Realising Potential through

Cultural Value Measurement

There is growing evidence for the use of the arts in rural revitalisation, economic

stimulation, and capacity buildingAdams and Goldbard, 2002; Boon and Plastow,

2004; Mills and Brown, 2004; Brennan-Horleyet al.,

2007

The regions suffer the fate of disengagement…and

exploitation that sees a loss of permanent population and a lack of commitment to long

term vision.John Sanderson, 2014

Small rural communities will need to “create” a new

future embracing change and adopting new forms of

innovation if they are to survive or prosper.

Keller, 2000

A Balanced Scorecard

What does this mean for decision-makers?

ActivityStrategy &

Policy Objectives

Outcomes

Resources

Economic Social Cultural Civic Environmental

Economic

Employment prospectIndividual economic benefit

InnovationVisitor growth

Economic Social

EqualityRecognition

RelationshipsBonding social capitalBridging social capital

Freedom

Economic Social Cultural

QualityStimulationEnrichment

InsightAppreciation

Belonging

Economic Social Cultural Civic

Community belongingCitizenship

MembershipParticipation

Positive futureCollaboration

Economic Social Cultural Civic Environmental

Sense of placeLocal character

AwarenessNatural connection

Self

Public Peer

Goals

Expectations

Cultural

Policy Framework

Economic Development and Activation

Arts, Culture and Heritage Business Support and Sponsorship

CP18.1 Arts and CultureCP18.8 Provision of Sponsorship and Donations

EXAMPLE

DIRECTORATE:

ACTIVITY AREAS:

POLICIES:

Cultural

Policy Framework – City of PerthEconomic Development and Activation

Arts, Culture and Heritage Business Support and Sponsorship

CP18.1 Arts and CultureCP18.8 Provision of Sponsorship and Donation

EXAMPLE

DIRECTORATE:

ACTIVITY AREAS:

POLICIES:

• Increase place activation and tourism within the City of Perth

• Provide an economic benefit to local businesses

• Enhance social wellbeing and provoke engagement in cultural and community life

• Raise the profile of the City as a destination for business, entertainment and culture

OBJECTIVES

OBJECTIVE

Relationships

“It helped me to develop stronger relationships”

Freedom “It made me feel safe and welcome”Belonging “It helped me feel part of a community”Participation

“It encouraged me to participate in activities in the community”

Domain Outcome Statement

Enhance social wellbeing and provoke engagement in cultural and community life.

OBJECTIVE

Unique “It helped me appreciate the place’s characteristics”

Growth “It appealed to new audiences”

Local Impact “It is important for the local area”

Data Facts • Number of public places activated• Total Visitation• % Unique Visitation• % International & Interstate Visitation

Domain Outcome Statement

Increase place activation and tourism within the City of Perth

Cairns Indigenous Art Fair (CIAF)DIMENSIONSLocal ImpactIt's important that it's happening hereConnectionIt helped me to feel connected to people in the communityMeaningIt moved and inspired meRespectIt gave me greater respect for cultural diversity…

INSIGHT• Considered to be ‘locally

impactful’ across all evaluators

• Strong consistency in regards to ‘captivation’

• Relevance considered comparatively weak by all public

Captivation Rigour Meaning Relevance Connection Distinctiveness Respect Local Impact0%

20%

40%

60%

80%

100%

Self - before

Peer - before

Public - after

SURVEYS COMPLETED200

DIMENSIONS8

Telstra Perth Fashion Festival

SURVEYS COMPLETED1,055

DIMENSIONS13

• 23 venues activated• 2% Interstate/International

visitors• Visitor expenditure impact:

$1.8 million• 72% of visitor expenditure

undertaken in Perth CBD

INSIGHTThe majority of attendees think it’s contributing to Perth’s creative vibrancy, cultural life and civic pride.

Most attendees don’t go to cultural events often and 84% agree that the Festival has increased their appetite for cultural experiences.

ThankyouMichael Chappell

michael.chappell@culturecounts.cc