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SCEI Showcase „Hotel Rotes Wildschwein“

Carmen Brenner

Semantic Technology Institute (STI)

University of Innsbruck, Austria

{firstname}.{lastname}@sti2.at

Abstract: This paper will introduce the SCEI showcase “Hotel Rotes Wildschwein”. The different online communication channels for the showcase hotel will shortly be described.

For the purpose of testing and developing the Semantic Communication Engine Innsbruck

(SCEI)1 we introduce the showcase hotel “Rotes Wildschwein”. In the following, we present

the information model that describes ou showcase, the different channels relevant in the

channel model to better test and further develop the SCEI tool, and finally the weaver

that describes the mappings of information items to the identified channels.

The Information Model This section will describe the information model of the showcase hotel “Rotes Wildschwein”

and takes the observations on relevant content for a hotel into account. The model also tries

to offer the SCEI platform different concept types (e.g. text, video, images) for distributing

them to relevant channels.

We have identified following top-level concepts that are described in more detail in the

following paragraphs.

Rooms

A hotel will have a list of all rooms it offers. An information item that describes a room needs

to have following information: 1 The Semantic Communication Engine Innsbruck (SCEI) is a fully fledged online communication software suite. It supports users in online communication, gathering feedback and measuring online impact.

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Room name Room description Images Prices

Packages

The concept “Packages” describes special offers and packages that are usually only available

for certain times and seasons. Each item holds following information:

Package name Package type (Business, Family, Christmas, Easter, Summer, etc.) Date (when the package is valid) Package description Images Prices

Wellness

The concept “Wellness” offers information on the Wellness treatments and the SPA of the

hotel. A wellness treatment item looks like this:

Title of treatment Description Category (Massage, Beauty Treatment, etc.) Duration Price

Events

Especially for business and conference hotels, but also relevant for others, we identified the

concept “Events”. An event content item holds following information:

Event title Category (Business event, Concert events, etc.) Date (when this event will take place) Location Image Description

News

The concept “News” describes news items that are related to the hotel and may be published

on a Web site or other channels. This concept has following properties:

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News title News text Image Video Tags

The Channel model The channel model describes the different channels, their interaction patterns and the target

groups. In the following the different channels relevant for the “Rotes Wildschwein” show

case will be described. First we will introduce the static broadcasting channel Web site, and

then introduce different dynamic broadcasting channels including news, RSS, Facebook and

Twitter.

Static broadcasting

Web site

Web sites are an established means of providing (mostly) static information. Information that

reflects the structure of the contents is provided through this channel. A Web site offers a

smooth way for users to access this content.

We have identified the hotel Web site as core part of a hotel online presence and it usually

holds information about the hotel and its environment, on the rooms it offers, and often also

about his restaurants and SPA.

Figure 1 - Facebook page for Hotel Rotes Wildschwein

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For our showcase hotel we have taking this into account and have set up a Web site at

http://www.rotes-wildschwein.at. The Web site uses the free and open content management

system (CMS) Drupal (version 7.x).

Dynamic Broadcasting

Web 2.0 has enabled the development of dedicated means for publishing streams and

interacting with prosumers have been added. Dynamic content refers to the information that

is available or relevant only for a limited period of time. Examples of dynamic publishing

channels include blogs, news articles, microblogs, etc. Such content is meant to have an

expiration date and to be replaced by “new” content with a similar limited shelf life.

News and RSS

The project Web site (as a means for static broadcasting) has be enriched by dynamic

broadcasting means. This includes a news section over which news and updates on the hotel

are published. Also an RSS feed is used to broadcast this news. Its purpose is to regularly

remind the user of the existence of a particular activity and the fact that it is producing

interesting results.

Twitter

Twitter is a microblogging system that is widely used for disseminating news. The Twitter

account for Hotel Rotes Wildschwein is available at https://twitter.com/#!/HotelRedBoar

and is used for testing the SCEI platform.

Facebook page

Facebook as a social networking site provides an additional community aspect, i.e., it forms a

community that multi-directionally shares news, photos, opinions, and other important

aspects. Notice that Facebook is actually not only one but several channels. It offers more

than 40 possibilities through which to disseminate information.

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The Facebook page of our showcase hotel is available at

http://www.facebook.com/pages/Rotes-Wildschwein/321731534545050.

The Weaver A weaver as described in the technical report “Effective and Efficient On-line

Communication”2 is a set of tuples of nine elements:

1. An information item: It defines an information category that should be disseminated through various channels.

2. An editor: The editor defines the agent that is responsible for providing the content of an information item.

3. An editor interaction protocol: This defines the interaction protocol governing how an editor collects the content.

4. An information type: We make a distinction between three types of content: an instance of a concept, a set of instances of a concept (i.e., an extensional definition of the concept), and a concept description (i.e., an intentional definition of a concept).

5. A processing rule: These rules govern how the content is processed to fit a channel. Often only a subset of the overall information item fits a certain channel.

6. A channel: The media that is used to disseminate the information. 7. Scheduling information: Information on how often and in which intervals the

dissemination will be performed which includes temporal constrains over multi-channel disseminations.

8. An executor: It determines which agent or process is performing the update of a channel. Such an agent can be a human or a software solution.

9. An executor interaction protocol: It governs the interaction protocol defining how an executer receives its content.

Elements 1 to 3 are about the content. They define the actual categories, the agent

responsible for them, and the process of interacting with this agent. Elements 4 to 9 are about

the dissemination of these items.

Weaver for Holiday Packages

• Target group: families

• Content: text and pictures

2 http://www.sti-innsbruck.at/TR/OnlineCommunication

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Item: holiday_package

Editor: Hotelier

Type: Concept Description

Channel: homepage/packages

Schedule Constraint: date > current date

Executor: Drupal (CMS)

Figure 2 - Example weaver for concept "Packages"