QUESTIONNAIRE:

NAME: _____________________________

Gender: Male [ ] Female [ ]

Mobile no: _______________

2. Please tick (√) on the age bracket which best describes the range in which your age falls

Between 20 to 30 Years [ ] Between 31 and 40 Years [ ] Between 41 and 50 Years [ ] 51Years and above [ ]

3. Do you own a car?

Yes [ ] No [ ]

IF YES, please specify your brand ……………………..

4. For how long have you been using this car brand?

Less than 1 year [ ] 1 to 5 years [ ] 6 to 9 years [ ] 10 years and above [ ]

5. What were your source of information in selecting the car?

Advertisement [ ] Social media [ ] Relatives [ ] Fiends [ ]

6. Why did you prefer this car?

Social Status [ ] Business Purposes [ ] Good comfort [ ] Less cost [ ]

7. To what extent do you consider price as a factor when purchasing automobile products of your choice?

Very great extent [ ] Great extent [ ] Moderate extent [ ] little extent [ ] Not at all [ ]

8. Do you consider the quality of car while purchasing from M K Motors?

Yes [ ] No [ ]

9. Does quality/product image affect/ influence your attitude in repurchasing the automobile of Tata?

Yes [ ] No [ ]

10. Does your level of income influence your buying behavior in purchasing automobile of Tata?

Yes [ ] No [ ]

11. What are the factors that you take into consideration while purchasing a car.

Price [ ] Comfort [ ] Spacious [ ] Mileage [ ]

12. Are you aware of the resale value of the vehicle?

Yes [ ] No [ ]

13. Do you consider resale value as a factor, when taking the purchase decision?

Yes [ ] No [ ]

14. Are you planning to buy an improved version of the same car that you are using in future? a) Yes b) No c) Cannot say

15. If Yes, state why__________________________________________________________

What is your level of agreement on the following statements on the effects of price on consumer buying behavior of the automobile?

Use a scale of 1-5 where 1 is strongly agree, 2 is agree, 3 is neutral, 4 is disagree and 5 is strongly disagree.

16. The increased price would not hinder my purchase intentions?

1 2 3 4 5

17. The brand provides good value for money?

1 2 3 4 5

18. The car brand has sufficient colour choices that customer values the most?

1 2 3 4 5

19. Customer always belief in what their friends, relative, prefer most?

1 2 3 4 5

20. In your opinion, what are the major factors that you notice with M K Motors, which can make a person to buy a car from M K Motors?

________________________________________________________________________