PRESENTATION ELEVATION

Michael Weiss @mikepweiss

Who is this guy? AND WHAT IS

HE DOING HERE?

Still Chasing THE ROCK AND ROLL

DREAM

Now you know MICHAEL

WEISS

My Goal For

TODAY

EDUCATE INSPIRE ENGAGE

3

Be

RESPECTFUL

The human brain not only looks for the

UNEXPECTED but actually craves it

Gregory Berns

We do not pay attention to

BORING THINGS

Do something different

EVERY 10 MINUTES

FIRST THINGS FIRST Most people are not good LISTENERS

There is more

LISTENING

in the room than

TALKING

FILTERS: Beliefs Values Attitudes Personality Culture Prejudices

Interests Expectations Assumptions Memories Images past and future Past experience

External DISTRACTIONS

TRIGGER WORDS

Ironic Process Theory THE MORE WE TRY TO SUPPRESS THOUGHTS

THE MORE THEY SURFACE

PINK ELEPHANT

Non-Verbal COMMUNICATION

YOU

RULE #1: This is not about you.

It’s about the AUDIENCE.

You are not the HERO

You are YODA

The audience is

LUKE SKYWALKER

You are here to

SERVE

But we’re AGENCY PEOPLE

RULE #2: We are in the business of PERSUASION

Aristotle said that one of the most important parts of a speech is to PRODUCE

PERSUASION

Communication is the

TRANSFER OF EMOTION

Seth Godin

Who’s thinking about the PINK

ELEPHANT?

What is your STYLE?

RULE #3

It is critical that you IDENTIFY &

ACCEPT your style.

Until you do, you will

not be able to FOCUS

on what you want to say.

Get OUT of your

HEAD

“Wanting to be SOMEONE

else is a waste of the person YOU ARE”

- Marilyn Monroe

“Once we believe in OURSELVES,

we can risk curiosity, wonder, spontaneous delight, or any other

experience that reveals the HUMAN SPIRIT.” - ee cummings

If you are not NERVOUS you are not HUMAN

Be COMFORTABLE

Be NATURAL

“You’re never really COMFORTABLE.

Even though you may think you are…you

really aren’t.”

Are you CASUAL?

Are you

FORMAL?

What about your

CADENCE?

Are you a

FAST talker?

Or do you TAKE YOUR TIME?

The power of the PAUSE

Punctuation is to readers as pausing is to your

LISTENERS - Keith Bailey

“The right word may be effective, but no word was ever as effective as a rightly timed

PAUSE” - Mark Twain

3SHOWS

CONFIDENCE

SLOWS YOU DOWN

GIVES YOU

TIME TO THINK

Anyone still thinking about the PINK

ELEPHANT?

How do you use your HANDS?

Are you aware of your FACE?

How do you use your

BODY?

At the 1988 DNC Clinton was

BOO’ED off the stage

Clinton uses his HANDS

better than anyone

Cadence

Repetition REPETITION

Repetition

It was hard not to feel his PASSION

STORYTELLING

STORYTELLING

Campfires have been replaced with

PROJECTOR BULBS

Nancy Duarte

You don’t have to tell the

ENTIRE STORY

Being AUTHENTIC

We fear that we are not worthy.

And that DISCONNECTS

US - Brene Brown

We have to be willing to be VULNERABLE*

*Do something where there are no guarantees

We need to stop

CONTROLLING &

PREDICTING

EMOTIONS are

CONTAGIOUS

Confidence

RULE #4 If you don’t believe it

NEITHER WILL THEY