street sales declined during rainy season
Printing a special edition with a plastic waterproof coating on the front and back pages during rainy season
The Umbrella Newspaper
copy Tatiana Repkova 2001-2014
PMevening newspapers - switching to morning editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Newcastle daily the Evening Chronicle has now become simply lsquoThe Chroniclersquo after switch to morning printing
bull The Dublin Evening Herald to change title and be sold in the mornings
bull The Belfast Telegraph is to scrap its evening edition and become a morning-only title
bull Bristol Evening Post drops Evening from its name and Saturday edition
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwholdthefrontpagecouk wwwguardiancouk wwwpressgazettecouk
copy Tatiana Repkova 2001-2014
iPad replaces evening paper
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
PMevening newspapers - switching to morning editions
httpwwwredactorinuainternet3918html httpwwwniemanlaborg201205revenge-of-the-afternoon-newspaper-brazils-o-globo-sees-engagement-skyrocket-with-a-magazine-like-ipad-apputm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Nieman+Journalism+Lab29 httpgippruopennewsphpid=37935amptype=0
wwwredactorinua wwwniemanlaborg
Revenge of the afternoon newspaper O Globo (Brazil) sees engagement skyrocket with a magazine-like iPad app
copy Tatiana Repkova 2001-2014
Daily to weekly weekly to daily periodicity switches - cutting editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Most UK regional dailies will go weekly within the next ten years - Steve Dyson a former regional editor
bull Printed newspapers in the United States and Canada cease publishing daily (2012)
httpwwwholdthefrontpagecouk2013newsfew-regional-dailies-left-by-2023-says-dyson httpwwwkommersantrudoc1951149
wwwholdthefrontpagecouk
copy Tatiana Repkova 2001-2014
laquoFuture newspaper is a weekend newspaper a newspaper of the day offraquo Mario Garciacutea
laquoChanging frequency of newspaper publication is not a sign of the apocalypseraquo
Robert G Picard
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwplanetasmirublogicomments22437html httpwwwmediamanagementorgauthorsrobert-g-picard1372-changing-frequency-of-newspaper-publication-is-not-a-sign-of-the-apocalypsehtml
wwwmediamanagementorg
copy Tatiana Repkova 2001-2014
The Bristol Post which scrapped its Saturday edition is claiming a 25 sales rise for its extended Friday edition (2012)
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwholdthefrontpagecouk2012newsdaily-which-axed-saturday-edition-sees-friday-sales-rise httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49484ampc=1
wwwholdthefrontpagecouk wwwpressgazettecouk
Johnston Press 5 dailies converted to weeklies have seen a 77 sales increase compared with their average daily sales
copy Tatiana Repkova 2001-2014
Print to online switches Onlinevirtualpaperless-only editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Reducing print circulation
Print and online - websites raisingreducing print circulation ndash
media cannibalization
copy Tatiana Repkova 2001-2014
Local news site in South Wales launches print edition
Free newspaper bi-weekly full-color tabloid 16 pages circulation 10000 copies
wwwcaerphillyobservercouk Average 50000 page views and 20000 unique visitors per month
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Radio station Echo of Petersburgldquo Saint Petersburg Russia launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoLiveJournalrsquo in Russia wants to publish blogs in book format
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Female French resource Doctossimofr (9 million views) has launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Creating a new readers market
New business models ndash new sources of revenue
Trome a popular tabloid newspaper in Peru
wwwinmaorg
Trome has connected an emerging lower middle class with a brand that speaks its language The content is tame local family-oriented and conservative ndash maybe even safe as many local community newspapers can be
The newly created reader market is of enough scale to break the unwritten rule that advertisers donrsquot want C and D demographic audiences
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Collaboration of regional and local media
New business models ndash new sources of revenue
800 UK local newspaper websites combine to launch 1XL national ads platform
wwwpressgazettecouk
bull A collaboration between three of the top four local newspaper publishers
bull A combined reach of 175 million monthly unique website users bull Online display advertising now
worth over pound2 billion per annum a market hitherto dominated by the likes of Google and Facebook
copy Tatiana Repkova 2001-2014
1 Advertising
Native advertising - brandedsponsored content
New business models ndash new sources of revenue
httpwwwinmaorgblogsintegrated-advertising-salespostcfmvideo-profiles-offer-new-revenue-
stream-potential-at-register-guard
Video profiles of local businesses and sponsored content
New revenue stream at Register-Guard (US) in partnership with students
wwwinmaorg
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
httpwwwdigidaycompublisherspublishers-see-revenue-in-photos
In-image advertising bull The Washington Times started
placing ads over images in November 2012
bull It runs about 100000 images per month with ads which is a small portion of its total images
bull Only on entertainment photos like this photo of the Super Bowl
wwwdigidaycom
Native advertising - brandedsponsored content
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
wwwniemanlaborg
Ghafla the most popular entertainment news site in Kenya
Native advertising - brandedsponsored content
gt 12 million monthly unique visitors 4 years since it launched Revenues from sponsored content and daily deals
The founder Sam Majani says hersquos making 13 times what he spends on operations for a profit of over 90
copy Tatiana Repkova 2001-2014
Online video
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknewsmagazine-publisher-dennis-publishing-clocks-up-150m-
youtube-video-viewss2a552441
wwwjournalismcouk
gt50 titles (The Week Mens Fitness Auto Express)
UK magazine publisher Dennis bull 150m YouTube viewsyear bull pound2 million a year from
- YouTube - ads displayed around videos placed on any of the 20
Dennis sites - providing creative video solutions for brands (car reviews
health amp fitness hellip)
copy Tatiana Repkova 2001-2014
Marketing services
1 Advertising
New business models ndash new sources of revenue
httpwwwabmassociationcomNews3098NewBays-Joe-Braue3A-At-least-1025-of-publishing-revenue-
should-come-from-marketing-servicesUd22I21zJNM
httpwwwpoynterorglatest-newsmediawire227086nontraditional-sources-of-revenue-rise-at-mcclatchy
wwwabmassociationcom wwwpoynterorg
bull NewBays Joe Braue At least 10 of publishing revenue should come
from marketing services
bull Nontraditional sources of revenue rise at McClatchy (US) Digital advertising
and direct marketing account for 40
copy Tatiana Repkova 2001-2014
Creative agencies established by
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
wwwjournalismcouk
Marketing services
copy Tatiana Repkova 2001-2014
Washington Post Media launches independent polling group ldquoCapital Insightrdquo
to work for outside clients
1 Advertising
New business models ndash new sources of revenue
httpjimromeneskocom20130108washington-post-to-start-doing-polling-work-for-outside-clients
httpjimromeneskocom
Marketing services
copy Tatiana Repkova 2001-2014
The Guardian to act as platform for renowned arts organisations and their content
1 Advertising
New business models ndash new sources of revenue
httponlinejournalismblogcom20120322guardian-to-act-as-platform-for-arts-organisations
httponlinejournalismblogcom
Partnerships with some of the most prestigious UK arts institutions
bull Glyndebourne bull The Royal Opera
House bull The Young Vic bull Art Angel bull The Roundhouse To give audiences access to the best cultural performances shows and events
Marketing services
copy Tatiana Repkova 2001-2014
Hyperlocal newspapers Low-cost model
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwweditorsweblogorg
Four community-based weekly newspapers in Egypt that allow their readers to be part of the editorial process
bull El Nagaawiya ndash in an industrial town in Upper Egypt bull Dishna El Youm ndash in a rural town in the south bull El Asema 2 - in Alexandria bull Welab El Balad ndash in a university town
Published by Welab El Balad a for-profit company which currently also makes money through specialized training for journalists bull five days of training per month bull mentoring on a weekly basis
copy Tatiana Repkova 2001-2014
Attracting more readers by repelling rain
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwinmaorg
Diario Extra in Guayaquil Ecuador found that street sales declined during rainy season
Printing a special edition with a plastic waterproof coating on the front and back pages during rainy season
The Umbrella Newspaper
copy Tatiana Repkova 2001-2014
PMevening newspapers - switching to morning editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Newcastle daily the Evening Chronicle has now become simply lsquoThe Chroniclersquo after switch to morning printing
bull The Dublin Evening Herald to change title and be sold in the mornings
bull The Belfast Telegraph is to scrap its evening edition and become a morning-only title
bull Bristol Evening Post drops Evening from its name and Saturday edition
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwholdthefrontpagecouk wwwguardiancouk wwwpressgazettecouk
copy Tatiana Repkova 2001-2014
iPad replaces evening paper
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
PMevening newspapers - switching to morning editions
httpwwwredactorinuainternet3918html httpwwwniemanlaborg201205revenge-of-the-afternoon-newspaper-brazils-o-globo-sees-engagement-skyrocket-with-a-magazine-like-ipad-apputm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Nieman+Journalism+Lab29 httpgippruopennewsphpid=37935amptype=0
wwwredactorinua wwwniemanlaborg
Revenge of the afternoon newspaper O Globo (Brazil) sees engagement skyrocket with a magazine-like iPad app
copy Tatiana Repkova 2001-2014
Daily to weekly weekly to daily periodicity switches - cutting editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Most UK regional dailies will go weekly within the next ten years - Steve Dyson a former regional editor
bull Printed newspapers in the United States and Canada cease publishing daily (2012)
httpwwwholdthefrontpagecouk2013newsfew-regional-dailies-left-by-2023-says-dyson httpwwwkommersantrudoc1951149
wwwholdthefrontpagecouk
copy Tatiana Repkova 2001-2014
laquoFuture newspaper is a weekend newspaper a newspaper of the day offraquo Mario Garciacutea
laquoChanging frequency of newspaper publication is not a sign of the apocalypseraquo
Robert G Picard
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwplanetasmirublogicomments22437html httpwwwmediamanagementorgauthorsrobert-g-picard1372-changing-frequency-of-newspaper-publication-is-not-a-sign-of-the-apocalypsehtml
wwwmediamanagementorg
copy Tatiana Repkova 2001-2014
The Bristol Post which scrapped its Saturday edition is claiming a 25 sales rise for its extended Friday edition (2012)
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwholdthefrontpagecouk2012newsdaily-which-axed-saturday-edition-sees-friday-sales-rise httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49484ampc=1
wwwholdthefrontpagecouk wwwpressgazettecouk
Johnston Press 5 dailies converted to weeklies have seen a 77 sales increase compared with their average daily sales
copy Tatiana Repkova 2001-2014
Print to online switches Onlinevirtualpaperless-only editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Reducing print circulation
Print and online - websites raisingreducing print circulation ndash
media cannibalization
copy Tatiana Repkova 2001-2014
Local news site in South Wales launches print edition
Free newspaper bi-weekly full-color tabloid 16 pages circulation 10000 copies
wwwcaerphillyobservercouk Average 50000 page views and 20000 unique visitors per month
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Radio station Echo of Petersburgldquo Saint Petersburg Russia launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoLiveJournalrsquo in Russia wants to publish blogs in book format
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Female French resource Doctossimofr (9 million views) has launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
1 Advertising
Advertising Collaboration of regional and local media
New business models ndash new sources of revenue
800 UK local newspaper websites combine to launch 1XL national ads platform
wwwpressgazettecouk
bull A collaboration between three of the top four local newspaper publishers
bull A combined reach of 175 million monthly unique website users bull Online display advertising now
worth over pound2 billion per annum a market hitherto dominated by the likes of Google and Facebook
copy Tatiana Repkova 2001-2014
1 Advertising
Native advertising - brandedsponsored content
New business models ndash new sources of revenue
httpwwwinmaorgblogsintegrated-advertising-salespostcfmvideo-profiles-offer-new-revenue-
stream-potential-at-register-guard
Video profiles of local businesses and sponsored content
New revenue stream at Register-Guard (US) in partnership with students
wwwinmaorg
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
httpwwwdigidaycompublisherspublishers-see-revenue-in-photos
In-image advertising bull The Washington Times started
placing ads over images in November 2012
bull It runs about 100000 images per month with ads which is a small portion of its total images
bull Only on entertainment photos like this photo of the Super Bowl
wwwdigidaycom
Native advertising - brandedsponsored content
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
wwwniemanlaborg
Ghafla the most popular entertainment news site in Kenya
Native advertising - brandedsponsored content
gt 12 million monthly unique visitors 4 years since it launched Revenues from sponsored content and daily deals
The founder Sam Majani says hersquos making 13 times what he spends on operations for a profit of over 90
copy Tatiana Repkova 2001-2014
Online video
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknewsmagazine-publisher-dennis-publishing-clocks-up-150m-
youtube-video-viewss2a552441
wwwjournalismcouk
gt50 titles (The Week Mens Fitness Auto Express)
UK magazine publisher Dennis bull 150m YouTube viewsyear bull pound2 million a year from
- YouTube - ads displayed around videos placed on any of the 20
Dennis sites - providing creative video solutions for brands (car reviews
health amp fitness hellip)
copy Tatiana Repkova 2001-2014
Marketing services
1 Advertising
New business models ndash new sources of revenue
httpwwwabmassociationcomNews3098NewBays-Joe-Braue3A-At-least-1025-of-publishing-revenue-
should-come-from-marketing-servicesUd22I21zJNM
httpwwwpoynterorglatest-newsmediawire227086nontraditional-sources-of-revenue-rise-at-mcclatchy
wwwabmassociationcom wwwpoynterorg
bull NewBays Joe Braue At least 10 of publishing revenue should come
from marketing services
bull Nontraditional sources of revenue rise at McClatchy (US) Digital advertising
and direct marketing account for 40
copy Tatiana Repkova 2001-2014
Creative agencies established by
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
wwwjournalismcouk
Marketing services
copy Tatiana Repkova 2001-2014
Washington Post Media launches independent polling group ldquoCapital Insightrdquo
to work for outside clients
1 Advertising
New business models ndash new sources of revenue
httpjimromeneskocom20130108washington-post-to-start-doing-polling-work-for-outside-clients
httpjimromeneskocom
Marketing services
copy Tatiana Repkova 2001-2014
The Guardian to act as platform for renowned arts organisations and their content
1 Advertising
New business models ndash new sources of revenue
httponlinejournalismblogcom20120322guardian-to-act-as-platform-for-arts-organisations
httponlinejournalismblogcom
Partnerships with some of the most prestigious UK arts institutions
bull Glyndebourne bull The Royal Opera
House bull The Young Vic bull Art Angel bull The Roundhouse To give audiences access to the best cultural performances shows and events
Marketing services
copy Tatiana Repkova 2001-2014
Hyperlocal newspapers Low-cost model
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwweditorsweblogorg
Four community-based weekly newspapers in Egypt that allow their readers to be part of the editorial process
bull El Nagaawiya ndash in an industrial town in Upper Egypt bull Dishna El Youm ndash in a rural town in the south bull El Asema 2 - in Alexandria bull Welab El Balad ndash in a university town
Published by Welab El Balad a for-profit company which currently also makes money through specialized training for journalists bull five days of training per month bull mentoring on a weekly basis
copy Tatiana Repkova 2001-2014
Attracting more readers by repelling rain
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwinmaorg
Diario Extra in Guayaquil Ecuador found that street sales declined during rainy season
Printing a special edition with a plastic waterproof coating on the front and back pages during rainy season
The Umbrella Newspaper
copy Tatiana Repkova 2001-2014
PMevening newspapers - switching to morning editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Newcastle daily the Evening Chronicle has now become simply lsquoThe Chroniclersquo after switch to morning printing
bull The Dublin Evening Herald to change title and be sold in the mornings
bull The Belfast Telegraph is to scrap its evening edition and become a morning-only title
bull Bristol Evening Post drops Evening from its name and Saturday edition
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwholdthefrontpagecouk wwwguardiancouk wwwpressgazettecouk
copy Tatiana Repkova 2001-2014
iPad replaces evening paper
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
PMevening newspapers - switching to morning editions
httpwwwredactorinuainternet3918html httpwwwniemanlaborg201205revenge-of-the-afternoon-newspaper-brazils-o-globo-sees-engagement-skyrocket-with-a-magazine-like-ipad-apputm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Nieman+Journalism+Lab29 httpgippruopennewsphpid=37935amptype=0
wwwredactorinua wwwniemanlaborg
Revenge of the afternoon newspaper O Globo (Brazil) sees engagement skyrocket with a magazine-like iPad app
copy Tatiana Repkova 2001-2014
Daily to weekly weekly to daily periodicity switches - cutting editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Most UK regional dailies will go weekly within the next ten years - Steve Dyson a former regional editor
bull Printed newspapers in the United States and Canada cease publishing daily (2012)
httpwwwholdthefrontpagecouk2013newsfew-regional-dailies-left-by-2023-says-dyson httpwwwkommersantrudoc1951149
wwwholdthefrontpagecouk
copy Tatiana Repkova 2001-2014
laquoFuture newspaper is a weekend newspaper a newspaper of the day offraquo Mario Garciacutea
laquoChanging frequency of newspaper publication is not a sign of the apocalypseraquo
Robert G Picard
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwplanetasmirublogicomments22437html httpwwwmediamanagementorgauthorsrobert-g-picard1372-changing-frequency-of-newspaper-publication-is-not-a-sign-of-the-apocalypsehtml
wwwmediamanagementorg
copy Tatiana Repkova 2001-2014
The Bristol Post which scrapped its Saturday edition is claiming a 25 sales rise for its extended Friday edition (2012)
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwholdthefrontpagecouk2012newsdaily-which-axed-saturday-edition-sees-friday-sales-rise httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49484ampc=1
wwwholdthefrontpagecouk wwwpressgazettecouk
Johnston Press 5 dailies converted to weeklies have seen a 77 sales increase compared with their average daily sales
copy Tatiana Repkova 2001-2014
Print to online switches Onlinevirtualpaperless-only editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Reducing print circulation
Print and online - websites raisingreducing print circulation ndash
media cannibalization
copy Tatiana Repkova 2001-2014
Local news site in South Wales launches print edition
Free newspaper bi-weekly full-color tabloid 16 pages circulation 10000 copies
wwwcaerphillyobservercouk Average 50000 page views and 20000 unique visitors per month
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Radio station Echo of Petersburgldquo Saint Petersburg Russia launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoLiveJournalrsquo in Russia wants to publish blogs in book format
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Female French resource Doctossimofr (9 million views) has launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
1 Advertising
Native advertising - brandedsponsored content
New business models ndash new sources of revenue
httpwwwinmaorgblogsintegrated-advertising-salespostcfmvideo-profiles-offer-new-revenue-
stream-potential-at-register-guard
Video profiles of local businesses and sponsored content
New revenue stream at Register-Guard (US) in partnership with students
wwwinmaorg
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
httpwwwdigidaycompublisherspublishers-see-revenue-in-photos
In-image advertising bull The Washington Times started
placing ads over images in November 2012
bull It runs about 100000 images per month with ads which is a small portion of its total images
bull Only on entertainment photos like this photo of the Super Bowl
wwwdigidaycom
Native advertising - brandedsponsored content
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
wwwniemanlaborg
Ghafla the most popular entertainment news site in Kenya
Native advertising - brandedsponsored content
gt 12 million monthly unique visitors 4 years since it launched Revenues from sponsored content and daily deals
The founder Sam Majani says hersquos making 13 times what he spends on operations for a profit of over 90
copy Tatiana Repkova 2001-2014
Online video
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknewsmagazine-publisher-dennis-publishing-clocks-up-150m-
youtube-video-viewss2a552441
wwwjournalismcouk
gt50 titles (The Week Mens Fitness Auto Express)
UK magazine publisher Dennis bull 150m YouTube viewsyear bull pound2 million a year from
- YouTube - ads displayed around videos placed on any of the 20
Dennis sites - providing creative video solutions for brands (car reviews
health amp fitness hellip)
copy Tatiana Repkova 2001-2014
Marketing services
1 Advertising
New business models ndash new sources of revenue
httpwwwabmassociationcomNews3098NewBays-Joe-Braue3A-At-least-1025-of-publishing-revenue-
should-come-from-marketing-servicesUd22I21zJNM
httpwwwpoynterorglatest-newsmediawire227086nontraditional-sources-of-revenue-rise-at-mcclatchy
wwwabmassociationcom wwwpoynterorg
bull NewBays Joe Braue At least 10 of publishing revenue should come
from marketing services
bull Nontraditional sources of revenue rise at McClatchy (US) Digital advertising
and direct marketing account for 40
copy Tatiana Repkova 2001-2014
Creative agencies established by
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
wwwjournalismcouk
Marketing services
copy Tatiana Repkova 2001-2014
Washington Post Media launches independent polling group ldquoCapital Insightrdquo
to work for outside clients
1 Advertising
New business models ndash new sources of revenue
httpjimromeneskocom20130108washington-post-to-start-doing-polling-work-for-outside-clients
httpjimromeneskocom
Marketing services
copy Tatiana Repkova 2001-2014
The Guardian to act as platform for renowned arts organisations and their content
1 Advertising
New business models ndash new sources of revenue
httponlinejournalismblogcom20120322guardian-to-act-as-platform-for-arts-organisations
httponlinejournalismblogcom
Partnerships with some of the most prestigious UK arts institutions
bull Glyndebourne bull The Royal Opera
House bull The Young Vic bull Art Angel bull The Roundhouse To give audiences access to the best cultural performances shows and events
Marketing services
copy Tatiana Repkova 2001-2014
Hyperlocal newspapers Low-cost model
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwweditorsweblogorg
Four community-based weekly newspapers in Egypt that allow their readers to be part of the editorial process
bull El Nagaawiya ndash in an industrial town in Upper Egypt bull Dishna El Youm ndash in a rural town in the south bull El Asema 2 - in Alexandria bull Welab El Balad ndash in a university town
Published by Welab El Balad a for-profit company which currently also makes money through specialized training for journalists bull five days of training per month bull mentoring on a weekly basis
copy Tatiana Repkova 2001-2014
Attracting more readers by repelling rain
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwinmaorg
Diario Extra in Guayaquil Ecuador found that street sales declined during rainy season
Printing a special edition with a plastic waterproof coating on the front and back pages during rainy season
The Umbrella Newspaper
copy Tatiana Repkova 2001-2014
PMevening newspapers - switching to morning editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Newcastle daily the Evening Chronicle has now become simply lsquoThe Chroniclersquo after switch to morning printing
bull The Dublin Evening Herald to change title and be sold in the mornings
bull The Belfast Telegraph is to scrap its evening edition and become a morning-only title
bull Bristol Evening Post drops Evening from its name and Saturday edition
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwholdthefrontpagecouk wwwguardiancouk wwwpressgazettecouk
copy Tatiana Repkova 2001-2014
iPad replaces evening paper
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
PMevening newspapers - switching to morning editions
httpwwwredactorinuainternet3918html httpwwwniemanlaborg201205revenge-of-the-afternoon-newspaper-brazils-o-globo-sees-engagement-skyrocket-with-a-magazine-like-ipad-apputm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Nieman+Journalism+Lab29 httpgippruopennewsphpid=37935amptype=0
wwwredactorinua wwwniemanlaborg
Revenge of the afternoon newspaper O Globo (Brazil) sees engagement skyrocket with a magazine-like iPad app
copy Tatiana Repkova 2001-2014
Daily to weekly weekly to daily periodicity switches - cutting editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Most UK regional dailies will go weekly within the next ten years - Steve Dyson a former regional editor
bull Printed newspapers in the United States and Canada cease publishing daily (2012)
httpwwwholdthefrontpagecouk2013newsfew-regional-dailies-left-by-2023-says-dyson httpwwwkommersantrudoc1951149
wwwholdthefrontpagecouk
copy Tatiana Repkova 2001-2014
laquoFuture newspaper is a weekend newspaper a newspaper of the day offraquo Mario Garciacutea
laquoChanging frequency of newspaper publication is not a sign of the apocalypseraquo
Robert G Picard
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwplanetasmirublogicomments22437html httpwwwmediamanagementorgauthorsrobert-g-picard1372-changing-frequency-of-newspaper-publication-is-not-a-sign-of-the-apocalypsehtml
wwwmediamanagementorg
copy Tatiana Repkova 2001-2014
The Bristol Post which scrapped its Saturday edition is claiming a 25 sales rise for its extended Friday edition (2012)
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwholdthefrontpagecouk2012newsdaily-which-axed-saturday-edition-sees-friday-sales-rise httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49484ampc=1
wwwholdthefrontpagecouk wwwpressgazettecouk
Johnston Press 5 dailies converted to weeklies have seen a 77 sales increase compared with their average daily sales
copy Tatiana Repkova 2001-2014
Print to online switches Onlinevirtualpaperless-only editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Reducing print circulation
Print and online - websites raisingreducing print circulation ndash
media cannibalization
copy Tatiana Repkova 2001-2014
Local news site in South Wales launches print edition
Free newspaper bi-weekly full-color tabloid 16 pages circulation 10000 copies
wwwcaerphillyobservercouk Average 50000 page views and 20000 unique visitors per month
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Radio station Echo of Petersburgldquo Saint Petersburg Russia launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoLiveJournalrsquo in Russia wants to publish blogs in book format
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Female French resource Doctossimofr (9 million views) has launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
httpwwwdigidaycompublisherspublishers-see-revenue-in-photos
In-image advertising bull The Washington Times started
placing ads over images in November 2012
bull It runs about 100000 images per month with ads which is a small portion of its total images
bull Only on entertainment photos like this photo of the Super Bowl
wwwdigidaycom
Native advertising - brandedsponsored content
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
wwwniemanlaborg
Ghafla the most popular entertainment news site in Kenya
Native advertising - brandedsponsored content
gt 12 million monthly unique visitors 4 years since it launched Revenues from sponsored content and daily deals
The founder Sam Majani says hersquos making 13 times what he spends on operations for a profit of over 90
copy Tatiana Repkova 2001-2014
Online video
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknewsmagazine-publisher-dennis-publishing-clocks-up-150m-
youtube-video-viewss2a552441
wwwjournalismcouk
gt50 titles (The Week Mens Fitness Auto Express)
UK magazine publisher Dennis bull 150m YouTube viewsyear bull pound2 million a year from
- YouTube - ads displayed around videos placed on any of the 20
Dennis sites - providing creative video solutions for brands (car reviews
health amp fitness hellip)
copy Tatiana Repkova 2001-2014
Marketing services
1 Advertising
New business models ndash new sources of revenue
httpwwwabmassociationcomNews3098NewBays-Joe-Braue3A-At-least-1025-of-publishing-revenue-
should-come-from-marketing-servicesUd22I21zJNM
httpwwwpoynterorglatest-newsmediawire227086nontraditional-sources-of-revenue-rise-at-mcclatchy
wwwabmassociationcom wwwpoynterorg
bull NewBays Joe Braue At least 10 of publishing revenue should come
from marketing services
bull Nontraditional sources of revenue rise at McClatchy (US) Digital advertising
and direct marketing account for 40
copy Tatiana Repkova 2001-2014
Creative agencies established by
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
wwwjournalismcouk
Marketing services
copy Tatiana Repkova 2001-2014
Washington Post Media launches independent polling group ldquoCapital Insightrdquo
to work for outside clients
1 Advertising
New business models ndash new sources of revenue
httpjimromeneskocom20130108washington-post-to-start-doing-polling-work-for-outside-clients
httpjimromeneskocom
Marketing services
copy Tatiana Repkova 2001-2014
The Guardian to act as platform for renowned arts organisations and their content
1 Advertising
New business models ndash new sources of revenue
httponlinejournalismblogcom20120322guardian-to-act-as-platform-for-arts-organisations
httponlinejournalismblogcom
Partnerships with some of the most prestigious UK arts institutions
bull Glyndebourne bull The Royal Opera
House bull The Young Vic bull Art Angel bull The Roundhouse To give audiences access to the best cultural performances shows and events
Marketing services
copy Tatiana Repkova 2001-2014
Hyperlocal newspapers Low-cost model
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwweditorsweblogorg
Four community-based weekly newspapers in Egypt that allow their readers to be part of the editorial process
bull El Nagaawiya ndash in an industrial town in Upper Egypt bull Dishna El Youm ndash in a rural town in the south bull El Asema 2 - in Alexandria bull Welab El Balad ndash in a university town
Published by Welab El Balad a for-profit company which currently also makes money through specialized training for journalists bull five days of training per month bull mentoring on a weekly basis
copy Tatiana Repkova 2001-2014
Attracting more readers by repelling rain
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwinmaorg
Diario Extra in Guayaquil Ecuador found that street sales declined during rainy season
Printing a special edition with a plastic waterproof coating on the front and back pages during rainy season
The Umbrella Newspaper
copy Tatiana Repkova 2001-2014
PMevening newspapers - switching to morning editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Newcastle daily the Evening Chronicle has now become simply lsquoThe Chroniclersquo after switch to morning printing
bull The Dublin Evening Herald to change title and be sold in the mornings
bull The Belfast Telegraph is to scrap its evening edition and become a morning-only title
bull Bristol Evening Post drops Evening from its name and Saturday edition
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwholdthefrontpagecouk wwwguardiancouk wwwpressgazettecouk
copy Tatiana Repkova 2001-2014
iPad replaces evening paper
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
PMevening newspapers - switching to morning editions
httpwwwredactorinuainternet3918html httpwwwniemanlaborg201205revenge-of-the-afternoon-newspaper-brazils-o-globo-sees-engagement-skyrocket-with-a-magazine-like-ipad-apputm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Nieman+Journalism+Lab29 httpgippruopennewsphpid=37935amptype=0
wwwredactorinua wwwniemanlaborg
Revenge of the afternoon newspaper O Globo (Brazil) sees engagement skyrocket with a magazine-like iPad app
copy Tatiana Repkova 2001-2014
Daily to weekly weekly to daily periodicity switches - cutting editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Most UK regional dailies will go weekly within the next ten years - Steve Dyson a former regional editor
bull Printed newspapers in the United States and Canada cease publishing daily (2012)
httpwwwholdthefrontpagecouk2013newsfew-regional-dailies-left-by-2023-says-dyson httpwwwkommersantrudoc1951149
wwwholdthefrontpagecouk
copy Tatiana Repkova 2001-2014
laquoFuture newspaper is a weekend newspaper a newspaper of the day offraquo Mario Garciacutea
laquoChanging frequency of newspaper publication is not a sign of the apocalypseraquo
Robert G Picard
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwplanetasmirublogicomments22437html httpwwwmediamanagementorgauthorsrobert-g-picard1372-changing-frequency-of-newspaper-publication-is-not-a-sign-of-the-apocalypsehtml
wwwmediamanagementorg
copy Tatiana Repkova 2001-2014
The Bristol Post which scrapped its Saturday edition is claiming a 25 sales rise for its extended Friday edition (2012)
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwholdthefrontpagecouk2012newsdaily-which-axed-saturday-edition-sees-friday-sales-rise httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49484ampc=1
wwwholdthefrontpagecouk wwwpressgazettecouk
Johnston Press 5 dailies converted to weeklies have seen a 77 sales increase compared with their average daily sales
copy Tatiana Repkova 2001-2014
Print to online switches Onlinevirtualpaperless-only editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Reducing print circulation
Print and online - websites raisingreducing print circulation ndash
media cannibalization
copy Tatiana Repkova 2001-2014
Local news site in South Wales launches print edition
Free newspaper bi-weekly full-color tabloid 16 pages circulation 10000 copies
wwwcaerphillyobservercouk Average 50000 page views and 20000 unique visitors per month
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Radio station Echo of Petersburgldquo Saint Petersburg Russia launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoLiveJournalrsquo in Russia wants to publish blogs in book format
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Female French resource Doctossimofr (9 million views) has launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
1 Advertising
New business models ndash new sources of revenue
wwwniemanlaborg
Ghafla the most popular entertainment news site in Kenya
Native advertising - brandedsponsored content
gt 12 million monthly unique visitors 4 years since it launched Revenues from sponsored content and daily deals
The founder Sam Majani says hersquos making 13 times what he spends on operations for a profit of over 90
copy Tatiana Repkova 2001-2014
Online video
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknewsmagazine-publisher-dennis-publishing-clocks-up-150m-
youtube-video-viewss2a552441
wwwjournalismcouk
gt50 titles (The Week Mens Fitness Auto Express)
UK magazine publisher Dennis bull 150m YouTube viewsyear bull pound2 million a year from
- YouTube - ads displayed around videos placed on any of the 20
Dennis sites - providing creative video solutions for brands (car reviews
health amp fitness hellip)
copy Tatiana Repkova 2001-2014
Marketing services
1 Advertising
New business models ndash new sources of revenue
httpwwwabmassociationcomNews3098NewBays-Joe-Braue3A-At-least-1025-of-publishing-revenue-
should-come-from-marketing-servicesUd22I21zJNM
httpwwwpoynterorglatest-newsmediawire227086nontraditional-sources-of-revenue-rise-at-mcclatchy
wwwabmassociationcom wwwpoynterorg
bull NewBays Joe Braue At least 10 of publishing revenue should come
from marketing services
bull Nontraditional sources of revenue rise at McClatchy (US) Digital advertising
and direct marketing account for 40
copy Tatiana Repkova 2001-2014
Creative agencies established by
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
wwwjournalismcouk
Marketing services
copy Tatiana Repkova 2001-2014
Washington Post Media launches independent polling group ldquoCapital Insightrdquo
to work for outside clients
1 Advertising
New business models ndash new sources of revenue
httpjimromeneskocom20130108washington-post-to-start-doing-polling-work-for-outside-clients
httpjimromeneskocom
Marketing services
copy Tatiana Repkova 2001-2014
The Guardian to act as platform for renowned arts organisations and their content
1 Advertising
New business models ndash new sources of revenue
httponlinejournalismblogcom20120322guardian-to-act-as-platform-for-arts-organisations
httponlinejournalismblogcom
Partnerships with some of the most prestigious UK arts institutions
bull Glyndebourne bull The Royal Opera
House bull The Young Vic bull Art Angel bull The Roundhouse To give audiences access to the best cultural performances shows and events
Marketing services
copy Tatiana Repkova 2001-2014
Hyperlocal newspapers Low-cost model
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwweditorsweblogorg
Four community-based weekly newspapers in Egypt that allow their readers to be part of the editorial process
bull El Nagaawiya ndash in an industrial town in Upper Egypt bull Dishna El Youm ndash in a rural town in the south bull El Asema 2 - in Alexandria bull Welab El Balad ndash in a university town
Published by Welab El Balad a for-profit company which currently also makes money through specialized training for journalists bull five days of training per month bull mentoring on a weekly basis
copy Tatiana Repkova 2001-2014
Attracting more readers by repelling rain
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwinmaorg
Diario Extra in Guayaquil Ecuador found that street sales declined during rainy season
Printing a special edition with a plastic waterproof coating on the front and back pages during rainy season
The Umbrella Newspaper
copy Tatiana Repkova 2001-2014
PMevening newspapers - switching to morning editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Newcastle daily the Evening Chronicle has now become simply lsquoThe Chroniclersquo after switch to morning printing
bull The Dublin Evening Herald to change title and be sold in the mornings
bull The Belfast Telegraph is to scrap its evening edition and become a morning-only title
bull Bristol Evening Post drops Evening from its name and Saturday edition
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwholdthefrontpagecouk wwwguardiancouk wwwpressgazettecouk
copy Tatiana Repkova 2001-2014
iPad replaces evening paper
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
PMevening newspapers - switching to morning editions
httpwwwredactorinuainternet3918html httpwwwniemanlaborg201205revenge-of-the-afternoon-newspaper-brazils-o-globo-sees-engagement-skyrocket-with-a-magazine-like-ipad-apputm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Nieman+Journalism+Lab29 httpgippruopennewsphpid=37935amptype=0
wwwredactorinua wwwniemanlaborg
Revenge of the afternoon newspaper O Globo (Brazil) sees engagement skyrocket with a magazine-like iPad app
copy Tatiana Repkova 2001-2014
Daily to weekly weekly to daily periodicity switches - cutting editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Most UK regional dailies will go weekly within the next ten years - Steve Dyson a former regional editor
bull Printed newspapers in the United States and Canada cease publishing daily (2012)
httpwwwholdthefrontpagecouk2013newsfew-regional-dailies-left-by-2023-says-dyson httpwwwkommersantrudoc1951149
wwwholdthefrontpagecouk
copy Tatiana Repkova 2001-2014
laquoFuture newspaper is a weekend newspaper a newspaper of the day offraquo Mario Garciacutea
laquoChanging frequency of newspaper publication is not a sign of the apocalypseraquo
Robert G Picard
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwplanetasmirublogicomments22437html httpwwwmediamanagementorgauthorsrobert-g-picard1372-changing-frequency-of-newspaper-publication-is-not-a-sign-of-the-apocalypsehtml
wwwmediamanagementorg
copy Tatiana Repkova 2001-2014
The Bristol Post which scrapped its Saturday edition is claiming a 25 sales rise for its extended Friday edition (2012)
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwholdthefrontpagecouk2012newsdaily-which-axed-saturday-edition-sees-friday-sales-rise httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49484ampc=1
wwwholdthefrontpagecouk wwwpressgazettecouk
Johnston Press 5 dailies converted to weeklies have seen a 77 sales increase compared with their average daily sales
copy Tatiana Repkova 2001-2014
Print to online switches Onlinevirtualpaperless-only editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Reducing print circulation
Print and online - websites raisingreducing print circulation ndash
media cannibalization
copy Tatiana Repkova 2001-2014
Local news site in South Wales launches print edition
Free newspaper bi-weekly full-color tabloid 16 pages circulation 10000 copies
wwwcaerphillyobservercouk Average 50000 page views and 20000 unique visitors per month
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Radio station Echo of Petersburgldquo Saint Petersburg Russia launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoLiveJournalrsquo in Russia wants to publish blogs in book format
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Female French resource Doctossimofr (9 million views) has launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Online video
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknewsmagazine-publisher-dennis-publishing-clocks-up-150m-
youtube-video-viewss2a552441
wwwjournalismcouk
gt50 titles (The Week Mens Fitness Auto Express)
UK magazine publisher Dennis bull 150m YouTube viewsyear bull pound2 million a year from
- YouTube - ads displayed around videos placed on any of the 20
Dennis sites - providing creative video solutions for brands (car reviews
health amp fitness hellip)
copy Tatiana Repkova 2001-2014
Marketing services
1 Advertising
New business models ndash new sources of revenue
httpwwwabmassociationcomNews3098NewBays-Joe-Braue3A-At-least-1025-of-publishing-revenue-
should-come-from-marketing-servicesUd22I21zJNM
httpwwwpoynterorglatest-newsmediawire227086nontraditional-sources-of-revenue-rise-at-mcclatchy
wwwabmassociationcom wwwpoynterorg
bull NewBays Joe Braue At least 10 of publishing revenue should come
from marketing services
bull Nontraditional sources of revenue rise at McClatchy (US) Digital advertising
and direct marketing account for 40
copy Tatiana Repkova 2001-2014
Creative agencies established by
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
wwwjournalismcouk
Marketing services
copy Tatiana Repkova 2001-2014
Washington Post Media launches independent polling group ldquoCapital Insightrdquo
to work for outside clients
1 Advertising
New business models ndash new sources of revenue
httpjimromeneskocom20130108washington-post-to-start-doing-polling-work-for-outside-clients
httpjimromeneskocom
Marketing services
copy Tatiana Repkova 2001-2014
The Guardian to act as platform for renowned arts organisations and their content
1 Advertising
New business models ndash new sources of revenue
httponlinejournalismblogcom20120322guardian-to-act-as-platform-for-arts-organisations
httponlinejournalismblogcom
Partnerships with some of the most prestigious UK arts institutions
bull Glyndebourne bull The Royal Opera
House bull The Young Vic bull Art Angel bull The Roundhouse To give audiences access to the best cultural performances shows and events
Marketing services
copy Tatiana Repkova 2001-2014
Hyperlocal newspapers Low-cost model
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwweditorsweblogorg
Four community-based weekly newspapers in Egypt that allow their readers to be part of the editorial process
bull El Nagaawiya ndash in an industrial town in Upper Egypt bull Dishna El Youm ndash in a rural town in the south bull El Asema 2 - in Alexandria bull Welab El Balad ndash in a university town
Published by Welab El Balad a for-profit company which currently also makes money through specialized training for journalists bull five days of training per month bull mentoring on a weekly basis
copy Tatiana Repkova 2001-2014
Attracting more readers by repelling rain
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwinmaorg
Diario Extra in Guayaquil Ecuador found that street sales declined during rainy season
Printing a special edition with a plastic waterproof coating on the front and back pages during rainy season
The Umbrella Newspaper
copy Tatiana Repkova 2001-2014
PMevening newspapers - switching to morning editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Newcastle daily the Evening Chronicle has now become simply lsquoThe Chroniclersquo after switch to morning printing
bull The Dublin Evening Herald to change title and be sold in the mornings
bull The Belfast Telegraph is to scrap its evening edition and become a morning-only title
bull Bristol Evening Post drops Evening from its name and Saturday edition
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwholdthefrontpagecouk wwwguardiancouk wwwpressgazettecouk
copy Tatiana Repkova 2001-2014
iPad replaces evening paper
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
PMevening newspapers - switching to morning editions
httpwwwredactorinuainternet3918html httpwwwniemanlaborg201205revenge-of-the-afternoon-newspaper-brazils-o-globo-sees-engagement-skyrocket-with-a-magazine-like-ipad-apputm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Nieman+Journalism+Lab29 httpgippruopennewsphpid=37935amptype=0
wwwredactorinua wwwniemanlaborg
Revenge of the afternoon newspaper O Globo (Brazil) sees engagement skyrocket with a magazine-like iPad app
copy Tatiana Repkova 2001-2014
Daily to weekly weekly to daily periodicity switches - cutting editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Most UK regional dailies will go weekly within the next ten years - Steve Dyson a former regional editor
bull Printed newspapers in the United States and Canada cease publishing daily (2012)
httpwwwholdthefrontpagecouk2013newsfew-regional-dailies-left-by-2023-says-dyson httpwwwkommersantrudoc1951149
wwwholdthefrontpagecouk
copy Tatiana Repkova 2001-2014
laquoFuture newspaper is a weekend newspaper a newspaper of the day offraquo Mario Garciacutea
laquoChanging frequency of newspaper publication is not a sign of the apocalypseraquo
Robert G Picard
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwplanetasmirublogicomments22437html httpwwwmediamanagementorgauthorsrobert-g-picard1372-changing-frequency-of-newspaper-publication-is-not-a-sign-of-the-apocalypsehtml
wwwmediamanagementorg
copy Tatiana Repkova 2001-2014
The Bristol Post which scrapped its Saturday edition is claiming a 25 sales rise for its extended Friday edition (2012)
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwholdthefrontpagecouk2012newsdaily-which-axed-saturday-edition-sees-friday-sales-rise httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49484ampc=1
wwwholdthefrontpagecouk wwwpressgazettecouk
Johnston Press 5 dailies converted to weeklies have seen a 77 sales increase compared with their average daily sales
copy Tatiana Repkova 2001-2014
Print to online switches Onlinevirtualpaperless-only editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Reducing print circulation
Print and online - websites raisingreducing print circulation ndash
media cannibalization
copy Tatiana Repkova 2001-2014
Local news site in South Wales launches print edition
Free newspaper bi-weekly full-color tabloid 16 pages circulation 10000 copies
wwwcaerphillyobservercouk Average 50000 page views and 20000 unique visitors per month
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Radio station Echo of Petersburgldquo Saint Petersburg Russia launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoLiveJournalrsquo in Russia wants to publish blogs in book format
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Female French resource Doctossimofr (9 million views) has launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Marketing services
1 Advertising
New business models ndash new sources of revenue
httpwwwabmassociationcomNews3098NewBays-Joe-Braue3A-At-least-1025-of-publishing-revenue-
should-come-from-marketing-servicesUd22I21zJNM
httpwwwpoynterorglatest-newsmediawire227086nontraditional-sources-of-revenue-rise-at-mcclatchy
wwwabmassociationcom wwwpoynterorg
bull NewBays Joe Braue At least 10 of publishing revenue should come
from marketing services
bull Nontraditional sources of revenue rise at McClatchy (US) Digital advertising
and direct marketing account for 40
copy Tatiana Repkova 2001-2014
Creative agencies established by
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
wwwjournalismcouk
Marketing services
copy Tatiana Repkova 2001-2014
Washington Post Media launches independent polling group ldquoCapital Insightrdquo
to work for outside clients
1 Advertising
New business models ndash new sources of revenue
httpjimromeneskocom20130108washington-post-to-start-doing-polling-work-for-outside-clients
httpjimromeneskocom
Marketing services
copy Tatiana Repkova 2001-2014
The Guardian to act as platform for renowned arts organisations and their content
1 Advertising
New business models ndash new sources of revenue
httponlinejournalismblogcom20120322guardian-to-act-as-platform-for-arts-organisations
httponlinejournalismblogcom
Partnerships with some of the most prestigious UK arts institutions
bull Glyndebourne bull The Royal Opera
House bull The Young Vic bull Art Angel bull The Roundhouse To give audiences access to the best cultural performances shows and events
Marketing services
copy Tatiana Repkova 2001-2014
Hyperlocal newspapers Low-cost model
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwweditorsweblogorg
Four community-based weekly newspapers in Egypt that allow their readers to be part of the editorial process
bull El Nagaawiya ndash in an industrial town in Upper Egypt bull Dishna El Youm ndash in a rural town in the south bull El Asema 2 - in Alexandria bull Welab El Balad ndash in a university town
Published by Welab El Balad a for-profit company which currently also makes money through specialized training for journalists bull five days of training per month bull mentoring on a weekly basis
copy Tatiana Repkova 2001-2014
Attracting more readers by repelling rain
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwinmaorg
Diario Extra in Guayaquil Ecuador found that street sales declined during rainy season
Printing a special edition with a plastic waterproof coating on the front and back pages during rainy season
The Umbrella Newspaper
copy Tatiana Repkova 2001-2014
PMevening newspapers - switching to morning editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Newcastle daily the Evening Chronicle has now become simply lsquoThe Chroniclersquo after switch to morning printing
bull The Dublin Evening Herald to change title and be sold in the mornings
bull The Belfast Telegraph is to scrap its evening edition and become a morning-only title
bull Bristol Evening Post drops Evening from its name and Saturday edition
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwholdthefrontpagecouk wwwguardiancouk wwwpressgazettecouk
copy Tatiana Repkova 2001-2014
iPad replaces evening paper
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
PMevening newspapers - switching to morning editions
httpwwwredactorinuainternet3918html httpwwwniemanlaborg201205revenge-of-the-afternoon-newspaper-brazils-o-globo-sees-engagement-skyrocket-with-a-magazine-like-ipad-apputm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Nieman+Journalism+Lab29 httpgippruopennewsphpid=37935amptype=0
wwwredactorinua wwwniemanlaborg
Revenge of the afternoon newspaper O Globo (Brazil) sees engagement skyrocket with a magazine-like iPad app
copy Tatiana Repkova 2001-2014
Daily to weekly weekly to daily periodicity switches - cutting editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Most UK regional dailies will go weekly within the next ten years - Steve Dyson a former regional editor
bull Printed newspapers in the United States and Canada cease publishing daily (2012)
httpwwwholdthefrontpagecouk2013newsfew-regional-dailies-left-by-2023-says-dyson httpwwwkommersantrudoc1951149
wwwholdthefrontpagecouk
copy Tatiana Repkova 2001-2014
laquoFuture newspaper is a weekend newspaper a newspaper of the day offraquo Mario Garciacutea
laquoChanging frequency of newspaper publication is not a sign of the apocalypseraquo
Robert G Picard
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwplanetasmirublogicomments22437html httpwwwmediamanagementorgauthorsrobert-g-picard1372-changing-frequency-of-newspaper-publication-is-not-a-sign-of-the-apocalypsehtml
wwwmediamanagementorg
copy Tatiana Repkova 2001-2014
The Bristol Post which scrapped its Saturday edition is claiming a 25 sales rise for its extended Friday edition (2012)
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwholdthefrontpagecouk2012newsdaily-which-axed-saturday-edition-sees-friday-sales-rise httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49484ampc=1
wwwholdthefrontpagecouk wwwpressgazettecouk
Johnston Press 5 dailies converted to weeklies have seen a 77 sales increase compared with their average daily sales
copy Tatiana Repkova 2001-2014
Print to online switches Onlinevirtualpaperless-only editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Reducing print circulation
Print and online - websites raisingreducing print circulation ndash
media cannibalization
copy Tatiana Repkova 2001-2014
Local news site in South Wales launches print edition
Free newspaper bi-weekly full-color tabloid 16 pages circulation 10000 copies
wwwcaerphillyobservercouk Average 50000 page views and 20000 unique visitors per month
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Radio station Echo of Petersburgldquo Saint Petersburg Russia launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoLiveJournalrsquo in Russia wants to publish blogs in book format
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Female French resource Doctossimofr (9 million views) has launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Creative agencies established by
1 Advertising
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
wwwjournalismcouk
Marketing services
copy Tatiana Repkova 2001-2014
Washington Post Media launches independent polling group ldquoCapital Insightrdquo
to work for outside clients
1 Advertising
New business models ndash new sources of revenue
httpjimromeneskocom20130108washington-post-to-start-doing-polling-work-for-outside-clients
httpjimromeneskocom
Marketing services
copy Tatiana Repkova 2001-2014
The Guardian to act as platform for renowned arts organisations and their content
1 Advertising
New business models ndash new sources of revenue
httponlinejournalismblogcom20120322guardian-to-act-as-platform-for-arts-organisations
httponlinejournalismblogcom
Partnerships with some of the most prestigious UK arts institutions
bull Glyndebourne bull The Royal Opera
House bull The Young Vic bull Art Angel bull The Roundhouse To give audiences access to the best cultural performances shows and events
Marketing services
copy Tatiana Repkova 2001-2014
Hyperlocal newspapers Low-cost model
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwweditorsweblogorg
Four community-based weekly newspapers in Egypt that allow their readers to be part of the editorial process
bull El Nagaawiya ndash in an industrial town in Upper Egypt bull Dishna El Youm ndash in a rural town in the south bull El Asema 2 - in Alexandria bull Welab El Balad ndash in a university town
Published by Welab El Balad a for-profit company which currently also makes money through specialized training for journalists bull five days of training per month bull mentoring on a weekly basis
copy Tatiana Repkova 2001-2014
Attracting more readers by repelling rain
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwinmaorg
Diario Extra in Guayaquil Ecuador found that street sales declined during rainy season
Printing a special edition with a plastic waterproof coating on the front and back pages during rainy season
The Umbrella Newspaper
copy Tatiana Repkova 2001-2014
PMevening newspapers - switching to morning editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Newcastle daily the Evening Chronicle has now become simply lsquoThe Chroniclersquo after switch to morning printing
bull The Dublin Evening Herald to change title and be sold in the mornings
bull The Belfast Telegraph is to scrap its evening edition and become a morning-only title
bull Bristol Evening Post drops Evening from its name and Saturday edition
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwholdthefrontpagecouk wwwguardiancouk wwwpressgazettecouk
copy Tatiana Repkova 2001-2014
iPad replaces evening paper
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
PMevening newspapers - switching to morning editions
httpwwwredactorinuainternet3918html httpwwwniemanlaborg201205revenge-of-the-afternoon-newspaper-brazils-o-globo-sees-engagement-skyrocket-with-a-magazine-like-ipad-apputm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Nieman+Journalism+Lab29 httpgippruopennewsphpid=37935amptype=0
wwwredactorinua wwwniemanlaborg
Revenge of the afternoon newspaper O Globo (Brazil) sees engagement skyrocket with a magazine-like iPad app
copy Tatiana Repkova 2001-2014
Daily to weekly weekly to daily periodicity switches - cutting editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Most UK regional dailies will go weekly within the next ten years - Steve Dyson a former regional editor
bull Printed newspapers in the United States and Canada cease publishing daily (2012)
httpwwwholdthefrontpagecouk2013newsfew-regional-dailies-left-by-2023-says-dyson httpwwwkommersantrudoc1951149
wwwholdthefrontpagecouk
copy Tatiana Repkova 2001-2014
laquoFuture newspaper is a weekend newspaper a newspaper of the day offraquo Mario Garciacutea
laquoChanging frequency of newspaper publication is not a sign of the apocalypseraquo
Robert G Picard
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwplanetasmirublogicomments22437html httpwwwmediamanagementorgauthorsrobert-g-picard1372-changing-frequency-of-newspaper-publication-is-not-a-sign-of-the-apocalypsehtml
wwwmediamanagementorg
copy Tatiana Repkova 2001-2014
The Bristol Post which scrapped its Saturday edition is claiming a 25 sales rise for its extended Friday edition (2012)
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwholdthefrontpagecouk2012newsdaily-which-axed-saturday-edition-sees-friday-sales-rise httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49484ampc=1
wwwholdthefrontpagecouk wwwpressgazettecouk
Johnston Press 5 dailies converted to weeklies have seen a 77 sales increase compared with their average daily sales
copy Tatiana Repkova 2001-2014
Print to online switches Onlinevirtualpaperless-only editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Reducing print circulation
Print and online - websites raisingreducing print circulation ndash
media cannibalization
copy Tatiana Repkova 2001-2014
Local news site in South Wales launches print edition
Free newspaper bi-weekly full-color tabloid 16 pages circulation 10000 copies
wwwcaerphillyobservercouk Average 50000 page views and 20000 unique visitors per month
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Radio station Echo of Petersburgldquo Saint Petersburg Russia launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoLiveJournalrsquo in Russia wants to publish blogs in book format
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Female French resource Doctossimofr (9 million views) has launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Washington Post Media launches independent polling group ldquoCapital Insightrdquo
to work for outside clients
1 Advertising
New business models ndash new sources of revenue
httpjimromeneskocom20130108washington-post-to-start-doing-polling-work-for-outside-clients
httpjimromeneskocom
Marketing services
copy Tatiana Repkova 2001-2014
The Guardian to act as platform for renowned arts organisations and their content
1 Advertising
New business models ndash new sources of revenue
httponlinejournalismblogcom20120322guardian-to-act-as-platform-for-arts-organisations
httponlinejournalismblogcom
Partnerships with some of the most prestigious UK arts institutions
bull Glyndebourne bull The Royal Opera
House bull The Young Vic bull Art Angel bull The Roundhouse To give audiences access to the best cultural performances shows and events
Marketing services
copy Tatiana Repkova 2001-2014
Hyperlocal newspapers Low-cost model
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwweditorsweblogorg
Four community-based weekly newspapers in Egypt that allow their readers to be part of the editorial process
bull El Nagaawiya ndash in an industrial town in Upper Egypt bull Dishna El Youm ndash in a rural town in the south bull El Asema 2 - in Alexandria bull Welab El Balad ndash in a university town
Published by Welab El Balad a for-profit company which currently also makes money through specialized training for journalists bull five days of training per month bull mentoring on a weekly basis
copy Tatiana Repkova 2001-2014
Attracting more readers by repelling rain
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwinmaorg
Diario Extra in Guayaquil Ecuador found that street sales declined during rainy season
Printing a special edition with a plastic waterproof coating on the front and back pages during rainy season
The Umbrella Newspaper
copy Tatiana Repkova 2001-2014
PMevening newspapers - switching to morning editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Newcastle daily the Evening Chronicle has now become simply lsquoThe Chroniclersquo after switch to morning printing
bull The Dublin Evening Herald to change title and be sold in the mornings
bull The Belfast Telegraph is to scrap its evening edition and become a morning-only title
bull Bristol Evening Post drops Evening from its name and Saturday edition
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwholdthefrontpagecouk wwwguardiancouk wwwpressgazettecouk
copy Tatiana Repkova 2001-2014
iPad replaces evening paper
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
PMevening newspapers - switching to morning editions
httpwwwredactorinuainternet3918html httpwwwniemanlaborg201205revenge-of-the-afternoon-newspaper-brazils-o-globo-sees-engagement-skyrocket-with-a-magazine-like-ipad-apputm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Nieman+Journalism+Lab29 httpgippruopennewsphpid=37935amptype=0
wwwredactorinua wwwniemanlaborg
Revenge of the afternoon newspaper O Globo (Brazil) sees engagement skyrocket with a magazine-like iPad app
copy Tatiana Repkova 2001-2014
Daily to weekly weekly to daily periodicity switches - cutting editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Most UK regional dailies will go weekly within the next ten years - Steve Dyson a former regional editor
bull Printed newspapers in the United States and Canada cease publishing daily (2012)
httpwwwholdthefrontpagecouk2013newsfew-regional-dailies-left-by-2023-says-dyson httpwwwkommersantrudoc1951149
wwwholdthefrontpagecouk
copy Tatiana Repkova 2001-2014
laquoFuture newspaper is a weekend newspaper a newspaper of the day offraquo Mario Garciacutea
laquoChanging frequency of newspaper publication is not a sign of the apocalypseraquo
Robert G Picard
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwplanetasmirublogicomments22437html httpwwwmediamanagementorgauthorsrobert-g-picard1372-changing-frequency-of-newspaper-publication-is-not-a-sign-of-the-apocalypsehtml
wwwmediamanagementorg
copy Tatiana Repkova 2001-2014
The Bristol Post which scrapped its Saturday edition is claiming a 25 sales rise for its extended Friday edition (2012)
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwholdthefrontpagecouk2012newsdaily-which-axed-saturday-edition-sees-friday-sales-rise httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49484ampc=1
wwwholdthefrontpagecouk wwwpressgazettecouk
Johnston Press 5 dailies converted to weeklies have seen a 77 sales increase compared with their average daily sales
copy Tatiana Repkova 2001-2014
Print to online switches Onlinevirtualpaperless-only editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Reducing print circulation
Print and online - websites raisingreducing print circulation ndash
media cannibalization
copy Tatiana Repkova 2001-2014
Local news site in South Wales launches print edition
Free newspaper bi-weekly full-color tabloid 16 pages circulation 10000 copies
wwwcaerphillyobservercouk Average 50000 page views and 20000 unique visitors per month
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Radio station Echo of Petersburgldquo Saint Petersburg Russia launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoLiveJournalrsquo in Russia wants to publish blogs in book format
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Female French resource Doctossimofr (9 million views) has launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
The Guardian to act as platform for renowned arts organisations and their content
1 Advertising
New business models ndash new sources of revenue
httponlinejournalismblogcom20120322guardian-to-act-as-platform-for-arts-organisations
httponlinejournalismblogcom
Partnerships with some of the most prestigious UK arts institutions
bull Glyndebourne bull The Royal Opera
House bull The Young Vic bull Art Angel bull The Roundhouse To give audiences access to the best cultural performances shows and events
Marketing services
copy Tatiana Repkova 2001-2014
Hyperlocal newspapers Low-cost model
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwweditorsweblogorg
Four community-based weekly newspapers in Egypt that allow their readers to be part of the editorial process
bull El Nagaawiya ndash in an industrial town in Upper Egypt bull Dishna El Youm ndash in a rural town in the south bull El Asema 2 - in Alexandria bull Welab El Balad ndash in a university town
Published by Welab El Balad a for-profit company which currently also makes money through specialized training for journalists bull five days of training per month bull mentoring on a weekly basis
copy Tatiana Repkova 2001-2014
Attracting more readers by repelling rain
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwinmaorg
Diario Extra in Guayaquil Ecuador found that street sales declined during rainy season
Printing a special edition with a plastic waterproof coating on the front and back pages during rainy season
The Umbrella Newspaper
copy Tatiana Repkova 2001-2014
PMevening newspapers - switching to morning editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Newcastle daily the Evening Chronicle has now become simply lsquoThe Chroniclersquo after switch to morning printing
bull The Dublin Evening Herald to change title and be sold in the mornings
bull The Belfast Telegraph is to scrap its evening edition and become a morning-only title
bull Bristol Evening Post drops Evening from its name and Saturday edition
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwholdthefrontpagecouk wwwguardiancouk wwwpressgazettecouk
copy Tatiana Repkova 2001-2014
iPad replaces evening paper
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
PMevening newspapers - switching to morning editions
httpwwwredactorinuainternet3918html httpwwwniemanlaborg201205revenge-of-the-afternoon-newspaper-brazils-o-globo-sees-engagement-skyrocket-with-a-magazine-like-ipad-apputm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Nieman+Journalism+Lab29 httpgippruopennewsphpid=37935amptype=0
wwwredactorinua wwwniemanlaborg
Revenge of the afternoon newspaper O Globo (Brazil) sees engagement skyrocket with a magazine-like iPad app
copy Tatiana Repkova 2001-2014
Daily to weekly weekly to daily periodicity switches - cutting editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Most UK regional dailies will go weekly within the next ten years - Steve Dyson a former regional editor
bull Printed newspapers in the United States and Canada cease publishing daily (2012)
httpwwwholdthefrontpagecouk2013newsfew-regional-dailies-left-by-2023-says-dyson httpwwwkommersantrudoc1951149
wwwholdthefrontpagecouk
copy Tatiana Repkova 2001-2014
laquoFuture newspaper is a weekend newspaper a newspaper of the day offraquo Mario Garciacutea
laquoChanging frequency of newspaper publication is not a sign of the apocalypseraquo
Robert G Picard
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwplanetasmirublogicomments22437html httpwwwmediamanagementorgauthorsrobert-g-picard1372-changing-frequency-of-newspaper-publication-is-not-a-sign-of-the-apocalypsehtml
wwwmediamanagementorg
copy Tatiana Repkova 2001-2014
The Bristol Post which scrapped its Saturday edition is claiming a 25 sales rise for its extended Friday edition (2012)
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwholdthefrontpagecouk2012newsdaily-which-axed-saturday-edition-sees-friday-sales-rise httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49484ampc=1
wwwholdthefrontpagecouk wwwpressgazettecouk
Johnston Press 5 dailies converted to weeklies have seen a 77 sales increase compared with their average daily sales
copy Tatiana Repkova 2001-2014
Print to online switches Onlinevirtualpaperless-only editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Reducing print circulation
Print and online - websites raisingreducing print circulation ndash
media cannibalization
copy Tatiana Repkova 2001-2014
Local news site in South Wales launches print edition
Free newspaper bi-weekly full-color tabloid 16 pages circulation 10000 copies
wwwcaerphillyobservercouk Average 50000 page views and 20000 unique visitors per month
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Radio station Echo of Petersburgldquo Saint Petersburg Russia launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoLiveJournalrsquo in Russia wants to publish blogs in book format
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Female French resource Doctossimofr (9 million views) has launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Hyperlocal newspapers Low-cost model
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwweditorsweblogorg
Four community-based weekly newspapers in Egypt that allow their readers to be part of the editorial process
bull El Nagaawiya ndash in an industrial town in Upper Egypt bull Dishna El Youm ndash in a rural town in the south bull El Asema 2 - in Alexandria bull Welab El Balad ndash in a university town
Published by Welab El Balad a for-profit company which currently also makes money through specialized training for journalists bull five days of training per month bull mentoring on a weekly basis
copy Tatiana Repkova 2001-2014
Attracting more readers by repelling rain
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwinmaorg
Diario Extra in Guayaquil Ecuador found that street sales declined during rainy season
Printing a special edition with a plastic waterproof coating on the front and back pages during rainy season
The Umbrella Newspaper
copy Tatiana Repkova 2001-2014
PMevening newspapers - switching to morning editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Newcastle daily the Evening Chronicle has now become simply lsquoThe Chroniclersquo after switch to morning printing
bull The Dublin Evening Herald to change title and be sold in the mornings
bull The Belfast Telegraph is to scrap its evening edition and become a morning-only title
bull Bristol Evening Post drops Evening from its name and Saturday edition
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwholdthefrontpagecouk wwwguardiancouk wwwpressgazettecouk
copy Tatiana Repkova 2001-2014
iPad replaces evening paper
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
PMevening newspapers - switching to morning editions
httpwwwredactorinuainternet3918html httpwwwniemanlaborg201205revenge-of-the-afternoon-newspaper-brazils-o-globo-sees-engagement-skyrocket-with-a-magazine-like-ipad-apputm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Nieman+Journalism+Lab29 httpgippruopennewsphpid=37935amptype=0
wwwredactorinua wwwniemanlaborg
Revenge of the afternoon newspaper O Globo (Brazil) sees engagement skyrocket with a magazine-like iPad app
copy Tatiana Repkova 2001-2014
Daily to weekly weekly to daily periodicity switches - cutting editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Most UK regional dailies will go weekly within the next ten years - Steve Dyson a former regional editor
bull Printed newspapers in the United States and Canada cease publishing daily (2012)
httpwwwholdthefrontpagecouk2013newsfew-regional-dailies-left-by-2023-says-dyson httpwwwkommersantrudoc1951149
wwwholdthefrontpagecouk
copy Tatiana Repkova 2001-2014
laquoFuture newspaper is a weekend newspaper a newspaper of the day offraquo Mario Garciacutea
laquoChanging frequency of newspaper publication is not a sign of the apocalypseraquo
Robert G Picard
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwplanetasmirublogicomments22437html httpwwwmediamanagementorgauthorsrobert-g-picard1372-changing-frequency-of-newspaper-publication-is-not-a-sign-of-the-apocalypsehtml
wwwmediamanagementorg
copy Tatiana Repkova 2001-2014
The Bristol Post which scrapped its Saturday edition is claiming a 25 sales rise for its extended Friday edition (2012)
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwholdthefrontpagecouk2012newsdaily-which-axed-saturday-edition-sees-friday-sales-rise httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49484ampc=1
wwwholdthefrontpagecouk wwwpressgazettecouk
Johnston Press 5 dailies converted to weeklies have seen a 77 sales increase compared with their average daily sales
copy Tatiana Repkova 2001-2014
Print to online switches Onlinevirtualpaperless-only editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Reducing print circulation
Print and online - websites raisingreducing print circulation ndash
media cannibalization
copy Tatiana Repkova 2001-2014
Local news site in South Wales launches print edition
Free newspaper bi-weekly full-color tabloid 16 pages circulation 10000 copies
wwwcaerphillyobservercouk Average 50000 page views and 20000 unique visitors per month
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Radio station Echo of Petersburgldquo Saint Petersburg Russia launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoLiveJournalrsquo in Russia wants to publish blogs in book format
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Female French resource Doctossimofr (9 million views) has launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Attracting more readers by repelling rain
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwinmaorg
Diario Extra in Guayaquil Ecuador found that street sales declined during rainy season
Printing a special edition with a plastic waterproof coating on the front and back pages during rainy season
The Umbrella Newspaper
copy Tatiana Repkova 2001-2014
PMevening newspapers - switching to morning editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Newcastle daily the Evening Chronicle has now become simply lsquoThe Chroniclersquo after switch to morning printing
bull The Dublin Evening Herald to change title and be sold in the mornings
bull The Belfast Telegraph is to scrap its evening edition and become a morning-only title
bull Bristol Evening Post drops Evening from its name and Saturday edition
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwholdthefrontpagecouk wwwguardiancouk wwwpressgazettecouk
copy Tatiana Repkova 2001-2014
iPad replaces evening paper
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
PMevening newspapers - switching to morning editions
httpwwwredactorinuainternet3918html httpwwwniemanlaborg201205revenge-of-the-afternoon-newspaper-brazils-o-globo-sees-engagement-skyrocket-with-a-magazine-like-ipad-apputm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Nieman+Journalism+Lab29 httpgippruopennewsphpid=37935amptype=0
wwwredactorinua wwwniemanlaborg
Revenge of the afternoon newspaper O Globo (Brazil) sees engagement skyrocket with a magazine-like iPad app
copy Tatiana Repkova 2001-2014
Daily to weekly weekly to daily periodicity switches - cutting editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Most UK regional dailies will go weekly within the next ten years - Steve Dyson a former regional editor
bull Printed newspapers in the United States and Canada cease publishing daily (2012)
httpwwwholdthefrontpagecouk2013newsfew-regional-dailies-left-by-2023-says-dyson httpwwwkommersantrudoc1951149
wwwholdthefrontpagecouk
copy Tatiana Repkova 2001-2014
laquoFuture newspaper is a weekend newspaper a newspaper of the day offraquo Mario Garciacutea
laquoChanging frequency of newspaper publication is not a sign of the apocalypseraquo
Robert G Picard
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwplanetasmirublogicomments22437html httpwwwmediamanagementorgauthorsrobert-g-picard1372-changing-frequency-of-newspaper-publication-is-not-a-sign-of-the-apocalypsehtml
wwwmediamanagementorg
copy Tatiana Repkova 2001-2014
The Bristol Post which scrapped its Saturday edition is claiming a 25 sales rise for its extended Friday edition (2012)
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwholdthefrontpagecouk2012newsdaily-which-axed-saturday-edition-sees-friday-sales-rise httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49484ampc=1
wwwholdthefrontpagecouk wwwpressgazettecouk
Johnston Press 5 dailies converted to weeklies have seen a 77 sales increase compared with their average daily sales
copy Tatiana Repkova 2001-2014
Print to online switches Onlinevirtualpaperless-only editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Reducing print circulation
Print and online - websites raisingreducing print circulation ndash
media cannibalization
copy Tatiana Repkova 2001-2014
Local news site in South Wales launches print edition
Free newspaper bi-weekly full-color tabloid 16 pages circulation 10000 copies
wwwcaerphillyobservercouk Average 50000 page views and 20000 unique visitors per month
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Radio station Echo of Petersburgldquo Saint Petersburg Russia launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoLiveJournalrsquo in Russia wants to publish blogs in book format
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Female French resource Doctossimofr (9 million views) has launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
PMevening newspapers - switching to morning editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Newcastle daily the Evening Chronicle has now become simply lsquoThe Chroniclersquo after switch to morning printing
bull The Dublin Evening Herald to change title and be sold in the mornings
bull The Belfast Telegraph is to scrap its evening edition and become a morning-only title
bull Bristol Evening Post drops Evening from its name and Saturday edition
httpwwwholdthefrontpagecouk2013newsdaily-changes-name-after-switch-to-morning-printing httpwwwguardiancoukmediagreenslade2013mar04independent-news-and-media-newspapers httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49133ampc=1 httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49110ampc=1comment-496274890
wwwholdthefrontpagecouk wwwguardiancouk wwwpressgazettecouk
copy Tatiana Repkova 2001-2014
iPad replaces evening paper
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
PMevening newspapers - switching to morning editions
httpwwwredactorinuainternet3918html httpwwwniemanlaborg201205revenge-of-the-afternoon-newspaper-brazils-o-globo-sees-engagement-skyrocket-with-a-magazine-like-ipad-apputm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Nieman+Journalism+Lab29 httpgippruopennewsphpid=37935amptype=0
wwwredactorinua wwwniemanlaborg
Revenge of the afternoon newspaper O Globo (Brazil) sees engagement skyrocket with a magazine-like iPad app
copy Tatiana Repkova 2001-2014
Daily to weekly weekly to daily periodicity switches - cutting editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Most UK regional dailies will go weekly within the next ten years - Steve Dyson a former regional editor
bull Printed newspapers in the United States and Canada cease publishing daily (2012)
httpwwwholdthefrontpagecouk2013newsfew-regional-dailies-left-by-2023-says-dyson httpwwwkommersantrudoc1951149
wwwholdthefrontpagecouk
copy Tatiana Repkova 2001-2014
laquoFuture newspaper is a weekend newspaper a newspaper of the day offraquo Mario Garciacutea
laquoChanging frequency of newspaper publication is not a sign of the apocalypseraquo
Robert G Picard
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwplanetasmirublogicomments22437html httpwwwmediamanagementorgauthorsrobert-g-picard1372-changing-frequency-of-newspaper-publication-is-not-a-sign-of-the-apocalypsehtml
wwwmediamanagementorg
copy Tatiana Repkova 2001-2014
The Bristol Post which scrapped its Saturday edition is claiming a 25 sales rise for its extended Friday edition (2012)
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwholdthefrontpagecouk2012newsdaily-which-axed-saturday-edition-sees-friday-sales-rise httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49484ampc=1
wwwholdthefrontpagecouk wwwpressgazettecouk
Johnston Press 5 dailies converted to weeklies have seen a 77 sales increase compared with their average daily sales
copy Tatiana Repkova 2001-2014
Print to online switches Onlinevirtualpaperless-only editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Reducing print circulation
Print and online - websites raisingreducing print circulation ndash
media cannibalization
copy Tatiana Repkova 2001-2014
Local news site in South Wales launches print edition
Free newspaper bi-weekly full-color tabloid 16 pages circulation 10000 copies
wwwcaerphillyobservercouk Average 50000 page views and 20000 unique visitors per month
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Radio station Echo of Petersburgldquo Saint Petersburg Russia launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoLiveJournalrsquo in Russia wants to publish blogs in book format
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Female French resource Doctossimofr (9 million views) has launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
iPad replaces evening paper
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
PMevening newspapers - switching to morning editions
httpwwwredactorinuainternet3918html httpwwwniemanlaborg201205revenge-of-the-afternoon-newspaper-brazils-o-globo-sees-engagement-skyrocket-with-a-magazine-like-ipad-apputm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Nieman+Journalism+Lab29 httpgippruopennewsphpid=37935amptype=0
wwwredactorinua wwwniemanlaborg
Revenge of the afternoon newspaper O Globo (Brazil) sees engagement skyrocket with a magazine-like iPad app
copy Tatiana Repkova 2001-2014
Daily to weekly weekly to daily periodicity switches - cutting editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Most UK regional dailies will go weekly within the next ten years - Steve Dyson a former regional editor
bull Printed newspapers in the United States and Canada cease publishing daily (2012)
httpwwwholdthefrontpagecouk2013newsfew-regional-dailies-left-by-2023-says-dyson httpwwwkommersantrudoc1951149
wwwholdthefrontpagecouk
copy Tatiana Repkova 2001-2014
laquoFuture newspaper is a weekend newspaper a newspaper of the day offraquo Mario Garciacutea
laquoChanging frequency of newspaper publication is not a sign of the apocalypseraquo
Robert G Picard
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwplanetasmirublogicomments22437html httpwwwmediamanagementorgauthorsrobert-g-picard1372-changing-frequency-of-newspaper-publication-is-not-a-sign-of-the-apocalypsehtml
wwwmediamanagementorg
copy Tatiana Repkova 2001-2014
The Bristol Post which scrapped its Saturday edition is claiming a 25 sales rise for its extended Friday edition (2012)
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwholdthefrontpagecouk2012newsdaily-which-axed-saturday-edition-sees-friday-sales-rise httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49484ampc=1
wwwholdthefrontpagecouk wwwpressgazettecouk
Johnston Press 5 dailies converted to weeklies have seen a 77 sales increase compared with their average daily sales
copy Tatiana Repkova 2001-2014
Print to online switches Onlinevirtualpaperless-only editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Reducing print circulation
Print and online - websites raisingreducing print circulation ndash
media cannibalization
copy Tatiana Repkova 2001-2014
Local news site in South Wales launches print edition
Free newspaper bi-weekly full-color tabloid 16 pages circulation 10000 copies
wwwcaerphillyobservercouk Average 50000 page views and 20000 unique visitors per month
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Radio station Echo of Petersburgldquo Saint Petersburg Russia launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoLiveJournalrsquo in Russia wants to publish blogs in book format
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Female French resource Doctossimofr (9 million views) has launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Daily to weekly weekly to daily periodicity switches - cutting editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
bull Most UK regional dailies will go weekly within the next ten years - Steve Dyson a former regional editor
bull Printed newspapers in the United States and Canada cease publishing daily (2012)
httpwwwholdthefrontpagecouk2013newsfew-regional-dailies-left-by-2023-says-dyson httpwwwkommersantrudoc1951149
wwwholdthefrontpagecouk
copy Tatiana Repkova 2001-2014
laquoFuture newspaper is a weekend newspaper a newspaper of the day offraquo Mario Garciacutea
laquoChanging frequency of newspaper publication is not a sign of the apocalypseraquo
Robert G Picard
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwplanetasmirublogicomments22437html httpwwwmediamanagementorgauthorsrobert-g-picard1372-changing-frequency-of-newspaper-publication-is-not-a-sign-of-the-apocalypsehtml
wwwmediamanagementorg
copy Tatiana Repkova 2001-2014
The Bristol Post which scrapped its Saturday edition is claiming a 25 sales rise for its extended Friday edition (2012)
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwholdthefrontpagecouk2012newsdaily-which-axed-saturday-edition-sees-friday-sales-rise httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49484ampc=1
wwwholdthefrontpagecouk wwwpressgazettecouk
Johnston Press 5 dailies converted to weeklies have seen a 77 sales increase compared with their average daily sales
copy Tatiana Repkova 2001-2014
Print to online switches Onlinevirtualpaperless-only editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Reducing print circulation
Print and online - websites raisingreducing print circulation ndash
media cannibalization
copy Tatiana Repkova 2001-2014
Local news site in South Wales launches print edition
Free newspaper bi-weekly full-color tabloid 16 pages circulation 10000 copies
wwwcaerphillyobservercouk Average 50000 page views and 20000 unique visitors per month
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Radio station Echo of Petersburgldquo Saint Petersburg Russia launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoLiveJournalrsquo in Russia wants to publish blogs in book format
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Female French resource Doctossimofr (9 million views) has launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
laquoFuture newspaper is a weekend newspaper a newspaper of the day offraquo Mario Garciacutea
laquoChanging frequency of newspaper publication is not a sign of the apocalypseraquo
Robert G Picard
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwplanetasmirublogicomments22437html httpwwwmediamanagementorgauthorsrobert-g-picard1372-changing-frequency-of-newspaper-publication-is-not-a-sign-of-the-apocalypsehtml
wwwmediamanagementorg
copy Tatiana Repkova 2001-2014
The Bristol Post which scrapped its Saturday edition is claiming a 25 sales rise for its extended Friday edition (2012)
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwholdthefrontpagecouk2012newsdaily-which-axed-saturday-edition-sees-friday-sales-rise httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49484ampc=1
wwwholdthefrontpagecouk wwwpressgazettecouk
Johnston Press 5 dailies converted to weeklies have seen a 77 sales increase compared with their average daily sales
copy Tatiana Repkova 2001-2014
Print to online switches Onlinevirtualpaperless-only editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Reducing print circulation
Print and online - websites raisingreducing print circulation ndash
media cannibalization
copy Tatiana Repkova 2001-2014
Local news site in South Wales launches print edition
Free newspaper bi-weekly full-color tabloid 16 pages circulation 10000 copies
wwwcaerphillyobservercouk Average 50000 page views and 20000 unique visitors per month
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Radio station Echo of Petersburgldquo Saint Petersburg Russia launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoLiveJournalrsquo in Russia wants to publish blogs in book format
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Female French resource Doctossimofr (9 million views) has launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
The Bristol Post which scrapped its Saturday edition is claiming a 25 sales rise for its extended Friday edition (2012)
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Daily to weekly weekly to daily periodicity switches - cutting editions
httpwwwholdthefrontpagecouk2012newsdaily-which-axed-saturday-edition-sees-friday-sales-rise httpwwwpressgazettecoukstoryaspsectioncode=1ampstorycode=49484ampc=1
wwwholdthefrontpagecouk wwwpressgazettecouk
Johnston Press 5 dailies converted to weeklies have seen a 77 sales increase compared with their average daily sales
copy Tatiana Repkova 2001-2014
Print to online switches Onlinevirtualpaperless-only editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Reducing print circulation
Print and online - websites raisingreducing print circulation ndash
media cannibalization
copy Tatiana Repkova 2001-2014
Local news site in South Wales launches print edition
Free newspaper bi-weekly full-color tabloid 16 pages circulation 10000 copies
wwwcaerphillyobservercouk Average 50000 page views and 20000 unique visitors per month
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Radio station Echo of Petersburgldquo Saint Petersburg Russia launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoLiveJournalrsquo in Russia wants to publish blogs in book format
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Female French resource Doctossimofr (9 million views) has launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Print to online switches Onlinevirtualpaperless-only editions
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Reducing print circulation
Print and online - websites raisingreducing print circulation ndash
media cannibalization
copy Tatiana Repkova 2001-2014
Local news site in South Wales launches print edition
Free newspaper bi-weekly full-color tabloid 16 pages circulation 10000 copies
wwwcaerphillyobservercouk Average 50000 page views and 20000 unique visitors per month
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Radio station Echo of Petersburgldquo Saint Petersburg Russia launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoLiveJournalrsquo in Russia wants to publish blogs in book format
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Female French resource Doctossimofr (9 million views) has launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Local news site in South Wales launches print edition
Free newspaper bi-weekly full-color tabloid 16 pages circulation 10000 copies
wwwcaerphillyobservercouk Average 50000 page views and 20000 unique visitors per month
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Radio station Echo of Petersburgldquo Saint Petersburg Russia launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoLiveJournalrsquo in Russia wants to publish blogs in book format
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Female French resource Doctossimofr (9 million views) has launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Radio station Echo of Petersburgldquo Saint Petersburg Russia launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoLiveJournalrsquo in Russia wants to publish blogs in book format
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Female French resource Doctossimofr (9 million views) has launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
lsquoLiveJournalrsquo in Russia wants to publish blogs in book format
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Female French resource Doctossimofr (9 million views) has launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Female French resource Doctossimofr (9 million views) has launched a print version
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
lsquoBlogger Newsrsquo Russia Offline magazine for bloggers
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
From online version to print ndash reverse publishing
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Selling onlinedigital content amp payment channels To charge or not to charge
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Increasing price of single copiessubscription
Subscription-only models
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Expandingshrinking geographical area
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Latest geo-location trends
1) Hyperlocal Location-based services geo-location geo-tagging ndash reachingbuilding communitiesneighborhood
2) GlobalInternational Cross-border distribution transmission in major languages English Spanish German hellip National markets not big enough for sustainable business models
bull The New York Times - The IHT ndash The International NYT bull Huffington Post ndash editions in a dozen countries bull The Guardian ndash US market bull Daily Mail ndash Mail Online app the largest online daily worldwide bull Financial Times ndash global print edition focus on onlinedigital bull Axel Springer - 3 pillars of strategy Market leadership Internationalisation
Digitalisation bull WSJ Magazine included in The WSJ 12 times a year launching a Latin American
edition
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Niche publishing
Long tail = the retailing strategy bull Selling a large number of unique items with relatively small
quantities sold of each ndash usually in addition to selling fewer popular items in large quantities
bull Extending the reach of marketing to the low-frequency low-intensity consumer in a cost-effective way
Definition Wikipedia
2 Circulation (print) + users (digital)
New business models ndash new sources of revenue
Definition based on httpenwikipediaorgwikiLong_tailMarketing
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Copyright - LicensingSyndication ndash News Aggregators
3 Editorial content (printdigital)
New business models ndash new sources of revenue
laquoThe world of media licensing is still operating as if digital was never invented raquo Thomas Baekdal media professional Denmark
httpwwwbaekdalcominsightsthe-old-world-of-media-licensing
wwwbaekdalcom
laquoWhat people need to understand is that the digital world doesnt revolve around the formatraquo
bull We dont have a single channel bull We dont have circulation figures bull We dont have a limited publication cycle bull What we publish doesnt end after one month bull And we are certainly not defined by a country
border
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Copyright ndash Franchising
3 Editorial content (printdigital)
New business models ndash new sources of revenue
wwwprotecmediacom
Marca in Colombia The first franchise of a sports newspaper in the world
bull Marca the most-read sports newspaper in Spain and one of the most prestigious in the Spanish language
bull The initial circulation of Marca Colombia was 60000 copies (May 2013)
bull Distributed throughout the main cities in the country such as Bogota Medellin Cali and Cartagena
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
How a local newspaper made a big profit Publishing a police chronicle
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
The book laquo We Donrsquot Make This Stuff Up The Very Best of the Bozeman Daily Chronicle Police Reportsraquo became a local bestseller in a small town in Montana USA Published in 2011 Republished 3 times Sold 11000 copies $10 a piece Bozeman Population 39000
httpijnetorgrublog242105
ijnetorg
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
The South China Morning Post curates content into profitable cookbook
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Books
A cookbook featuring recipes from its food editor and Hong Kongs top 20 chefs bull Generating additional revenue bull Boosting subscriptions bull Enhancing the brand
httpwwwinmaorgblogsmarketingpostcfmsouth-china-morning-post-curates-content-into-profitable-cookbook
wwwinmaorg
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
La Vanguardia appears to be the first Spanish newspaper to launching an ebook publishing program (2011) The first books were free in middot Amazon Kindle ePub mobi pdf
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
Spanish newspaper La Vanguardia Ebook publishing program
httpmoconewsnetarticle419-spanish-newspaper-starts-publishing-e-books
httpmoconewsnet
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Minneapolis Star Tribune publishes serialized novel in newspaper turns it into an e-book
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Ebooks
bull The e-book has received much more attention than the free version on the Star Tribunersquos website
bull Longform journalism ldquodoesnrsquot read very well on a traditional website You end up scrolling a long long wayrdquo said Kate Parry assistant managing editor for special projects and features Star Tribune
The cover for ldquoGiving up the ghostrdquo (Painting Eddie ThomasStar Tribune Cover design Mike RiceStar Tribune)
httpwwwpoynterorghow-tosdigital-strategies217228star-tribune-publishes-serialized-novel-in-paper-turns-it-into-an-e-book
wwwpoynterorg
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
bull Esingles longer than most magazine articles shorter than most books
bull Between 5000 and 30000 words
bull They donrsquot cannibalize other formats (nearly impossible to find a magazine that will run a 10000-word story)
bull Usually nonfiction
bull A true digital-native format
bull The value to the consumer quality content short reading
bull Sold as an inexpensive ebook
bull Usual price $099 to $2 or pound070 to pound2
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
Esingles = short ebooks
Some of the titles published by Byliner an esingles startup in California
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Esingles
Esingles from httpeconsultancycomrublogtagsebooks httppaidcontentorg20121224why-2012-was-the-year-of-the-e-single
httpeconsultancycom httppaidcontentorg
New York Timesrsquo ldquoSnow Fallrdquo esingle at digital bookstores for $299
ldquoSnow Fall The Avalanche at Tunnel Creekrdquo A longform multimedia story at wwwnytimescom
ldquoSnow Fallrdquo a NYTrsquos esingle sold by Byliner
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Boston Magazine sells over 6000 cover posters of May 2013
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Medianewsnewspaper archives Posters
ldquoThis would make a great posterrdquo someone wrote on Boston Magazinersquos Facebook wall in April 2013 The poster cost $20 of which $475 goes to printing costs and shipping The remaining $1525 goes to the One Fund Boston which helps people affected by the April 15 2013 bombings
httpjimromeneskocom20130605boston-magazine-sells-over-6000-may-cover-postersutm_source=feedly
httpjimromeneskocom
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Supplementsguideslistscalendars
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Atracting advertisers by guides and lists
bull A number of college newspapers in the US have had success by adding housing restaurant and bar guides to their websites
bull The Daily Tar Heel at the University of North Carolina-Chapel Hill spent money in 2009 to develop an online housing guide Heelshousingcom
httpwwwpbsorgmediashift200901college-newspapers-finally-hit-by-economic-downturn028
wwwpbsorg
Online housing guide Heelshousingcom
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
The Portland Mercurys Cocktail Compass barfinder app is helping the alternative weekly (US) to generate new revenue streams
3 Editorial content (printdigital)
New business models ndash new sources of revenue
Supplementsguideslistscalendars
Atracting advertisers by guides and lists
William Reed Business Media-owned Restaurant Magazine (UK) runs the 50 best restaurants in the world list
httpwwwthemediabriefingcomarticle2013-05-08ppa-brand-extensions-diversifying httpwwwnetnewscheckcomarticle2012021316928happy-hour-app-pours-a-round-of-revenue
wwwthemediabriefingcom wwwnetnewscheckcom
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Changing editorial content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
De Correspondent Netherlands Not ldquonewsrdquo but ldquonewrdquo
How we turned a world record in journalism crowd-funding into an actual publication About De Correspondent
httpsmediumcomde-correspondent2a06e298afe1
httpmediumcomde-correspondent
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Covering a single subject
3 Editorial content (printdigital)
New business models ndash new sources of revenue
For example education
Can you cover a single subject like education and be editorially independent
Yes you can
httpwwwniemanlaborg201401start-small-plan-big-how-two-nonprofit-education-sites-came-together-to-build-a-network
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Specific types of content
3 Editorial content (printdigital)
New business models ndash new sources of revenue
bull NYT plans to improve its
service of crossword puzzles as well as to develop a few more puzzles
bull NYT crossword puzzles attract about 60000 people daily
bull Distributed by subscription for US$7 a month
bull The newspaper earns an additional US$3 million per year
httpwwwhopesandfearscomhopesandfearsnewsnews124211-nyt-games
wwwhopesandfearscom
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Add-ons
4 Other productsservices + brand
New business models ndash new sources of revenue
For example books DVDs data hellip
wwwtheguardiancom
Investigative journalism website Exaronews (UK) has abandoned its paywall Focus on ldquoadd-on data servicesrdquo (eg an insolvency service tracking businesses in the country)
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Ecommercesocial commerce by media - readersaudience clubs
4 Other productsservices + brand
New business models ndash new sources of revenue
DMG Media DMGTs consumer media division makes pound5 million in direct cruise sales alone (its unclear whether thats gross or net figure minus affiliate fees)
Ecommerce still represents about 5 of all retail commerce so theres room for opportunity and growth
(USA 2012)
httpwwwmediapostcompublicationsarticle183352beyond-ads-how-newspapers-survive-in-digitalhtmlutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+marketing-daily+28MediaPost+|+Marketing+Daily29 httpwwwthemediabriefingcomarticleppa-brand-extensions-diversifying httpwwwgippruopennewsphpid=38578
wwwmediapostcom wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
The Guardianrsquos shop
httpwwwmediabusinesscomuacontentview2645342langru
wwwmediabusinesscomua
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Wine clubs
httpwwweditorandpublishercomColumnsArticleEthics-Corner--Wine-clubs-Skirt-Ethics-And-
RegulationssthashyMIejFZ2dpuf
wwweditorandpublishercom
It is an ethical nightmare and a potential legal mess Still some of the most influential newspapers in the US are wine propagandists
bull The Chicago Tribune bull The Dallas Morning News bull San Francisco Chronicle bull Los Angeles Times bull USA Today bull The Wall Street Journal bull The New York Times
Ecommercesocial commerce by media - readersaudience clubs
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Events
4 Other productsservices + brand
New business models ndash new sources of revenue
bull Banquets bridal fairs kids expos ldquoShe An Expo for Womenrdquo
bull Big-name celebrity guests which pays off with high attendance and sponsorship amounts
bull Revenue exceeds $1 million annually
bull ldquoGo Cookingrdquo events ldquogastroentertainmentrdquo
bull Bringing 150 to 200 people to the
kitchen each month
bull Rock Erie a music festival
wwwnaaorg
Examples from 3 newspapers in the US and Canada
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Designate an event planner Seek out sponsors to make money Networking is a key attraction for attendees Build support in the newsroom Provide memorable experiences
4 Other productsservices + brand
New business models ndash new sources of revenue
Events
bull Start with what you know Build events around a coverage area or theme that is part of the fabric of your community and a competency of your staff
bull Have your best journalists host events
bull How to build audience and revenue using events
httpwwwnaaorgNews-and-MediaBloghow-three-newspapers-are-bringing-in-revenue-from-eventsaspx httpebylinebiz2013024-slightly-offbeat-revenue-ideas-for-newspapersmkt_tok=3RkMMJWWfF9wsRonv6XMZKXonjHpfsX56u0uWae1lMI2F0ER3fOvrPUfGjI4AT8pjI2FqLAzICFpZo2FFdGPmZdY5F httpwwwkbridgeorghow-to-build-audience-and-revenue-using-events
Lessons learned
wwwnaaorg httpebylinebiz wwwkbridgeorg
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Event-specific products
4 Other productsservices + brand
New business models ndash new sources of revenue
bull During the 2010 World Cup series the Spanish language weekly El Mundo (USA) created interactive print origami soccer jerseys to connect the local Hispanic community with advertisers
bull Located in Kirkland Wash El
Mundo is published every Thursday with a free circulation of 20000
httpwwweditorandpublishercomASectionArticleEl-Mundo-turns-printed--jerseys--into-revenue
wwweditorandpublishercom
Connecting community with advertisers
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Education
4 Other productsservices + brand
New business models ndash new sources of revenue
bull TimesTutorialscouk - education subscription service to teach the UK National Curriculum for five- to 16-year-olds
bull Subscriptions pound12 month or pound96year or pound8month for just one subject
bull Heavy cross-promotion for Times subscribers via the Times+ membership perks scheme a full years access for pound60
bull Personalised worksheets and progress reports so parents can monitor their kidrsquos maths and science skills from afar
bull Optimised for mobile and tablet devices
wwwnetnewscheckcom chroniclecomblogs wwwthemediabriefingcom
bull NYT has suspended online-education program as colleges are putting their own courses on the Web
Media companies should explore the opportunities provided by open online courses The strategy is not a new one
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Conde Nast which publishes Wired Vogue Vanity Fair hellip has opened a fashion and design college in New York drawing on the titles expertise and contacts
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Launching education facilities
The Times of India Group enters into the education sector with the launch of the Times Centre for Learning (TimesPro)
httpwwwafaqscommediastory37894_Times-Group-enters-into-the-educational-sector httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-outletss2a553148utm_source=feedly
wwwafaqscom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
From digital recipes to real-life cooking courses at Styria Media Group
Ichkocheat - a cooking portal
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
httpwwwinmaorgblogsresearchpostcfmfrom-digital-recipes-to-real-life-cooking-courses-at-styria-media-group
wwwinmaorg
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
4 Other productsservices + brand
New business models ndash new sources of revenue
Education
Weekend workshops
A small Vancouver news site is offering 7 weekend courses from $195 to $395 Topics bull photography bull memoir writing bull document sleuthing bull how to run low-budget political campaigns
httpwwwniemanlaborg201202adult-education-how-the-tyee-wants-to-maximize-its-readers-through-master-
classesutm_source=feedburneramputm_medium=feedamputm_campaign=Feed3A+NiemanJournalismLab+28Niem
an+Journalism+Lab29amputm_content=Google+Reader
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Consulting
4 Other productsservices + brand
New business models ndash new sources of revenue
httpwwwjournalismcouknews-editors13-eight-revenue-generating-ideas-for-news-
outletss2a553148utm_source=feedly
httpwwwnewspapersocorguk13dec12regional-publisher-launches-recruitment-agency
wwwjournalismcouk wwwnewspapersocorguk
The Midland News Association has launched Star Employment Services the first recruitment agency of its kind to be set up by a regional publisher
Wired UK helps businesses and brands put on events
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Licensing media technology
4 Other productsservices + brand
New business models ndash new sources of revenue
Forbes Media signed its first technology agreement with ALM the leading provider of news and
information for the legal and real estate industries
ldquoBy partnering with Forbes to license its innovative Falcon content management platform we are
confident that the upcoming Lawcom Contributor Network will be a groundbreaking digital platformrdquo
Jeff Litvack chief digital officer of ALM
bull Specialist UK consumer magazine publisher Future developed its Folio platform to convert print publications for the launch of Apples Newsstand in 2011
bull Used by 15 clients to deliver a total of 50 titles (Feb 2013)
cmssys-concom
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
(Stategovernment support ndash subsidies)
5 Other sources
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Fundraisingcrowdfunding
5 Other sources
New business models ndash new sources of revenue
Different levels of experience with fundraising in Latin America
bull CIPER (Chile) bull El Faro (El Salvador) bull IDL-Reporteros (Peru) bull Animal Poliacutetico (Mexico) bull Agecircncia Puacuteblica (Brazil) bull Confidencial (Nicaragua) bull El Puercoespiacuten (Argentina) bull La Silla Vaciacutea (Colombia) ndash see next slide bull Plaza Puacuteblica (Guatemala) bull The Clinic (Chile)
wwwniemanlaborg
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Membership model
5 Other sources
New business models ndash new sources of revenue
lsquoSuper Amigosrsquo Not just a product but access privileges opportunities
LaSillaVacia a Colombian website focused on investigative journalism about power and politics has a membership group of 550 lsquoSuper Amigosrsquo that in 2013 contributed US $32000 Their appeal is to people who want to support independent journalism That is almost enough money to finance their operations for a month
ldquoWe answer every comment That gives you a different relationship with your audiencerdquo Juanita Leon founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
Create community dont just publish news Sponsorships not ads
BetaZeta a digital media outlet in Chile (10 million users monthly) is turning away from traditional advertising toward sponsorships which now make up 40 of its revenues
ldquoThe advertising business model is dead for everybody For television for magazines for radio for everybodyrdquo Leo Prieto co-founder
httpijnetorg
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Sponsorship
5 Other sources
New business models ndash new sources of revenue
A Mexican blogger created a business with political satire
Chumel Torres is a video blogger whose satiric take on politics and journalism has managed to attract 483000 subscribers to his YouTube channel in just one year As of November 24 2014 the number of subscribers has almost doubled to reach 889995 He has made a business out of the sponsors he attracts to his weekly program El Pulso de la Repuacuteblica (The Pulse of the Republic)
httpijnetorg
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Surveywall
5 Other sources
New business models ndash new sources of revenue
Google launched a survey service websites can earn cash reward for carrying out consumer surveys
Even paywall pioneer FTcom is using Googlersquos surveywall to gain extra revenue
The Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
httpreklamastercomnewsid35019indexhtml httpwwwthemediabriefingcomarticle2013-04-30why-even-paywall-pioneer-ftcom-is-using-googles-surveywall-to-gain-extra-revenue httpwwwjournalismcouknews-featureshow-the-texas-tribune-is-making-5k-a-month-from-google-microsurveyss5a548733
wwwthemediabriefingcom wwwjournalismcouk
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
DMGTs moves to higher margin digital bull healthy homes and jobs classifieds
businesses bull Mail Online which didnt exist in 2007
now makes pound45 million a year
Future Publishing (magazines) - 2007 the only online revenue =
advertising - 2012 digital revenues = pound20 million incl
pound5 million in sales from Apples Newsstand in the 12 months after it launched on the online kiosk in October 2011
How leading UK publishers have adapted over 5 years of disruption
httpwwwthemediabriefingcomarticlethen-and-now-what-five-years-has-done-to-the-uk-s-media
wwwthemediabriefingcom
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Diversification
5 Other sources
New business models ndash new sources of revenue
Bostoncoms new revenue stream online radio
Opportunities for developing low risk low budget revenue streams see previous slides
httpwwwemediavitalscomcontentbostoncoms-new-revenue-stream-online-radio httpwwwinpublishingcoukkbarticlesdiversifying_on_a_shoestringaspx
wwwemediavitalscom wwwinpublishingcouk
Diversifying on a shoestring
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
New business - new mission
5 Other sources
New business models ndash new sources of revenue
ldquoOur strategy is to be a major international provider of media content renowned for distinctive products that deliver information education and entertainment in ways that people want themrdquo Pearson PLC 2000
The leading media and education company
ldquoOur mission is to improve teaching and life-long learning We help students families educators and professionals use assessment information research and innovation to promote learning and personal development advance academic achievement improve instructional productivity and transform educational communitiesrdquo Pearson PLC 2013
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Summing up
New business models ndash new sources of revenue
ldquoIf yoursquore not prepared yoursquore left behindrdquo Raju Narisetti Senior Vice President Strategy News Corp in his article lsquoTop 9 challenges facing journalismrsquo
ldquoThe main thing is the content the rest is secondaryrdquo Media analyst Ken Doctor about the future of media in the digital age
httplentaruarticles20131119kendoctor httpwwwpbsorgmediashift201311raju-narisettis-top-9-challenges-facing-journalism
httplentaru wwwpbsorg
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Таtiana Repkova Founder
mediamanagerscluborg trepkovamediamanagerscluborg
Skype tatianarepkova Twitter trepkova
Thank you for attention
You are invited to join our Skype discussionbrainstorming about new business models and new sources of revenues
Wednesday December 10 2014
from 3 to 4 pm UTCGMT+1
How to join 1) Please add me to your Skype contacts and I will call you then 2) If you cannot join us by Skype send me your questions ideas thoughts tips
recommendations by email until December 9 2014 3) You will get a summary of the Skype discussion by email 4) Feel free to share this presentation with your colleagues and friends
New business models ndash new sources of revenue
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
copy Tatiana Repkova 2001-2014
Join our ongoing discussion about media sustainability
New business models ndash new sources of revenue
httpwwwwsis-communityorgpggroups3098727global-community-for-media-sustainability-gcms
