The images that Sara Bareilles shares on Instagram are not ‘selfies’ but instead colourful, cute and quirky – this shows that she is an organic artist because more synthetic artists would post pictures of themselves and of their tour dates, merchandise, events, announcements etc. They share more constructed images of what they want the public to see rather than these images which are more personal to her life.

The background of the front page of her website is a picturesque landscape of a city skyline which further reflects her organic artist status because instead of having pictures of herself she only has pictures of things she has an interest in, showing that her music is more important than her image. Further, the fact that she uses Instagram images on her home page appeals to her target audience of teenagers and young people who like pop music, because they are the people most likely to use social media.

I have noticed that all the headings are related to her as a musician rather than an artist. For example there is no section for ‘photos’ which portrays how her image is not important and she would rather people liked her for her music and herself rather than a superficial image.

The font she has used for her home page is very simple and there are no gimmicks or symbols on her name to further highlight her simplicity and the fact that she does not need unnecessary font accessories.

Bareilles has a ‘social’ page in order to maintain connections with her fans and also to advertise her music. These social media sites also suit her target audience of young people because they will know how to connect and communicate with each other via these social media sites.

Sara Bareilles’ ‘store’ page has an eye catching, vibrant banner with a fun picture of Bareilles in a little black dress surrounded by rays of colour, symbolising her as a colourful and quirky character who sets trends rather than follows them, and portrays her creativity as an artist. Further, it represents how she is a pop star and therefore the colours and font have to reflect her genre of music.

Her pose is not over dramatic, artificial or contrived, which portrays her simplicity as an artist and how she isn’t sexualising herself as a female artist. Further, her clothing is completely modest and not revealing, while still looking young, fresh and attractive. She looks simple and sophisticated, which shows how she doesn’t try to fit in or follow the latest trends. She also doesn’t have to over sexualise herself by wearing little clothing in order to be noticed as an artist.

Her pose is not over dramatic, artificial or contrived, which portrays her simplicity as an artist and how she isn’t sexualising herself as a female artist. Further, her clothing is completely modest and not revealing, while still looking young, fresh and attractive. She looks simple and sophisticated, which shows how she doesn’t try to fit in or follow the latest trends. She also doesn’t have to over sexualise herself by wearing little clothing in order to be noticed as an artist.

Her tour is called the ‘Little Black Dress Tour’ which highlights how every girl needs a little black dress and therefore everyone needs her music in their lives. Further, this represents how she is an organic artist because she isn’t trying to appeal to the public because of her looks but rather trying to capture the public’s attention with her clever title. Also, the banner for her tour looks similar to a magazine’s font to reflect how she is trying to create her own headlines for herself and her music.

Sara Bareilles’ ‘store’ page has a variety of merchandise for her fans to purchase. This t-shirt has lyrics from one of her songs titles ‘Brave’ in order to reflect the importance of her music and the meaningful lyrics within her songs. This particular lyrics also acts as a motto for its wearer, as it reminds them of the message of her song which is to be brave. This reflects Bareilles as an organic artist because she wants to have a positive affect on her fans rather than bombard them with superficial, constructed photos or meaningless words.The prices of her merchandise seem to be reasonable and affordable as she doesn’t want her fans spending ridiculous amounts of money on her products, however, synthetic artists such as One Direction have a much bigger range of products, such as bicycles, toothbrushes , bed sheets and games. This shows how the audience of synthetic artists are more interested in merchandise and the image of the artist than the music itself, which is why synthetic artists try to promote themselves with products.

When I first saw that Bareilles’ merchandise has swear words on it, I was quite surprised. However, after thinking about the reasoning behind it – I think it proves how she, as an organic artist, doesn’t care about impressing anyone or maintaining a certain image, which is why she is reflecting this in her word choice. Further, the fact that there is an asterisk to replace the ‘U’ to keep it censored and not too explicit for her audience. Her merchandise is bright and colourful in order to reflect her genre of music, which is pop. This therefore, will mean that her udience will most likely want to buy her products.