CPRS Ottawa-Gatineau

Annual General MeetingJune 11, 2014

Our Year in Review

• Membership• Student program • Communications and community• Professional development and networking• Governance and board administration• Strategic planning and team-building• A look ahead to 2014-15

Membership

• Recruitment and retention• Improving/demonstrating value of membership• Engaging senior practitioners• Building on our successful Student program• Encouraging pursuit of AccreditationGOALS for next year: • get to know every member of our Chapter• grow our Society by 10 per cent

Student Program

• Successful recruitment of student members • Strong engagement and leadership team • Dedicated programming• Creative partnerships • Excellent links with academic institutions• Exceptional volunteer base for Chapter eventsGOAL: continue creating opportunities for students

to learn about PR and pursue their career goals

Communications and Community

• Strong social media presence • Conversion to MailChimp and compliance with

new anti-spam regulations• Web site renewal• Focus on value-added content and a strong

editorial calendarGOAL: a trusted voice for PR in our community –

with strong member engagement

Professional Development and Networking

• High-quality PD events / Social events free• Mixture of formats, including panel discussions

and case studies• Building partnerships with colleagues at IABC,

Women in Communications and Technology, HCPRA, etc.

• Promote accreditation GOAL: Focus on high-value, low-cost events for

members; sustain momentum with monthly events

Governance and Board Administration

• New Board members• Recruited a CPA as our new Treasurer– Submitting audited statements for last two years– Updating filings with CRA – Implementing electronic record-keeping

GOAL: leverage technology and National Office supports to ensure smooth and transparent operation of the Society

Strategic Planning and Team-building

• Strategic retreat for Board July/August• Agenda includes a member consultation to test

our plans and get advice/input– Watch for invitation

• Our web renewal and member engagement projects will be collaborative– We need your stories and your ideas

GOAL: consistently high member satisfaction and engagement

A Look Ahead to 2014-15• Member Engagement Program: “I’m a CPRS Member

and here’s why”– Showcase our Board, members, students– Demonstrate the diversity of our PR stories

• Demonstrate the power of membership– Show me, don’t tell me!

• Engage more members online, and as volunteers, speakers, mentors and mentees

GOAL: monitor, measure and share successes with CPRS family across Canada

We Want Your Input!• Join us in person this summer• Follow and engage with us through Facebook

and LinkedIn• Watch for our campaign launch and tell us

your PR stories• Become a volunteer• Become a sponsor/partner• Explore Accreditation and Board membership

Thank You!Thank You!